Category: Media and Advertising

OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

MUMBAI: OgilvyOne Worldwide has created a new twitter campaign aimed at raising awareness for the growing problem of child labour. Launched by Reliance General Insurance and children’s rights NGO Child Rights and You (CRY), the campaign is titled as #DONT_EMPLOY_LITTLE_ONES.

Attracting global attention, the campaign urges twitter users to tweet whatever they ordinarily would, but using only all caps and hence avoiding the usage of ‘little ones’.

Burzin Mehta, Group Creative Director, OgilvyOne said, “We are becoming increasingly immune to an issue that surrounds us all the time. Whether it’s a child who serves us tea at a tapri stall or delivers our daily newspaper. The ask of us was to raise awareness around the problem and we felt this very simple thought could probably do more. By getting people to engage with the message, it turns every tweet in all caps into an active statement of intent against child labour.”

April 21, 2016
Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

Confirming the development, South Asia chief executive officer Saurabh Varma said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.”

On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare.

Dheeraj is the author of two books on the Indian consumer market: “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

April 21, 2016
Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

Confirming the development, South Asia chief executive officer Saurabh Varma said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.”

On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare.

Dheeraj is the author of two books on the Indian consumer market: “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

April 21, 2016
Per Pedersen has been appointed chairman of the Grey Global Creative Council

MUMBAI: After being with Grey for 25 years, Per Pedersen has been appointed chairman of the Grey Global Creative Council.

Pedersen is the co-founder of Uncle Grey in Denmark and served as chief creative officer of Grey Germany. Since 2010, he has been based in New York as deputy worldwide chief creative officer, prior to that he has served as global creative leader on Febreze.

Pedersen has helped oversee Grey’s senior creative leaders to identify creative opportunities, crafting smarter award submissions and ranking the quality of Grey’s work. In this role, Pedersen becomes the leading global creative evangelist, strengthening creative culture and the quality of work across the entire network.

He played an important role in achieving Grey’s best year ever at Cannes in 2015 with a watershed performance that brought home 113 Lions from 18 countries including a record 4 Grand Prix. He has led the award-winning “Breathe Happy” blindfold campaign and the Lion avalanche that made Grey New York the 2015 Cannes North American Network of the Year.

With 300 awards, including 43 Cannes Lions, Pedersen ranks among the most awarded creative people in the industry and has served on most award show juries from Cannes to the Clios.

April 21, 2016
Per Pedersen has been appointed chairman of the Grey Global Creative Council

MUMBAI: After being with Grey for 25 years, Per Pedersen has been appointed chairman of the Grey Global Creative Council.

Pedersen is the co-founder of Uncle Grey in Denmark and served as chief creative officer of Grey Germany. Since 2010, he has been based in New York as deputy worldwide chief creative officer, prior to that he has served as global creative leader on Febreze.

Pedersen has helped oversee Grey’s senior creative leaders to identify creative opportunities, crafting smarter award submissions and ranking the quality of Grey’s work. In this role, Pedersen becomes the leading global creative evangelist, strengthening creative culture and the quality of work across the entire network.

He played an important role in achieving Grey’s best year ever at Cannes in 2015 with a watershed performance that brought home 113 Lions from 18 countries including a record 4 Grand Prix. He has led the award-winning “Breathe Happy” blindfold campaign and the Lion avalanche that made Grey New York the 2015 Cannes North American Network of the Year.

With 300 awards, including 43 Cannes Lions, Pedersen ranks among the most awarded creative people in the industry and has served on most award show juries from Cannes to the Clios.

April 21, 2016
L&T appoints LinTeractive as digital marketing agency

MUMBAI: LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys.

After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner. L&T was impressed with LinTeractive’s strategic framework which provides a roadmap for companies looking to be digital future ready in communications.

Commenting on the appointment, L&T corporate brand management and communications VP Deepak Morada said, “Digital is a key focus area and as a group we wanted to go beyond looking at it as just another medium, truly harnessing the power of digital to change the conversation. At L&T, we’re at the forefront of technology across multiple domains and industries – we aim to provide an equally cutting edge experience to our customers, and we have reason to believe that LinTeractive possesses the requisite skills and experience.”

The challenges of digital for a large conglomerate is not a simple thing, but Sumanta Ganguly, Executive Vice President, LinTeractive feels that it needs to start with changing how digital is perceived across the multiple stakeholders inside the organization.

