ITV

Category: Media and Advertising

  • ICC ropes in MRF Tyres as global partner in four-year deal

    ICC ropes in MRF Tyres as global partner in four-year deal

    MUMBAI: The International Cricket Council (ICC) has roped in MRF Tyres as a global partner for ICC events for a period of four years from 2016 to 2020.

     

    Over the next four years, the ICC events include eight tournaments, including the ICC World Twenty20 in 2016, an ICC Champions Trophy in 2017 and an ICC Cricket World Cup in 2019.

     

    The ICC and MRF Tyres recently completed a partnership at the ICC Cricket World Cup 2015. 

     

    ICC CEO David Richardson said, “I am delighted that MRF Tyres has decided to continue its support of cricket by extending its partnership with the ICC for a further four years. Our aim at ICC events is to create an exceptional experience for all involved and I am confident that not only will MRF help us enhance that aim but that the forthcoming ICC events will help MRF promote its brand and expand its reach to other parts of the globe.”

     

    “MRF is already an active promotor and supporter of cricket with a number of domestic and international fast bowlers benefitting from its MRF Pace Foundation. I am excited that MRF has elected to be cricket’s global partner and I am confident that this will be the start of a long relationship,” he added.

     

    MRF Tyres chairman and managing director K M Mammen said, “This is a proud moment for MRF and this association is a testimony to our commitment to cricket. Twenty20 is the most popular form of the game today and it is a matter of great pride to be associated with the ICC World Twenty20 2016. Association with the ICC and the game of cricket presents a great opportunity for brand MRF to reach markets across the world. We are indeed proud to bring this thrill-a minute tournament to the millions of fans in India and all over the world.”

     

    Also present at the announcement event at MRF Tyres headquarters in Chennai was former India captain and MRF brand ambassador Sachin Tendulkar.

  • Gaia Good Health’s #ThingsYouGiveUp trends on social media

    Gaia Good Health’s #ThingsYouGiveUp trends on social media

    MUMBAI: Health food brand Gaia Good Health took social media by storm with its latest digital campaign #ThingsYouGiveUp, which was created by Xebec Digital.

     

    The campaign #ThingsYouGiveUp saw people share stories with the brand about the various things they give up in pursuit of their dreams and ambitions.

     

    The social media chatter created by the campaign resulted in a nationwide trend for two days.

     

    Speaking about the campaign, Gaia Good Health CEO Dolly Kumar said, “Today’s individual is aspiring and does not mind giving up health on occasions to meet daily targets and achieve dreams. But there is always a room to compensate by making those smart choices. That’s where Gaia wanted to fit in.” 

     

    Xebec Digital CEO Sowmya Iyer added, “The idea was to make people realise that in this faced-paced life, health knowingly unknowingly does take a beating. That’s where Gaia as a health brand ran a contest on twitter asking people to share their stories where they have given things up to achieve their goals.”

     

    “The contest was designed in such a way that people started realising how they neglect health. The brand started receiving stories of confessions and resolutions to walk the path to good life,” said Kumar.

     

    As the brand asked people to share their story of compromises, its social pages saw people confessing and then realising the importance of health through the #ThingsYouGiveUp campaign.

     

     The ball was set rolling on 1 December as people started identifying with the campaign and Gaia’s handle started receiving tweets like “Skipped breakfast to make it to work on time,” “Gave up Zumba lessons for studies” and “Gave up spending time with my family for work,” among others.

  • Gaia Good Health’s #ThingsYouGiveUp trends on social media

    Gaia Good Health’s #ThingsYouGiveUp trends on social media

    MUMBAI: Health food brand Gaia Good Health took social media by storm with its latest digital campaign #ThingsYouGiveUp, which was created by Xebec Digital.

     

    The campaign #ThingsYouGiveUp saw people share stories with the brand about the various things they give up in pursuit of their dreams and ambitions.

     

    The social media chatter created by the campaign resulted in a nationwide trend for two days.

