ITV

Category: Media and Advertising

  • Uber, World For All & People For Animals join hands for uberPuppies

    Uber, World For All & People For Animals join hands for uberPuppies

    MUMBAI: This Saturday on ‘Love Your Pet Day,’ Uber, World For All and People For Animals are bringing uberPuppies to your doorstep in Bhubaneswar, Chandigarh, Jaipur, Mumbai and Nagpur.

    On 20 February, Uber urges users to open Uber app at specific times corresponding to their city, slide to uberPuppies to get cuddle-able puppies delivered to them for 15 minutes, at the push of a button. Riders can also speak to the representatives from World for All or People For Animals, accordingly, and Uber, who will be present at the location, in case they’d like to get more details about the process involved in adopting puppies.

    “Uber is all about giving riders an amazing experience, be it through chopper rides or rides in Vintage cars… from yachts to even delivering food in some cities. We’re happy to bring uberPuppies to Bhubaneshwar, Chandigarh, Jaipur, Mumbai and Nagpur and through our association with People for Animals, we are eager to spread awareness about adopting puppies and hope as many find a home through this on-demand,” said an Uber spokesperson.

    “It’s inspiring to see companies get involved in activities that involve our four-legged stray friends. Thanks to the uberPuppies initiative, we now have the opportunity to reach out to a larger audience and spread awareness about our cause in an exciting and engaging way,” said World For All Animal Care co-founder and president Taronish Bulsara.

     

  • Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    MUMBAI: Former Red Chillies Entertainment head of marketing and digital Manish Kumar has turned entrepreneur with the launch of a marketing and advertising outfit called Digi Osmosis.

    The agency will help brands be future-ready in the digital ecosystem as well as capitalise on this new and ever-growing community. 

    Digi Osmosis founder Manish Kumar said, “It’s simple… we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.”

    Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.

    Kumar has over eight years of experience in being a frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.

    Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.

  • Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    MUMBAI: Former Red Chillies Entertainment head of marketing and digital Manish Kumar has turned entrepreneur with the launch of a marketing and advertising outfit called Digi Osmosis.

    The agency will help brands be future-ready in the digital ecosystem as well as capitalise on this new and ever-growing community. 

    Digi Osmosis founder Manish Kumar said, “It’s simple… we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.”

    Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.

    Kumar has over eight years of experience in being a frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.

    Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.

  • ASICS launches ‘Want It More’ campaign

    ASICS launches ‘Want It More’ campaign

    MUMBAI: Sports shoes and apparel company ASICS has launched its most provocative and inspiring brand campaign yet with ‘Want It More’ — a direct call for all athletes to step up their training efforts and realise ever-greater achievement. 

    Creative execution for the campaign was conceived by 180 Amsterdam. Chosen for his authentic and sensorial storytelling in sport, Academy Award-nominated, feature-and documentary- maker Henry Alex Rubin directed the films. 

    “With this campaign, ASICS aims to inspire and motivate athletes to reach their goals. We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world,” said ASICS Corporation marketing division SGM Paul Miles.

    Focusing on how far athletes across all sports — and of all ages —  will go to reach their goal, the campaign is designed to support ASICS global strategy to expand its footprint beyond running and reach a wider, younger audience.

    The campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from ASICS Institute of Sport Science, delivering improved performance, style and comfort.

    Launching today at asics.com/wantitmore, the campaign kicks off with an open letter inviting the community of professional and amateur athletes to come together through their shared dedication to achieve a goal at #wantitmore. This fully-integrated campaign will publish across media platforms, including out of home, sponsored-events, multimedia, and major social media outlets.

    From 1 March and throughout 2016, the digital platform will keep pace with the annual sporting calendar, and inspire the community to stay motivated during workouts via two key components.

    As the year progresses, ASICS will shift from sponsored-athlete train-offs toward challenging the world to try and ’out-train’ its elite athletes.

  • ASICS launches ‘Want It More’ campaign

    ASICS launches ‘Want It More’ campaign

    MUMBAI: Sports shoes and apparel company ASICS has launched its most provocative and inspiring brand campaign yet with ‘Want It More’ — a direct call for all athletes to step up their training efforts and realise ever-greater achievement. 

    Creative execution for the campaign was conceived by 180 Amsterdam. Chosen for his authentic and sensorial storytelling in sport, Academy Award-nominated, feature-and documentary- maker Henry Alex Rubin directed the films. 

    “With this campaign, ASICS aims to inspire and motivate athletes to reach their goals. We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world,” said ASICS Corporation marketing division SGM Paul Miles.

    Focusing on how far athletes across all sports — and of all ages —  will go to reach their goal, the campaign is designed to support ASICS global strategy to expand its footprint beyond running and reach a wider, younger audience.

