ITV

Category: Media and Advertising

  • ZenithOptimedia and Google present Zoogle Day

    ZenithOptimedia and Google present Zoogle Day

    MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in Gurgaon.

    The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic,  top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

    The conference will also have a key address by Performics Worldwide COO Craig Greenfield. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.

    Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.

    ZenithOptimedia Group CEO Anupriya Acharya says, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

    Performics and Resultrix managing director Tanmay Mohanty says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

    Mohanty added that the ZenithOptimedia Group has been on a growth curve. “Digital, particularly mobile has been top priority for us. The launch of Performics Mobile in 2014, setup of a media technology and analytics division in Bangalore last year, and creating Centre of Excellence teams out of Mumbai and Delhi, all help us augment our efforts on Mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”

    Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market. “

  • Havas ups Asiya Bakht as Asia Pacific Communications head; strengthens Havas Village

    Havas ups Asiya Bakht as Asia Pacific Communications head; strengthens Havas Village

    MUMBAI: As part of its strategy to adopt a Havas Village model, Havas has promoted Asiya Bakht to the group’s director of marketing and communications for Asia Pacific. As director of marketing and communications for Havas Asia Pacific Bakht will drive visibility and awareness of Havas in the region and report to Southeast Asia CEO Levent Guenes.

    The move follows the consolidation of marketing communications function in other key markets in Asia Pacific such as Australia, China, India and the Philippines.

    In her newly defined role Bakht will be responsible for driving marketing and communications for all creative, media and specialist brands of Havas Asia, which include the flagship brands Havas Worldwide and Havas Media.

    “We are delighted to welcome Bakht. Her impressive performance at Havas Media and understanding of the group’s culture played an important role in her selection as a communications lead,” says Havas creative group Asia Pacific,  chairman, Juan Rocamora.

    “When we were looking for someone to lead marketing for Havas as a group we couldn’t think of a better person than Bakht,” adds Havas Media Group Asia Pacific, CEO Vishnu Mohan.  “She is not only committed to Havas’ vision of meaningful communications and collaboration, but also shares excellent relationships with stake holders within the group.” 

    “Bakht’s promotion is a testament to our collaborative ‘together’ culture, which allows us to leverage skills and talent available across the network, “said Havas Creative Group Southeast Asia, CEO Levent Guenes.
      “We are very excited to have her on board and looking forward to working with her to further raise Havas’ profile in the region.”

    Havas Village is a client centric organisation that brings all disciplines and teams in the agency – creative, media and digital – under one roof and is the foundation of group’s collaborative culture. The Village mode aims to simplify the agency’s offering for clients  by aligning resources, production, analytics and insights across divisions thus driving greater efficiency and effectiveness. 

  • Havas ups Asiya Bakht as Asia Pacific Communications head; strengthens Havas Village

    Havas ups Asiya Bakht as Asia Pacific Communications head; strengthens Havas Village

    MUMBAI: As part of its strategy to adopt a Havas Village model, Havas has promoted Asiya Bakht to the group’s director of marketing and communications for Asia Pacific. As director of marketing and communications for Havas Asia Pacific Bakht will drive visibility and awareness of Havas in the region and report to Southeast Asia CEO Levent Guenes.

    The move follows the consolidation of marketing communications function in other key markets in Asia Pacific such as Australia, China, India and the Philippines.

    In her newly defined role Bakht will be responsible for driving marketing and communications for all creative, media and specialist brands of Havas Asia, which include the flagship brands Havas Worldwide and Havas Media.

    “We are delighted to welcome Bakht. Her impressive performance at Havas Media and understanding of the group’s culture played an important role in her selection as a communications lead,” says Havas creative group Asia Pacific,  chairman, Juan Rocamora.

    “When we were looking for someone to lead marketing for Havas as a group we couldn’t think of a better person than Bakht,” adds Havas Media Group Asia Pacific, CEO Vishnu Mohan.  “She is not only committed to Havas’ vision of meaningful communications and collaboration, but also shares excellent relationships with stake holders within the group.” 

    “Bakht’s promotion is a testament to our collaborative ‘together’ culture, which allows us to leverage skills and talent available across the network, “said Havas Creative Group Southeast Asia, CEO Levent Guenes.
      “We are very excited to have her on board and looking forward to working with her to further raise Havas’ profile in the region.”

