ITV

Category: Media and Advertising

  • Equentis replaces endorsements with expertise in new campaign

    Equentis replaces endorsements with expertise in new campaign

    MUMBAI : Equentis is redefining trust in financial advisory with its IamEquentis campaign. Instead of relying on celebrities or influencers, the firm is turning to its greatest asset its employees. In response to SEBI’s ban on external endorsements, Equentis is using this moment to showcase the true experts the people who drive its success.

    With a digital-first approach, the campaign leverages linkedIn & other social media platforms to highlight employee expertise through video narratives & knowledge-sharing content. By replacing external endorsements with real industry professionals, Equentis aims to build stronger investor relationships & reinforce its credibility.

    “This restriction made us rethink trust-building. Our employees, CXOs, & leadership are our strongest advocates, not celebrities,” said Equentis CMO Alok Arya.

    The initiative, conceived & executed entirely in-house, has driven investor engagement & business growth, positioning Equentis as more than just a service provider a trusted financial partner.

  • Swiggy’s new ad with Rishabh Pant highlights 10 min meal delivery

    Swiggy’s new ad with Rishabh Pant highlights 10 min meal delivery

    MUMBAI : Swiggy has launched a dynamic new campaign with cricketer Rishabh Pant, showcasing its Bolt service, which delivers fresh meals in just 10 mins. Created by Moonshot & scripted by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, & Deep Joshi, the ad cleverly highlights the speed & convenience of Swiggy Bolt in a playful & engaging way.

    The film opens with Pant & a friend discussing their hunger when he confidently claims that Swiggy can deliver fresh food in mins. As the friend imagines an exaggerated, high-speed kitchen-on-wheels scenario, reality strikes when the order arrives almost instantly. The ad creatively illustrates Bolt’s efficiency by showing how Swiggy’s delivery partners are always positioned near restaurants, reducing wait times.

    Swiggy food marketplace CEO Rohit Kapoor said the campaign aims to change perceptions about food delivery, combining speed with quality. Pant also expressed enthusiasm for the initiative, calling it a game-changer in food delivery.

  • Paytm Money appoints Rajeev Agarwal as independent director for governance

    Paytm Money appoints Rajeev Agarwal as independent director for governance

    MUMBAI : Paytm Money has strengthened its leadership by appointing Rajeev Krishnamuralilal Agarwal as an additional non-executive independent director. With decades of regulatory expertise, he will lead risk management, corporate social responsibility, and audit functions, strengthening the platform’s focus on governance and investor trust.

    Agarwal brings over 40 years of experience, including a 28-year tenure with the Indian Revenue Services and a significant stint as a whole-time member at SEBI. During his time at SEBI, he played a crucial role in major market reforms, including the 2012 revival package for mutual funds, the 2015 merger of the Forward Markets Commission with SEBI, IPO transparency reforms, and the establishment of the SME exchange to facilitate startup funding.

    Currently, Agarwal serves on the board of One97 Communications (Paytm) and holds key positions at Trust Mutual Fund, Acc Ltd., Star Health Insurance, Ugro Capital Ltd., and Mk Ventures Capital Ltd. His expertise is expected to strengthen Paytm Money’s governance, risk management, and strategic direction.

    Paytm Money CEO Rakesh Singh highlighted the appointment’s significance, stating, “With Agarwal’s deep governance expertise, we are confident that his guidance will further enhance our efforts to democratise financial markets and drive sustainable growth.”

    Agarwal joins an experienced board that includes Narasinganallore Venkatesh Srinivasan & Cyrus Khambata, both of whom bring extensive experience in banking, capital markets, and finance.

  • Totalenergies revs up nostalgia with the return of ‘Lamba Chalega’ campaign

    Totalenergies revs up nostalgia with the return of ‘Lamba Chalega’ campaign

    MUMBAI: There’s nothing quite like the feeling of cruising down the open road, wind in your hair, and a bike that just won’t quit. Recognising India’s deep-rooted love for two-wheelers, Totalenergies has reintroduced its much-loved ‘Lamba Chalega’ campaign, blending nostalgia with innovation. Conceptualised and executed by Havas Creative India, the campaign underscores Totalenergies’ commitment to keeping riders on the road longer, smoother, and stress-free.

    India moves on wheels—whether it’s the bustling streets of Mumbai or the quiet, winding roads of a village. Amidst the explosion of mobility solutions, biking remains an unwavering symbol of freedom and connection. And what fuels this passion? A high-performing engine oil that keeps the journey going without a hitch.

    The campaign champions the brand’s Hi-Perf engine oil, designed to enhance engine durability, offer superior protection, optimise cooling, and improve mileage. For those who believe that the ride matters just as much as the destination, Hi-Perf ensures that every trip lasts longer.

    One of the campaign’s standout elements is its foot-tapping melody—an energetic, unforgettable jingle that resonates across generations. Nothing brings back nostalgia like a catchy tune that sticks with you long after the ad ends.

    Speaking about the campaign, Totalenergies Marketing India Pvt. Ltd. (TEMIPL) VP – public affairs, communication & CSR, Kanchan Dahiya shared, “We are thrilled to announce the launch of the second edition of the ‘Lamba Chalega’ campaign. Partnering with Havas Creative India, we’ve created a melody that cuts across generations and genders, making it relatable to all. Our Hi-Perf engine oil is engineered to improve engine durability, enhance cooling, and provide better mileage. This campaign is a true testament to our dedication to innovation and customer satisfaction.”

    Echoing the sentiment, Havas Creative India joint MD & CCO Anupama Ramaswamy said, “As humans, we seek reassurance in every choice we make. Our new Hi-Perf engine oil TVC builds on this universal insight. With a catchy song, relatable moments, and memorable characters, we tell a compelling story of performance, reliability, and consistency.”

    The ‘Lamba Chalega’ campaign is a nod to every biker who wants more miles, less hassle, and a riding experience that’s smoother than ever. With Hi-Perf engine oil, the road is yours to conquer.

  • Lemma disrupts DOOH CMS with AI-powered free platform ‘Lemma Phi’

    Lemma disrupts DOOH CMS with AI-powered free platform ‘Lemma Phi’

    MUMBAI: The digital out-of-home (DOOH) advertising landscape is about to experience a shake-up as Lemma, a pioneer in omnichannel digital advertising, unveils ‘Lemma Phi’, an advanced, AI-powered free content management system (CMS). With this revolutionary platform, DOOH screen owners can ditch hefty CMS costs and reinvest those savings into growing their businesses while seamlessly connecting to global programmatic demand.

    With AI at its core, Lemma Phi doesn’t just manage screens—it transforms them into smarter, revenue-generating assets. It automatically classifies OOH media based on location, audience demographics, and seasonal footfall variations, ensuring that advertisers find the perfect screen for their campaigns without breaking a sweat.

    Packed with AI-driven tools, it takes the grunt work out of DOOH management, making operations simpler, smarter, and more efficient. Key features include:

    1    AI-powered discovery tool: This automated matchmaking genius connects global brands with the most suitable DOOH inventory based on real-time data.

    2    Auto categorisation of screens & creatives: Say goodbye to manual tagging—Lemma Phi automatically sorts screens by type (indoor, outdoor, transit, etc.), making onboarding seamless.

    3    AI-powered floor rate recommendations: Stop guessing—Lemma Phi suggests optimal floor rates based on live market data, ensuring competitive pricing.

    4    Energy-saving AI brightness control: The system adjusts screen brightness dynamically based on light conditions, cutting operational costs and championing sustainability.

    “Why pay for something that should be readily available and easy to manage from anywhere?” questioned Lemma founder & CEO Gulab Patil. “With Lemma Phi, we are making access to powerful DOOH CMS technology free, enabling screen owners of all sizes to maximise inventory value and drive revenue growth.”

    He added, “This mobile-first platform, combined with an expanded feature suite, is not just a CMS; it’s a catalyst for innovation and revenue generation in the DOOH ecosystem.”

    Lemma Phi doesn’t just stop at AI-powered tools—it’s designed for effortless and scalable management:

    1    User-friendly interface: Whether you’re a tech wizard or a total newbie, Lemma Phi makes content management intuitive and accessible.

    2    Scalability & reliability: Handles networks of all sizes, from small indoor displays to massive 100-foot billboards.

    3    Smart screen grouping & scheduling: Effortlessly organise screens and sync content with precision.

    4    Remote control & monitoring: Adjust screen power, brightness, and content playback—from anywhere.

    5    Real-time dashboard & alerts: Stay in control with live reports on screen status, content performance, and analytics.

    Lemma Phi ensures that screen owners stay ahead of the game with cutting-edge automation, eliminating inefficiencies while boosting revenue potential. With AI doing the heavy lifting, screen operators can focus on expanding their networks and driving business growth.

    So, if you’re in the DOOH business, stop paying for CMS and start growing your network with Lemma’s new brainchild.

  • Hilton Gurugram Baani City Centre welcomes Shrutika Puri as HR director

    Hilton Gurugram Baani City Centre welcomes Shrutika Puri as HR director

    Mumbai: Hilton Gurugram Baani City Centre has announced the appointment of Shrutika Puri as its new director of human resources. With over 14 years of experience in the hospitality industry and a tenure at Hilton since 2011, Puri brings extensive expertise in talent management, employee relations, and HR strategy.

    In her new role, she will lead all HR initiatives at the property, focusing on enhancing employee engagement, reducing staff turnover, and aligning HR strategies with business objectives to drive service excellence.

    Puri has held key positions within the Hilton portfolio, most recently serving as human resources manager at Hilton Garden Inn New Delhi, Saket. Previously, she spent over six years as human resources and training manager at DoubleTree by Hilton Agra, where she spearheaded HR transformations and introduced innovative employee development practices.

    We are delighted to welcome Puri to Hilton Gurugram Baani City Centre said, general manager, Harkaran Singh, “Her extensive experience and proven leadership in strategic HR initiatives make her the perfect choice to lead our HR team. We are confident she will further strengthen our position as an employer of choice.”

    Situated in Gurugram’s dynamic business district, Hilton Gurugram Baani City Centre is renowned for its modern luxury and exceptional hospitality, catering to both business and leisure travellers.

    Puri expressed, “I am truly honoured to step into this role and build on Hilton’s legacy of fostering team member engagement, learning, and inclusivity, I look forward to cultivating a positive work environment where every individual has the opportunity to thrive.”

    Under her leadership, Hilton Gurugram Baani City Centre aims to continue its growth trajectory, reinforcing its reputation for excellence in the competitive Delhi NCR hospitality market.

  • LG rallies youth to step up with ‘Life’s Good When Life’s Shared’ campaign

    LG rallies youth to step up with ‘Life’s Good When Life’s Shared’ campaign

    MUMBAI: LG Electronics India has turned up the volume on social responsibility with its latest campaign, ‘Life’s Good When Life’s Shared’. The company has launched a compelling video urging young people to step up and embrace the life-saving power of blood donation. In a world where hashtags trend and causes go viral, LG is bringing an important message to the forefront—your small act of kindness can mean the world to someone in need.

    The campaign video captures the energy and optimism of youth, painting a picture of camaraderie and selflessness. It highlights how donating blood is not just an individual act but a community-driven movement that saves countless lives. Because nothing says ‘I care’ better than giving a literal part of yourself to help another.

    Featuring today’s socially conscious generation, the video opens with a powerful call to action, emphasising the vital role of blood donation in fostering community spirit. Through engaging visuals and a narrative that pulls at the heartstrings, it showcases how small acts of kindness can transform lives. The campaign jingle, a vibrant blend of uplifting beats and an infectious hook, makes sure the message lingers long after the video ends.

    A robust digital strategy is in place, leveraging influencers, user-generated content, and social media activations to encourage participation. The campaign invites individuals to take a pledge to donate blood, creating a movement that extends beyond the digital sphere and into real-world impact.

    The campaign video is part of LG’s mega blood donation drive, covering 69 cities across India. Over two months, LG will set up 400 blood donation camps in collaboration with trusted NGOs and blood banks, ensuring safety and efficiency throughout the process. Over the years, LG has successfully mobilised thousands of donors, proving that CSR activity is more than just an activity—it’s a commitment.

    With ‘Life’s Good When Life’s Shared’, LG continues to walk the talk, using its influence and storytelling prowess to inspire tangible change. Blood donation isn’t just a one-time gesture—it’s an ongoing movement, and LG is making sure it stays at the forefront of public consciousness.

    For more information on the campaign and how to participate, visit: LG Blood Donation

  • GroupM India appoints Vipasha Bhuptani as national head of communications planning

    GroupM India appoints Vipasha Bhuptani as national head of communications planning

    MUMBAI: GroupM India has appointed Vipasha Bhuptani as national head of communications planning. She joins from Mindshare, where she held a similar role for over three years.

    Bhuptani brings 17 years of experience across advertising, marketing and communications to her new position. Her career includes significant stints at leading agencies including Leo Burnett Orchard, Ogilvy & Mather and Saatchi & Saatchi UK, where she worked with major brands across India, Southeast Asia, and Central and  Eastern Europe.

    At Ogilvy, she notably led the strategic repositioning of Asian Paints and helped drive growth for Unilever’s Red Label tea brand. Her work has earned recognition through various awards including Effie India, Effie Asia Pacific and WARC.

    Prior to her time at Mindshare, Bhuptani served as head of strategic planning at Leo Burnett Orchard, where she worked with clients including Ensure, Ola, DBS Bank and Bajaj Allianz.

  • Tata Mutual Fund’s ‘Sahi Investment Plan’ campaign champions smart investing

    Tata Mutual Fund’s ‘Sahi Investment Plan’ campaign champions smart investing

    MUMBAI: Investing can be confusing. Markets rise, markets fall, and panic often follows. But Tata Mutual Fund has a simple mantra for financial success—stick to the plan! With its latest campaign, ‘S.I.P – Sahi Investment Plan’, Tata Mutual Fund aims to educate investors on the power of systematic investment plans (SIP) and how staying consistent, no matter the market mood swings, is the key to long-term wealth creation.

