Category: Media and Advertising

GenY Medium grows by 300 per cent in 2015-16

MUMBAI: Digital marketing company GenY Medium (GenY) has recorded a growth of 300 percent in addition to gaining 15 new key clients to its portfolio in 2015-26. Since its inception in 2012, GenY has been growing at 100 percent CAGR year on year.

GenY credits its success to the unique technology stack which improves digital marketing effectiveness.

Speaking on this growth story, GenY CEO Yashwant Kumar said, “Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team’s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY”

During the year, the agency expanded its portfolio in high growth verticals of healthcare, lifestyle, entertainment, B2B marketing and startups with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys, MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone.GenY also expanded its operations to Bangalore and New Delhi and doubled itsemployee strength to over 90 in the past year.

May 11, 2016
Publicis bags Nilgai Foods media mandate

MUMBAI: Publicis has bagged the media mandate for Nilgai Foods and the account will be handled by the agency’s Mumbai office.

Publicis Beehive CEO Sanjit Shastri said, “This is an exciting space to be in – as consumers are increasingly conscious of what they consume on a daily basis. We see Cocofly as a clear winner – given the sheer goodness of the product and the dynamism of the leadership team at Nilgai.”

Founded in 2011 by entrepreneurs Arjun Gadkari and Abhay Jaiswal, Nilgai Foods is in the packaged food space with its brand of sauces called Pico and Cocofly fresh natural coconut water. Nilgai is reported to be one of the top 10 Indian startups to watch out for in 2016. Its brand campaign for Cocofly broke in April in New Delhi this year.

Nilgai Foods, co founder Arjun Gadkari said, “We are excited to be working with Publicis Beehive. It is clear that the team thinks about media differently from other agencies, and focuses first on finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water in India will become the hot topic of this summer, and we are confident that our brand Cocofly can be seen as the market leader in this nascent market with the help of Publicis Beehive’s contribution.”

May 11, 2016
Publicis bags Nilgai Foods media mandate

MUMBAI: Publicis has bagged the media mandate for Nilgai Foods and the account will be handled by the agency’s Mumbai office.

Publicis Beehive CEO Sanjit Shastri said, “This is an exciting space to be in – as consumers are increasingly conscious of what they consume on a daily basis. We see Cocofly as a clear winner – given the sheer goodness of the product and the dynamism of the leadership team at Nilgai.”

Founded in 2011 by entrepreneurs Arjun Gadkari and Abhay Jaiswal, Nilgai Foods is in the packaged food space with its brand of sauces called Pico and Cocofly fresh natural coconut water. Nilgai is reported to be one of the top 10 Indian startups to watch out for in 2016. Its brand campaign for Cocofly broke in April in New Delhi this year.

Nilgai Foods, co founder Arjun Gadkari said, “We are excited to be working with Publicis Beehive. It is clear that the team thinks about media differently from other agencies, and focuses first on finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water in India will become the hot topic of this summer, and we are confident that our brand Cocofly can be seen as the market leader in this nascent market with the help of Publicis Beehive’s contribution.”

May 11, 2016
Dentsu Webchutney wins digital creative mandate of Hike

MUMBAI: Denstu Webchutney has won the digital and creative mandate for the Indian chat app Hike after a multi-agency pitch. As part of the new mandate, the agency will be handling the digital creative services for the brand. The account will be handled out of the agency’s Delhi office.

Talking about the future of Hike with Webchutney, Hike marketing VP Vidur Vyas said, “Hike is a fun, innovative and young brand with 90 percent of its 100 million (10 crore) users below the age of 30. Building Hike further into a power brand will need trusted partners who share our vision and values, and bring with them a deep understanding of youth in India who are increasingly going ‘digital only’. We are delighted to partner with Dentsu Webchutney as we build brand Hike together.”

Commenting on the win, Dentsu Webchutney CEO and co founder Sidharth Rao said, “We are delighted that Hike found value in our offering and appointed us to partner them in their digital and creative endeavour. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. “

Dentsu Webchutney with offices in New Delhi, Mumbai and Bengaluru has clientele like Flipkart, Airtel, PAYBACK, Red Bull and Roland Garros.

May 11, 2016
Dentsu Webchutney wins digital creative mandate of Hike

MUMBAI: Denstu Webchutney has won the digital and creative mandate for the Indian chat app Hike after a multi-agency pitch. As part of the new mandate, the agency will be handling the digital creative services for the brand. The account will be handled out of the agency’s Delhi office.