    Havas Village is a client centric organisation that brings all disciplines and teams in the agency – creative, media and digital – under one roof and is the foundation of group’s collaborative culture. The Village mode aims to simplify the agency’s offering for clients  by aligning resources, production, analytics and insights across divisions thus driving greater efficiency and effectiveness. 

  • GroupM appoints Rohit Suri as Chief Talent Officer

    GroupM appoints Rohit Suri as Chief Talent Officer

    MUMBAI: GroupM has appointed Rohit Suri as the chief talent officer for their South Asia operations effective from 1 February. He will be based in Mumbai and report to Group M South Asia CEO CVL Srinivas and GroupM APAC chief talent officer Angela Ryan. Suri takes over from Gaurav Hirey, who is now based in Singapore with Millward Brown, another WPP company.

    Speaking on Suri’s appointment Srinivas said “We are at an exciting stage in our journey to build a data centric digitally charged Agency network of the Future. We are delighted to welcome Rohit to our team. Given his vast experience across different markets and the several interesting initiatives he has championed in his career we are sure he will add a lot of value to our business and take our strong talent management practice to the next level”

     “I am very excited to take this step in my career and join the world’s largest media investment group,” Suri says. “GroupM has embarked on an exciting journey which places talent management at the core. I look forward to leveraging my experiences in total rewards and innovative talent management practices in India, APAC and Europe for the growth of GroupM’s business.”

    Partnering with the leadership teams, he will be responsible for building out talent initiatives regionally, to ensure all GroupM talent have exceptional career experiences and development, while maximizing their full potential. He will also be a part of the GroupM South Asia, and the GroupM APAC Talent Executive Committees.

  • GroupM appoints Rohit Suri as Chief Talent Officer

    GroupM appoints Rohit Suri as Chief Talent Officer

    MUMBAI: GroupM has appointed Rohit Suri as the chief talent officer for their South Asia operations effective from 1 February. He will be based in Mumbai and report to Group M South Asia CEO CVL Srinivas and GroupM APAC chief talent officer Angela Ryan. Suri takes over from Gaurav Hirey, who is now based in Singapore with Millward Brown, another WPP company.

    Speaking on Suri’s appointment Srinivas said “We are at an exciting stage in our journey to build a data centric digitally charged Agency network of the Future. We are delighted to welcome Rohit to our team. Given his vast experience across different markets and the several interesting initiatives he has championed in his career we are sure he will add a lot of value to our business and take our strong talent management practice to the next level”

     “I am very excited to take this step in my career and join the world’s largest media investment group,” Suri says. “GroupM has embarked on an exciting journey which places talent management at the core. I look forward to leveraging my experiences in total rewards and innovative talent management practices in India, APAC and Europe for the growth of GroupM’s business.”

    Partnering with the leadership teams, he will be responsible for building out talent initiatives regionally, to ensure all GroupM talent have exceptional career experiences and development, while maximizing their full potential. He will also be a part of the GroupM South Asia, and the GroupM APAC Talent Executive Committees.

  • Leo Burnett ups Rich Stoddart as worldwide CEO; Tom Bernaddin named chairman

    Leo Burnett ups Rich Stoddart as worldwide CEO; Tom Bernaddin named chairman

    MUMBAI: Publicis Communications has made an important leadership transition at Leo Burnett Worldwide.

    Effective 1 February, 2016, Leo Burnett North America CEO Rich Stoddart will be taking over as CEO of Leo Burnett Worldwide. He will, however, continue to hold his post as Leo Burnett North America CEO.

    Leo Burnett chairman and CEO Tom Bernardin will remain chairman through June 2017. Both Bernardin and Stoddart also serve on the Publicis Communications ComEx and Stoddart is one of the U.S. country leads for the new organisation led by Publicis Communications CEO Arthur Sadoun.

    “Leo Burnett is a leading force within Publicis Communications. We want to make sure that this brand and its unique culture are stronger than ever as we pursue our ultimate goal – to be the indispensable creative partner to our clients,” Sadoun said. “Maurice Lévy and I are both confident that Rich is the best person to incarnate Leo Burnett on this new journey and lead the teams to great successes for our clients and our agencies. And we know we can count on Tom and his wealth of experience to actively help the Publicis Communications ComEx achieve its objectives.”

    Bernardin joined Leo Burnett Worldwide as CEO in 2004 and the following year hired Stoddart back to the agency to run Leo Burnett Chicago. Under Stoddart’s leadership, Leo Burnett North America has seen significant growth and client acquisition, strong integration and collaboration across business units including Arc, Lapiz and Rokkan while delivering some of the most effective and integrated campaigns for clients including Allstate, GM, Kellogg’s, McDonald’s, P&G and Samsung.

