ITV

Category: Media and Advertising

  • McCann creates two TVCs for RB’s Dettol Gold

    McCann creates two TVCs for RB’s Dettol Gold

    NEW DELHI: Two new commercials have been launched on the television and digital medium by Dettol to highlight the need of a superior anti-bacterial solution with the rising new age illnesses.

    Conceptualised by McCann, the two TVCs are aimed at promoting Dettol Gold, an innovative range, which claims to offer 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two variants – Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.

    Talking about the launch, RB marketing director – Dettol, developing markets Arjun Purkayastha said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100 per cent better protection against germs and new-age illnesses.”

    Watch the new Dettol Gold TVCs here.

    Television Commercial Credits:

    Project Title: Dettol Gold Launch
    Creative Agency – McCann
    Chairman & Chief Creative Officer – Prasoon Joshi
    National Creative Director: Prateek Bharadwaj
    Executive Creative Director – Tarvinder Singh
    Sr. Creative Director – Prashant Sharma
    Account Management – Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh
    Strategic Planning – Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)
    Agency Producer: Jeet Kalra, Ankur Mondal
    Director – Rajesh Saathi
    Producer– Harish Nambiar, Lisa D’costa
    Executive Producer – Ankita Malhotra
    Production House – Keroscene Films
    DOP – Zainuddin Mohammed (Din)

  • Havas Media Group makes two senior level appointments

    Havas Media Group makes two senior level appointments

    MUMBAI: In a bid to further strengthen its team in the West, Havas Media Group has made a couple of senior level appointments.

    Kunal Jamuar has re-joined the group as Havas Media, West & South managing partner. He was earlier with the group as executive director – West and is back in the country following a stint handing the West and Central African markets as mediaReach OMD chief planning officer.

    Besides Jamuar, the group has also appointed Chanchal Shaktawat as vice president planning – West.

    Speaking on the appointments, Havas Media Group India & South Asia CEO Anita Nayyar said, “We have had a great 2015 and aspire to have a greater 2016. Kunal has the rare blend of leadership, knowledge and relationship management. We are very glad to have him back. Chanchal too comes with rich experience and is a high performance diligent professional. The mandate for the team is to consolidate and grow the Western operations, which I’m sure they will successfully achieve.”

    Havas Media Group India managing director Mohit Joshi added, “It’s homecoming for Kunal. He is a great leader and an even greater human being. Am very sure he will steer our operations to newer heights of success. Chanchal is also a thorough professional and will provide a lot of stability to the team in Mumbai with her professional skills.”

    “It is great to be back. India is an exciting business country today. My experience in multiple emerging markets will come into play to strengthen and expand the Havas Media operations,” said Jamuar.

    “Havas Media is in an interesting phase of growth. I look forward to contributing to further drive this growth by creating value for our clients,” signed off Shaktawat.

  • Havas Media Group makes two senior level appointments

    Havas Media Group makes two senior level appointments

    MUMBAI: In a bid to further strengthen its team in the West, Havas Media Group has made a couple of senior level appointments.

    Kunal Jamuar has re-joined the group as Havas Media, West & South managing partner. He was earlier with the group as executive director – West and is back in the country following a stint handing the West and Central African markets as mediaReach OMD chief planning officer.

    Besides Jamuar, the group has also appointed Chanchal Shaktawat as vice president planning – West.

    Speaking on the appointments, Havas Media Group India & South Asia CEO Anita Nayyar said, “We have had a great 2015 and aspire to have a greater 2016. Kunal has the rare blend of leadership, knowledge and relationship management. We are very glad to have him back. Chanchal too comes with rich experience and is a high performance diligent professional. The mandate for the team is to consolidate and grow the Western operations, which I’m sure they will successfully achieve.”

    Havas Media Group India managing director Mohit Joshi added, “It’s homecoming for Kunal. He is a great leader and an even greater human being. Am very sure he will steer our operations to newer heights of success. Chanchal is also a thorough professional and will provide a lot of stability to the team in Mumbai with her professional skills.”

    “It is great to be back. India is an exciting business country today. My experience in multiple emerging markets will come into play to strengthen and expand the Havas Media operations,” said Jamuar.

    “Havas Media is in an interesting phase of growth. I look forward to contributing to further drive this growth by creating value for our clients,” signed off Shaktawat.

  • Cut The Crap launches design unit

    Cut The Crap launches design unit

    MUMBAI: Cut The Crap, a Mumbai based creative agency, has launched its design unit – Design Sell, which will focus on brand identity, packaging, digital and 3D designs and BTL amongst others. 

    While the unit will work as a part of the agency, it will function independently with a separate team. The new entity Design Sell will be headed by Renuka Desilva.

    Cut The Crap founder and creative head Jagdish Acharya said, “I am excited to announce the launch of Design Sell. Cut The Crap has made its mark as a creative boutique for brand building. Design Sell derives its DNA from Cut The Crap. Design is never without a marketing purpose, the objective of design in the world of brands is to sell and to therefore it is imperative that design be strategic and a part of the brand building ecosystem. Therefore, the name Design Sell. The need was felt to launch the division on its own so it can be nurtured and grown to its true potential.”

    Speaking on the potential, Acharya added, “The demand for strategic design has been growing and not just from one-off clients looking for logos, brand identity and such. We work a lot with start-ups. Some of them need only design inputs first and a full service creative interface later. Then there are those who use only BTL as a medium of brand building and they need it to be managed through strategic inputs similar to ATL.”

    Design Sell creative director and head Renuka Desilva said, “I am looking forward to building Design Sell on the terra firma of strategy and creative foundations of design. It is the understanding of brand and marketing needs that will differentiate us from other design houses. Our aim over the next two – three years will be to build a strong portfolio that showcases our point of difference. Business will only follow.”

