Category: Media and Advertising

YatraGenie to kickstart ‘Walk for public transport’ campaign

MUMBAI: YatraGenie, a hyper market for bus, cab and hotel bookings is organizing ‘Walk for public transport,’ a unique initiative to encourage the use of public transportation. The walkathon will commence from Mysore on 1 May and will cover 60 cities across Karnataka, Telangana and Andhra Pradesh in 30 days.

As a part of this campaign, the YatraGenie team will closely interact with the citizens at each city and understand the problems pertaining to the local transport sector. Flyers will be distributed and events will be organized for the public to interact and understand the importance of using public transport.

Speaking on the occasion, YatraGenie CEO Renil Komitla said, “The traffic situation in our cities and towns is becoming increasingly congested because of the number of privately owned vehicles. Today, only a minor chunk of the population is interested in using buses and trains. Public transport facilities have been associated with lack of ease and discomfort. To ensure that the congestion in our cities does not get more critical, it is imperative to create awareness among public for the usage of existing public transportation. Through this initiative, we want to understand the problems that exist in this sector and suggest measures that can be implemented to improve the facilities”

Towards the end of the 30-day campaign, a report will be submitted to the respective State Urban Development Ministry and Central Urban Development Ministry highlighting the problems and the improvements that can be made in the public transport sectors.

April 25, 2016
Performics India appoints Suhael Choudhury as west – SVP

MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West. She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix. Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds.

Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.”

Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

April 25, 2016
Performics India appoints Suhael Choudhury as west – SVP

MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West. She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix. Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds.

Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.”

Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

April 25, 2016
FY-2016: Reliance Retail revenue grows 23%

BENGALURU: The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment – Reliance Retail, continued its growth momentum and profitability in the quarter and financial year ended 31 March 2106 (Q4-2016, current quarter, FY-2016, current year)

Reliance chairman and managing director, Mukesh D. Ambani said, “Reliance Retail continued its path of profitable expansion while maintaining a robust revenue growth of 23 per cent during the year. Looking ahead, we are focused on ensuring a flawless start- up and stabilization of the new growth platforms across our hydrocarbon and consumer businesses. The commercial roll-out of our Jio services this year will digitally enable a billion Indians and propel growth for India and Reliance.”

Reliance Retail added 624 stores across various store concepts translating into a store opening rate of 12 stores per week denoting the accelerated store opening program which the business has implemented during the year. As on 31st March 2016, Reliance Retail operated 3,245 stores across 532 cities.

RIL’s organized retail segment reported 22.5 percent growth in revenue at Rs 21,612 crore in FY-2016 as compared to Rs 17,640 crore in FY-2015. The segment reported 21.3 per cent growth in operating result at Rs 508 crore as compared to Rs 417 crore in the previous year.

In Q4-2016, the segment reported 20.7 per cent year-on-year (YoY) growth in revenue at Rs 5,781 crore as compared to Rs 4,788 crore, but a 4.2 per cent quarter-on-quarter (QoQ) decline as compared to Rs 6,042 crore in Q3-2016. The segment operating profit for the current quarter at Rs 131 crore was 26 per cent higher YoY than the Rs104 crore, but 10.9 per cent lower QoQ as compared to Rs147 crore.

RIL numbers

RIL achieved a consolidated turnover of Rs 296,091 crore for FY-2016, a decrease of 23.8 per cent, as compared to Rs 388,494 crore in the previous year. The company says that the decline in turnover reflects sharp fall in feedstock and product prices during the year, partially offset by record crude throughput and higher petrochemicals volumes. Profit after tax was higher by 17.2 per cent at Rs 27,630 crore (9.3 per cent margin) as against Rs 23,566 crore (6.1 per cent margin) in the previous year.

For Q4-2016, RIL achieved a turnover of Rs 64,569 crore, a decrease of 8.9 per cent, as compared to Rs 70,863 crore in the corresponding period of the previous year. Profit after tax including exceptional items was higher by 15.9 per cent at Rs 7,398 crore (11.5 per cent margin) as against Rs 6,381 crore (9 per cent margin) in the corresponding period of the previous year.

