ITV

Category: Media and Advertising

  • BBH’s three quirky films for Creo Mark 1 smartphone

    BBH’s three quirky films for Creo Mark 1 smartphone

    NEW DELHI: The CREO Mark 1, which claims to come out as a new phone every month with never-heard-before features, has now come out with three quirky films that show how its features Echo, Sense and Retriever can be used in different situations. The creative agency is BBH India.

    The aim of the Bangalore based consumer technology company Creo   is to make sure that ‘what you see is what you get.’   Earlier, the process of metamorphosis showed that software updates could transform the smartphone experience.

    The short films tease the use-cases in which the end-customer will need unique features. These videos, active on all company properties, are going to be integral add-ons to the extensively spread out digital campaign that the brand has undertaken.

    The aim is to show how life becomes simpler with a smartphone and #MakeBetter Android with features like Echo, Sense and Retriever that are in-built in the Fuel OS that runs CREO Mark 1. The three films employ metaphorical elements, making the core proposition simple to understand, while being relatable to consumers in a humorous manner.

    The messages are – with these features, one will never miss a call again because Mark 1 will Echo it; search for anything in your phone that is overflowing with apps and data only by typing it out and Mark 1 will Sense it; and never lose a phone to a thief as it can be got back with a Retriever.

    To understand how Echo, Sense and Retriever can be used in different situations, BBH India explains these unique and useful features playfully and vivaciously.

    Speaking about the campaign, BBH India Managing Partner and Chief Creative Officer Russell Barrett said, “The excitement of ‘Making’ and helping craft this brand from the very beginning is quite a trip. Along with the lovely people at CREO and through BBH Live we managed to conceive of, write, direct and co-produce these simple, stylish looking films. Hopefully the simplicity and the finish will be something that people appreciate and like.”

    Video Links:



    Credits
    Agency – BBH
    Creative Team 
    Chief Creative Officer – Russell Barrett
    Creative Partner (Copy) – Aamir Rangwala
    Creative Partner (Art) – Shirin Kekre
    BBH Production 
    Executive Producer – Niddhish Puuzhakkal
    Account Management
    Managing Director – Arvind Krishnan
    Business Head – Delon Mascarenhas
    Sr. Business Partner – Khadija Attarwala
    Business Partner – Nabanita Chatterjee

    Production House – Black Sheep Live
    Director – Niddhish Puuzhakkal
    DOP – Shikhar Bhatnagar
    Production Designer – Dipankar Das Gupta
    Cast –  Ayush Mehra / Himani Sisodiya / Anshul Kumar / Sharad Gore
    Music Composer – Atif Altaf
    Vocals – Nayanthara / Thomson
    Lyrics – Niddhish Puuzhakkal 
    Costume – Sania Momin
    Make up/ Hair – JD Jagtap
    Assistant Directors – Kushnaas Jamshedji / Mohammed Sabahuddin / Carlton Dsilva 
    Online Editor – Khushal Morajkar / Mathews John ( Splice Studios)
    Offline Editor – Unni Krishnan / Arvin Maben (Pixion)
    Sound Engineer – Devang Rachh (Splice Studioz) / Rishab Agarwal ( Splice Studioz)
    Line Producer – Liyakat Ali

  • Dentsu Aegis Network bags 22 metals at ACEF

    Dentsu Aegis Network bags 22 metals at ACEF

    MUMBAI: Dentsu Aegis Network has bagged 22 metals at the Asian Customer Engagement Forum (ACEF) Awards that was held on 29 April. 

    Posterscope India has bagged 17 awards while Carat India garnered three medals each in gold, silver and bronze for Microsoft and Philips India.  Posterscope India has also bagged 6 awards in gold, silver and bronze and was also named as the most admired OOH media agency for customer engagement.

    Commenting on the wins, Posterscope Asia Pacific regional director and Posterscope Group India MD Haresh Nayak said, “I am extremely humbled to see Posterscope India win such recognition at a pan-Asia level. Such wins give us immense motivation to work hard for our clients and help us garner appreciation for our work across the industry. I hope we continue to work at this pace and produce fantastic work for our clients even in the future.”

    The network’s experiential marketing division Fountainhead MKTG has won two gold medals while the agency’s work for Mahindra Imperio Royale has won the most effective BTL campaign of the year award. Apart from these, the Mahindra Mitra Mahotsav- Mechanic Premier League was awarded as the most innovative loyalty program of the year award.