Talking about the future of Hike with Webchutney, Hike marketing VP Vidur Vyas said, “Hike is a fun, innovative and young brand with 90 percent of its 100 million (10 crore) users below the age of 30. Building Hike further into a power brand will need trusted partners who share our vision and values, and bring with them a deep understanding of youth in India who are increasingly going ‘digital only’. We are delighted to partner with Dentsu Webchutney as we build brand Hike together.”

Commenting on the win, Dentsu Webchutney CEO and co founder Sidharth Rao said, “We are delighted that Hike found value in our offering and appointed us to partner them in their digital and creative endeavour. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. “

Dentsu Webchutney with offices in New Delhi, Mumbai and Bengaluru has clientele like Flipkart, Airtel, PAYBACK, Red Bull and Roland Garros.

May 11, 2016
Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.”

Bharadwaj added on her new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat.

She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.

May 11, 2016
Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.”

Bharadwaj added on her new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat.

She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.

May 11, 2016
Make the internet accessible, open and safe for all Indians to close the digital divides

NEW DELHI: At least 8 in 10 individuals in India own a mobile phone and digital technologies are spreading rapidly but with nearly a billion people still not connected to the internet, the opportunities for increasing access to digital technology for creating higher growth, more jobs, and better public services are significant for India.

The `World Development Report 2016: Digital Dividends,’ launched in India today, the aggregate impact of digital technologies has fallen short and is unevenly distributed. Therefore, greater efforts must be made by countries across the world to connect more people to the internet to create an environment that unleashes the benefits of digital technologies for everyone.

The report recognizes India’s early success in digital technology when it became a global powerhouse for information services. India is currently the largest exporter of ICT services and skilled manpower in the developing world.

Even while having the largest number of offline population in the world, India has the third highest number of internet users by absolute number, only behind China and the United States. Moreover, adoption of digital technologies shows great variation within the country: very high for government and relatively low for businesses, especially among small and medium enterprises.

The Business Process Outsourcing (BPO) industry today employs more than 3.1 million workers, 30 percent of them are women. In rural India, a three-year awareness program on opportunities in the BPO industry increased women’s enrollment in relevant training programs, as well as school enrollment among young girls, by 3–5 percentage points.

Biometric registration, authentication, and payments in India’s National Rural Employment Guarantee Scheme, the world’s largest workfare program, reduced the time for paying beneficiaries by 29 percent.

May 10, 2016
Make the internet accessible, open and safe for all Indians to close the digital divides

NEW DELHI: At least 8 in 10 individuals in India own a mobile phone and digital technologies are spreading rapidly but with nearly a billion people still not connected to the internet, the opportunities for increasing access to digital technology for creating higher growth, more jobs, and better public services are significant for India.

The `World Development Report 2016: Digital Dividends,’ launched in India today, the aggregate impact of digital technologies has fallen short and is unevenly distributed. Therefore, greater efforts must be made by countries across the world to connect more people to the internet to create an environment that unleashes the benefits of digital technologies for everyone.

The report recognizes India’s early success in digital technology when it became a global powerhouse for information services. India is currently the largest exporter of ICT services and skilled manpower in the developing world.

Even while having the largest number of offline population in the world, India has the third highest number of internet users by absolute number, only behind China and the United States. Moreover, adoption of digital technologies shows great variation within the country: very high for government and relatively low for businesses, especially among small and medium enterprises.

The Business Process Outsourcing (BPO) industry today employs more than 3.1 million workers, 30 percent of them are women. In rural India, a three-year awareness program on opportunities in the BPO industry increased women’s enrollment in relevant training programs, as well as school enrollment among young girls, by 3–5 percentage points.

Biometric registration, authentication, and payments in India’s National Rural Employment Guarantee Scheme, the world’s largest workfare program, reduced the time for paying beneficiaries by 29 percent.

May 10, 2016
Vibaantta bags digital mandate for MEX Exhibitions

MUMBAI: Delhi based digital marketing agency Vibaantta has bagged the digital mandate for Mex Exhibitions.

The agency’s new mandate is to design the digital media strategies for The Office Expo 2016, Gift Expo and Stationery Expo (which are properties of Mex Exhibitions) with immediate effect. The mandate includes social media marketing, online reputation management, digital media planning and buying.

Speaking about the win, Vibaantta co founder Paras Sachdev said, “As India and China are some of the key markets along with other South Asian countries which Mex Exhibitions is looking forward to tap, we will be working and strategizing around the same keeping in mind different psychology, sentiments, demographics and other factors which vary in these countries. We are really looking forward to have a great association with Mex Exhibitions.”

Commenting on the association, Mex Exhibitions director Gaurav Juneja said, “We were looking for someone who can understand our services meticulously while communicating our message on various digital platforms. Vibaantta’s innovative approach along with strong digital media understanding swung the pitch in our minds.”

May 10, 2016