  • Cut The Crap launches design unit

    Cut The Crap launches design unit

    MUMBAI: Cut The Crap, a Mumbai based creative agency, has launched its design unit – Design Sell, which will focus on brand identity, packaging, digital and 3D designs and BTL amongst others. 

    While the unit will work as a part of the agency, it will function independently with a separate team. The new entity Design Sell will be headed by Renuka Desilva.

    Cut The Crap founder and creative head Jagdish Acharya said, “I am excited to announce the launch of Design Sell. Cut The Crap has made its mark as a creative boutique for brand building. Design Sell derives its DNA from Cut The Crap. Design is never without a marketing purpose, the objective of design in the world of brands is to sell and to therefore it is imperative that design be strategic and a part of the brand building ecosystem. Therefore, the name Design Sell. The need was felt to launch the division on its own so it can be nurtured and grown to its true potential.”

    Speaking on the potential, Acharya added, “The demand for strategic design has been growing and not just from one-off clients looking for logos, brand identity and such. We work a lot with start-ups. Some of them need only design inputs first and a full service creative interface later. Then there are those who use only BTL as a medium of brand building and they need it to be managed through strategic inputs similar to ATL.”

    Design Sell creative director and head Renuka Desilva said, “I am looking forward to building Design Sell on the terra firma of strategy and creative foundations of design. It is the understanding of brand and marketing needs that will differentiate us from other design houses. Our aim over the next two – three years will be to build a strong portfolio that showcases our point of difference. Business will only follow.”

  • O&M’s new Fevicol TVC takes bonding to the next level

    O&M’s new Fevicol TVC takes bonding to the next level

    MUMAI: Adhesive brand Fevicol has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that the brand has come to stand for.

    Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high human pyramid that characterizes ‘dahi-handi’ celebrations. 

    Through the trademark ‘humour’ that Fevicol ads are known for, the TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive.

    Ogilvy & Mather – South Asia executive chairman and creative director Piyush Pandey said, “Fevicol has always stood for ultimate bonding. Bonding beyond its physical manifestations, bonding of culture and humanity. The new film takes the festival of Govinda (Lord Krishna’s birthday), which is celebrated across the country by people making human pyramids to climb and break the clay pot, which is symbolic of Lord Krishna stealing buttermilk from the Gopis (or Gopikas which in Sanskrit refers to a person in charge of a herd of cows). Fevicol in its tongue-in-cheek humour has created a hyperbole by making a pyramid that can even move from one location to the other.”

    Pidilite Industries CMO Vivek Sharma added, “Over the years, Fevicol has established itself as an iconic brand that has become synonymous with forging a strong bond. Fevicol has embedded itself in Indian consciousness and culture and is now part of everyday lingo. The new TVC reflects this generational bond and affinity that the people of India have for Fevicol.”

  • O&M’s new Fevicol TVC takes bonding to the next level

    O&M’s new Fevicol TVC takes bonding to the next level

    MUMAI: Adhesive brand Fevicol has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that the brand has come to stand for.

    Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high human pyramid that characterizes ‘dahi-handi’ celebrations. 

    Through the trademark ‘humour’ that Fevicol ads are known for, the TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive.

    Ogilvy & Mather – South Asia executive chairman and creative director Piyush Pandey said, “Fevicol has always stood for ultimate bonding. Bonding beyond its physical manifestations, bonding of culture and humanity. The new film takes the festival of Govinda (Lord Krishna’s birthday), which is celebrated across the country by people making human pyramids to climb and break the clay pot, which is symbolic of Lord Krishna stealing buttermilk from the Gopis (or Gopikas which in Sanskrit refers to a person in charge of a herd of cows). Fevicol in its tongue-in-cheek humour has created a hyperbole by making a pyramid that can even move from one location to the other.”

    Pidilite Industries CMO Vivek Sharma added, “Over the years, Fevicol has established itself as an iconic brand that has become synonymous with forging a strong bond. Fevicol has embedded itself in Indian consciousness and culture and is now part of everyday lingo. The new TVC reflects this generational bond and affinity that the people of India have for Fevicol.”

  • Uber, World For All & People For Animals join hands for uberPuppies

    Uber, World For All & People For Animals join hands for uberPuppies

    MUMBAI: This Saturday on ‘Love Your Pet Day,’ Uber, World For All and People For Animals are bringing uberPuppies to your doorstep in Bhubaneswar, Chandigarh, Jaipur, Mumbai and Nagpur.

    On 20 February, Uber urges users to open Uber app at specific times corresponding to their city, slide to uberPuppies to get cuddle-able puppies delivered to them for 15 minutes, at the push of a button. Riders can also speak to the representatives from World for All or People For Animals, accordingly, and Uber, who will be present at the location, in case they’d like to get more details about the process involved in adopting puppies.

    “Uber is all about giving riders an amazing experience, be it through chopper rides or rides in Vintage cars… from yachts to even delivering food in some cities. We’re happy to bring uberPuppies to Bhubaneshwar, Chandigarh, Jaipur, Mumbai and Nagpur and through our association with People for Animals, we are eager to spread awareness about adopting puppies and hope as many find a home through this on-demand,” said an Uber spokesperson.

    “It’s inspiring to see companies get involved in activities that involve our four-legged stray friends. Thanks to the uberPuppies initiative, we now have the opportunity to reach out to a larger audience and spread awareness about our cause in an exciting and engaging way,” said World For All Animal Care co-founder and president Taronish Bulsara.