ITV

Category: Media and Advertising

  • Publicis Media restructures organisation

    Publicis Media restructures organisation

    MUMBAI   Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

    “The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” Publicis Groupe chairman and CEO Maurice Lévy endorsed, “A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

    Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Regional CEO for the Americas Tim Jones, Regional CEO for EMEA Iain Jacob, and Regional CEO for APAC, Gerry Boyle.

    At a global management level, Adrian Sayliss will become CFO for Publicis Media, Séverine Charbon will become the Chief Talent Officer for Publicis Media, and John Sheehy will oversee Global Clients for Publicis Media.

    Publicis Media will consolidate its six global agency brands: Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 into four global agency brands namely Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. Starcom and Zenith will each continue to operate as global agency brands while Mediavest | Spark will be a third large global agency brand and Optimedia | Blue 449 will be brought together to form a powerful global challenger brand.

    Each agency will be led by a Global Brand President with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsen as Global Brand President for Mediavest | Spark, and Andras Vigh as Global Brand President for Optimedia | Blue 449. These

    Global Brand Presidents will be responsible for leading clients, driving growth and enabling best work.

    Additionally, there will be four US CEOs with Chris Boothe becoming CEO of Mediavest | Spark,

    Dave Ehlers of Optimedia | Blue 449, Lou Rossi continuing at Zenith and Lisa Donohue continuing as US CEO for Starcom until a successor is named. All US brand leadership will report into Tim Jones, CEO of Americas.

    Dave Penski will become Chief Investment Officer for Publicis Media in the U.S. overseeing all media investment and media vendor partnerships. He reports to Jones. Publicis Media’s U.S. consolidated investment power, estimated at $39 Billion and 33% market share, makes Publicis Media the largest media buying entity in the U.S., according to RECMA’s most recent Overall Activity Ranking Report.

    Powering Publicis Media will  be seven centralised ‘Global Practices’ that standardise approaches, scale quickly and deliver connectivity, consistency, that span geography, agency brands and clients.

    These Global Practices will be:

    •     Data, Technology & Innovation led by Stephan Beringer

    •     Content led by Belinda Rowe

    •     Trading & Buying led by Simon Pardon

    •     Performance led by Michael Kahn

    •     Business Development & Communications led by Lauren Hanrahan

    •     Business Transformation led by Richard Hartell

    •     Analytics, Research & Insight led by Steve Simpson

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

    VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.

    The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organised into four Solutions hubs—Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—which are connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client satisfaction across Publicis Groupe’s entire range of services.

  • Publicis Media restructures organisation

    Publicis Media restructures organisation

    MUMBAI   Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

    “The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” Publicis Groupe chairman and CEO Maurice Lévy endorsed, “A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

    Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Regional CEO for the Americas Tim Jones, Regional CEO for EMEA Iain Jacob, and Regional CEO for APAC, Gerry Boyle.

    At a global management level, Adrian Sayliss will become CFO for Publicis Media, Séverine Charbon will become the Chief Talent Officer for Publicis Media, and John Sheehy will oversee Global Clients for Publicis Media.

    Publicis Media will consolidate its six global agency brands: Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 into four global agency brands namely Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. Starcom and Zenith will each continue to operate as global agency brands while Mediavest | Spark will be a third large global agency brand and Optimedia | Blue 449 will be brought together to form a powerful global challenger brand.

    Each agency will be led by a Global Brand President with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsen as Global Brand President for Mediavest | Spark, and Andras Vigh as Global Brand President for Optimedia | Blue 449. These

    Global Brand Presidents will be responsible for leading clients, driving growth and enabling best work.

    Additionally, there will be four US CEOs with Chris Boothe becoming CEO of Mediavest | Spark,

    Dave Ehlers of Optimedia | Blue 449, Lou Rossi continuing at Zenith and Lisa Donohue continuing as US CEO for Starcom until a successor is named. All US brand leadership will report into Tim Jones, CEO of Americas.

    Dave Penski will become Chief Investment Officer for Publicis Media in the U.S. overseeing all media investment and media vendor partnerships. He reports to Jones. Publicis Media’s U.S. consolidated investment power, estimated at $39 Billion and 33% market share, makes Publicis Media the largest media buying entity in the U.S., according to RECMA’s most recent Overall Activity Ranking Report.

