Category: Media and Advertising

LinEngage appoints Raman R.S. Minhas as creative head

MUMBAI: Mullen Lowe Lintas Group experiential marketing arm LinEngage has strengthened its team with the appointment of Raman R S Minhas as group creative head.

He will report to LinEngage executive vice president Sriharsh Grandhe.

Minhas comes on board with a mandate to add new, innovative dimensions to the way consumer engagement is defined and delivered for brands, in a media-agnostic manner.

Commenting on the appointment, Grandhe said, “The connected marketplace of today demands agencies to re-look at their offerings both the form and format of consumer engagement. With Raman on board LinEngage’s capabilities will be greatly enhanced in this direction.”

This move to LinEngage marks Minhas’s return to India after successful stints in Southeast Asia and the Middle East. His last assignment was at DM Pratama Group in Indonesia, where he led the creative function.

Mullen Lowe Lintas group CMO and group marketing services president Vikas Mehta said, “LinEngage is at a pivotal point in its evolution as we strive to set new benchmarks in the practices of experiential marketing and activation. In Raman, we’ve found a world class creative to lead this pursuit, partnering Sriharsh. A strong consumer engagement practice furthers our efforts towards making Mullen Lowe Lintas Group into a true omni-channel partner for its clients through a hyper-bundled offering.”

“To drive the creative mandate for one of the promising divisions of Mullen Lowe Lintas India is a challenge I am willing to take on with passion. With the legacy of Lowe Lintas and a team that rivals the best in the business, there is only one direction that we can move from here – upward,” said Minhas on his new role.

January 21, 2016
Dentsu Webchutney launches #EveryoneOnFlipkart ad campaign

MUMBAI: Flipkart’s latest series of films bring out human stories from different walks of life, generations, and cultures to highlight the simple ways in which Flipkart has become the common thread connecting the nation and its aspirations. Conceptualized by Dentsu Webchutney, this campaign aims to influence people who’ve been resisting shopping online. It seeds the fact that everyone you love, trusts Flipkart, so you should too.

The first film, Rastogiji On Flipkart, is the story of the ‘gyaani’ of every group guilt tripping his friend for cheating on their neighborhood shopkeeper Rastogiji, by shopping on Flipkart leading to an unexpected and heart touching twist in the end. The other three videos are equally real and are truly inspired by real life characters. From the story of your favorite “know-it-all” Mausi, to that friendly smart-alec watchman to the true-blue Mumbai cop, these films bring out the charm of what makes India, India.

Speaking about the campaign, Flipkart marketing VP Shoumyan Biswas says, “At Flipkart, as the market leader, we believe that driving market development and accelerating adoption across different consumer segments is one of our key focus areas. Born from that belief, #EveryoneOnFlipkart digital campaign brings to us a series of short films that have been inspired from different walks of life, generations and cultures. Using simple and yet powerful, everyday slice of life narratives, these films show how Flipkart has become the common thread connecting the nation and its aspirations. And how it has earned the trust of every Indian and become an integral part of our everyday lives. These films therefore are a tribute to every Flipkart shopper across the country, an invitation to everyone else to start their online shopping journey with usand a reflection of our commitment towards organizing and democratizing retail in India.”

The campaign, slated to run for a couple of weeks, will also have a series of contests to engage audiences. Dentsu Webchutney ACD PG Aditya says, “The idea was to create great content that ‘happens to be an ad.

The fact that Flipkart has been a brand led by human stories only made that easier. As an agency, we’re extremely proud of these films. And to think they were produced as a digital-first effort only furthers my belief that this unsaid ‘caste-system’ of platforms that’s there in advertising is rapidly breaking loose.”

What is truly unbelievable is that these films were shot in a stringent two-day schedule. Gajraj Rao, director, (Code Red Films) who is extremely choosy about the projects he takes on, says, “It takes time to tell a compelling story; the fact that I wasn’t restricted by a fixed duration was what excited me to take this up.”

January 21, 2016
Dentsu Webchutney launches #EveryoneOnFlipkart ad campaign

MUMBAI: Flipkart’s latest series of films bring out human stories from different walks of life, generations, and cultures to highlight the simple ways in which Flipkart has become the common thread connecting the nation and its aspirations. Conceptualized by Dentsu Webchutney, this campaign aims to influence people who’ve been resisting shopping online. It seeds the fact that everyone you love, trusts Flipkart, so you should too.

The first film, Rastogiji On Flipkart, is the story of the ‘gyaani’ of every group guilt tripping his friend for cheating on their neighborhood shopkeeper Rastogiji, by shopping on Flipkart leading to an unexpected and heart touching twist in the end. The other three videos are equally real and are truly inspired by real life characters. From the story of your favorite “know-it-all” Mausi, to that friendly smart-alec watchman to the true-blue Mumbai cop, these films bring out the charm of what makes India, India.