     

    Speaking about the campaign, Gaia Good Health CEO Dolly Kumar said, “Today’s individual is aspiring and does not mind giving up health on occasions to meet daily targets and achieve dreams. But there is always a room to compensate by making those smart choices. That’s where Gaia wanted to fit in.” 

     

    Xebec Digital CEO Sowmya Iyer added, “The idea was to make people realise that in this faced-paced life, health knowingly unknowingly does take a beating. That’s where Gaia as a health brand ran a contest on twitter asking people to share their stories where they have given things up to achieve their goals.”

     

    “The contest was designed in such a way that people started realising how they neglect health. The brand started receiving stories of confessions and resolutions to walk the path to good life,” said Kumar.

     

    As the brand asked people to share their story of compromises, its social pages saw people confessing and then realising the importance of health through the #ThingsYouGiveUp campaign.

     

     The ball was set rolling on 1 December as people started identifying with the campaign and Gaia’s handle started receiving tweets like “Skipped breakfast to make it to work on time,” “Gave up Zumba lessons for studies” and “Gave up spending time with my family for work,” among others.

  • McCann Worldgroup makes senior leadership promotions

    McCann Worldgroup makes senior leadership promotions

    MUMBAI: McCann Worldgroup has made several leadership promotions across its agencies and disciplines.

     

    McCann Worldgroup chairman and CEO Harris Diamond said, “I am pleased to announce the promotions of a number of our current leaders into new positions. These are leaders who have advanced in our organisation through their continuous commitment to providing our clients with integrated, multi-platform creative and strategic solutions that have driven their sales growth These leaders, along with the rest of the management team, have helped us to develop our great creative work that is taking significant market share, winning new clients, and driving our business growth to new heights.”

     

    The various promotions are as follows:

     

    Bill Kolb has been promoted to a new Worldgroup role focused on growing the company’s disciplines as President, Diversified Agencies. In this new role, he will partner with many of Worldgroup’s disciplines and take responsibility for driving several key practice areas, including data, analytics and media.

     

    Devika Bulchandani has been promoted to managing director, McCann New York. 

     

    Steve Zaroff has been promoted to chief strategy officer, McCann North America.

     

    Kate MacNevin has been promoted to worldwide chief operating officer at MRM//McCann.

     

    Lori Feld has been promoted to President, MRM//McCann North America.

     

    Donnalyn Smith has been promoted to president of Momentum North America.

  • McCann Worldgroup makes senior leadership promotions

    McCann Worldgroup makes senior leadership promotions

    MUMBAI: McCann Worldgroup has made several leadership promotions across its agencies and disciplines.

     

    McCann Worldgroup chairman and CEO Harris Diamond said, “I am pleased to announce the promotions of a number of our current leaders into new positions. These are leaders who have advanced in our organisation through their continuous commitment to providing our clients with integrated, multi-platform creative and strategic solutions that have driven their sales growth These leaders, along with the rest of the management team, have helped us to develop our great creative work that is taking significant market share, winning new clients, and driving our business growth to new heights.”

     

    The various promotions are as follows:

     

    Bill Kolb has been promoted to a new Worldgroup role focused on growing the company’s disciplines as President, Diversified Agencies. In this new role, he will partner with many of Worldgroup’s disciplines and take responsibility for driving several key practice areas, including data, analytics and media.

     

    Devika Bulchandani has been promoted to managing director, McCann New York. 

     

    Steve Zaroff has been promoted to chief strategy officer, McCann North America.

     

    Kate MacNevin has been promoted to worldwide chief operating officer at MRM//McCann.

     

    Lori Feld has been promoted to President, MRM//McCann North America.

     

    Donnalyn Smith has been promoted to president of Momentum North America.

  • TO THE NEW Digital’s GR8Conf IN partners #fame for live streaming

    TO THE NEW Digital’s GR8Conf IN partners #fame for live streaming

    MUMBAI TO THE NEW Digital organized and sponsored the first Indian edition of the renowned GR8Conf in partnership with OCI. #fame, a leading digital entertainment network, live streamed the entire conference making it virtually accessible to over 5000 viewers globally.