    “Rich Stoddart is an incredibly talented business leader, a tremendous champion for creativity and talent and my obvious successor. I’m very proud, after 11 years, to have been the longest serving chairman and CEO of Leo Burnett Worldwide since Leo Burnett the man. After 40 years in the business, it is the perfect time to pass the reins to Rich. As chairman of Leo Burnett, I will assist both Rich and Arthur in the continued success of Leo Burnett and of the new Publicis Communications,” said Bernardin.

    “I’m so energised by the opportunity to lead this global company and the amazing talent within it during a time of unprecedented change, opportunity and reinvention,” Stoddart added. “In partnership with Arthur and Tom, we will deliver upon the promise and potential of Leo Burnett – ‘the best in the world bar none.’ To me this means the very best talent, the very best work and the very best business results for our clients.”

    Stoddart will remain based at Leo Burnett global headquarters in Chicago.

  • Leo Burnett ups Rich Stoddart as worldwide CEO; Tom Bernaddin named chairman

    Leo Burnett ups Rich Stoddart as worldwide CEO; Tom Bernaddin named chairman

    MUMBAI: Publicis Communications has made an important leadership transition at Leo Burnett Worldwide.

    Effective 1 February, 2016, Leo Burnett North America CEO Rich Stoddart will be taking over as CEO of Leo Burnett Worldwide. He will, however, continue to hold his post as Leo Burnett North America CEO.

    Leo Burnett chairman and CEO Tom Bernardin will remain chairman through June 2017. Both Bernardin and Stoddart also serve on the Publicis Communications ComEx and Stoddart is one of the U.S. country leads for the new organisation led by Publicis Communications CEO Arthur Sadoun.

    “Leo Burnett is a leading force within Publicis Communications. We want to make sure that this brand and its unique culture are stronger than ever as we pursue our ultimate goal – to be the indispensable creative partner to our clients,” Sadoun said. “Maurice Lévy and I are both confident that Rich is the best person to incarnate Leo Burnett on this new journey and lead the teams to great successes for our clients and our agencies. And we know we can count on Tom and his wealth of experience to actively help the Publicis Communications ComEx achieve its objectives.”

    Bernardin joined Leo Burnett Worldwide as CEO in 2004 and the following year hired Stoddart back to the agency to run Leo Burnett Chicago. Under Stoddart’s leadership, Leo Burnett North America has seen significant growth and client acquisition, strong integration and collaboration across business units including Arc, Lapiz and Rokkan while delivering some of the most effective and integrated campaigns for clients including Allstate, GM, Kellogg’s, McDonald’s, P&G and Samsung.

    “Rich Stoddart is an incredibly talented business leader, a tremendous champion for creativity and talent and my obvious successor. I’m very proud, after 11 years, to have been the longest serving chairman and CEO of Leo Burnett Worldwide since Leo Burnett the man. After 40 years in the business, it is the perfect time to pass the reins to Rich. As chairman of Leo Burnett, I will assist both Rich and Arthur in the continued success of Leo Burnett and of the new Publicis Communications,” said Bernardin.

    “I’m so energised by the opportunity to lead this global company and the amazing talent within it during a time of unprecedented change, opportunity and reinvention,” Stoddart added. “In partnership with Arthur and Tom, we will deliver upon the promise and potential of Leo Burnett – ‘the best in the world bar none.’ To me this means the very best talent, the very best work and the very best business results for our clients.”

    Stoddart will remain based at Leo Burnett global headquarters in Chicago.

  • Razorfish names Sundeep Keramalu as associate creative director

    Razorfish names Sundeep Keramalu as associate creative director

    MUMBAI: Strengthening its core capabilities in digital media and marketing, technology and creative, Razorfish has appointed Sundeep Keramalu as associate creative director – copy.

     

    Keramalu has over eight years of experience in the industry having worked with companies like Times Group and U-Advantage.

     

    Razorfish CEO Charulata Ravi Kumar said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.” 

     

    Razorfish COO Gaurav Pathak added, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his eight+ years of professional writing, he has gathered a diverse portfolio across several genres in digital, print, TV, radio, and non-fiction.”

     

    Speaking on his new role, Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I’d like to do is to enhance the brand philosophies through sensational messaging that’s going to make you think. And with the psyche of Razorfish, I am sure that I’d be able to make you think a lot more.”