Speaking about the campaign, Flipkart marketing VP Shoumyan Biswas says, “At Flipkart, as the market leader, we believe that driving market development and accelerating adoption across different consumer segments is one of our key focus areas. Born from that belief, #EveryoneOnFlipkart digital campaign brings to us a series of short films that have been inspired from different walks of life, generations and cultures. Using simple and yet powerful, everyday slice of life narratives, these films show how Flipkart has become the common thread connecting the nation and its aspirations. And how it has earned the trust of every Indian and become an integral part of our everyday lives. These films therefore are a tribute to every Flipkart shopper across the country, an invitation to everyone else to start their online shopping journey with usand a reflection of our commitment towards organizing and democratizing retail in India.”

The campaign, slated to run for a couple of weeks, will also have a series of contests to engage audiences. Dentsu Webchutney ACD PG Aditya says, “The idea was to create great content that ‘happens to be an ad.

The fact that Flipkart has been a brand led by human stories only made that easier. As an agency, we’re extremely proud of these films. And to think they were produced as a digital-first effort only furthers my belief that this unsaid ‘caste-system’ of platforms that’s there in advertising is rapidly breaking loose.”

What is truly unbelievable is that these films were shot in a stringent two-day schedule. Gajraj Rao, director, (Code Red Films) who is extremely choosy about the projects he takes on, says, “It takes time to tell a compelling story; the fact that I wasn’t restricted by a fixed duration was what excited me to take this up.”

January 21, 2016
ShopClues unveils new TVC to celebrate fourth anniversary

MUMBAI: To mark its fourth anniversary, ShopClues has launched a new TV ad campaign that promotes the special ShopClues sale, “4th pe 1/4th rate pe” with its tagline “Sab kuch 1/4th rate pe” (Everything at 1/4th the price!).

Conceptualised and created by Enormous Brands, the TVC aptly illustrates how ShopClues is offering an enviable selection of the most coveted products at unmatched and almost unbelievable price points!

The ad film opens with a man carrying a TV like he would hold a mobile phone. The voice over explains, “Mobile ke daam pe tha, le liya, le liya” (It was priced like a mobile phone, so I bought it!). Similarly, it shows a woman rolling out chapattis with a barbell instead of a rolling pin since home gym equipment has now become so affordable. In the most interesting twist, we see an impersonation of Delhi CM Arvind Kejriwal wearing a cap in lieu of his characteristic muffler. The idea is that everyone has been able to upgrade to something fancier and better thanks to the reduced price points on ShopClues.

Through the TV ad film, ShopClues wants to invite its consumers to participate in its fourth anniversary celebrations and make the best of this celebratory sale.

Speaking on the TVC, ShopClues co-founder and chief business officer Radhika Aggarwal said, “On the occasion of our fourth anniversary, we have put together a sale that seeks to reward and gratify our loyal customers. This is a huge milestone for us and through the TVC we want to communicate all the unbelievable product offers that we have curated for our shoppers. The idea is to raise awareness on what’s awaiting customers on ShopClues!”

Enormous Brands managing partner Ashish Khazanchi added, “ShopClues has organised a one-of-its-kind sale to generate excitement around its fourth anniversary. Through the TVC, we have tried to lucidly and simply showcase the amazing proposition on offer. We want customers to understand that the ‘4th pe, 1/4th rate pe’ sale isn’t mere lip service and you can actually grab stuff which seemed out of reach so far within your pre-determined budget.”

January 21, 2016
ShopClues unveils new TVC to celebrate fourth anniversary

MUMBAI: To mark its fourth anniversary, ShopClues has launched a new TV ad campaign that promotes the special ShopClues sale, “4th pe 1/4th rate pe” with its tagline “Sab kuch 1/4th rate pe” (Everything at 1/4th the price!).

Conceptualised and created by Enormous Brands, the TVC aptly illustrates how ShopClues is offering an enviable selection of the most coveted products at unmatched and almost unbelievable price points!

The ad film opens with a man carrying a TV like he would hold a mobile phone. The voice over explains, “Mobile ke daam pe tha, le liya, le liya” (It was priced like a mobile phone, so I bought it!). Similarly, it shows a woman rolling out chapattis with a barbell instead of a rolling pin since home gym equipment has now become so affordable. In the most interesting twist, we see an impersonation of Delhi CM Arvind Kejriwal wearing a cap in lieu of his characteristic muffler. The idea is that everyone has been able to upgrade to something fancier and better thanks to the reduced price points on ShopClues.

Through the TV ad film, ShopClues wants to invite its consumers to participate in its fourth anniversary celebrations and make the best of this celebratory sale.

