ITV

Category: Media and Advertising

  • ‘Taste The Feeling’ with Coca-Cola India

    ‘Taste The Feeling’ with Coca-Cola India

    MUMBAI Reaching out to millions of hearts every day, Coca-Cola has launched the local rendition of its new global campaign in India – “Taste the Feeling”. The campaign seeks to remind the consumers of the happy and joyous moments that a chilled and effervescent Coca-Cola bottle brings to their life. The new Coca-Cola TVC launched in India features Bollywood superstar Sidharth Malhotra enjoying the feeling of sipping on Coca-Cola.

    After the award winning “Open Happiness” campaign, the new campaign “Taste the Feeling” by Coca-Cola is the latest global campaign that hopes to capture the hearts and minds of the younger generation.

    Speaking about the campaign, Bollywood actor and Coca-Cola Brand Ambassador, Sidharth Malhotra said, “Everyone seeks refreshment for different reasons and nothing beats the delicious refreshment offered by a chilled bottle of Coca-Cola. Being the ultimate refreshing beverage, Coca-Cola has been an integral part of my growing up years and I will never forget how the simple pleasure of drinking an ice-cold Coca-Cola made so many moments more memorable. I am very excited to be a part of the new ‘Taste the Feeling’ campaign, celebrating one of the many ordinary, day to day moments made special by Coca-Cola. I am sure the consumers will enjoy the ad and get reminded of their own special moments with Coca-Cola”.

    “Taste the Feeling,” campaign has rolled out in India on 11 March, 2016 at various platforms across key markets and will come to life through a number of elements, including a strong TV presence across Hindi and regional channels, integrations across IPL matches, thematic OOH campaign after 3 years on brand Coca-Cola across 10 key cities at different locations and seeding on owned social assets and conversations through brand advocates and influencers.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

  • Google adds new search features for ICC World Cup T20 in India

    Google adds new search features for ICC World Cup T20 in India

    NEW DELHI: Google has launched two two new experimental features in Search with the ICC World Twenty20 in full swing to make keeping up with all the cricket news easier —   fresh content directly from cricket players, personalities and commentators, and a new live sports commentary panel.

    Some of the subjects being dealt with are Captain Cool MS Dhoni’s latest match reflections or what Virat Kohli’s been up to on and off the pitch. During the ICC World T20, people will now be able to hear from their favourite cricketers more easily. For example when searching for Ravindra Jadeja, there will be posts, match photos, or videos directly from him in addition to the news articles, tweets and links you’re used to seeing in Google Search.

    Google is also making it easier for webbers to find commentary from a wide range of players, commentators and experts from Search. When one searches for cricket and ICC World Twenty20 related queries like “T20” or team names during and after matches, one can see real-time commentary on the match from a range of cricket stars will be available. 

    These commentary panels have been launched in time for the highly anticipated Indian matches  and will be available for the ICC T20 games.

    These new Search features are experimental and will run only during the ICC World T20 2016. They follow on from the launch of score updates and match schedules in Search last week.

  • Google adds new search features for ICC World Cup T20 in India

    Google adds new search features for ICC World Cup T20 in India

    NEW DELHI: Google has launched two two new experimental features in Search with the ICC World Twenty20 in full swing to make keeping up with all the cricket news easier —   fresh content directly from cricket players, personalities and commentators, and a new live sports commentary panel.

    Some of the subjects being dealt with are Captain Cool MS Dhoni’s latest match reflections or what Virat Kohli’s been up to on and off the pitch. During the ICC World T20, people will now be able to hear from their favourite cricketers more easily. For example when searching for Ravindra Jadeja, there will be posts, match photos, or videos directly from him in addition to the news articles, tweets and links you’re used to seeing in Google Search.

    Google is also making it easier for webbers to find commentary from a wide range of players, commentators and experts from Search. When one searches for cricket and ICC World Twenty20 related queries like “T20” or team names during and after matches, one can see real-time commentary on the match from a range of cricket stars will be available. 

    These commentary panels have been launched in time for the highly anticipated Indian matches  and will be available for the ICC T20 games.

    These new Search features are experimental and will run only during the ICC World T20 2016. They follow on from the launch of score updates and match schedules in Search last week.