     
    The conference focused on GR8 technologies, featured an impressive list of technocrats including – Burt Beckwith, a renowned Grails Thought Leader and Author of Programming Grails, S?ren Berg Glasius – Co-founder – GR8Conf, Jacob Aae Mikkelsen – Senior Software Engineer – Lego Group, Naresha K – Chief Technologist – Channel Bridge Software Labs, Paul King – Co-author of Manning’s best-seller: Groovy in Action and many more. The speakers shared their mindset on the GR8 ecosystem and related technologies.

    The conference which had two parallel session tracks, commenced with the keynote speech of Burt Beckwith. The session “Functional Programming with Groovy” delivered by Naresh K, focused on the key aspects of Groovy technology and its application in designing high-end projects.
     

    The day long event witnessed great insights around Concurrency with GPars by Paul King, Tour De Plugin by S?ren Berg Glasius, Async Programming with RatPack by Prakash Balodi, Fun with Spring Security by Burt Beckwith, Dockerize it All by Puneet Behl and Bhagwat Kumar.

     

    According to Burt Beckwith, a renowned Grails Thought Leader, “The conferences like these are a great way to evangelize tech communities and reflect on the new advancements in the ecosystem. I am honored to be associated with GR8Conf.”

     

    “This was the first edition of GR8Conf in India and I am extremely happy with the way it has been conducted. It was great to see the enthusiasm among the attendees and I am looking forward to many more editions of GR8Conf in India”, said GR8Conf co founder, Soren Berg Glasius.

     

    “Groovy and Grails is one of the fastest growing technologies being adopted by many big names in the industry. GR8Conf IN is a great platform to learn about the latest updates around GR8 technologies. We are glad to organize such a prestigious event and contribute to the Groovy and Grail community”, said TO THE NEW Digital CEO Deepak Mittal.

     

    The conference was attended by more than 250 participants from a wide array of companies including Wipro Technologies, Info Edge India, Sapient, JellyFish Technologies, OnGraph Technologies, BristleCone India, Oodles Technologies, etc.

  • GroupM partners LINE to reach APAC consumers

    GroupM partners LINE to reach APAC consumers

    MUMBAI: GroupM has inked a media partnership across Asia Pacific with LINE Corporation of Japan.

     

    LINE is a free call and messaging app, which is rapidly expanding its global user base with 212 million monthly active users, mostly in the Asia Pacific market in countries such as Taiwan, Thailand, and Indonesia.

     

    The multifaceted agreement commences immediately and is one of many new media partnerships GroupM is establishing to support clients in the region.

     

    LINE allows brands to communicate with audiences safely in real time.  LINE is an instant smartphone messenger that users check constantly through the day, enabling brands to make timely, relevant outreach.  Because LINE is a closed social networking service where users communicate mostly with personal acquaintances, it also serves as an intimate source of reliable information for the user and a trustworthy environment for brands. Advertisers on LINE additionally benefit from strict policies around user eligibility which ensure no fake accounts exist.

     

    “Clients look to us for the most innovative ways to reach their audiences across Asia Pacific. LINE is one of the fastest-growing natively developed social media platforms in Asia and is undeniably an important new vehicle for consumer engagement. Our agencies are already helping clients to leverage the platform within media plans, and we engineered this partnership to make LINE’s digital products work harder for their brands,” said GroupM Asia Pacific CEO Mark Patterson.

     

    The deal offers clients of GroupM agencies a competitive advantage through efficient pricing, quick access to new advertising products and specialised training to support appropriate implementation based on unique platform characteristics and user preferences.   

     

    “Today, it is a worldwide trend to utilise messenger apps for consumer communications and customer relationship management, connecting brands with their audiences. Through this partnership with GroupM, we will connect even more brands with consumers. Through our LINE Training Sessions, we’ll also help instruct the most effective marketing solutions for LINE’s unique communication environment and establish market-leading benchmarks,” added LINE Corp SVP, head of corporate sales Sintaro Tabata.

