ITV

Category: Media and Advertising

  • Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    MUMBAI: Leo Burnett Worldwide announced the acquisition of a majority stake in the Solutions Group, a communications company based in Sri Lanka. As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.

    The Solutions Group was founded in 1999. Since its inception, the company has been headed by communications leader, Ranil de Silva. Today, the company has 81 of the country’s best and brightest professionals whose work has been consistently recognised globally at leading awards shows including Cannes Lions, D&AD, London International, Clio, Adfest, Spikes Asia amongst others. Leo Burnett Sri Lanka’s success across creativity and business has led it to be awarded at Asia-Pacific’s premier Agency of the Year Awards by Campaign Asia three years in a row. This acquisition will complement Leo Burnett’s existing service in the market, delivering best-in-class work and campaigns across the value chain, and creating ideas that truly move people.

    “Given the tremendous growth and creative opportunities in Sri Lanka, I am thrilled to see Leo Burnett join forces with the talent and possibility that resides within the Solutions Group,” said Leo Burnett Worldwide CEO Rich Stoddart. Leo Burnett Sri Lanka MD Ranil De Silva further added, “We are thrilled to strengthen our partnership and to continue our efforts to build Leo Burnett’s position as a leading creative force in the country. I am confident that all the stakeholders will benefit greatly from the access to our global footprint.”

    As part of this acquisition, the Solutions Group also acquired 100 per cent ownership of First Media Solutions, which represented Starcom Worldwide in Sri Lanka and was the first international media independent brand to enter Sri Lanka. First Media will now be fully integrated into the Publicis Groupe. 

  • Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    MUMBAI:  Razorfish has appointed senior team member,  Swapnil Puranik, as head of Strategy in  Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

    “Growth is the real ROI” believes Puranik, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas”

    With 13 plus years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

    Prior to joining Razorfish, he was business head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital and tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

    “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is,” says Puranik,

    Razorfish India COO Gaurav Pathak said, “Puranik’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

  • Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    MUMBAI:  Razorfish has appointed senior team member,  Swapnil Puranik, as head of Strategy in  Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

    “Growth is the real ROI” believes Puranik, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas”

    With 13 plus years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

    Prior to joining Razorfish, he was business head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital and tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

    “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is,” says Puranik,

    Razorfish India COO Gaurav Pathak said, “Puranik’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

  • Posterscope designs new campaign for Bournvita’s Badam Booster

    Posterscope designs new campaign for Bournvita’s Badam Booster

    MUMBAI Posterscope India, the out-of-home agency from Dentsu Ageis Network, launched a new OOH campaign for Cadbury’s Bournvita’s new Badam Booster Flavour.

    The core objective of the campaign was to launch Bournvita Badam, the new variant of Bournvita Health Drink, and highlight the key ingredient ‘Badam’ (Almond) in its communication. With an aim to reach the Sec A&B females-mothers of kids aged 5-15 years, Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach.

    The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities. The campaign has been implemented across major cities including Delhi, Jaipur, Lucknow and Kanpur in North, Mumbai, Pune, Ahmedabad and Baroda in West, Kolkata in East and Bangalore in South.

    Commenting on the campaign Mondelez  brand manager Amrita Ramanthan said, “We recently launched a brand new variant, Cadbury Bournvita Badam Booster. The launch campaign includes a new TVC, as well as extensive outdoor and digital activations, targeting the brand’s core target audience – mothers. Impactful launch in outdoor segment has been a critical part of most of our launches as they help build awareness and drive trials. With a clutter breaking visual and quirky messaging, this campaign should get noticed and talked about.”

    Posterscope India  EVP Fabian Cowan added, “ It was a privilege to work on this launch as it was an extremely focused out of home opportunity. Our proprietary research initiative OCS (Out of home consumer Survey) allowed us to reach the target audience at the right place through the right media placements, which was layered with innovation to heighten the campaigns visibility and recall.”

  • Posterscope designs new campaign for Bournvita’s Badam Booster

    Posterscope designs new campaign for Bournvita’s Badam Booster

    MUMBAI Posterscope India, the out-of-home agency from Dentsu Ageis Network, launched a new OOH campaign for Cadbury’s Bournvita’s new Badam Booster Flavour.

    The core objective of the campaign was to launch Bournvita Badam, the new variant of Bournvita Health Drink, and highlight the key ingredient ‘Badam’ (Almond) in its communication. With an aim to reach the Sec A&B females-mothers of kids aged 5-15 years, Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach.

    The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities. The campaign has been implemented across major cities including Delhi, Jaipur, Lucknow and Kanpur in North, Mumbai, Pune, Ahmedabad and Baroda in West, Kolkata in East and Bangalore in South.

    Commenting on the campaign Mondelez  brand manager Amrita Ramanthan said, “We recently launched a brand new variant, Cadbury Bournvita Badam Booster. The launch campaign includes a new TVC, as well as extensive outdoor and digital activations, targeting the brand’s core target audience – mothers. Impactful launch in outdoor segment has been a critical part of most of our launches as they help build awareness and drive trials. With a clutter breaking visual and quirky messaging, this campaign should get noticed and talked about.”

    Posterscope India  EVP Fabian Cowan added, “ It was a privilege to work on this launch as it was an extremely focused out of home opportunity. Our proprietary research initiative OCS (Out of home consumer Survey) allowed us to reach the target audience at the right place through the right media placements, which was layered with innovation to heighten the campaigns visibility and recall.”

  • Rage Communications appoints Neville Medhora as India business head

    Rage Communications appoints Neville Medhora as India business head

    MUMBAI: Rage Communications has appointed Neville Medhora as its head of India business.

    Medhora till recently, the head of Rediffusion-Y&R’s Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India. 

    Apart from Rediffusion-Y&R, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, Medhora has worked with some of the largest and most successful brands in India across many categories.

    Rage Communications director Karthik Kumar commented, “Neville’s joining Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”

    Commenting on his role, Medhora, said, “Indian marketing is on the cusp of change with respect to digital.  Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact.”

    Neville further added, “Rage in its 20 years of existence has the necessary depth of both, the functional expertise and the technology skills to aid marketers traverse these new challenges, making it a natural choice for me!”

    Neville caught the digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world. Neville joins Rage Communications fresh from this sabbatical.

  • Rage Communications appoints Neville Medhora as India business head

    Rage Communications appoints Neville Medhora as India business head

    MUMBAI: Rage Communications has appointed Neville Medhora as its head of India business.

    Medhora till recently, the head of Rediffusion-Y&R’s Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India. 

    Apart from Rediffusion-Y&R, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, Medhora has worked with some of the largest and most successful brands in India across many categories.

    Rage Communications director Karthik Kumar commented, “Neville’s joining Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”

    Commenting on his role, Medhora, said, “Indian marketing is on the cusp of change with respect to digital.  Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact.”

    Neville further added, “Rage in its 20 years of existence has the necessary depth of both, the functional expertise and the technology skills to aid marketers traverse these new challenges, making it a natural choice for me!”

    Neville caught the digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world. Neville joins Rage Communications fresh from this sabbatical.