Category: Media and Advertising

Lukup Media appoints JWT as its advertising Agency

MUMBAI: Indian dual play service provider Lukup Media has roped in J. Walter Thompson (JWT) as its advertising agency after a multi-agency pitch. The account will be handled out of the agency’s Bengaluru office.

The campaign will be spearheaded by J. Walter Thompson CCO Senthil Kumar. Outlining his perspective on this exciting brand, Kumar said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”

JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.

Commenting on the appointment of JWT, Lukup Media marketing head Dhiraj Chadha said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”

“Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability and personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery,” added J. Walter Thompson managing partner Joy Chauhan.

May 23, 2016
BioQuest wins Platinum & Gold at Hermes Creative Awards 2016

MUMBAI: BioQuest Solutions has won a platinum and a gold at the global Hermes Creative Awards 2016.

The Hermes Creative Awards recognise marketing excellence for concept, writing and design work in both traditional and emerging media.

BioQuest’s entry,chosen from 6,000 applications across 23 countries, for work with the world’s largest Fast Moving Health Goods (FMHG) Company got it the Platinum and Gold in the Medical and the Motion Graphics Information categories. BioQuest’s work was.

BioQuest leverages on expertise across the healthcare value chain to provide cutting edge solutions and services to its clients. Its core strengths lie in Medical Marketing, Medical Education, Post-Commercialization Solutions and Technology Enabled Platforms.

Over the last 10 years BioQuest has been growing steadily and services clients across Asia, Europe and America. The company partners with Multinationals and their subsidiaries across over 50 nations by providing state-of-the-art educational services to doctors, in collaboration with some of the world’s best universities.

In the coming years BioQuest is looking to consolidate operations across its international locations and continue providing innovative offerings to its clients. The company also aims to forge sustainable partnerships with the world’s best healthcare institutes to impart updated medical learning to doctors and allied personnel, while growing its basket of knowledge services.

May 23, 2016
BioQuest wins Platinum & Gold at Hermes Creative Awards 2016

MUMBAI: BioQuest Solutions has won a platinum and a gold at the global Hermes Creative Awards 2016.

The Hermes Creative Awards recognise marketing excellence for concept, writing and design work in both traditional and emerging media.

BioQuest’s entry,chosen from 6,000 applications across 23 countries, for work with the world’s largest Fast Moving Health Goods (FMHG) Company got it the Platinum and Gold in the Medical and the Motion Graphics Information categories. BioQuest’s work was.

BioQuest leverages on expertise across the healthcare value chain to provide cutting edge solutions and services to its clients. Its core strengths lie in Medical Marketing, Medical Education, Post-Commercialization Solutions and Technology Enabled Platforms.

Over the last 10 years BioQuest has been growing steadily and services clients across Asia, Europe and America. The company partners with Multinationals and their subsidiaries across over 50 nations by providing state-of-the-art educational services to doctors, in collaboration with some of the world’s best universities.

In the coming years BioQuest is looking to consolidate operations across its international locations and continue providing innovative offerings to its clients. The company also aims to forge sustainable partnerships with the world’s best healthcare institutes to impart updated medical learning to doctors and allied personnel, while growing its basket of knowledge services.

May 23, 2016
LodestarUM bags the media duties of Saregama

MUMBAI: LodestarUM recently added another win by bagging the media duties of Saregama.

After establishing its supremacy in India’s music scene, Saregama has now expanded into other areas of entertainment like publishing, television software and digital content. It also has full-fledged studio facilities in Kolkata making it one of the best end-to-end entertainment giants in the country.

Commenting on the development, Saregama MD Vikram Mehra said “At Saregama India, we want the users to experience our rich content in a manner which is disruptive and at the same time, accessible. Whether it is our latest offering, Saregama Music Cards or our highly engaging music apps, Saregama Shakti and Saregama Classical, we don’t want to leave any corners unturned and for that we wanted to partner with an agency like Lodestar UM who understands our needs. We are listed on the NSE and BSE, and are India’s largest and best-known music recording company.”