     

    “Online consumers around the world – including those in APAC – have shown a marked preference for platforms and services they find trustworthy. LINE’s closed nature appeals to consumers who favor a more private social networking experience, and by connecting reliable brands with users in this implicitly trusted setting, GroupM and LINE will help our clients reach users in a fun, yet unobtrusive manner,” said GroupM Asia Pacific deputy head of trading Nick Bins.

  • NDTV and Diageo launches second season of Road to Safety campaign

    NDTV and Diageo launches second season of Road to Safety campaign

    MUMBAI: After a successful launch, United Spirits-NDTV Road to Safety, a Diageo initiative returns in its second year to address one of the biggest concerns for the Indian government and society today the appalling state of road safety in our country.  Last year, to make India’s roads safer, a 7-point road safety agenda was presented to the government. The agenda covered a lot of aspects ranging from the laws that need amendment to the traffic police force that needs training.

     

    This year too, the campaign attempts to address this issue by encouraging citizens to take a pledge to never drink and drive. As a part of this initiative, in conjunction with the Ministry of Road Transport and Highways a special talk show was hosted with the honorable Minister of road transport and highways Nitin Gadkari at the Gateway of India, Mumbai.

     

    Union Minster for Road Transport & Highways, Nitin Gadkari stressed on the importance of making airbags mandatory in every type of car. It is the primary duty of the government to establish measures to protect the life of people irrespective of caste or creed. He further highlighted the significance of having a scientific process of issuing licenses. 30% of driving licenses are bogus. He promised to open 3000 centers in the country for driving and fitness measurement in order to procure those licenses He also requested people to identify accident prone areas on highways and report them on the government website. There are a total of 726 accident and black spots in the country. The government is investing 11,000 crores to improve the condition of these spots and working in the right direction to make Indian roads safer.

     

    In its second season, United Spirits-NDTV Road to Safety, a Diageo Initiative, a social campaign attempts to make our roads safer and reduce the number of ‘preventable accidents’ by encouraging citizens to demonstrate more responsible behavior behind the wheel. While lack of awareness, bad road designs, poor maintenance of roads is definitely a part of the problem, a majority of the accidents are a result of drunken driving too.

     

    This year, the event was attended by some of the country’s leading experts, policy makers, and NGO’s to highlight local issues, agendas and recommendations for the road ahead. 

     

    Speaking about this landmark initiative, United Spirits Ltd. business head luxury vertical and corporate relations Abanti Sankaranarayanan said, “The United Spirits-Diageo ‘Road to Safety’ initiative aims to create the necessary impact to address the abysmal state of road safety in our country. In collaboration with local and national partners – the government, civil society, individuals, families, and the industry; we aim to take Phase-II of the programme to greater heights by encouraging more people to drink responsibly and put safety first.”

  • Publicis celebrates 90th anniversary by mentoring & funding 90 digital start-ups

    Publicis celebrates 90th anniversary by mentoring & funding 90 digital start-ups

    MUMBAI: Publicis Groupe, which was founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. When it all started in a little Parisian apartment on Rue Montmartre, the founder’s only staff was his secretary. He would never have thought that, 90 years later, his Groupe would be one of the three largest in the world, with close to 80,000 employees.

    Back then, Publicis Groupe began just like many of today’s start-ups. It is with its founder in mind, as well as the entrepreneurial spirit of so many of its employees around the world, that Publicis Groupe has chosen to celebrate its 90th anniversary by providing mentoring, support and funding to 90 entrepreneurial projects in the digital field.

    To take part, projects can be submitted via the Publicis90 platform (www.publicis90.com), which will be available online as of 18 January.

    The platform will fund students, new start-ups, successful entrepreneurs or even a Publicis Groupe employee anywhere in the world, who can put forward their idea and apply for support from the Groupe. The goal is to provide entrepreneurs with the support they need to bring their projects to life, or to take it to the next level.