Speaking on the TVC, ShopClues co-founder and chief business officer Radhika Aggarwal said, “On the occasion of our fourth anniversary, we have put together a sale that seeks to reward and gratify our loyal customers. This is a huge milestone for us and through the TVC we want to communicate all the unbelievable product offers that we have curated for our shoppers. The idea is to raise awareness on what’s awaiting customers on ShopClues!”

Enormous Brands managing partner Ashish Khazanchi added, “ShopClues has organised a one-of-its-kind sale to generate excitement around its fourth anniversary. Through the TVC, we have tried to lucidly and simply showcase the amazing proposition on offer. We want customers to understand that the ‘4th pe, 1/4th rate pe’ sale isn’t mere lip service and you can actually grab stuff which seemed out of reach so far within your pre-determined budget.”

January 21, 2016
Monster.com releases new ‘Thank God It’s Monday’ ad campaign

NEW DELHI: With the New Year, Monster.com is set to redefine the age-old connotation of Monday blues with the launch of #ThankGodItsMonday ad campaign in Gurgaon, Mumbai and Bangalore.

The campaign encourages the idea of loving what you do; each day, every day.

The four-week long campaign started on 11 January, making the travel time to office exciting for office goers and young entrepreneurs in Gurgaon. The Rapid Metro was wrapped in Monster’s signature purple colour and the commuters were accompanied by the Monster Mascot – Trump. As part of the campaign, commuters also shared selfies with the Trump along with their story of why they love what they do. Every week, the winner with most creative caption and selfie are given one Kindle.

Monster.com MD (India, Middle East, Southeast Asia, Hong Kong) Sanja Modi said, “With this is campaign we want to conquer the general feeling to hate Monday because it brings the start of the work week. To understand better, we asked people if they enjoyed going to work on Mondays after a fun filled weekend and more than 65 per cent said that they drag themselves to work on a Monday. ”

In Mumbai and Bangalore, select corporate parks saw Monster purple in their premises, with office goers and young entrepreneurs participating in the selfie contest, clicking pictures with Monster Trump. To make their Mondays special, office goers and young entrepreneurs were shuttled in luxury sedans from select stations and were dropped to their offices within a 5 kms radius in Gurgaon and Bangalore.

Modi added, “It’s time to change the way one feels about Mondays because there are millions of jobs giving millions of reasons to love Mondays. This will only happen if people really love what they do and when their work gives them the drive to start the work week – Monday on a positive note. So find better with Monster and experience a ‘different Monday’. Time to embrace #ThankGodItsMonday.”

January 21, 2016
Monster.com releases new ‘Thank God It’s Monday’ ad campaign

NEW DELHI: With the New Year, Monster.com is set to redefine the age-old connotation of Monday blues with the launch of #ThankGodItsMonday ad campaign in Gurgaon, Mumbai and Bangalore.

The campaign encourages the idea of loving what you do; each day, every day.

The four-week long campaign started on 11 January, making the travel time to office exciting for office goers and young entrepreneurs in Gurgaon. The Rapid Metro was wrapped in Monster’s signature purple colour and the commuters were accompanied by the Monster Mascot – Trump. As part of the campaign, commuters also shared selfies with the Trump along with their story of why they love what they do. Every week, the winner with most creative caption and selfie are given one Kindle.

Monster.com MD (India, Middle East, Southeast Asia, Hong Kong) Sanja Modi said, “With this is campaign we want to conquer the general feeling to hate Monday because it brings the start of the work week. To understand better, we asked people if they enjoyed going to work on Mondays after a fun filled weekend and more than 65 per cent said that they drag themselves to work on a Monday. ”

In Mumbai and Bangalore, select corporate parks saw Monster purple in their premises, with office goers and young entrepreneurs participating in the selfie contest, clicking pictures with Monster Trump. To make their Mondays special, office goers and young entrepreneurs were shuttled in luxury sedans from select stations and were dropped to their offices within a 5 kms radius in Gurgaon and Bangalore.

Modi added, “It’s time to change the way one feels about Mondays because there are millions of jobs giving millions of reasons to love Mondays. This will only happen if people really love what they do and when their work gives them the drive to start the work week – Monday on a positive note. So find better with Monster and experience a ‘different Monday’. Time to embrace #ThankGodItsMonday.”

January 21, 2016
Amitabh Bachchan & Priyanka Chopra replace Aamir Khan as ‘Incredible India’ brand ambassadors

MUMBAI: Bollywood stalwart Amitabh Bachchan and India’s new international face Priyanka Chopra have been named as the brand ambassadors for Government of India’s ‘Incredible India’ campaign, making it the first time that the government has appointed actors.

The endorsement agreement will be for a period of three years and the official announcement is likely to be made after 26 January.

To date, Bachchan has been the face of many social campaigns like Gujarat Tourism, Polio Eradication Drive, Hepatitis B etc. Chopra, on the other hand, has made leaps and bounds in her career in recent years. Apart from being applauded in the roles she portrays in Hindi films, she also made headway in Hollywood by debuting as the lead in ABC’s television series Quantico and is also the first South Asian actor to win the Favourite Actress in a New TV series award at this year’s People’s Choice Awards.