Reliance Jio updates for Q4-2016

RJIL successfully launched full scale service offerings for the RIL group employees, partners, vendors and associates on a trial basis on 28 December 2015. The company says that over half a million users have been onboarded on the network. The initial feedback is very encouraging and has established smooth operations of all aspects of the network. All the digital applications have also been tested extensively as part of the employee launch program. The average monthly consumption per user is in excess of 18GB within the first month of service and is increasing rapidly. Average voice usage is

over 250 minutes within the first month. The launch is now being expanded to others in the ecosystem. This test program will be progressively upgraded into commercial operations in coming months.

RJIL is also creating a multi-terabit capacity international network. RJIL recently announced the launch of a new, state-of-the-art 8,100 km cable system, the Bay of Bengal Gateway (BBG). BBG provides direct connectivity to South East Asia and the Middle East, then onward to Europe, Africa and Far East Asia through seamless interconnection with existing cable systems. RJIL owns and operates the strategically important undersea cable landing facility in Chennai, providing a highspeed, high-capacity, low latency route connecting India to the rest of the world. During the quarter, RJIL has issued and allotted 1,500 crore equity shares of Rs 10 each, at par, to Reliance Industries Limited, its holding company.

In January 2016, Reliance Jio Infocomm Ltd (RJIL) and Reliance Communications Limited (RCOM) signed agreements for Change in Spectrum Allotment in 800 MHz band across 9 Circles from RCOM to RJIL and for sharing of spectrum in 800 MHz band across 17 Circles. As part of the strategic collaboration, both companies also intend to enter into reciprocal Intra Circle Roaming (ICR) arrangements.

April 22, 2016
FY-2016: Reliance Retail revenue grows 23%

BENGALURU: The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment – Reliance Retail, continued its growth momentum and profitability in the quarter and financial year ended 31 March 2106 (Q4-2016, current quarter, FY-2016, current year)

Reliance chairman and managing director, Mukesh D. Ambani said, “Reliance Retail continued its path of profitable expansion while maintaining a robust revenue growth of 23 per cent during the year. Looking ahead, we are focused on ensuring a flawless start- up and stabilization of the new growth platforms across our hydrocarbon and consumer businesses. The commercial roll-out of our Jio services this year will digitally enable a billion Indians and propel growth for India and Reliance.”

Reliance Retail added 624 stores across various store concepts translating into a store opening rate of 12 stores per week denoting the accelerated store opening program which the business has implemented during the year. As on 31st March 2016, Reliance Retail operated 3,245 stores across 532 cities.

RIL’s organized retail segment reported 22.5 percent growth in revenue at Rs 21,612 crore in FY-2016 as compared to Rs 17,640 crore in FY-2015. The segment reported 21.3 per cent growth in operating result at Rs 508 crore as compared to Rs 417 crore in the previous year.

In Q4-2016, the segment reported 20.7 per cent year-on-year (YoY) growth in revenue at Rs 5,781 crore as compared to Rs 4,788 crore, but a 4.2 per cent quarter-on-quarter (QoQ) decline as compared to Rs 6,042 crore in Q3-2016. The segment operating profit for the current quarter at Rs 131 crore was 26 per cent higher YoY than the Rs104 crore, but 10.9 per cent lower QoQ as compared to Rs147 crore.

RIL numbers

RIL achieved a consolidated turnover of Rs 296,091 crore for FY-2016, a decrease of 23.8 per cent, as compared to Rs 388,494 crore in the previous year. The company says that the decline in turnover reflects sharp fall in feedstock and product prices during the year, partially offset by record crude throughput and higher petrochemicals volumes. Profit after tax was higher by 17.2 per cent at Rs 27,630 crore (9.3 per cent margin) as against Rs 23,566 crore (6.1 per cent margin) in the previous year.

For Q4-2016, RIL achieved a turnover of Rs 64,569 crore, a decrease of 8.9 per cent, as compared to Rs 70,863 crore in the corresponding period of the previous year. Profit after tax including exceptional items was higher by 15.9 per cent at Rs 7,398 crore (11.5 per cent margin) as against Rs 6,381 crore (9 per cent margin) in the corresponding period of the previous year.

Reliance Jio updates for Q4-2016

RJIL successfully launched full scale service offerings for the RIL group employees, partners, vendors and associates on a trial basis on 28 December 2015. The company says that over half a million users have been onboarded on the network. The initial feedback is very encouraging and has established smooth operations of all aspects of the network. All the digital applications have also been tested extensively as part of the employee launch program. The average monthly consumption per user is in excess of 18GB within the first month of service and is increasing rapidly. Average voice usage is

over 250 minutes within the first month. The launch is now being expanded to others in the ecosystem. This test program will be progressively upgraded into commercial operations in coming months.