    Powering Publicis Media will  be seven centralised ‘Global Practices’ that standardise approaches, scale quickly and deliver connectivity, consistency, that span geography, agency brands and clients.

    These Global Practices will be:

    •     Data, Technology & Innovation led by Stephan Beringer

    •     Content led by Belinda Rowe

    •     Trading & Buying led by Simon Pardon

    •     Performance led by Michael Kahn

    •     Business Development & Communications led by Lauren Hanrahan

    •     Business Transformation led by Richard Hartell

    •     Analytics, Research & Insight led by Steve Simpson

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

    VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.

    The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organised into four Solutions hubs—Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—which are connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client satisfaction across Publicis Groupe’s entire range of services.

  • Google celebrates India’s love for cricket; launches new ad campaign

    Google celebrates India’s love for cricket; launches new ad campaign

    MUMBAI With the excitement around the ongoing ICC T20 World Cup, Google unveiled its latest advertising campaign of two ad films highlighting a range of cricket ‘search’ features on its Google app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can easily get answers to any questions about cricket ranging from score updates to schedules, from cricket gear to trivia through the Google App.

    The new search features include score updates to match schedules in English and Hindi and offer a virtual front row seat to all the games. The new search experience also includes news articles related to games, teams and players, as well as score boxes with in-depth game stats.

    Commenting on the new campaign, Google India head of marketing Sapna Chadh said, “Being away from the action can be frustrating, but from today you’ll never have to miss another moment with the launch of new cricket experiences on the Google app.”

    Sharing his views on the creative approach behind the campaign, Lowe Lintas chief creative officer Arun Iyer said, “Die-hard fans of cricket will stop at nothing to get the updates on scores or any information related to cricket. This element has been captured beautifully through the two films that goes on to show that no matter what, you cannot take cricket out of a fan, and it’s only through relevant and timely information that you can go one-up with them.”

    Adding to this, Lowe Lintas president Naveen Gaur added, “Cricket is the biggest passion of this country where every Indian is a bigger cricket lover than the next one. And as one of the leader brands creating a digital world, it’s only natural that Google becomes the most preferred platform for any cricket related queries”.

  • Google celebrates India’s love for cricket; launches new ad campaign

    Google celebrates India’s love for cricket; launches new ad campaign

    MUMBAI With the excitement around the ongoing ICC T20 World Cup, Google unveiled its latest advertising campaign of two ad films highlighting a range of cricket ‘search’ features on its Google app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can easily get answers to any questions about cricket ranging from score updates to schedules, from cricket gear to trivia through the Google App.

    The new search features include score updates to match schedules in English and Hindi and offer a virtual front row seat to all the games. The new search experience also includes news articles related to games, teams and players, as well as score boxes with in-depth game stats.

    Commenting on the new campaign, Google India head of marketing Sapna Chadh said, “Being away from the action can be frustrating, but from today you’ll never have to miss another moment with the launch of new cricket experiences on the Google app.”

    Sharing his views on the creative approach behind the campaign, Lowe Lintas chief creative officer Arun Iyer said, “Die-hard fans of cricket will stop at nothing to get the updates on scores or any information related to cricket. This element has been captured beautifully through the two films that goes on to show that no matter what, you cannot take cricket out of a fan, and it’s only through relevant and timely information that you can go one-up with them.”

    Adding to this, Lowe Lintas president Naveen Gaur added, “Cricket is the biggest passion of this country where every Indian is a bigger cricket lover than the next one. And as one of the leader brands creating a digital world, it’s only natural that Google becomes the most preferred platform for any cricket related queries”.

  • Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    MUMBAI: Today’s young Indian is about stepping out of their comfort zone and making bold moves. Royal Challenge Sports Drink is all set to fuel this unwavering aspiration by giving it a single sound through an anthem that inspires the nation to #PlayBold.

    The #PlayBold anthem is being released during the cricket season as a combined voice of the nation to cheer and support the Indian cricket team. Bollywood composer Salim Merchant has created the music for this anthem starring Vishal Dadlani’s voice. The lyrics have been woven together by Sonal Dabral, chairman and chief creative officer of DDB Mudra Group.

    A vibrant video has been shot in Delhi, Mumbai, Kolkata and Chennai with a variety of young Indians in different settings cheering and singing aloud ‘Go India’ and ‘Play Bold’ starring Virat Kohli and MS Dhoni.