    The Publicis90 platform will be open for submissions until 28 February. Projects will be pre-selected by region (the Americas, Asia-Pacific, and Europe-Middle-East & Africa), with a first round of votes open to all Publicis Groupe employees (all projects submitted remain anonymous). A regional jury will then draw up a short-list from the pre-selected projects, before the final selection is made by a prestigious global jury that will pick the 90 most promising projects or start-ups.

    The selected projects will be mentored by Publicis Groupe experts in marketing, communications, management and technology. They will also receive funding in the form of an investment ranging from 10,000 euros for projects about to be launched to 500,000 euros for start-ups that are already ramping up. As for selected projects submitted by Publicis Groupe employees, they will have the benefit of a special internal incubation scheme.

    The holders of the 90 selected projects will be invited to participate to Viva Technology Paris, the first forum in France to bring together the people who matter most in digital throughout the world with over 5,000 start-ups. This event – created by Publicis Groupe and Groupe Les Echos – will be held from 30 June to 2 July, 2016 at the Paris Expo Exhibition Centre at Porte de Versailles. The 90 selected projects will be honoured at an awards ceremony held during Viva Technology Paris.

    Publicis Groupe chairman and CEO Maurice Levy said, “Publicis90 is very much in line with the philosophy of Publicis Groupe and its founder, Marcel Bleustein-Blanchet. The idea is to help young entrepreneurs achieve their goals. Not just through investment but also by putting Groupe resources at their disposal for a year. Rather than look back and pat ourselves on the back for 90 years of history, we have taken the forward-looking approach of extending a helping hand to young entrepreneurs.”

  • Mindshare MENA promotes Ravi Rao as CEO as Samir Ayoub resigns

    Mindshare MENA promotes Ravi Rao as CEO as Samir Ayoub resigns

    MUMBAI: Mindshare MENA CEO Samir Ayoub has resigned from his post and has been appointed delegate of the board at the agency. Ayoub will transition from his current role as CEO, on 1 February, 2016 and continue to act as an advisor and consultant on all matters related to the agency until July 2016.

    Stepping up to the CEO role will be Mindshare MENA chief client officer and UAE team lead Ravi Rao.

    Ayoub, who has led Mindshare MENA since 1999, previously headed up Ogilvy Media. Throughout his 26-year tenure with WPP companies, Ayoub has built up world-class media offerings in the region. His in-depth knowledge of the multiple markets and its consumers’ lifestyles, habits and choices, has supported local and international brands in developing their market share across regional geographies.

    Rao joined Mindshare MENA in May 2015 as chief client officer and in October took on additional responsibility for leading the UAE team. Previously Rao led Mindshare South Asia as CEO for three years. Rao’s nine plus years experience with WPP companies has honed his transformational expertise, which will now support the Mindshare MENA network as it continues to create cutting edge products for its clients and their brands. Rao will leverage new opportunities to further develop the agency’s strategic business alliances and deliver network growth across agency disciplines and client categories.

    WPP MENA director Roy Haddad and Mindshare MENA chairman Edmond Moutran jointly commented, “Whilst Samir will be leaving the day-to-day operations of the agency in February, he will remain a valued member of the team as delegate of the Mindshare MENA board, continuing to support and facilitate the agency’s initiatives that keep it future ready and a sought after media partner in the region.”

    Ayoub said, “My time with Mindshare has been rewarding and exhilarating. Much has changed in the consumer and media landscape since I took on the CEO role 17 years ago. I am delighted that the company will continue to flourish, guided by the experienced and capable hands of my friend and colleague Ravi Rao. In the coming months and years ahead, I look forward to celebrating its continued achievements.”

    Tasked with further developing the agency’s offering, Rao added, “It is most satisfying that I was one of ‘the Day 1 employees’ when Mindshare was set up in the region way back in 1999. A real privilege now to lead Mindshare MENA and I really look forward to further building on the success of our strong team and a world-class product so our client partners benefit the most by driving the Adaptive Marketing vision.”