    Here is the list of wins from Posterscope India:

  • Dentsu Aegis Network bags 22 metals at ACEF

    Dentsu Aegis Network bags 22 metals at ACEF

    MUMBAI: Dentsu Aegis Network has bagged 22 metals at the Asian Customer Engagement Forum (ACEF) Awards that was held on 29 April. 

    Posterscope India has bagged 17 awards while Carat India garnered three medals each in gold, silver and bronze for Microsoft and Philips India.  Posterscope India has also bagged 6 awards in gold, silver and bronze and was also named as the most admired OOH media agency for customer engagement.

    Commenting on the wins, Posterscope Asia Pacific regional director and Posterscope Group India MD Haresh Nayak said, “I am extremely humbled to see Posterscope India win such recognition at a pan-Asia level. Such wins give us immense motivation to work hard for our clients and help us garner appreciation for our work across the industry. I hope we continue to work at this pace and produce fantastic work for our clients even in the future.”

    The network’s experiential marketing division Fountainhead MKTG has won two gold medals while the agency’s work for Mahindra Imperio Royale has won the most effective BTL campaign of the year award. Apart from these, the Mahindra Mitra Mahotsav- Mechanic Premier League was awarded as the most innovative loyalty program of the year award.

    Here is the list of wins from Posterscope India:

  • Tinkle Joins Ariel India’s Dads #ShareTheLoad Movement

    Tinkle Joins Ariel India’s Dads #ShareTheLoad Movement

    MUMBAI:  Tinkle has joined Ariel India’s Dads#ShareTheLoad movement in an effort to spread and support the message of equality within the household, particularly when it comes to household chores. India’s iconic children’s character, Shikari Shambu, will #ShareTheLoad with his wife in the much anticipated May edition of Tinkle. With a long standing record of promoting core values and principles to the next generation, Tinkle’s latest pledge will surely bring to surface the often overlooked issue of household equality.

    Speaking on the association, P&G India associate brand director-Fabric Care Sharat Verma said, “We are delighted to have a brand like Tinkle and the ACK group partner with Ariel India on our Dads#ShareTheLoad movement to further spread awareness on the issue of household inequality. With 2 out of every 3 children believing that laundry is ONLY a mother’s task, the conditioning of gender stereotypes is being subconsciously passed down to the next generation. Ariel India joins women across the country to address this cycle of prejudice, by encouraging more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results.”

    Commenting on the partnership,  Amar Chitra Katha Media Pvt. Ltd. (ACK Media Pvt. Ltd. is the owner of renowned brands like Tinkle and Amar Chitra Katha)  chief executive officer Anuraag  Agarwal said, “Tinkle as a brand has always stood for values and principles that can positively shape and mold the next generation. It was important for us to do our part and pledge support to Ariel India’s Dads#ShareTheLoad movement, to ensure that the prejudice of household inequality does not pass on to the next generation. With 2 out every 3 children talking away that laundry is a mother’s job, this was an important message to bring to the surface.”

    Bollywood actress Surveen Chawla, also added on the special occasion, “I’m thrilled to hear that the May issue of Tinkle will pledge to #ShareTheLoad with Ariel India. We need to ensure the next generation is raised with the right values on gender equality and end the cycle of prejudice. To have the iconic Shikari Shambu #ShareTheLoad will go a long way in addressing this issue and hopefully also encourage more men to join the movement.”

    As the social debate continues to evolve, a new study by an independent third party reveals that 2 out of every 3 children believe that household chores are a mother’s job*, with the stereotype of gender roles being passed down from one generation to the next. With more than 70% of men believing that laundry and housework are their wife’s job*, the message of gender equality within the household takes even greater importance today. These statistics are a clear reflection of a deep-rooted prejudice with defined roles for men and  women. Ariel India’s Dads #ShareTheLoad movement joins women in bringing this conversation to surface and has already received local and international support from the likes of Pankaj Kapoor, Supriya Pathak and Tabu to Sheryl Sandberg and Melinda Gates. The movement has created a strong resonance with men and women alike, with dads now stepping forward to join the cause.
     
