Category: Media and Advertising

  • GST Bill crucial for Start-Up India, Digital India success: IAMAI

    GST Bill crucial for Start-Up India, Digital India success: IAMAI

    MUMBAI: Industry body – Internet and Mobile Association of India (IAMAI) has urged the Parliament to pass the crucial GST (Goods & Services Tax) Bill in the forthcoming budget session. The industry body has said that the smooth passage of GST Bill is crucial for the success of mega economic and social projects, especially Digital India and Start-Up India.

    The GST Bill, which subsumes all indirect taxes to create one rate and integrate the country into a single market, is the biggest tax reform that is being undertaken since Independence, but is pending approval of the Rajya Sabha.

    The Digital India plan is about connecting, empowering and enabling citizens and encouraging local electronic manufacturing. Similarly, Start-Up India is focused on promoting entrepreneurship, and through small entrepreneurs, generating employment.

    Local manufacturing, NoFN, e-Gov, as a part of Digital India, where private sector is involved, crucially rests on the successful passage of GST Bill in Parliament, which seeks to create one market through one tax system. Similarly, start-ups, online market places, and other online service providers, all require a single market plan.

    IAMAI president Subho Ray said, “The extant tax structure of India is heavily fragmented, with multiple indirect taxes levied by different authorities at different stages of a transaction. Fiscal federalism has led to different procedures and rates of VAT and other forms of LBTs across the states. This creates logistical challenges for the industry, besides giving rise to compliance related complications. Conflict of interests between tax authorities in case of inter-state transaction is a major pain point for the industry today. GST will help the digital industry business model flourish by providing uniformity in tax rates and regulations across the country. This will help doing business in India easier, allow free-play to market dynamics and allow deeper penetration of these services.”

    Given that much of the developments in the digital industry are disruptive innovations, business models like online platforms, aggregators, etc are essentially services provided by intermediaries. Such services are revolutionising the existing markets of both goods and services. Thus, online ticketing services or e-tailing are providing newer modes of access for consumers to existing goods and services, said IAMAI.

    The digital industry unequivocally stands for the smooth passage of GST and hopes that the bill will be passed in the upcoming budget session, as any further delay will push back the transformative projects of the government.

  • Riedel Communication hires Joe Commare as N. America marketing & sales manager

    Riedel Communication hires Joe Commare as N. America marketing & sales manager

    MUMBAI: Riedel Communications, provider of real-time video, audio, data, and communications networks, has hired broadcast-industry veteran Joe Commare as marketing and sales manager, North America.

    Commare will design and implement new marketing strategies specifically for North American markets and also provide sales and technical support.

    Before joining Riedel, Commare served as an account director for Wall Street Communications.

    “Joe has spent his entire career in and around the broadcast industry, and he has extensive experience in selling and marketing to fixed and remote broadcasters. With a rich blend of technical expertise and marketing-strategy savvy, he will be a valuable asset as Riedel steps up its efforts in North America,” said Riedel Communications North America president Joyce Bente.

    “It sure seems as if Riedel was the obvious next step for me, having been on the periphery of Riedel for years, I now look forward to leveraging all of my experience to bring the company’s amazing solutions to customers here at home,” added Commare.

  • Riedel Communication hires Joe Commare as N. America marketing & sales manager

    Riedel Communication hires Joe Commare as N. America marketing & sales manager

    MUMBAI: Riedel Communications, provider of real-time video, audio, data, and communications networks, has hired broadcast-industry veteran Joe Commare as marketing and sales manager, North America.

    Commare will design and implement new marketing strategies specifically for North American markets and also provide sales and technical support.

    Before joining Riedel, Commare served as an account director for Wall Street Communications.

    “Joe has spent his entire career in and around the broadcast industry, and he has extensive experience in selling and marketing to fixed and remote broadcasters. With a rich blend of technical expertise and marketing-strategy savvy, he will be a valuable asset as Riedel steps up its efforts in North America,” said Riedel Communications North America president Joyce Bente.

    “It sure seems as if Riedel was the obvious next step for me, having been on the periphery of Riedel for years, I now look forward to leveraging all of my experience to bring the company’s amazing solutions to customers here at home,” added Commare.

  • Dentsu Aegis launches agency to serve $200 billion B2B sector

    Dentsu Aegis launches agency to serve $200 billion B2B sector

    MUMBAI: In a bid to cater to the business to business (B2B) market, which is accelerating at speed and commanding $200 billion in estimated marketing spend, Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specialising in B2B solutions to address expanding marketing demand in this area.

    Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

    In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B2B divisions by more than 50 per cent of the world’s top global market brands and their proactive marketing activities.

    The establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B2B domain, increase synergies with other Group companies, and expand its footprint.

    Looking ahead, the existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise to support new and existing brands with their B2B requirements. With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content and out-of-home advertising, Interprise will provide new solutions in all the major markets.

    Interprise will be headed by Stuart Giddings as global president.

  • Dentsu Aegis launches agency to serve $200 billion B2B sector

    Dentsu Aegis launches agency to serve $200 billion B2B sector

    MUMBAI: In a bid to cater to the business to business (B2B) market, which is accelerating at speed and commanding $200 billion in estimated marketing spend, Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specialising in B2B solutions to address expanding marketing demand in this area.

    Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

    In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B2B divisions by more than 50 per cent of the world’s top global market brands and their proactive marketing activities.

    The establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B2B domain, increase synergies with other Group companies, and expand its footprint.

    Looking ahead, the existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise to support new and existing brands with their B2B requirements. With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content and out-of-home advertising, Interprise will provide new solutions in all the major markets.

    Interprise will be headed by Stuart Giddings as global president.

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Panasonic India launches new ad campaign featuring Katrina Kaif

    Panasonic India launches new ad campaign featuring Katrina Kaif

    MUMBAI: Panasonic India has launched its new campaign communicating how a Panasonic Life Conditioner gives one ‘Healthier, Smarter & Faster’ air featuring its brand ambassador – Katrina Kaif.

    Kaif, with a strong youth appeal, connects with the brand’s techno-savvy consumers looking for products with global standards.

    Themed – ‘A Better Life, A Better World,’ the campaign created by Saints & Warriors, resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World.’ Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic Life Conditioners.”

    Saints & Warriors senior vice president Sartaj Jaffri added, “The story attempts to give an insight of consumers across Indian geographies seeking technology, which satisfies their need for a faster, healthier and smarter technology in air conditioners. Actress Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.”

  • Panasonic India launches new ad campaign featuring Katrina Kaif

    Panasonic India launches new ad campaign featuring Katrina Kaif

    MUMBAI: Panasonic India has launched its new campaign communicating how a Panasonic Life Conditioner gives one ‘Healthier, Smarter & Faster’ air featuring its brand ambassador – Katrina Kaif.

    Kaif, with a strong youth appeal, connects with the brand’s techno-savvy consumers looking for products with global standards.

    Themed – ‘A Better Life, A Better World,’ the campaign created by Saints & Warriors, resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World.’ Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic Life Conditioners.”

    Saints & Warriors senior vice president Sartaj Jaffri added, “The story attempts to give an insight of consumers across Indian geographies seeking technology, which satisfies their need for a faster, healthier and smarter technology in air conditioners. Actress Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.”

  • McCann creates two TVCs for RB’s Dettol Gold

    McCann creates two TVCs for RB’s Dettol Gold

    NEW DELHI: Two new commercials have been launched on the television and digital medium by Dettol to highlight the need of a superior anti-bacterial solution with the rising new age illnesses.

    Conceptualised by McCann, the two TVCs are aimed at promoting Dettol Gold, an innovative range, which claims to offer 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two variants – Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.

    Talking about the launch, RB marketing director – Dettol, developing markets Arjun Purkayastha said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100 per cent better protection against germs and new-age illnesses.”

    Watch the new Dettol Gold TVCs here.

    Television Commercial Credits:

    Project Title: Dettol Gold Launch
    Creative Agency – McCann
    Chairman & Chief Creative Officer – Prasoon Joshi
    National Creative Director: Prateek Bharadwaj
    Executive Creative Director – Tarvinder Singh
    Sr. Creative Director – Prashant Sharma
    Account Management – Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh
    Strategic Planning – Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)
    Agency Producer: Jeet Kalra, Ankur Mondal
    Director – Rajesh Saathi
    Producer– Harish Nambiar, Lisa D’costa
    Executive Producer – Ankita Malhotra
    Production House – Keroscene Films
    DOP – Zainuddin Mohammed (Din)