Lodestar UM CEO Nandini Dias also added, “We are happy and proud to have been trusted with Saregama and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of digital and offline media will help them get more value on the table”

Lodestar UM, Mumbai GM Bhavesh Shah said, “I am delighted at the win of Saregama. Saregama is all about music and youth which we at Lodestar understand very well, with properties like Coke Studio”.

This is the third big win for Lodestar UM, which recently won the media duties for Zivame & Simplilearn. It handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others.

May 23, 2016
LodestarUM bags the media duties of Saregama

MUMBAI: LodestarUM recently added another win by bagging the media duties of Saregama.

After establishing its supremacy in India’s music scene, Saregama has now expanded into other areas of entertainment like publishing, television software and digital content. It also has full-fledged studio facilities in Kolkata making it one of the best end-to-end entertainment giants in the country.

Commenting on the development, Saregama MD Vikram Mehra said “At Saregama India, we want the users to experience our rich content in a manner which is disruptive and at the same time, accessible. Whether it is our latest offering, Saregama Music Cards or our highly engaging music apps, Saregama Shakti and Saregama Classical, we don’t want to leave any corners unturned and for that we wanted to partner with an agency like Lodestar UM who understands our needs. We are listed on the NSE and BSE, and are India’s largest and best-known music recording company.”

Lodestar UM CEO Nandini Dias also added, “We are happy and proud to have been trusted with Saregama and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of digital and offline media will help them get more value on the table”

Lodestar UM, Mumbai GM Bhavesh Shah said, “I am delighted at the win of Saregama. Saregama is all about music and youth which we at Lodestar understand very well, with properties like Coke Studio”.

This is the third big win for Lodestar UM, which recently won the media duties for Zivame & Simplilearn. It handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others.

May 23, 2016
Asymmetrique wins CleanMax Solar’s marketing and branding mandate

MUMBAI: Asymmetrique has won the marketing and brand communications mandate for CleanMax Solar. Asymmetrique will be responsible for a series of activities including brand positioning, digital marketing and lead generation, social media marketing, content creation and marketing, website enhancement and maintenance.

CleanMax Solar is one of the leaders in solar solutions, with the largest installed base of rooftop solar power generation in India. As a first mover in the space, CleanMax Solar enjoys a reputation nationwide of being a solution provider with deep engineering expertise and a no-compromise attitude towards quality.

Speaking on the win, Asymmetrique CEO and MD Nitin Gupta said, “It gives us great pleasure to have acquired the opportunity to create strategic communications for CleanMax Solar’s unique solutions. Our aim is to position the brand as a pioneer in solar power projects and build an effective connect with consumers through focused, cutting edge strategies leveraging our innovative ecosystem.”

CleanMax Solar MD Kuldeep Jain commented, “We are excited to bring on board Asymmetrique, as our brand solutions partner. With their fresh approach and creative thinking, we feel Asymmetrique is sure to add value and offer advanced business-led solutions”

May 23, 2016
Asymmetrique wins CleanMax Solar’s marketing and branding mandate

MUMBAI: Asymmetrique has won the marketing and brand communications mandate for CleanMax Solar. Asymmetrique will be responsible for a series of activities including brand positioning, digital marketing and lead generation, social media marketing, content creation and marketing, website enhancement and maintenance.

CleanMax Solar is one of the leaders in solar solutions, with the largest installed base of rooftop solar power generation in India. As a first mover in the space, CleanMax Solar enjoys a reputation nationwide of being a solution provider with deep engineering expertise and a no-compromise attitude towards quality.

Speaking on the win, Asymmetrique CEO and MD Nitin Gupta said, “It gives us great pleasure to have acquired the opportunity to create strategic communications for CleanMax Solar’s unique solutions. Our aim is to position the brand as a pioneer in solar power projects and build an effective connect with consumers through focused, cutting edge strategies leveraging our innovative ecosystem.”

CleanMax Solar MD Kuldeep Jain commented, “We are excited to bring on board Asymmetrique, as our brand solutions partner. With their fresh approach and creative thinking, we feel Asymmetrique is sure to add value and offer advanced business-led solutions”

May 23, 2016
Lowe Lintas Chennai creates campaign for Hercules Roadeo

MUMBAI: Hercules Roadeo boasts of stylish steel and alloy designer frames that make it the preferred choice of the young guns today. To further demonstrate this, TI Cycles has rolled out a campaign that establishes the dominant positioning of Hercules Roadeo.

