ITV

Category: Media and Advertising

  • Housing.com appoints KPMG’s Dilip Tuli as strategy and new business initiatives SVP

    Housing.com appoints KPMG’s Dilip Tuli as strategy and new business initiatives SVP

    MUMBAI: Housing.com has appointed  former KPMG director Dilip Tuli as Strategy & New Business Initiatives  SVP to assist with strategy and oversee new business initiatives, such as transaction facilitation and fulfilment services. The appointment of Dilip Tuli closely follows the recent addition of Vineet Singh, ex-business head of 99acres, who joined the company in a senior advisory role and invested an undisclosed amount into Housing.com.

    Dilip brings with him nearly 15 years of consulting experience of working across many different businesses. Over the course of his experience, Dilip has been involved in over 100 projects in various industries, including some of the leading real estate developers and brokerage firms, where he gained strong real estate sector knowledge and expertise. During the last two years, Dilip was a senior member of the sector team responsible for logistics and industrial markets at KPMG. 

    Dilip started his career at PwC, in the audit and process improvement team and transitioned to the deal advisory practice before moving to KPMG. 

    On the development, Housing.com CEO Jason Kothari said, “Housing.com is rapidly growing in popularity as a platform and in revenue generation, and Dilip will be focused on developing new business initiatives to fuel growth further.  He is a seasoned leader who brings strong business strategy and model development capabilities, results-oriented managerial skills, deep knowledge of the real estate space, and a passion to build a revolutionary real estate company in line with Housing.com’s vision.” 

    “In the recent months, Housing.com has witnessed an exciting transformation and is aggressively growing in line with its dynamic business model focused on buying and selling homes. I look forward to working closely with Jason and the rest of the team to build new revenue streams and accelerate the momentum of business growth even further,” Tuli added.

  • Varun Dhawan invites entries for The Skybags Canvas project Season 2

    Varun Dhawan invites entries for The Skybags Canvas project Season 2

    MUMBAI After a successful first season, Skybags from the house of  V.I.P Industries is back with Season 2 of ‘The Skybags Canvas Project.’ The campaign is a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags from Skybags.

    Starting 29 April, the campaign will allow contestants to upload their fresh and appealing designs and generate maximum ‘likes’ from their friends and followers on social media until 31 March. The entries will be personally reviewed by brand ambassador and actor Varun Dhawan and VIP Industries design and development VP Vasant Dewaji.

    The winner’s design will feature on Skybags’ next bag collection and also be awarded a high-performance laptop and the runner-up will win a sensational hover board. Contestants are also in for a great ride as Skybags will give away a new backpack daily to the finest design entry of the day.

    Announcing the launch of this campaign Dhawan said, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own. The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”

    Commenting on the marketing campaign VIP Industries VP Sudip Ghose said , “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousands of design submissions and in season 2 we are hoping to double the figures. As a brand we are always looking at ways to innovate and to offer something unique which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of the consumers and to offer a quality product.”

     

  • Varun Dhawan invites entries for The Skybags Canvas project Season 2

    Varun Dhawan invites entries for The Skybags Canvas project Season 2

    MUMBAI After a successful first season, Skybags from the house of  V.I.P Industries is back with Season 2 of ‘The Skybags Canvas Project.’ The campaign is a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags from Skybags.

    Starting 29 April, the campaign will allow contestants to upload their fresh and appealing designs and generate maximum ‘likes’ from their friends and followers on social media until 31 March. The entries will be personally reviewed by brand ambassador and actor Varun Dhawan and VIP Industries design and development VP Vasant Dewaji.

    The winner’s design will feature on Skybags’ next bag collection and also be awarded a high-performance laptop and the runner-up will win a sensational hover board. Contestants are also in for a great ride as Skybags will give away a new backpack daily to the finest design entry of the day.

    Announcing the launch of this campaign Dhawan said, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own. The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”

    Commenting on the marketing campaign VIP Industries VP Sudip Ghose said , “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousands of design submissions and in season 2 we are hoping to double the figures. As a brand we are always looking at ways to innovate and to offer something unique which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of the consumers and to offer a quality product.”

     

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • FCB Ulka makes ‘retouching’ real for Pixarom

    FCB Ulka makes ‘retouching’ real for Pixarom

    MUMBAI: FCB Ulka Bangalore has created a new campaign for Pixarom — a comprehensive post production studio that provides creative solutions for print and digital media. The campaign captures the perfection of retouching which looks so real that the viewer feels that he/she is in the scene performing it.

    The campaign was created from a point of view of the retoucher. The idea was to highlight the fact that retouching brings out the much needed perfection which makes the picture come to life. 

    The tools of Photoshop, Illustrator and Maya have been used as devices to establish the retouching that is being done on the images. From magic tool to brush tool and the pen tool, in each of the images the icons have been used to show image enhancement.

    Commenting on the campaign , Pixarom  CEO Steve Koh said “When I first heard the idea, it instantly brought a smile on my face and I said, ‘We will do it.’ The brilliance of this campaign is in its execution itself, which is our forte. Usually, we do retouching and campaign creation for other brands, but, for a change, we are delighted to have created our own campaign promoting Pixarom Imagerom.”