On the state of digital marketing in India, Ganguly commented, “The business of digital in India for most brands today remains an additional check box –a thing to do. At LinTeractive we look at digital as a way of doing things instead. With L&T we sensed an opportunity to deploy the power of this concept in response to the increasingly digital world of today.”

On partnering L&T, MullenLowe Lintas Group marketing services president and group CMO Vikas Mehta said: “In the past 70 odd years, the L&T Group has played a pivotal role in building things that are at the core of today’s India. During these 70 odd years, Lintas has partnered hundreds of brands into becoming a part of India’s popular culture. The opportunity to collaborate with L&T, as they aim to re-imagine their businesses for a digital world, is a matter of great pride for the MullenLowe Lintas Group. We realize the tremendous responsibility that L&T has entrusted LinTeractive with.”

April 20, 2016
L&T appoints LinTeractive as digital marketing agency

MUMBAI: LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys.

After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner. L&T was impressed with LinTeractive’s strategic framework which provides a roadmap for companies looking to be digital future ready in communications.

Commenting on the appointment, L&T corporate brand management and communications VP Deepak Morada said, “Digital is a key focus area and as a group we wanted to go beyond looking at it as just another medium, truly harnessing the power of digital to change the conversation. At L&T, we’re at the forefront of technology across multiple domains and industries – we aim to provide an equally cutting edge experience to our customers, and we have reason to believe that LinTeractive possesses the requisite skills and experience.”

The challenges of digital for a large conglomerate is not a simple thing, but Sumanta Ganguly, Executive Vice President, LinTeractive feels that it needs to start with changing how digital is perceived across the multiple stakeholders inside the organization.

On the state of digital marketing in India, Ganguly commented, “The business of digital in India for most brands today remains an additional check box –a thing to do. At LinTeractive we look at digital as a way of doing things instead. With L&T we sensed an opportunity to deploy the power of this concept in response to the increasingly digital world of today.”

On partnering L&T, MullenLowe Lintas Group marketing services president and group CMO Vikas Mehta said: “In the past 70 odd years, the L&T Group has played a pivotal role in building things that are at the core of today’s India. During these 70 odd years, Lintas has partnered hundreds of brands into becoming a part of India’s popular culture. The opportunity to collaborate with L&T, as they aim to re-imagine their businesses for a digital world, is a matter of great pride for the MullenLowe Lintas Group. We realize the tremendous responsibility that L&T has entrusted LinTeractive with.”

April 20, 2016
BBDO India gets Ritu Sharda as senior executive creative director in Delhi

MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract. Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

April 20, 2016
BBDO India gets Ritu Sharda as senior executive creative director in Delhi

MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract. Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

April 20, 2016
Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

MUMBAI: Leo Burnett Worldwide announced the acquisition of a majority stake in the Solutions Group, a communications company based in Sri Lanka. As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.

The Solutions Group was founded in 1999. Since its inception, the company has been headed by communications leader, Ranil de Silva. Today, the company has 81 of the country’s best and brightest professionals whose work has been consistently recognised globally at leading awards shows including Cannes Lions, D&AD, London International, Clio, Adfest, Spikes Asia amongst others. Leo Burnett Sri Lanka’s success across creativity and business has led it to be awarded at Asia-Pacific’s premier Agency of the Year Awards by Campaign Asia three years in a row. This acquisition will complement Leo Burnett’s existing service in the market, delivering best-in-class work and campaigns across the value chain, and creating ideas that truly move people.

“Given the tremendous growth and creative opportunities in Sri Lanka, I am thrilled to see Leo Burnett join forces with the talent and possibility that resides within the Solutions Group,” said Leo Burnett Worldwide CEO Rich Stoddart. Leo Burnett Sri Lanka MD Ranil De Silva further added, “We are thrilled to strengthen our partnership and to continue our efforts to build Leo Burnett’s position as a leading creative force in the country. I am confident that all the stakeholders will benefit greatly from the access to our global footprint.”

As part of this acquisition, the Solutions Group also acquired 100 per cent ownership of First Media Solutions, which represented Starcom Worldwide in Sri Lanka and was the first international media independent brand to enter Sri Lanka. First Media will now be fully integrated into the Publicis Groupe.

April 20, 2016