    The campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from ASICS Institute of Sport Science, delivering improved performance, style and comfort.

    Launching today at asics.com/wantitmore, the campaign kicks off with an open letter inviting the community of professional and amateur athletes to come together through their shared dedication to achieve a goal at #wantitmore. This fully-integrated campaign will publish across media platforms, including out of home, sponsored-events, multimedia, and major social media outlets.

    From 1 March and throughout 2016, the digital platform will keep pace with the annual sporting calendar, and inspire the community to stay motivated during workouts via two key components.

    As the year progresses, ASICS will shift from sponsored-athlete train-offs toward challenging the world to try and ’out-train’ its elite athletes.

  • Maxus partners IoTBLR to create unique campaigns & product prototypes

    Maxus partners IoTBLR to create unique campaigns & product prototypes

    MUMBAI: With an aim to co-create unique campaigns and product prototypes, Maxus has entered into a partnership with the IoTBLR Foundation for Pervasive Computing, which is one of world’s largest IoT (Internet of Things) focused meet up group.

    Maxus and IoTBLR will work together with brands in building new products and consumer engagement solutions.

    Talking about the partnership, IoTBLR founder Nihal Kashinath said, “We are very excited about working with Maxus and look forward to co-creating more campaigns and product prototypes that have rarely, if ever, been conceptualised before. We bring in a lot of technological firepower around the Internet of Things, wearable tech, virtual and augmented reality, rapid prototyping, etc as well as a massive developer network from which to crowd-source ideas plus expertise. To put these to work in the context of a brand’s story is terribly exciting for us. There is a symbiotic relationship between creative campaigns and bleeding-edge technologies, and from our interactions so far with the Maxus team, we can confidently say that this partnership is going to push creative technology to stratospheric levels (possibly literally). So get ready to see futuristic tech come alive today.”

    Maxus chief digital officer Unny Radhakrishnan added, “We have been working with IoTBLR for some time now and it is a great learning experience. We had earlier launched Maxus Metalworks, our R&D lab, to work in the areas of emerging technologies and completed a couple of projects. Our teams have been conducting specialised workshops for some of our clients as well. This new partnership will help us keep our pace in understanding technology and leverage it for marketing and consumer services.”

    IoTBLR was founded as an open community by Kashinath with a vision to grow awareness on IoT, empower individuals and organisations to build connected products, and create impact by leveraging pervasive computing solutions. Today IoTBLR has entrepreneurs, working professionals, students, researchers, investors, journalists, hobbyists, etc. as its members. Members can attend workshops/talks/hackathons, work together on IoT projects, share equipment and resources, build IoT solutions and startups, and generally stay updated about the latest developments in the connected world.

  • Maxus partners IoTBLR to create unique campaigns & product prototypes

    Maxus partners IoTBLR to create unique campaigns & product prototypes

    MUMBAI: With an aim to co-create unique campaigns and product prototypes, Maxus has entered into a partnership with the IoTBLR Foundation for Pervasive Computing, which is one of world’s largest IoT (Internet of Things) focused meet up group.

    Maxus and IoTBLR will work together with brands in building new products and consumer engagement solutions.

    Talking about the partnership, IoTBLR founder Nihal Kashinath said, “We are very excited about working with Maxus and look forward to co-creating more campaigns and product prototypes that have rarely, if ever, been conceptualised before. We bring in a lot of technological firepower around the Internet of Things, wearable tech, virtual and augmented reality, rapid prototyping, etc as well as a massive developer network from which to crowd-source ideas plus expertise. To put these to work in the context of a brand’s story is terribly exciting for us. There is a symbiotic relationship between creative campaigns and bleeding-edge technologies, and from our interactions so far with the Maxus team, we can confidently say that this partnership is going to push creative technology to stratospheric levels (possibly literally). So get ready to see futuristic tech come alive today.”

    Maxus chief digital officer Unny Radhakrishnan added, “We have been working with IoTBLR for some time now and it is a great learning experience. We had earlier launched Maxus Metalworks, our R&D lab, to work in the areas of emerging technologies and completed a couple of projects. Our teams have been conducting specialised workshops for some of our clients as well. This new partnership will help us keep our pace in understanding technology and leverage it for marketing and consumer services.”

    IoTBLR was founded as an open community by Kashinath with a vision to grow awareness on IoT, empower individuals and organisations to build connected products, and create impact by leveraging pervasive computing solutions. Today IoTBLR has entrepreneurs, working professionals, students, researchers, investors, journalists, hobbyists, etc. as its members. Members can attend workshops/talks/hackathons, work together on IoT projects, share equipment and resources, build IoT solutions and startups, and generally stay updated about the latest developments in the connected world.