ITV

Category: Media and Advertising

  • Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.

    The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.

    The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.

    Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”

    Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”

  • Taste the Feeling by artist Avicii is the anthem for Coca-Cola UEFA EURO 2016 campaign

    Taste the Feeling by artist Avicii is the anthem for Coca-Cola UEFA EURO 2016 campaign

    MUMBAI: Taste the Feeling by artist Avicii will be the anthem for the Coca-Cola UEFA EURO 2016 campaign as it complements the creative idea that the pleasure of drinking beverage makes the moment more special.

    “It’s always our ambition to feature great music that people will remember and love decades from now. And we think we’ve done that with this campaign. As we searched for the perfect song, this one stood out from day one as something really special.” said Coca-Cola Global Music Group Director Joe Belliotti.

    “I really liked the original demo and after a few intense weeks in the studio working on the production, we were able to present an amazing final product. Conrad was a great partner and we are excited that the song will be featured in the UEFA EURO 2016 campaign for Coca-Cola so fans around the world can enjoy it,” said the artist Avicii.

    On Avicii’s participation in the project, Belliotti added, “We have worked with Avicii since 2011 on several projects, and he knows how to create optimistic music that resonates with listeners around the world. He has a melodic and musical sensibility that draws you in. He creates songs with a modern feel but adds traditional instruments to the mix.”

    Commenting on the collaboration of Coca-Cola with music agency Deviant Ventures for the overall music, Deviant Ventures Chief of Possibilities Umut Ozaydinli said, “For the anthem, we wanted to pair Avicii with a relative newcomer. Conrad Sewell has been on our radar ever since last year. Avicii’s signature production with Conrad’s unique vocals made the perfect mix for a summer hit”

  • Taste the Feeling by artist Avicii is the anthem for Coca-Cola UEFA EURO 2016 campaign

    Taste the Feeling by artist Avicii is the anthem for Coca-Cola UEFA EURO 2016 campaign

    MUMBAI: Taste the Feeling by artist Avicii will be the anthem for the Coca-Cola UEFA EURO 2016 campaign as it complements the creative idea that the pleasure of drinking beverage makes the moment more special.

    “It’s always our ambition to feature great music that people will remember and love decades from now. And we think we’ve done that with this campaign. As we searched for the perfect song, this one stood out from day one as something really special.” said Coca-Cola Global Music Group Director Joe Belliotti.

    “I really liked the original demo and after a few intense weeks in the studio working on the production, we were able to present an amazing final product. Conrad was a great partner and we are excited that the song will be featured in the UEFA EURO 2016 campaign for Coca-Cola so fans around the world can enjoy it,” said the artist Avicii.

    On Avicii’s participation in the project, Belliotti added, “We have worked with Avicii since 2011 on several projects, and he knows how to create optimistic music that resonates with listeners around the world. He has a melodic and musical sensibility that draws you in. He creates songs with a modern feel but adds traditional instruments to the mix.”

    Commenting on the collaboration of Coca-Cola with music agency Deviant Ventures for the overall music, Deviant Ventures Chief of Possibilities Umut Ozaydinli said, “For the anthem, we wanted to pair Avicii with a relative newcomer. Conrad Sewell has been on our radar ever since last year. Avicii’s signature production with Conrad’s unique vocals made the perfect mix for a summer hit”

  • Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    MUMBAI: Dentsu Aegis Network’s digital agency Dentsu Webchutney was honoured with two awards at the sixth edition of the Olive Crown Awards that was held on 9 March.

    It won a Gold in the Press – Consumer Products category while Akshay Anand brought home a Silver in the “Young Green writer of the Year” category. Dentsu Webchutney won both the awards for its Help us green – Sow, Don’t Throw campaign.

    About the campaign:
    In India, most of the puja samagri (religious material) makers use images of gods on their products to boost sales. Once the product gets consumed, the devotees face the dilemma of disposing of such packets.

