ITV

Category: Media and Advertising

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Myntra’s new campaign says AllAboutYourStyle to women

    Myntra’s new campaign says AllAboutYourStyle to women

    MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about  their style statement, what they keep in mind when deciding the day’s outfit, 

    Women are expected to abide by certain norms of society, be it in their professional or personal lives. The first video in a series of three videos, which was released on 7 march, concentrates on women’s choice of outfits and lifestyle, and has garnered good feedback on twitter and other social media as well. The rest of the two videos are slated to release on 9 and 11 march respectively.  The video explore the sentiments of everyday women and their style mantra, whether to conform or break the rules.

  • Prime Focus reloads advertising services

    Prime Focus reloads advertising services

    MUMBAI: Independent media services provider Prime Focus Limited has reloaded its advertising services offering in India with a series of hires across its creative team and a new offline editing facility. The newly revamped division offers advertising clients world-class post production technology and access to some of the nation’s leading creative talent.

    Bhaarath Sundar has rejoined the Prime Focus advertising team as chief business development officer for Advertising & Animation after a period of two years as group CEO and managing partner of Teamwork Studios. Sundar is leading the reloaded advertising offering, which operates across three integrated sites in Khar, Mumbai, offering online editing and grading, a dedicated CG / VFX and animation team and a brand new dedicated offline editing studio.

    Commenting on the re-launch, Sundar said, “Indian agencies and brands are producing truly world-class advertising, and we have reloaded thePrime Focus Advertising division to give our clients access to the best facilities and talent in India. Following our recent hires, we estimate we have almost 90 per cent of the high-end advertising services creative talent available in India, working under one banner and with all the latest technology at their finger-tips. The way ads are finished and delivered is constantly changing, and we’re here not only to help realize our clients’ ideas as beautifully as possible, but also to take away the headaches of the technical aspects of delivery.”

    Joining Prime Focus co-founders and creative heads Huzefa Lokhandwala and Prakash Kurup on the creative team is an exciting list of some of the advertising services industry’s top talent in India.

    “We have been a market-leader in the Advertising post production space for many years, but standing still is not in our DNA,” said Prime FocusLimited global CEO executive chairman founder and founder  Namit Malhotra.

    “This investment in talent and technology shows our commitment to the advertising community and the incredible work that they are producing. Our full-service post production offering, working alongside our Camera and Equipment Rental division, ensures that our advertising clients have access to the very latest kit and the best artistic talent from shoot all the way through post-production to multi-platform delivery.”

    The Prime Focus Advertising team has recently delivered a number of high-profile commercials, including Advertising Age India’s ‘Top Ads of the Week’: IndiaMART ‘#IndiaKiKhoj’ (Show&Tell Productions / Bang In The Middle); Maggi ‘Hostel’ (Breathless Films / McCann Erickson); and Cadbury Dairy Milk Silk ‘Puppets’ (Breathless Films / Ogilvy & Mather).

    Click here for the full list of the team

  • Prime Focus reloads advertising services

    Prime Focus reloads advertising services

    MUMBAI: Independent media services provider Prime Focus Limited has reloaded its advertising services offering in India with a series of hires across its creative team and a new offline editing facility. The newly revamped division offers advertising clients world-class post production technology and access to some of the nation’s leading creative talent.

    Bhaarath Sundar has rejoined the Prime Focus advertising team as chief business development officer for Advertising & Animation after a period of two years as group CEO and managing partner of Teamwork Studios. Sundar is leading the reloaded advertising offering, which operates across three integrated sites in Khar, Mumbai, offering online editing and grading, a dedicated CG / VFX and animation team and a brand new dedicated offline editing studio.

    Commenting on the re-launch, Sundar said, “Indian agencies and brands are producing truly world-class advertising, and we have reloaded thePrime Focus Advertising division to give our clients access to the best facilities and talent in India. Following our recent hires, we estimate we have almost 90 per cent of the high-end advertising services creative talent available in India, working under one banner and with all the latest technology at their finger-tips. The way ads are finished and delivered is constantly changing, and we’re here not only to help realize our clients’ ideas as beautifully as possible, but also to take away the headaches of the technical aspects of delivery.”