  • Vodafone’s pug comes back to announce SuperNet

    Vodafone’s pug comes back to announce SuperNet

    MUMBAI: Vodafone couldn’t have had a more impactful and adorable way to introduce its latest 4G services, Supernet, than to bring back its iconic pug. The K9 brand ambassador had been a witness to the brand’s growth over the years on the network front and the star of many a brand communications. Therefore the latest series of 15 seconds ads to announce Vodafone’s much anticipated 4G services was a good way to bring back Cheeka the pug and evoke a sense of nostalgia. 

    Announcing the launch of Vodafone SuperNet, Vodafone India consumer director Sandeep Kataria said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million (19.4 crore) customers across the country, all-round benefits of a seamless network experience, beyond just speed.”

    The new campaign is being promoted with a high decibel 360 degree creative communication. Conceptualised by Ogilvy & Mather and produced by Nirvana Films, the three ads released so far, namely –  Pug drums a beat, Pug ride a truck and Pug paints — effortlessly create a sense of familiarity and draw audience into their new 4G network, ‘Vodafone 4G SuperNet.

    “The pug was a character we generally used when we did networks ads, with the last one being in 2012. Vodafone’s 4G service SuperNet required a network campaign and that’s why we thought to reintroduce everyone’s favourite Vodafone pug,” said Ogilvy & Mather Group creative director Kiran Anthony.

    These aren’t really long stories that the creatives usually do for the brand.  The new films are hardly 7 to 10 seconds of content and 15 second overall. It comes, does it work and is gone.

    Explaining why they didn’t go for a full-fledged 60 seconder and stuck to a 15 second ad film, he added, “It is not always that you require a lengthy ad film. Sometimes a post-production can also do the job. Moreover, these 15 seconders will get much more frequency when shown on television, especially with the cricket matches that are going on. Normally there aren’t that many 60 sec ad slots. A 60 sec ad can come once or twice during a match, this can come 20 or 30 times.”

    The agency is currently working on expanding the campaign and come up with a lengthy version of the ad soon.

  • Vodafone’s pug comes back to announce SuperNet

    Vodafone’s pug comes back to announce SuperNet

    MUMBAI: Vodafone couldn’t have had a more impactful and adorable way to introduce its latest 4G services, Supernet, than to bring back its iconic pug. The K9 brand ambassador had been a witness to the brand’s growth over the years on the network front and the star of many a brand communications. Therefore the latest series of 15 seconds ads to announce Vodafone’s much anticipated 4G services was a good way to bring back Cheeka the pug and evoke a sense of nostalgia. 

    Announcing the launch of Vodafone SuperNet, Vodafone India consumer director Sandeep Kataria said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million (19.4 crore) customers across the country, all-round benefits of a seamless network experience, beyond just speed.”

    The new campaign is being promoted with a high decibel 360 degree creative communication. Conceptualised by Ogilvy & Mather and produced by Nirvana Films, the three ads released so far, namely –  Pug drums a beat, Pug ride a truck and Pug paints — effortlessly create a sense of familiarity and draw audience into their new 4G network, ‘Vodafone 4G SuperNet.

    “The pug was a character we generally used when we did networks ads, with the last one being in 2012. Vodafone’s 4G service SuperNet required a network campaign and that’s why we thought to reintroduce everyone’s favourite Vodafone pug,” said Ogilvy & Mather Group creative director Kiran Anthony.

    These aren’t really long stories that the creatives usually do for the brand.  The new films are hardly 7 to 10 seconds of content and 15 second overall. It comes, does it work and is gone.

    Explaining why they didn’t go for a full-fledged 60 seconder and stuck to a 15 second ad film, he added, “It is not always that you require a lengthy ad film. Sometimes a post-production can also do the job. Moreover, these 15 seconders will get much more frequency when shown on television, especially with the cricket matches that are going on. Normally there aren’t that many 60 sec ad slots. A 60 sec ad can come once or twice during a match, this can come 20 or 30 times.”

    The agency is currently working on expanding the campaign and come up with a lengthy version of the ad soon.

  • Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    MUMBAI: The ubiquitous Airtel 4G girl is back in a new avatar starting today as she goes on a vacation with her friends. Airtel’s new campaign around its 4G services starring Sasha Chhetri goes on air today during the India-New Zealand match of the ICC World T-20 Cup.

    Airtel has led the proliferation of 4G services in India and has the widest 4G footprint in the industry with services available in over 350 cities and towns across the country. The new campaign, which has been conceived by Taproot Advertising, is positioned on Airtel being the widest 4G network in the country with unmatched coverage.

    The campaign will have a total of 5 films, each one different from the other in terms of the visual beauty of the location. It will have support legs in outdoor, print and digital mediums which will play a big role in delivering the message to the online audience, in particular the youth.

    Since August 2015, when Airtel’s disruptive 4G ‘Challenge’ went on air, Sasha Chhetri has become the synonymous with 4G in India and has established herself as the confident go-getter who can deliver the brand’s message with panache.  

    On the new campaign, Bharti Airtel (India & SA) CBO Rajiv Mathrani says, “Airtel’s 4G campaigns have redefined communication around high speed mobile data services and the brand has powerfully surged ahead. With the expansion of Airtel’s 4G network across India, the campaign showcases the network in some of the most picturesque locations and is delivered in a casual yet persuasive tonality. We will see Sasha in a refreshingly new avatar as she continues to build a strong youth connect for Brand Airtel”

    Taproot-Dentsu’s Agnello Dias says, “The Airtel 4G girl has built a powerful 4G association with Airtel. For this campaign, we have taken a different spin on her character while driving home a strong network message”

    India is witnessing explosive growth in the mobile data category. As the 4G device ecosystem matures, and 4G enabled handsets are available at affordable price points, high speed data services are expected to see considerable uptake across India.

  • Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    MUMBAI: The ubiquitous Airtel 4G girl is back in a new avatar starting today as she goes on a vacation with her friends. Airtel’s new campaign around its 4G services starring Sasha Chhetri goes on air today during the India-New Zealand match of the ICC World T-20 Cup.

    Airtel has led the proliferation of 4G services in India and has the widest 4G footprint in the industry with services available in over 350 cities and towns across the country. The new campaign, which has been conceived by Taproot Advertising, is positioned on Airtel being the widest 4G network in the country with unmatched coverage.

    The campaign will have a total of 5 films, each one different from the other in terms of the visual beauty of the location. It will have support legs in outdoor, print and digital mediums which will play a big role in delivering the message to the online audience, in particular the youth.

    Since August 2015, when Airtel’s disruptive 4G ‘Challenge’ went on air, Sasha Chhetri has become the synonymous with 4G in India and has established herself as the confident go-getter who can deliver the brand’s message with panache.  

    On the new campaign, Bharti Airtel (India & SA) CBO Rajiv Mathrani says, “Airtel’s 4G campaigns have redefined communication around high speed mobile data services and the brand has powerfully surged ahead. With the expansion of Airtel’s 4G network across India, the campaign showcases the network in some of the most picturesque locations and is delivered in a casual yet persuasive tonality. We will see Sasha in a refreshingly new avatar as she continues to build a strong youth connect for Brand Airtel”

    Taproot-Dentsu’s Agnello Dias says, “The Airtel 4G girl has built a powerful 4G association with Airtel. For this campaign, we have taken a different spin on her character while driving home a strong network message”

    India is witnessing explosive growth in the mobile data category. As the 4G device ecosystem matures, and 4G enabled handsets are available at affordable price points, high speed data services are expected to see considerable uptake across India.

  • Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    MUMBAI: Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign.  The campaign unfolded in three steps —

    Campaign Phase 1:
    Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.

    Campaign Phase 2:
    For the launch of the trailer, the concept was simple. All one had to do was log into their Facebook account, go to the Rocky Handsome page, click on the link and subscribe! The subscriber then became one of the few to watch the Rocky Handsome trailer before the world saw it. It became an exclusive preview for the die-hard fans, and turned into one of the most anticipated blockbusters this year.

    Campaign Phase 3:
    Another activity in which Digi Osmosis played a role was a Facebook Live with John Abraham. The star held a Q&A session with his fans on his Facebook page on the 8 March and garnered nearly 3 lakh views. It was an open event and everyone was invited to chat with the star.

    Commenting on the campaign Digi Osmosis founder Manish Kumar said “We are proud to be a part of Rocky Handsome. The team has placed immense trust in us as their digital partner and we are personally invested in driving innovative, quirky and fun digital content that is shareable and make Rocky Handsome the biggest blockbuster of the year.”

    Commenting on the association, producer Sunir Kheterpal added “A unique movie like this requires a special touch and that is why we turned to the team at Digi Osmosis. For Rocky Handsome, the biggest target audience is the youth. The youth are the lifeblood of social media and so, who better than Digi Osmosis to take the lead on the digital front.”