    While some leave these packets under trees, others immerse them in rivers. No matter what the mode of disposing is, the packets end up affecting the nature or the religious sentiments.

    Help us green had similar concerns over the launch of their new incense. And therefore, they wanted a packaging solution that could give the devotees a green way to dispose of their packets. In order to meet this objective, Dentsu Webchutney joined hands with Help us green to come up with the idea of plan table packaging for puja materials.

    The packet is made from seed paper that is infused with Tulsi (Basil) seeds and uses ink made from vegetable dyes. Once the product gets consumed, the devotees can plant the package in a pot and be greeted by a Tulsi plant in a few days.

    Commenting on the win, Dentsu Webchutney chief creative technologist Gurbaksh Singh said, “We are absolutely pleased to have won these awards. What makes it even more special is the fact that it comes for a work that’s different from what we have been doing.”

  • Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    MUMBAI: Dentsu Aegis Network’s digital agency Dentsu Webchutney was honoured with two awards at the sixth edition of the Olive Crown Awards that was held on 9 March.

    It won a Gold in the Press – Consumer Products category while Akshay Anand brought home a Silver in the “Young Green writer of the Year” category. Dentsu Webchutney won both the awards for its Help us green – Sow, Don’t Throw campaign.

    About the campaign:
    In India, most of the puja samagri (religious material) makers use images of gods on their products to boost sales. Once the product gets consumed, the devotees face the dilemma of disposing of such packets.

    While some leave these packets under trees, others immerse them in rivers. No matter what the mode of disposing is, the packets end up affecting the nature or the religious sentiments.

    Help us green had similar concerns over the launch of their new incense. And therefore, they wanted a packaging solution that could give the devotees a green way to dispose of their packets. In order to meet this objective, Dentsu Webchutney joined hands with Help us green to come up with the idea of plan table packaging for puja materials.

    The packet is made from seed paper that is infused with Tulsi (Basil) seeds and uses ink made from vegetable dyes. Once the product gets consumed, the devotees can plant the package in a pot and be greeted by a Tulsi plant in a few days.

    Commenting on the win, Dentsu Webchutney chief creative technologist Gurbaksh Singh said, “We are absolutely pleased to have won these awards. What makes it even more special is the fact that it comes for a work that’s different from what we have been doing.”

  • Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    MUMBAI   Bollywood actor Varun Dhawan is the brand ambassador for V.I.P Industries’ Youth bags brand Skybags’ latest backpack collection.

    Announcing the campaign at a press conference here today, Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. 

    The TVC is conceptualised and created by the team at Law & Kenneth and Saatchi & Saatchi and features Varun Dhawan showcasing the collection.

    Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

    Expressing her views on the campaign, V.I.P Industries MD  Radhika Piramal said, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.” 

    Commenting on the campaign, V.I.P Industries marketing — VP Sudip Ghose said, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.” 

    Dhawan said, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

    Explaining the rationale behind the campaign, Law & Kenneth | Saatchi & Saatchi National Creative Director Rahul Nangia said, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

    The campaign will be a 360 degree one for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor.

    It is also being supported by a new microsite and an online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding 

  • Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    MUMBAI   Bollywood actor Varun Dhawan is the brand ambassador for V.I.P Industries’ Youth bags brand Skybags’ latest backpack collection.

    Announcing the campaign at a press conference here today, Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. 

    The TVC is conceptualised and created by the team at Law & Kenneth and Saatchi & Saatchi and features Varun Dhawan showcasing the collection.

    Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

    Expressing her views on the campaign, V.I.P Industries MD  Radhika Piramal said, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.” 

    Commenting on the campaign, V.I.P Industries marketing — VP Sudip Ghose said, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.” 

    Dhawan said, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

    Explaining the rationale behind the campaign, Law & Kenneth | Saatchi & Saatchi National Creative Director Rahul Nangia said, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

    The campaign will be a 360 degree one for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor.

    It is also being supported by a new microsite and an online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding