ITV

Category: Media and Advertising

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Xperio Labs appoints Ericsson’s Vineet Somakumar as VP & GM

    Xperio Labs appoints Ericsson’s Vineet Somakumar as VP & GM

    MUMBAI: Xperio Labs announced that Vineet Somakumar has joined the company as VP & GM, Somakumar would be primarily responsible for the P&L of the sales organization with sharp focus on South Asia and other emerging markets.

    Earlier Somakumar worked as the head of media sales and TV¬media Practice (Ericsson) in India. He took Ericsson to a leadership position in the cable sector besides maintaining its leadership position in the broadcast/DTH space. Besides South Asia, Somakumar also managed the sub Saharan Africa business for Ericsson for a brief period.

    Prior to joining Tandberg/Ericsson, he also worked for global brands namely Cisco/Scientific  Atlanta,  Siemens &  Alcatel  both  in  the  Service  Provider  & Enterprise space.

    On his appointment Somakumar said, “The consumer IoT space is soon getting at an inflection point and Xperio labs is well positioned to lead this space in emerging market. I am excited to start a new chapter with Xperio. Having worked with most of the founding team members in Scientific Atlanta/Cisco, it’s a kind of home coming for me”.

    Commenting upon Somakumar’s appointment Xperio Labs president Roshan D’Souza said,  “Vineet   brings  along  with   him   wealth  of  experience,   industry knowledge  and  strong  CXO  relationships  in the  Service  Provider  space. I’m confident Vineet will play a key role in providing and implementing high quality solutions for our clients enabling them to offer their subscribers the best of Consumer IoT”

  • Xperio Labs appoints Ericsson’s Vineet Somakumar as VP & GM

    Xperio Labs appoints Ericsson’s Vineet Somakumar as VP & GM

    MUMBAI: Xperio Labs announced that Vineet Somakumar has joined the company as VP & GM, Somakumar would be primarily responsible for the P&L of the sales organization with sharp focus on South Asia and other emerging markets.

    Earlier Somakumar worked as the head of media sales and TV¬media Practice (Ericsson) in India. He took Ericsson to a leadership position in the cable sector besides maintaining its leadership position in the broadcast/DTH space. Besides South Asia, Somakumar also managed the sub Saharan Africa business for Ericsson for a brief period.

    Prior to joining Tandberg/Ericsson, he also worked for global brands namely Cisco/Scientific  Atlanta,  Siemens &  Alcatel  both  in  the  Service  Provider  & Enterprise space.

    On his appointment Somakumar said, “The consumer IoT space is soon getting at an inflection point and Xperio labs is well positioned to lead this space in emerging market. I am excited to start a new chapter with Xperio. Having worked with most of the founding team members in Scientific Atlanta/Cisco, it’s a kind of home coming for me”.

    Commenting upon Somakumar’s appointment Xperio Labs president Roshan D’Souza said,  “Vineet   brings  along  with   him   wealth  of  experience,   industry knowledge  and  strong  CXO  relationships  in the  Service  Provider  space. I’m confident Vineet will play a key role in providing and implementing high quality solutions for our clients enabling them to offer their subscribers the best of Consumer IoT”

  • 30 large sites average earnings/year in 2013 was $4.4 million from advertising-financed piracy in US

    30 large sites average earnings/year in 2013 was $4.4 million from advertising-financed piracy in US

    NEW DELHl: Advertising-financed piracy was an extremely profitable business as an economic study of the US market alone showed estimated pirate website ad revenue at $227 million annually.

    In a presentation on ‘Online Advertising, Brand Integrity and Content Creation: Problems and Solutions’, Cable and Satellite Broadcasting Association of Asia (CASBAA) Chief Policy Officer John Medeiros said the 30 largest sites had earned an average of $4.4 million per year in 2013 and even small sites could easily have earned $100,000. Barriers to entry awere low and attracting a user base required little effort or investment.

    Speaking at a FICCI conference on ‘Digital Advertising: Protecting Brand Integrity & Stimulating Content Creation’, he said Invalid Traffic (IVT) hosts were using online systems to generate non-human traffic (NHT) to illegitimately increase profit and high rates of IVT were seen 50 times more frequently among illegitimate sites than legitimate ones. He added that the growing problem of online ad misplacement was not only resulting in financially encouraging various illegal activities but was also causing serious damage to the integrity of major brands when they appeared on illegal sites.

    Meanwhile, the session was informed that the British Police Intellectual Property Crime Unit (PIPCU)’s Operation Creative law enforcement programme was coming down hard on online pirates to combat the menace of digital piracy.

    City of London police detective chief superintendent David Clark said PIPCU’s aim was to investigate, disrupt and serious and organized intellectual property crime which causes significant harm or damage to the UK economy or the general public.

    Clark said the strategic objectives of the UK police were to address IP crime through prosecution and disruption; use a problem-solving approach to address the international threat; maintain an intelligence-led capability; support enforcement activity with effective media coverage; develop a PREVENT strategy with the IPO and other organizations; and reduce IP crime through a partnership approach with stakeholders.

    He added that there was an urgent need for behavioral change as well in consumers who should realize that buying illegal products was a crime.

    A Digital Trading Standards Group (DTSG) had been established to ensure that digital display advertising was not supporting inappropriate or illegal content/services in the United Kingdom, he added.

    UK Good Practice Principles had also been drafted which integrated the industry-police approach. Highlighting the achievements of the UK police, Clark said 8,500 counterfeit websites have been suspended since PIPCU’s inception in 2013.

    21 Century Fox senior vice president for government relations Joe Welch said FICCI’s advocacy on IPR policy had led to many significant and effective changes in the policies related to IP. He added that a sound policy dialogue to appropriately tackle the menace of piracy and a conducive environment to invigorate investment climate for the creative industry in India will definitely benefit and project India globally as a preferred destination for investments by the creative industries of the world.

    After the inaugural session, discussions on the critical issue of misplaced ads resulting in funding of illegal activities were held and potential solutions that could be adopted by India to curtail this practice were explored to help digital advertising and the creative industries co-exist and flourish in today’s innovative and investment-led economy.

     

  • 30 large sites average earnings/year in 2013 was $4.4 million from advertising-financed piracy in US

    30 large sites average earnings/year in 2013 was $4.4 million from advertising-financed piracy in US

    NEW DELHl: Advertising-financed piracy was an extremely profitable business as an economic study of the US market alone showed estimated pirate website ad revenue at $227 million annually.

    In a presentation on ‘Online Advertising, Brand Integrity and Content Creation: Problems and Solutions’, Cable and Satellite Broadcasting Association of Asia (CASBAA) Chief Policy Officer John Medeiros said the 30 largest sites had earned an average of $4.4 million per year in 2013 and even small sites could easily have earned $100,000. Barriers to entry awere low and attracting a user base required little effort or investment.

    Speaking at a FICCI conference on ‘Digital Advertising: Protecting Brand Integrity & Stimulating Content Creation’, he said Invalid Traffic (IVT) hosts were using online systems to generate non-human traffic (NHT) to illegitimately increase profit and high rates of IVT were seen 50 times more frequently among illegitimate sites than legitimate ones. He added that the growing problem of online ad misplacement was not only resulting in financially encouraging various illegal activities but was also causing serious damage to the integrity of major brands when they appeared on illegal sites.

    Meanwhile, the session was informed that the British Police Intellectual Property Crime Unit (PIPCU)’s Operation Creative law enforcement programme was coming down hard on online pirates to combat the menace of digital piracy.

    City of London police detective chief superintendent David Clark said PIPCU’s aim was to investigate, disrupt and serious and organized intellectual property crime which causes significant harm or damage to the UK economy or the general public.

    Clark said the strategic objectives of the UK police were to address IP crime through prosecution and disruption; use a problem-solving approach to address the international threat; maintain an intelligence-led capability; support enforcement activity with effective media coverage; develop a PREVENT strategy with the IPO and other organizations; and reduce IP crime through a partnership approach with stakeholders.

    He added that there was an urgent need for behavioral change as well in consumers who should realize that buying illegal products was a crime.

    A Digital Trading Standards Group (DTSG) had been established to ensure that digital display advertising was not supporting inappropriate or illegal content/services in the United Kingdom, he added.

    UK Good Practice Principles had also been drafted which integrated the industry-police approach. Highlighting the achievements of the UK police, Clark said 8,500 counterfeit websites have been suspended since PIPCU’s inception in 2013.

    21 Century Fox senior vice president for government relations Joe Welch said FICCI’s advocacy on IPR policy had led to many significant and effective changes in the policies related to IP. He added that a sound policy dialogue to appropriately tackle the menace of piracy and a conducive environment to invigorate investment climate for the creative industry in India will definitely benefit and project India globally as a preferred destination for investments by the creative industries of the world.

    After the inaugural session, discussions on the critical issue of misplaced ads resulting in funding of illegal activities were held and potential solutions that could be adopted by India to curtail this practice were explored to help digital advertising and the creative industries co-exist and flourish in today’s innovative and investment-led economy.

     

  • Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    MUMBAI:   Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988 has decided to retire after 28 years at Madison. She was the CEO of Madison BMB for the last several years. Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

    Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Madison World chairman Sam Balsara  said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At the farewell function Sam thanked Prabha for her loyalty, commitment and dedication to Madison and its Clients over the last 28 years. Prabha played a critical role in the formative years of Madison working on successful brands like Cinthol, Vicks, Whisper, BlueStar and She Comfort and more recently with Asian Paints, VVF, Hyper City and Angel Broking among others.

    Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said, “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

    Said Balsara on appointment of Kim Solomon, “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

    Prabha Prabhu further added, “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time with my children who are both in advertising and settled in US.”

    Madison BMB CCO and CEO Raj Nair, said, “I cannot imagine life at Madison without Prabha. These are extremely large shoes to fill and we will do our very best to keep the flag flying vigorously. And of course I am looking forward to this new role and partnering our clients to help them continue to achieve their business goals through insightful advertising.”

     Kim Solomon, COO, Madison BMB COO Kim Solomon said, “Madison BMB has a great set of clients and Madison World is a wonderful and highly reputed organization that I look forward to contribute to in ample measure.”

    Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business. In the last 3 years Madison BMB has won several awards at the Abbies, Foxglove and Ink for HyperCity,  Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the acclaimed Jiyo Parsi Print Campaign, to name a few.
     

     

  • Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    Madison BMB promotes Raj Nair to CEO & Chief Creative Officer; Prabha Prabhu retires

    MUMBAI:   Prabha Prabhu, Founder Member, Madison, who moved with Sam Balsara when he started Madison way back in 1988 has decided to retire after 28 years at Madison. She was the CEO of Madison BMB for the last several years. Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

    Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Madison World chairman Sam Balsara  said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At the farewell function Sam thanked Prabha for her loyalty, commitment and dedication to Madison and its Clients over the last 28 years. Prabha played a critical role in the formative years of Madison working on successful brands like Cinthol, Vicks, Whisper, BlueStar and She Comfort and more recently with Asian Paints, VVF, Hyper City and Angel Broking among others.

    Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said, “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

    Said Balsara on appointment of Kim Solomon, “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

    Prabha Prabhu further added, “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time with my children who are both in advertising and settled in US.”

    Madison BMB CCO and CEO Raj Nair, said, “I cannot imagine life at Madison without Prabha. These are extremely large shoes to fill and we will do our very best to keep the flag flying vigorously. And of course I am looking forward to this new role and partnering our clients to help them continue to achieve their business goals through insightful advertising.”

     Kim Solomon, COO, Madison BMB COO Kim Solomon said, “Madison BMB has a great set of clients and Madison World is a wonderful and highly reputed organization that I look forward to contribute to in ample measure.”

    Madison BMB has just won a couple of prestigious accounts like Angel Broking and Asian Paints’ Bath Business. In the last 3 years Madison BMB has won several awards at the Abbies, Foxglove and Ink for HyperCity,  Kyoorius Advertising Award, INK Golds as well an Abby Gold all for the acclaimed Jiyo Parsi Print Campaign, to name a few.
     

     

  • Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    MUMBAI:Neo@Ogilvy India  has  appointed Biraja Swain as chief growth and innovation officer. Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

    Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

    Neo@Ogilvy, India president and country head Rajesh Bhatia welcomed Swain with, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

    Biraja is well known for his penchant for innovation especially in the field of mobile and among the accolades that he has received include acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year” and “Mobile Marketer of the Year”, for 3 years running across India and APAC respectively.

    In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

     

  • Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    MUMBAI:Neo@Ogilvy India  has  appointed Biraja Swain as chief growth and innovation officer. Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

    Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

    Neo@Ogilvy, India president and country head Rajesh Bhatia welcomed Swain with, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

    Biraja is well known for his penchant for innovation especially in the field of mobile and among the accolades that he has received include acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year” and “Mobile Marketer of the Year”, for 3 years running across India and APAC respectively.

    In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.