RJIL is also creating a multi-terabit capacity international network. RJIL recently announced the launch of a new, state-of-the-art 8,100 km cable system, the Bay of Bengal Gateway (BBG). BBG provides direct connectivity to South East Asia and the Middle East, then onward to Europe, Africa and Far East Asia through seamless interconnection with existing cable systems. RJIL owns and operates the strategically important undersea cable landing facility in Chennai, providing a highspeed, high-capacity, low latency route connecting India to the rest of the world. During the quarter, RJIL has issued and allotted 1,500 crore equity shares of Rs 10 each, at par, to Reliance Industries Limited, its holding company.

In January 2016, Reliance Jio Infocomm Ltd (RJIL) and Reliance Communications Limited (RCOM) signed agreements for Change in Spectrum Allotment in 800 MHz band across 9 Circles from RCOM to RJIL and for sharing of spectrum in 800 MHz band across 17 Circles. As part of the strategic collaboration, both companies also intend to enter into reciprocal Intra Circle Roaming (ICR) arrangements.

April 22, 2016
Forevermark’s first campaign in India displays beauty and inner strength of women

MUMBAI: Diamond brand Forevermark has announced its first India specific advertising campaign for Capricci – The Nose Pin Collection, reflecting many expressions and many choices of a modern Indian woman.

The campaign has been developed and conceptualized by J Walter Thompson India (JWT India) and produced and directed by Prashant Issar Sippy of Tubelight Films. The campaign debuts on TV with a 35 second commercial.

Conceptualized on the idea of ‘Wear What You Feel’, the Capricci campaign creatively depicts the different moods of a woman through seven nose pin jackets. The diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personalities of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

Talking about the campaign, Forevermark President Sachin Jain commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

JWT, India NCD Tista Sen added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection The Capricci Nose Pin Collection. Capricci means mood in Italian. This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery. Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history. And we’re going to make history once again by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television.

April 22, 2016
Forevermark’s first campaign in India displays beauty and inner strength of women

MUMBAI: Diamond brand Forevermark has announced its first India specific advertising campaign for Capricci – The Nose Pin Collection, reflecting many expressions and many choices of a modern Indian woman.

The campaign has been developed and conceptualized by J Walter Thompson India (JWT India) and produced and directed by Prashant Issar Sippy of Tubelight Films. The campaign debuts on TV with a 35 second commercial.

Conceptualized on the idea of ‘Wear What You Feel’, the Capricci campaign creatively depicts the different moods of a woman through seven nose pin jackets. The diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personalities of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

Talking about the campaign, Forevermark President Sachin Jain commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

JWT, India NCD Tista Sen added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection The Capricci Nose Pin Collection. Capricci means mood in Italian. This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery. Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history. And we’re going to make history once again by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television.

April 22, 2016
Gionee unveils new brand identity through IPL’s KKR team

MUMBAI: Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

Agency Credits:
Agency: Mullen Lintas
Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
Planning: Ekta Relan
Production house: Elements
Director: Shayondeep Pal

April 21, 2016
Gionee unveils new brand identity through IPL’s KKR team

MUMBAI: Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

Agency Credits:
Agency: Mullen Lintas
Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
Planning: Ekta Relan
Production house: Elements
Director: Shayondeep Pal

April 21, 2016
OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

MUMBAI: OgilvyOne Worldwide has created a new twitter campaign aimed at raising awareness for the growing problem of child labour. Launched by Reliance General Insurance and children’s rights NGO Child Rights and You (CRY), the campaign is titled as #DONT_EMPLOY_LITTLE_ONES.

Attracting global attention, the campaign urges twitter users to tweet whatever they ordinarily would, but using only all caps and hence avoiding the usage of ‘little ones’.

Burzin Mehta, Group Creative Director, OgilvyOne said, “We are becoming increasingly immune to an issue that surrounds us all the time. Whether it’s a child who serves us tea at a tapri stall or delivers our daily newspaper. The ask of us was to raise awareness around the problem and we felt this very simple thought could probably do more. By getting people to engage with the message, it turns every tweet in all caps into an active statement of intent against child labour.”

April 21, 2016