The duo replaces erstwhile brand ambassador Aamir Khan, who had been roped in by the creative agency working on the campaign – McCann Worldwide.

It may be recalled that Khan was in the eye of the storm late last year, over his ‘intolerance’ remarks, which were blown out of proportion as well as quoted out of context in the media. Khan was the face of the ‘Athithi Devo Bhava’ campaign for almost a decade.

Earlier this month, the Ministry of Tourism had denied removing Khan as ‘Incredible India’ brand ambassador in a statement. In response to media reports citing that Khan would no longer be endorsing the campaign in light of the ‘intolerance’ controversy that broke out late last year, the Tourism Ministry clarified that “there is no change in the stand of the ministry in this matter.”

The Ministry further clarified that at present it had a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and it was the agency, which had an agreement with Khan.

However, a senior bureaucrat Amitabh Kant, who was a key figure in implementing the campaign during his tenure with the Ministry of Tourism, earlier justified the government’s decision to remove the actor from the portfolio.

At that time, Khan, on his part, had said, “Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”

January 21, 2016
Amitabh Bachchan & Priyanka Chopra replace Aamir Khan as ‘Incredible India’ brand ambassadors

MUMBAI: Bollywood stalwart Amitabh Bachchan and India’s new international face Priyanka Chopra have been named as the brand ambassadors for Government of India’s ‘Incredible India’ campaign, making it the first time that the government has appointed actors.

The endorsement agreement will be for a period of three years and the official announcement is likely to be made after 26 January.

To date, Bachchan has been the face of many social campaigns like Gujarat Tourism, Polio Eradication Drive, Hepatitis B etc. Chopra, on the other hand, has made leaps and bounds in her career in recent years. Apart from being applauded in the roles she portrays in Hindi films, she also made headway in Hollywood by debuting as the lead in ABC’s television series Quantico and is also the first South Asian actor to win the Favourite Actress in a New TV series award at this year’s People’s Choice Awards.

The duo replaces erstwhile brand ambassador Aamir Khan, who had been roped in by the creative agency working on the campaign – McCann Worldwide.

It may be recalled that Khan was in the eye of the storm late last year, over his ‘intolerance’ remarks, which were blown out of proportion as well as quoted out of context in the media. Khan was the face of the ‘Athithi Devo Bhava’ campaign for almost a decade.

Earlier this month, the Ministry of Tourism had denied removing Khan as ‘Incredible India’ brand ambassador in a statement. In response to media reports citing that Khan would no longer be endorsing the campaign in light of the ‘intolerance’ controversy that broke out late last year, the Tourism Ministry clarified that “there is no change in the stand of the ministry in this matter.”

The Ministry further clarified that at present it had a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and it was the agency, which had an agreement with Khan.

However, a senior bureaucrat Amitabh Kant, who was a key figure in implementing the campaign during his tenure with the Ministry of Tourism, earlier justified the government’s decision to remove the actor from the portfolio.

At that time, Khan, on his part, had said, “Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”

January 21, 2016
ICC ropes in MRF Tyres as global partner in four-year deal

MUMBAI: The International Cricket Council (ICC) has roped in MRF Tyres as a global partner for ICC events for a period of four years from 2016 to 2020.

Over the next four years, the ICC events include eight tournaments, including the ICC World Twenty20 in 2016, an ICC Champions Trophy in 2017 and an ICC Cricket World Cup in 2019.

The ICC and MRF Tyres recently completed a partnership at the ICC Cricket World Cup 2015.

ICC CEO David Richardson said, “I am delighted that MRF Tyres has decided to continue its support of cricket by extending its partnership with the ICC for a further four years. Our aim at ICC events is to create an exceptional experience for all involved and I am confident that not only will MRF help us enhance that aim but that the forthcoming ICC events will help MRF promote its brand and expand its reach to other parts of the globe.”

“MRF is already an active promotor and supporter of cricket with a number of domestic and international fast bowlers benefitting from its MRF Pace Foundation. I am excited that MRF has elected to be cricket’s global partner and I am confident that this will be the start of a long relationship,” he added.

MRF Tyres chairman and managing director K M Mammen said, “This is a proud moment for MRF and this association is a testimony to our commitment to cricket. Twenty20 is the most popular form of the game today and it is a matter of great pride to be associated with the ICC World Twenty20 2016. Association with the ICC and the game of cricket presents a great opportunity for brand MRF to reach markets across the world. We are indeed proud to bring this thrill-a minute tournament to the millions of fans in India and all over the world.”

Also present at the announcement event at MRF Tyres headquarters in Chennai was former India captain and MRF brand ambassador Sachin Tendulkar.

January 20, 2016