With the underlying message of ‘Never Challenge a Roadeo’, the campaign – conceptualized and created by Lowe Lintas Chennai, describes the attitude of the youth when they are posed with a challenge and how they don’t just overcome it, but do so with style.

The campaign idea has been derived based on the insight of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group.

Commenting on the new campaign, TI Cycles of India president Arun Alagappan said: “We needed our brand Roadeo to keep up with the ever changing consumer and look cool and contemporary. It needed to connect and engage emotionally with the teenage boy of today, thus the new brand thought of ‘Never Challenge a Roadeo’ was born. Credit goes to the team from Lowe Lintas Chennai for understanding the mandate and delivering creatively with an exciting new thought that is sure to resonate with the new-age Roadeo consumer.”

Sharing his thoughts on the creative execution behind the campaign, Lowe Lintas Chennai ECD Bikramjeet Ghosh said, “In a time when teens spend most of their time immersed in their devices, healthy competition between friends has jumped from the playground to the screen. It was challenging as well as exciting to find a contemporary and fun way to show how a kid overcomes a challenge by upping the ante in the real world rather than the digital world which leaves his buddies awestruck. The story captures two interests of any boy – stunts and video games, which resonate in the hearts of our target audience.”

The campaign has just been launched and will span popular offline and online channels in the coming days.

May 20, 2016
Lowe Lintas Chennai creates campaign for Hercules Roadeo

MUMBAI: Hercules Roadeo boasts of stylish steel and alloy designer frames that make it the preferred choice of the young guns today. To further demonstrate this, TI Cycles has rolled out a campaign that establishes the dominant positioning of Hercules Roadeo.

With the underlying message of ‘Never Challenge a Roadeo’, the campaign – conceptualized and created by Lowe Lintas Chennai, describes the attitude of the youth when they are posed with a challenge and how they don’t just overcome it, but do so with style.

The campaign idea has been derived based on the insight of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group.

Commenting on the new campaign, TI Cycles of India president Arun Alagappan said: “We needed our brand Roadeo to keep up with the ever changing consumer and look cool and contemporary. It needed to connect and engage emotionally with the teenage boy of today, thus the new brand thought of ‘Never Challenge a Roadeo’ was born. Credit goes to the team from Lowe Lintas Chennai for understanding the mandate and delivering creatively with an exciting new thought that is sure to resonate with the new-age Roadeo consumer.”

Sharing his thoughts on the creative execution behind the campaign, Lowe Lintas Chennai ECD Bikramjeet Ghosh said, “In a time when teens spend most of their time immersed in their devices, healthy competition between friends has jumped from the playground to the screen. It was challenging as well as exciting to find a contemporary and fun way to show how a kid overcomes a challenge by upping the ante in the real world rather than the digital world which leaves his buddies awestruck. The story captures two interests of any boy – stunts and video games, which resonate in the hearts of our target audience.”

The campaign has just been launched and will span popular offline and online channels in the coming days.

May 20, 2016
Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

MUMBAI: Viacom18 has elevated Saugato Bhowmik as the head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres. Bhowmik takes on the role from Jaideep Singh who will be moving on from the organization. Along with this new role, Bhowmik will continue to head the Consumer Products business line at Viacom18.

Commenting on this development, Viacom18 Group CEO Sudhanshu Vats said, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetize various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavors.”

Vats further added, “We are taking this opportunity to build a fully ‘Integrated Network Solutions’ business with Consumer Products, BE Viacom18 & LIVE Viacom18 managed synergistically by one team for the organization”

LIVE Viacom18 has launched successful IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.

Viacom18 Consumer Products has been extremely successful in creating a robust portfolio of merchandize for the kids and youth segment with products including exclusive ‘Back-to-School’ Toys & Apparel in the kids segment. And everything from footwear to a themed café under the MTV brand name for the youth. The licensing arm of the network has also inked exclusive deals with ‘FC Barcelona’ & ‘Peppa Pig’

May 20, 2016