    According to AMFI data, SIP registrations have surged by 26 per cent between April and December 2024, proving that more investors are warming up to mutual funds. However, while enthusiasm is great, discipline is even better. Many investors let short-term market fluctuations shake their confidence, often leading them to abandon SIPs at the worst possible time. Tata Mutual Fund wants to change that by reinforcing one golden rule—stay invested and trust the process.

    To drive home the message, Tata Mutual Fund has launched three lighthearted ad films, each featuring relatable characters facing investment doubts but ultimately realising that SIPs are their financial best friend. Whether it’s planning for a child’s future, dealing with stock market stress, or worrying about market ups and downs, the campaign’s tagline—‘Sahi Investment Plan matlab SIP in mutual funds for different market conditions’—encourages investors to commit to their financial journey, rain or shine.

    Tata Asset Management CBO Anand Vardarajan said, “The increase in SIP registrations is encouraging, but market volatility often makes investors second-guess their decisions. Our campaign is designed to reassure them that SIPs work best when they’re left to do their job over time. The benefits of rupee cost averaging and compounding are too powerful to ignore.”

    Tata Asset Management head of marketing Ashish Pawar added, “We wanted this campaign to be fun, engaging, and relatable. Many investors hesitate when markets fluctuate, so we created stories that reflect these real-life dilemmas in an entertaining way. The message is clear—SIP is the ‘Sahi Investment Plan’ for achieving long-term financial goals.”

    Produced by Broomsticks Productions, the campaign is tailored for millennials and gen-z investors—a growing audience seeking financial stability with minimal fuss. The films are being broadcast across social media, OTT platforms, and digital channels to ensure maximum reach and impact.

    With ‘S.I.P – Sahi Investment Plan’, Tata Mutual Fund continues its commitment to investor education and financial literacy, ensuring individuals make informed decisions that lead to a secure financial future.

    Watch the Campaign in Action

     
     

  • Bandhan Life and Havas CX India launch bold, witty insurance campaign

    Bandhan Life and Havas CX India launch bold, witty insurance campaign

    MUMBAI: Life insurance and laughter don’t usually go hand in hand-until now. Bandhan Life, in collaboration with Havas CX India, has flipped the script on traditional financial planning with an entertaining new campaign designed to simplify life insurance and make securing one’s future feel less like a chore and more like a smart (and slightly amusing) move.

    The campaign, rolling out just in time for India’s peak insurance season (February–March), strategically taps into the heightened demand for financial security and tax-saving solutions. By blending humour, cultural quirks, and everyday scenarios, Bandhan Life is on a mission to prove that life insurance doesn’t have to be daunting—it can be as easy (and satisfying) as haggling for a good deal on a Mumbai auto ride.

    Why now? Because timing is everything. Life insurance sales in India hit their peak during tax season, with consumers scrambling to make smart investment choices while maximising benefits. Bandhan Life’s campaign ensures it meets consumers right where they are—with engaging, relatable storytelling that turns financial jargon into lighthearted, real-life moments.

    Financial planning can feel like deciphering an ancient script—full of tax laws, fine print, and complicated clauses. This campaign aims to change that. Through a series of short, witty films, Bandhan Life demystifies the fine print and makes policy benefits crystal clear. From an art connoisseur looking for a deal to a future-predicting parrot and a haggling commuter, each story serves as a reminder that securing your future is easier than you think.

    Bandhan Life’s mission is simple—help consumers move beyond last-minute tax-saving panic and towards strategic, long-term financial security. Whether it’s guaranteed returns, wealth creation, or tax benefits, the campaign urges customers to step into their nearest Bandhan Bank branch and take control of their financial future with confidence.

    Bandhan Life head of marketing Akhil Almeida summed it up, “Financial planning shouldn’t feel like an emergency-especially during tax season. We wanted to create something that makes life insurance approachable, empowering, and even a little entertaining.”

    Havas CX India head of creative Ashu Mhatre added, “Bandhan Life understands its customers deeply. This campaign taps into those everyday Indian behaviours-the art of bargaining, the love for a good deal, and the need for financial security-all wrapped in a humorous, engaging format.”

    The campaign will run across digital platforms, OTT channels, and social media, ensuring maximum reach and engagement. Designed to resonate with both first-time buyers and seasoned investors, it invites everyone to think beyond tax season and make smarter financial decisions.

    Bandhan Life and Havas CX India are here to remind everyone that life insurance isn’t just about checking a box—it’s about securing your future, stress-free. And if you can laugh a little while doing it, even better.