ITV

Category: Media and Advertising

  • Fareed Jawad is VP and principal product architect at Freecharge

    Fareed Jawad is VP and principal product architect at Freecharge

    New Delhi: Fareed Jawad has been appointed the principal product architect and vice president (VP) payments at digital payments platform Freecharge. In his new role, Fareed’s mandate will be to build payments technologies at Freecharge. Additionally, he will lead the efforts on building technologies for solving the unique payments problems in India.

    Freecharge is on a mission to build the world-class payments ecosystem for merchants and customers. The company seeks to work collaboratively with various innovators and emerging FinTech players to implement the most reliable and frictionless payment method and Fareed will be instrumental in driving this with the senior leadership team at Freecharge.

    Prior to his appointment at Freecharge, Fareed most recently served as principal product architect at Amazon India, where he was responsible for building the core payment processing infrastructure for the organization. Before joining Amazon, Fareed was with Flipkart as director for Product Management and was part of the core team that launched PayZippy.

    “Fareed’s appointment reaffirms Freecharge’s commitment to hiring the industry’s best talent. We are on a cusp of a revolution to accelerate the FinTech capabilities in India.  We look forward to Fareed’s contribution in strengthening our technical expertise and payments capabilities with his in-depth understanding of payments sector. Fareed will be responsible for developing products for customers and merchants both online and offline, in line with our vision to be the digital OS for the payments business in India.” said Freecharge COO Govind Rajan.

    Fareed has been in the payments industry right from the earliest payment gateways with VeriFone in the US. He has also been part of large payment processors like Moneris Solutions in Canada and eFunds/FIS where he helped enhance the acceptance and issuance platforms for Chip Card processing.

    Jawad said “Freecharge is one of the most exciting brands in the digital payments sector today and I am happy to be part of this growth journey. I look forward to creating core payment assets that will help our customers experience a frictionless payments ecosystem in the country and establish FreeCharge as the leader in the Payments space.”

    Fareed has a bachelors degree in Computer Science Engineering from Dayananda Sagar College of Engineering, Bengaluru.

  • Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016

    Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016

    MUMBAI: Yuvraj Singh is all set to speak at  the reckoned MTV Youth Marketing Forum 2016  to be held in Delhi on 29 April, 2016 .  

    Speaking about the youth of India Singh said, “I see this generation as way more ambitious and pragmatic. They are constantly trying new things, crafting new careers and they are not hesitant of trying. They want to multi-achieve, and not just be masters of one trick. I resonate with their dreams, as I have gone through that phase myself. Every time I meet a new fan or review a business proposal, I see the youth brimming with ideas. MTV is presenting their new research and it captures this new zeal of the youth to leave their mark on the world. I am delighted to be a part of the MTV Youth Marketing Forum 2016.”

    MTV’s flagship insights event YMF, studies and dissects the world of youth. The daylong event brings together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth.

  • Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016

    Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016

    MUMBAI: Yuvraj Singh is all set to speak at  the reckoned MTV Youth Marketing Forum 2016  to be held in Delhi on 29 April, 2016 .  

    Speaking about the youth of India Singh said, “I see this generation as way more ambitious and pragmatic. They are constantly trying new things, crafting new careers and they are not hesitant of trying. They want to multi-achieve, and not just be masters of one trick. I resonate with their dreams, as I have gone through that phase myself. Every time I meet a new fan or review a business proposal, I see the youth brimming with ideas. MTV is presenting their new research and it captures this new zeal of the youth to leave their mark on the world. I am delighted to be a part of the MTV Youth Marketing Forum 2016.”

    MTV’s flagship insights event YMF, studies and dissects the world of youth. The daylong event brings together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth.

  • Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    MUMBAI: Tiago, the new hatchback from Tata Motors with cutting edge design, technology and driving dynamics was recently launched with a clutter breaking OOH campaign.  Platinum Outdoor, the AOR for Tata Motors planned and executed the entire campaign across 70 plus cities/towns in metros, tier II and tIII cities.

    The campaign had two phases: The  first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car.

    On the day of the launch the agency conceptualized a clutter breaking idea to highlight different features of the car through larger than life installations at multiple locations.  Some of these include, blinking headlamps of the car, highlighting the car name, emphasis on Messi with Messi’s cut-out and a Tiago Zone at one of the busiest junction in Mumbai.

    Platinum Outdoor CEO Dipankar Sanyal said, “Tiago launch was the first major launch campaign undertaken by Platinum. True to the product, the campaign focused on the features through innovations. With the use of our planning tools, we were able to deploy quality sites at the right places which delivered high visibility in all markets.”

  • Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    MUMBAI: Tiago, the new hatchback from Tata Motors with cutting edge design, technology and driving dynamics was recently launched with a clutter breaking OOH campaign.  Platinum Outdoor, the AOR for Tata Motors planned and executed the entire campaign across 70 plus cities/towns in metros, tier II and tIII cities.

    The campaign had two phases: The  first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car.

    On the day of the launch the agency conceptualized a clutter breaking idea to highlight different features of the car through larger than life installations at multiple locations.  Some of these include, blinking headlamps of the car, highlighting the car name, emphasis on Messi with Messi’s cut-out and a Tiago Zone at one of the busiest junction in Mumbai.

    Platinum Outdoor CEO Dipankar Sanyal said, “Tiago launch was the first major launch campaign undertaken by Platinum. True to the product, the campaign focused on the features through innovations. With the use of our planning tools, we were able to deploy quality sites at the right places which delivered high visibility in all markets.”

  • Snapdeal appoints former HUL brand director Kanika Kalra as VP marketing

    Snapdeal appoints former HUL brand director Kanika Kalra as VP marketing

    MUMBAI Snapdeal appointed Kanika Kalra as vice president – marketing. A seasoned global marketing professional with a career spanning over 12 years, Kanika joins Snapdeal after several triumphant stints at Hindustan Unilever limited, Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

    At Snapdeal, Kanika will be focused on making the business more customer-centric and ensuring creativity and impact in all communication.

    Welcoming Kanika, Snapdeal co founder Rohit Bansal  said, “We are thrilled to welcome Kanika. She comes with a vast and distinguished experience in brand marketing. As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth”.

    Speaking about her appointment,  Kalra said, “As ecommerce continues to revolutionize the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. I am excited to be a part of Snapdeal’s journey and to shepherd the company’s growth as the country’s most preferred retail brand.”

    During her eight year stint as the Global Brand Director for Hindustan Unilever Limited, she spearheaded key innovations in the skincare category. Prior to that she was a part of the brand marketing teams at Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

    Kanika holds a Post Graduate degree in Marketing from IIM, Lucknow and a Bachelor’s degree in Mathematics from Delhi University.

  • Snapdeal appoints former HUL brand director Kanika Kalra as VP marketing

    Snapdeal appoints former HUL brand director Kanika Kalra as VP marketing

    MUMBAI Snapdeal appointed Kanika Kalra as vice president – marketing. A seasoned global marketing professional with a career spanning over 12 years, Kanika joins Snapdeal after several triumphant stints at Hindustan Unilever limited, Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

    At Snapdeal, Kanika will be focused on making the business more customer-centric and ensuring creativity and impact in all communication.

    Welcoming Kanika, Snapdeal co founder Rohit Bansal  said, “We are thrilled to welcome Kanika. She comes with a vast and distinguished experience in brand marketing. As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth”.

    Speaking about her appointment,  Kalra said, “As ecommerce continues to revolutionize the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. I am excited to be a part of Snapdeal’s journey and to shepherd the company’s growth as the country’s most preferred retail brand.”

    During her eight year stint as the Global Brand Director for Hindustan Unilever Limited, she spearheaded key innovations in the skincare category. Prior to that she was a part of the brand marketing teams at Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

    Kanika holds a Post Graduate degree in Marketing from IIM, Lucknow and a Bachelor’s degree in Mathematics from Delhi University.

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”

  • YatraGenie to kickstart ‘Walk for public transport’ campaign

    YatraGenie to kickstart ‘Walk for public transport’ campaign

    MUMBAI: YatraGenie, a hyper market for bus, cab and hotel bookings is organizing ‘Walk for public transport,’ a unique initiative to encourage the use of public transportation. The walkathon will commence from Mysore on 1 May and will cover 60 cities across Karnataka, Telangana and Andhra Pradesh in 30 days.

    As a part of this campaign, the YatraGenie team will closely interact with the citizens at each city and understand the problems pertaining to the local transport sector. Flyers will be distributed and events will be organized for the public to interact and understand the importance of using public transport.

    Speaking on the occasion, YatraGenie  CEO Renil Komitla said,  “The traffic situation in our cities and towns is becoming increasingly congested because of the number of privately owned vehicles.  Today, only a minor chunk of the population is interested in using buses and trains. Public transport facilities have been associated with lack of ease and discomfort.  To ensure that the congestion in our cities does not get more critical, it is imperative to create awareness among public for the usage of existing public transportation. Through this initiative, we want to understand the problems that exist in this sector and suggest measures that can be implemented to improve the facilities”

    Towards the end of the 30-day campaign, a report will be submitted to the respective State Urban Development Ministry and Central Urban Development Ministry highlighting the problems and the improvements that can be made in the public transport sectors.