    Ariel India’s Dads #ShareTheLoad movement has over the past two months, garnered extensive local and global acclaim, with the campaign joining women across India in amplifying their debate for household equality. The ‘Dad #ShareTheLoad’ film has already received close to 50 million views globally. The conversation of inequality withinthe household, particularly when it comes to household chores is one of growing social importance for women across the country and indeed the world.

  • Tinkle Joins Ariel India’s Dads #ShareTheLoad Movement

    Tinkle Joins Ariel India’s Dads #ShareTheLoad Movement

    MUMBAI:  Tinkle has joined Ariel India’s Dads#ShareTheLoad movement in an effort to spread and support the message of equality within the household, particularly when it comes to household chores. India’s iconic children’s character, Shikari Shambu, will #ShareTheLoad with his wife in the much anticipated May edition of Tinkle. With a long standing record of promoting core values and principles to the next generation, Tinkle’s latest pledge will surely bring to surface the often overlooked issue of household equality.

    Speaking on the association, P&G India associate brand director-Fabric Care Sharat Verma said, “We are delighted to have a brand like Tinkle and the ACK group partner with Ariel India on our Dads#ShareTheLoad movement to further spread awareness on the issue of household inequality. With 2 out of every 3 children believing that laundry is ONLY a mother’s task, the conditioning of gender stereotypes is being subconsciously passed down to the next generation. Ariel India joins women across the country to address this cycle of prejudice, by encouraging more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results.”

    Commenting on the partnership,  Amar Chitra Katha Media Pvt. Ltd. (ACK Media Pvt. Ltd. is the owner of renowned brands like Tinkle and Amar Chitra Katha)  chief executive officer Anuraag  Agarwal said, “Tinkle as a brand has always stood for values and principles that can positively shape and mold the next generation. It was important for us to do our part and pledge support to Ariel India’s Dads#ShareTheLoad movement, to ensure that the prejudice of household inequality does not pass on to the next generation. With 2 out every 3 children talking away that laundry is a mother’s job, this was an important message to bring to the surface.”

    Bollywood actress Surveen Chawla, also added on the special occasion, “I’m thrilled to hear that the May issue of Tinkle will pledge to #ShareTheLoad with Ariel India. We need to ensure the next generation is raised with the right values on gender equality and end the cycle of prejudice. To have the iconic Shikari Shambu #ShareTheLoad will go a long way in addressing this issue and hopefully also encourage more men to join the movement.”

    As the social debate continues to evolve, a new study by an independent third party reveals that 2 out of every 3 children believe that household chores are a mother’s job*, with the stereotype of gender roles being passed down from one generation to the next. With more than 70% of men believing that laundry and housework are their wife’s job*, the message of gender equality within the household takes even greater importance today. These statistics are a clear reflection of a deep-rooted prejudice with defined roles for men and  women. Ariel India’s Dads #ShareTheLoad movement joins women in bringing this conversation to surface and has already received local and international support from the likes of Pankaj Kapoor, Supriya Pathak and Tabu to Sheryl Sandberg and Melinda Gates. The movement has created a strong resonance with men and women alike, with dads now stepping forward to join the cause.
     
    Ariel India’s Dads #ShareTheLoad movement has over the past two months, garnered extensive local and global acclaim, with the campaign joining women across India in amplifying their debate for household equality. The ‘Dad #ShareTheLoad’ film has already received close to 50 million views globally. The conversation of inequality withinthe household, particularly when it comes to household chores is one of growing social importance for women across the country and indeed the world.

  • Radio City aims to teach spoken English to 3 million street kids

    Radio City aims to teach spoken English to 3 million street kids

    MUMBAI:  In a first of its kind innovation, Radio City 91.1FM has partnered with cycle candy vendors to create pop-up English schools across Dharavi and like slum areas. Radio reaches more than 99% of India where approximately 30 million children live in slums. Candy vendors on bicycles who visit slum dwellings daily have been provided FM receivers and megaphones and have been incentivised to park their cycles in specific localities every week at a certain time.

    During these time bands, Radio City 91.1FM is airing specially designed lessons on spoken English. Candy being a natural draw for the kids, all the vendors have to do is tune in to Radio City on their FM receivers at the designated time slot, play the on-air English lesson and hand out free candy to every kid who sits through it.