    FCB Ulka Bangalore  senior creative director Vinci Raj said, “In any art, we usually give life to an idea through photography, retouching, production, etc. Why can’t these then create the idea?”

  • FCB Ulka makes ‘retouching’ real for Pixarom

    FCB Ulka makes ‘retouching’ real for Pixarom

    MUMBAI: FCB Ulka Bangalore has created a new campaign for Pixarom — a comprehensive post production studio that provides creative solutions for print and digital media. The campaign captures the perfection of retouching which looks so real that the viewer feels that he/she is in the scene performing it.

    The campaign was created from a point of view of the retoucher. The idea was to highlight the fact that retouching brings out the much needed perfection which makes the picture come to life. 

    The tools of Photoshop, Illustrator and Maya have been used as devices to establish the retouching that is being done on the images. From magic tool to brush tool and the pen tool, in each of the images the icons have been used to show image enhancement.

    Commenting on the campaign , Pixarom  CEO Steve Koh said “When I first heard the idea, it instantly brought a smile on my face and I said, ‘We will do it.’ The brilliance of this campaign is in its execution itself, which is our forte. Usually, we do retouching and campaign creation for other brands, but, for a change, we are delighted to have created our own campaign promoting Pixarom Imagerom.”

    FCB Ulka Bangalore  senior creative director Vinci Raj said, “In any art, we usually give life to an idea through photography, retouching, production, etc. Why can’t these then create the idea?”

  • LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016

    LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016

    MUMBAI: The global internet and technology conglomerate LeEco also called as the Netflix of China for its content eco-system has appointed Divya Dixit as its new director of content marketing for India. Dixit will be based in Mumbai. In her new role, she will look after the global content platform in digital space and will work towards building the brand’s presence stronger in India. Dixit was unavailable for comment.

    The company will focus on embedded content for TV and mobile phones and will also launch its own direct content platform in this financial year. For this new platform, the internet and technology organization will acquire content as well as produce substantial hours of original content for its audience.

    In January this year, the company had tied-up with Eros Now for video-on-demand (VOD) and YuppTV for TV content streaming. While its partnership with Yupp TV will give its users access to YuppTV’s catalogue of live TV channels, the deal with Eros Now will allow the on-the-go users to watch Bollywood content and regional movies on LeEco phones.

    It has now renewed its exclusive partnership with Flipkart for the launch of its next phone in India. An agreement to this effect was signed yesterday by LeEco India COO smart electronic business Atul Jain and Flipkart VP business Anil Goteti.

    The international firm headquartered in Beijing has already set up a service office in Delhi while its content division will be based in Mumbai. The company’s technical office is based in Bangalore. All the executives in the top management from India will report to the senior management in Beijing. The company is undergoing restructuring inform sources.

    Earlier, the company had launched two smart phones in India, Le 1s and Le Max, which were available exclusively on Flipkart. With a record of bringing path breaking innovations to the country, the LeFans will see entertainment playing a whole new way and can expect a super announcement on 3 May 2016.

    LeEco also launched an all-electric concept on 26 April 2016 that aspires to beat Tesla at its own game. It presented its first self-driving automobile, dubbed LeSEE Super EV, at the Beijing Motor Show and described it as a smart connected electric vehicle.

  • LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016

    LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016

    MUMBAI: The global internet and technology conglomerate LeEco also called as the Netflix of China for its content eco-system has appointed Divya Dixit as its new director of content marketing for India. Dixit will be based in Mumbai. In her new role, she will look after the global content platform in digital space and will work towards building the brand’s presence stronger in India. Dixit was unavailable for comment.

    The company will focus on embedded content for TV and mobile phones and will also launch its own direct content platform in this financial year. For this new platform, the internet and technology organization will acquire content as well as produce substantial hours of original content for its audience.

    In January this year, the company had tied-up with Eros Now for video-on-demand (VOD) and YuppTV for TV content streaming. While its partnership with Yupp TV will give its users access to YuppTV’s catalogue of live TV channels, the deal with Eros Now will allow the on-the-go users to watch Bollywood content and regional movies on LeEco phones.

    It has now renewed its exclusive partnership with Flipkart for the launch of its next phone in India. An agreement to this effect was signed yesterday by LeEco India COO smart electronic business Atul Jain and Flipkart VP business Anil Goteti.

    The international firm headquartered in Beijing has already set up a service office in Delhi while its content division will be based in Mumbai. The company’s technical office is based in Bangalore. All the executives in the top management from India will report to the senior management in Beijing. The company is undergoing restructuring inform sources.

    Earlier, the company had launched two smart phones in India, Le 1s and Le Max, which were available exclusively on Flipkart. With a record of bringing path breaking innovations to the country, the LeFans will see entertainment playing a whole new way and can expect a super announcement on 3 May 2016.

    LeEco also launched an all-electric concept on 26 April 2016 that aspires to beat Tesla at its own game. It presented its first self-driving automobile, dubbed LeSEE Super EV, at the Beijing Motor Show and described it as a smart connected electric vehicle.

  • ZooZoo emoji record 90 million impressions on Twitter in just two days

    ZooZoo emoji record 90 million impressions on Twitter in just two days

    NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.

    Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

    Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

    Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

    Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.