    Commenting on the anthem, United Spirits Marking SVP Subroto Geed  said, “Through this anthem, Royal Challenge Sports Drink is attempting to galvanize the Indian youth to follow their heart and make bold choices. We hope that the anthem’s catchphrase “Mere India, Tu Play Bold”, becomes a single sound that does not just reflect our country’s love for cricket, but goes on to become the youth anthem for India.”

    “This is that electrifying time of the year when the entire country stands united behind our team. It’s been truly exciting to create this anthem to give us all one voice to encourage our team and our country to Play Bold. The lyrics, music and video of this anthem capture this powerful emotion, and we hope it will become the voice of billion hearts.” said DDB Mudra Group CCO and chairman Sonal Dabral.

  • Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    MUMBAI: Today’s young Indian is about stepping out of their comfort zone and making bold moves. Royal Challenge Sports Drink is all set to fuel this unwavering aspiration by giving it a single sound through an anthem that inspires the nation to #PlayBold.

    The #PlayBold anthem is being released during the cricket season as a combined voice of the nation to cheer and support the Indian cricket team. Bollywood composer Salim Merchant has created the music for this anthem starring Vishal Dadlani’s voice. The lyrics have been woven together by Sonal Dabral, chairman and chief creative officer of DDB Mudra Group.

    A vibrant video has been shot in Delhi, Mumbai, Kolkata and Chennai with a variety of young Indians in different settings cheering and singing aloud ‘Go India’ and ‘Play Bold’ starring Virat Kohli and MS Dhoni.

    Commenting on the anthem, United Spirits Marking SVP Subroto Geed  said, “Through this anthem, Royal Challenge Sports Drink is attempting to galvanize the Indian youth to follow their heart and make bold choices. We hope that the anthem’s catchphrase “Mere India, Tu Play Bold”, becomes a single sound that does not just reflect our country’s love for cricket, but goes on to become the youth anthem for India.”

    “This is that electrifying time of the year when the entire country stands united behind our team. It’s been truly exciting to create this anthem to give us all one voice to encourage our team and our country to Play Bold. The lyrics, music and video of this anthem capture this powerful emotion, and we hope it will become the voice of billion hearts.” said DDB Mudra Group CCO and chairman Sonal Dabral.

  • 7UP launches new TVC for Nimbooz Masala Soda

    7UP launches new TVC for Nimbooz Masala Soda

    MUMBAI: As India gears up for the summer heat, 7UP Nimbooz Masala Soda, India’s chatpataka thirst quencher is back with a refreshing campaign and in a vibrant new avatar. The new communication has been designed to highlight the product’s proposition of ‘Asli Nimbu Maar Ke’ (contains real lemon) which has been a key differentiator for the product. The real lemon proposition also reflects in a new, clutter-breaking full-sleeved PET bottle which makes the eye-catching packaging stand out on shelves.

    The new TVC conceptualized by BBDO India and slotted to go on air on March 8, features actor and brand ambassador Anushka Sharma and has been directed by renowned film director Vikas Bahl. 
    Featuring a chatpataka soundtrack by music director Sneha Khanwalkar, the film begins at a pool party where everyone seems to be bored and annoyed by the heat. A DJ is seen playing music which no one is enjoying or even listening to. Anushka’s enters the party with a bottle of 7UP® Nimbooz Masala Soda and within moments, the scene changes into a vibrant pool party with a lot of song and dance.

    Speaking on the campaign, PepsiCo India associate director- Flavour Gaurav Verma said, “7UP Nimbooz Masala Soda has received a fantastic response from consumers and has carved out a distinct space in the beverages category. Designed in India, for Indians, the real lemon juice, soda and masala give the product a refreshing and authentic Indian taste. Our new film has been designed to dial up a direct association with the key product differentiator of real lemon juice and that’s how we came up with the proposition of ‘Asli Nimbu Maar Ke’. The new packaging has been designed to make the key elements more visible and aid higher recall.”

    Commenting on the TVC,  BBDO India CCO Josy Paul said “How do we bring alive the super tangy ‘chatpataka’ taste of 7 Up Nimbooz Masala Soda in 35 seconds? With a hyper splash of Anushka’s spicy performance that leaps out at you like a generous dash of ‘Asli Nimboo Maar Ke’. Our way of giving our favorite summer drink its moment of satisfying thirst-quenching glory!”