    Initiated in the slums of Mumbai, the network looks to scale the program up to 10 cities to begin with.In a country where the knowledge of English is an economic enabler, Radio City looks to use their reach to broadcast primary lessons in spoken English.

    Speaking about the initiative, Radio City 91.1FM CEo Abraham Thomas said, “Candy Class is an ambitious project and we have rolled out the first phase. Dharavi, as one of Mumbai’s largest slums, seemed to be the right place to start our efforts to give back to Mumbai in a special way under the ambit of Rag Rag Mein Daude City. Using the power and reach of radio to make a difference to the lives of these children might help them gather a lifeskill that they might not otherwise have been fortunate enough to get”.

    Radio City has launched a promotional campaign to stimulate this initiative and will follow up with on-ground promotions and special activities for children conducted in slum settlements by radio jockeys and other personnel. The idea for Candy Class was developed in partnership with GREY group India and looks to impact 3,000,000 children nationally. ACORN Foundation India, affiliated to ACORN International, is partnering on the activity in order to help build a sustainable model to popularise and scale up this project in Dharavi.

    “What’s really interesting is the way this initiative brings together the power of radio with the cycle candy vendors for a common purpose. Candy Class is not elaborate, does not require huge infrastructure and investments, yet is incredible when you consider the economic and social implications of speaking the language in a country such as ours”, opined Sandipan Bhattacharya, Chief Creative Officer, GREY group India.

    Radio City 91.1 FM is a 100percent owned subsidiary of JagranPrakashan Ltd. Radio City 91.1 FM. India’s first & oldest FM brand has been synonymous with the category since its inception in 2001.  The station has ruled the airwaves, by being No.1 in Mumbai & Bangalore for over 451+ weeks and a consistent top-2 across all other operating markets, reaching out to over 2.2 crore listeners across the country. A pioneer with first on dial, first on web and first to microlocalise themselves, Radio City was the first to introduce humor on radio with BabberSher, first to launch agony aunt solving love problems with Love Guru, first to launch the biggest singing reality show in India with Radio City Super Singer, first ever FM station to recognize the independent singers & musicians with Radio City Freedom Awards and the first FM station to launch internet radio streams in India with 21 stations & counting!

    With a reach across 39 of the most important towns of India, dominating the most important advertiser markets, for the fifth year in a row the brand has been ranked among the Top-25 brands to work for in India by the ‘Great Place to Work’ survey. Led strongly by the philosophy of Rag Rag Mein Daude City, the brand is firmly driven by the passion and the pride that listeners feel for it and associate it to. For further details, log on to www.planetradiocity.com.

    About GREY group India:

    GREY group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of “GREY Famously Effective Since 1917,” the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Volvo, Britannia, ITC, Ferrero, Saint Gobain, Wipro, BIG, Dell, Adobe, Mondelez, to name a few. GREY was named ADWEEK’s “Global Agency of the Year” and AD AGE’s “Agency of the Year” in 2014. In Asia, Grey Group covers 28 cities in 16 countries, which includes Bengaluru, Gurgaon and Mumbai in India. www.grey.com/india

  • Radio City aims to teach spoken English to 3 million street kids

    Radio City aims to teach spoken English to 3 million street kids

    MUMBAI:  In a first of its kind innovation, Radio City 91.1FM has partnered with cycle candy vendors to create pop-up English schools across Dharavi and like slum areas. Radio reaches more than 99% of India where approximately 30 million children live in slums. Candy vendors on bicycles who visit slum dwellings daily have been provided FM receivers and megaphones and have been incentivised to park their cycles in specific localities every week at a certain time.

    During these time bands, Radio City 91.1FM is airing specially designed lessons on spoken English. Candy being a natural draw for the kids, all the vendors have to do is tune in to Radio City on their FM receivers at the designated time slot, play the on-air English lesson and hand out free candy to every kid who sits through it.

    Initiated in the slums of Mumbai, the network looks to scale the program up to 10 cities to begin with.In a country where the knowledge of English is an economic enabler, Radio City looks to use their reach to broadcast primary lessons in spoken English.

    Speaking about the initiative, Radio City 91.1FM CEo Abraham Thomas said, “Candy Class is an ambitious project and we have rolled out the first phase. Dharavi, as one of Mumbai’s largest slums, seemed to be the right place to start our efforts to give back to Mumbai in a special way under the ambit of Rag Rag Mein Daude City. Using the power and reach of radio to make a difference to the lives of these children might help them gather a lifeskill that they might not otherwise have been fortunate enough to get”.