    Joining Prime Focus co-founders and creative heads Huzefa Lokhandwala and Prakash Kurup on the creative team is an exciting list of some of the advertising services industry’s top talent in India.

    “We have been a market-leader in the Advertising post production space for many years, but standing still is not in our DNA,” said Prime FocusLimited global CEO executive chairman founder and founder  Namit Malhotra.

    “This investment in talent and technology shows our commitment to the advertising community and the incredible work that they are producing. Our full-service post production offering, working alongside our Camera and Equipment Rental division, ensures that our advertising clients have access to the very latest kit and the best artistic talent from shoot all the way through post-production to multi-platform delivery.”

    The Prime Focus Advertising team has recently delivered a number of high-profile commercials, including Advertising Age India’s ‘Top Ads of the Week’: IndiaMART ‘#IndiaKiKhoj’ (Show&Tell Productions / Bang In The Middle); Maggi ‘Hostel’ (Breathless Films / McCann Erickson); and Cadbury Dairy Milk Silk ‘Puppets’ (Breathless Films / Ogilvy & Mather).

    Click here for the full list of the team

  • Digi Osmosis unique campaign for ‘Ki & Ka’

    Digi Osmosis unique campaign for ‘Ki & Ka’

    MUMBAI: Digi Osmosis has crafted a unique campaign for R Balki’s latest production Ki &Ka from the T-Series Films stable by creating a special app for the Ki & Ka facebook page. Once the viewer has watched the trailer on Facebook, a question pops up asking the viewer ‘Who are you in your life, Ki or Ka?’. It further asks  viewers if they are the independent, career-oriented, outspoken Ki or the homely, loving and caring Ka. 

    After the viewer answers and clicks the share button, the trailer is shared on the user’s timeline on Facebook with another caption – ‘I’m Ka in real life but you know, ??????ling (Feminine) and ???ling (Masculine) means the same thing!’

    Commenting on the campaign Digi Osmosis founder Manish Kumar said, “For this trailer, the strategy was simple; there are thousands of people who identify with Ki&Ka on a very personal level. They will find it to be a very interesting activity and in turn share it with their friends. Their friends in turn, find it a quirky and engage with the trailer, repeating the process. This encourages share-ability, a factor crucial for social media and creates a simple viral chain garnering the reactions required. ”

    Ki & Ka director and producer R Balki mentioned that “It has been a terrific learning experience for me working with the Digi Osmosis team. I gave them the trailer of Ki & Ka and they just had a few hours to convert it into an active engagement piece rather than a passive experience. They developed an app embedded in the trailer to make the viewer see herself/ himself as the characters in the story and respond. Simple. Innovative. And really on the ball.”

  • Digi Osmosis unique campaign for ‘Ki & Ka’

    Digi Osmosis unique campaign for ‘Ki & Ka’

    MUMBAI: Digi Osmosis has crafted a unique campaign for R Balki’s latest production Ki &Ka from the T-Series Films stable by creating a special app for the Ki & Ka facebook page. Once the viewer has watched the trailer on Facebook, a question pops up asking the viewer ‘Who are you in your life, Ki or Ka?’. It further asks  viewers if they are the independent, career-oriented, outspoken Ki or the homely, loving and caring Ka. 

    After the viewer answers and clicks the share button, the trailer is shared on the user’s timeline on Facebook with another caption – ‘I’m Ka in real life but you know, ??????ling (Feminine) and ???ling (Masculine) means the same thing!’

    Commenting on the campaign Digi Osmosis founder Manish Kumar said, “For this trailer, the strategy was simple; there are thousands of people who identify with Ki&Ka on a very personal level. They will find it to be a very interesting activity and in turn share it with their friends. Their friends in turn, find it a quirky and engage with the trailer, repeating the process. This encourages share-ability, a factor crucial for social media and creates a simple viral chain garnering the reactions required. ”

    Ki & Ka director and producer R Balki mentioned that “It has been a terrific learning experience for me working with the Digi Osmosis team. I gave them the trailer of Ki & Ka and they just had a few hours to convert it into an active engagement piece rather than a passive experience. They developed an app embedded in the trailer to make the viewer see herself/ himself as the characters in the story and respond. Simple. Innovative. And really on the ball.”

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.