    Radio City has launched a promotional campaign to stimulate this initiative and will follow up with on-ground promotions and special activities for children conducted in slum settlements by radio jockeys and other personnel. The idea for Candy Class was developed in partnership with GREY group India and looks to impact 3,000,000 children nationally. ACORN Foundation India, affiliated to ACORN International, is partnering on the activity in order to help build a sustainable model to popularise and scale up this project in Dharavi.

    “What’s really interesting is the way this initiative brings together the power of radio with the cycle candy vendors for a common purpose. Candy Class is not elaborate, does not require huge infrastructure and investments, yet is incredible when you consider the economic and social implications of speaking the language in a country such as ours”, opined Sandipan Bhattacharya, Chief Creative Officer, GREY group India.

    Radio City 91.1 FM is a 100percent owned subsidiary of JagranPrakashan Ltd. Radio City 91.1 FM. India’s first & oldest FM brand has been synonymous with the category since its inception in 2001.  The station has ruled the airwaves, by being No.1 in Mumbai & Bangalore for over 451+ weeks and a consistent top-2 across all other operating markets, reaching out to over 2.2 crore listeners across the country. A pioneer with first on dial, first on web and first to microlocalise themselves, Radio City was the first to introduce humor on radio with BabberSher, first to launch agony aunt solving love problems with Love Guru, first to launch the biggest singing reality show in India with Radio City Super Singer, first ever FM station to recognize the independent singers & musicians with Radio City Freedom Awards and the first FM station to launch internet radio streams in India with 21 stations & counting!

    With a reach across 39 of the most important towns of India, dominating the most important advertiser markets, for the fifth year in a row the brand has been ranked among the Top-25 brands to work for in India by the ‘Great Place to Work’ survey. Led strongly by the philosophy of Rag Rag Mein Daude City, the brand is firmly driven by the passion and the pride that listeners feel for it and associate it to. For further details, log on to www.planetradiocity.com.

    About GREY group India:

    GREY group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of “GREY Famously Effective Since 1917,” the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Volvo, Britannia, ITC, Ferrero, Saint Gobain, Wipro, BIG, Dell, Adobe, Mondelez, to name a few. GREY was named ADWEEK’s “Global Agency of the Year” and AD AGE’s “Agency of the Year” in 2014. In Asia, Grey Group covers 28 cities in 16 countries, which includes Bengaluru, Gurgaon and Mumbai in India. www.grey.com/india

  • Housing.com appoints KPMG’s Dilip Tuli as strategy and new business initiatives SVP

    Housing.com appoints KPMG’s Dilip Tuli as strategy and new business initiatives SVP

    MUMBAI: Housing.com has appointed  former KPMG director Dilip Tuli as Strategy & New Business Initiatives  SVP to assist with strategy and oversee new business initiatives, such as transaction facilitation and fulfilment services. The appointment of Dilip Tuli closely follows the recent addition of Vineet Singh, ex-business head of 99acres, who joined the company in a senior advisory role and invested an undisclosed amount into Housing.com.

    Dilip brings with him nearly 15 years of consulting experience of working across many different businesses. Over the course of his experience, Dilip has been involved in over 100 projects in various industries, including some of the leading real estate developers and brokerage firms, where he gained strong real estate sector knowledge and expertise. During the last two years, Dilip was a senior member of the sector team responsible for logistics and industrial markets at KPMG. 

    Dilip started his career at PwC, in the audit and process improvement team and transitioned to the deal advisory practice before moving to KPMG. 

    On the development, Housing.com CEO Jason Kothari said, “Housing.com is rapidly growing in popularity as a platform and in revenue generation, and Dilip will be focused on developing new business initiatives to fuel growth further.  He is a seasoned leader who brings strong business strategy and model development capabilities, results-oriented managerial skills, deep knowledge of the real estate space, and a passion to build a revolutionary real estate company in line with Housing.com’s vision.” 

    “In the recent months, Housing.com has witnessed an exciting transformation and is aggressively growing in line with its dynamic business model focused on buying and selling homes. I look forward to working closely with Jason and the rest of the team to build new revenue streams and accelerate the momentum of business growth even further,” Tuli added.