ITV

Category: Media and Advertising

  • 92.7 Big Fm creates awareness about water conservation on World Environment Day in 45 cities

    92.7 Big Fm creates awareness about water conservation on World Environment Day in 45 cities

    MUMBAI: 92.7 Big FM has been at the forefront of addressing social issues through its on-air and on-ground campaigns. Continuing its endeavor of underscoring yet another rampant social problem, 92.7 BIG FM is encouraging participation from children to helm its environment awareness drive on the occasion of World Environment Day 2016. As a part of the drive last year, 92.7 BIG FM entered the Limca Book of Records with 12500+ entries. This year too, the radio network aims to go a notch higher by widening the scale of the drive in a bid to break its previous record.

    Amplifying its reach nationwide, 92.7 BIG FM will conduct a national drive on June 5 at 6:30 AM across its 45 stations to create awareness among children below 15 years of age through a painting competition. Aiming to execute this simultaneously across locations, the FM network will target participation by over 15000 kids. Leveraging on the network’s reach, this initiative aims at not only educating the future generation, but also their families and listeners about the significance of water conservation.

    The competition will require children to express the importance and implications of water conservation through art. To register for the drive, children can send in their entries at www.927bigfm.com/savewater or SMS BIG PANI to 55454.

    Speaking on the initiative, a spokesperson from 92.7 BIG FM said, “Being a mass oriented platform that is at the forefront of underscoring social issues, we aim to motivate people to contribute towards planet earth. As part of the campaign, it is only fitting that our painting competition is being driven by children – the bright future generation. On behalf of 92.7 BIG FM, we sincerely urge all our listeners to show their support in whatever capacity they can.”

    92.7 BIG FM’s nation-wide water conservation awareness initiative will be backed by an extensive on-air, on-ground and digital promotion campaign.

    Additionally, in Mumbai, 92.7 BIG FM is going the extra mile to address the water scarcity faced by Maharashtra by joining hands with noted social activist- Mayank Gandhi and Fulora Foundation. Extending a helping hand towards Mumbai for Maharashtra initiative, Bollywood actor Kunal Kapoor’s crowd-funding platform ‘Ketto’ is raising funds to help the water stressed regions of Beed District. So far, Mumbai Big FM listeners have contributed INR 13 lacs through fulora.ketto.org.

  • Rado’s brand ambassador Hrithik Roshan unveils new timepieces

    Rado’s brand ambassador Hrithik Roshan unveils new timepieces

    MUMBAI: The Swiss watch brand Rado officially introduced its chocolate brown high-tech ceramic collection at the Rado boutique in Mumbai recently. Marking the second anniversary of the boutique, the new line of watches was launched by Rado brand ambassador and Bollywood star Hrithik Roshan.

    Commenting on the launch, brand ambassador Hrithik Roshan stated, “Rado is known for watches par excellence and yet again they have surprised me with this delicious chocolate brown high-tech ceramic collection. In the international fashion space, brown is becoming the new black and is one of the year’s trend colours. I am really excited to launch these stunning watches, which have become my favourite chocolate indulgence these days.”

    Well known to connoisseurs of Swiss artistry and craftsmanship, brown is the signature colour of the Maîtres Chocolatiers who have made Switzerland synonymous with chocolate heaven. The new colour offers all the benefits of high-tech ceramic including scratch resistance, lightness and the ability to adapt to the wearer’s skin.

    Six unique ceramic timepieces in this colour were introduced at the event. Highlights include Rado HyperChrome Automatic Diamonds – Limited Edition, Rado HyperChrome Automatic Chronograph Tachymeter and Rado HyperChrome Automatic

    This simple brown beauty features a polished, rich brown monobloc ceramic case and classic three-hand style.

  • Rado’s brand ambassador Hrithik Roshan unveils new timepieces

    Rado’s brand ambassador Hrithik Roshan unveils new timepieces

    MUMBAI: The Swiss watch brand Rado officially introduced its chocolate brown high-tech ceramic collection at the Rado boutique in Mumbai recently. Marking the second anniversary of the boutique, the new line of watches was launched by Rado brand ambassador and Bollywood star Hrithik Roshan.

    Commenting on the launch, brand ambassador Hrithik Roshan stated, “Rado is known for watches par excellence and yet again they have surprised me with this delicious chocolate brown high-tech ceramic collection. In the international fashion space, brown is becoming the new black and is one of the year’s trend colours. I am really excited to launch these stunning watches, which have become my favourite chocolate indulgence these days.”

    Well known to connoisseurs of Swiss artistry and craftsmanship, brown is the signature colour of the Maîtres Chocolatiers who have made Switzerland synonymous with chocolate heaven. The new colour offers all the benefits of high-tech ceramic including scratch resistance, lightness and the ability to adapt to the wearer’s skin.

    Six unique ceramic timepieces in this colour were introduced at the event. Highlights include Rado HyperChrome Automatic Diamonds – Limited Edition, Rado HyperChrome Automatic Chronograph Tachymeter and Rado HyperChrome Automatic

    This simple brown beauty features a polished, rich brown monobloc ceramic case and classic three-hand style.

  • Two months since Canvas Ads launch on Facebook

    Two months since Canvas Ads launch on Facebook

    MUMBAI: Digital marketers and new age advertisers were quite in frenzy when Facebook introduced its new product called Canvas at Cannes last year and subsequently launched it globally in February 25 2016. And why not? Canvas allowed advertisers to combine video, photographs and copy in an ad promising an immersive experience for the consumers. It was based off the very root of all digital marketers’ worry — intrusive ads that are point blank disliked by consumers.

    It’s not a secret that YouTube’s ‘Skip Ad’ button is probably the most clicked button ever, not to mention the high bounce rates at sites with too many full page ads, be it desktop or mobile; perhaps more so on mobile advertising due to the limited space on screen.

    The challenge was simple — how to create engaging experiences through ads so that people, instead of being put off by them, willingly spend more time on the platform.

    “We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile,” Facebook had shared then. The project was brought to life after a collaboration of the advertising community, Facebook Engineers, Designers, and Creative Shop– all working together in a constant feedback loop.

    “This space was designed and invented and inspired by our relationship with the creative community,” Facebook, CCO Mark D’Arcy was earlier heard stating.

    It’s been a little over two months and within these two months, 186 countries have experienced Canvas with US, Brazil, Mexico, Italy, UK, France, Thailand, Germany, Turkey, India being the top 10 countries.

    Facebook has already achieved a significant amount of what it aimed at, as per the data the social media giant shared with Indiantelevision.com. In the past three months, people have spent more than 100 years of time in Canvases and people spend an average of 31 seconds in Canvas.

    The other USP feature of Canvas is its ease of use to create a dynamic ad for mobile, just what the SMEs needed.

    “Teams simplified the creation experience to six core elements that we heard were the building blocks that people cared about and provided enough creative freedom to build compelling experiences such as — headers, photos, videos, text, buttons, and carousels,” Facebook explained in an official statement, and as per its freshly gathered data 50 per cent of the Facebook ads created on canvas are done in 10 minutes or less time.

    Facebook’s internal user engagement behaviour data was a huge help in guiding the developers address some of the major issues consumers faced on Facebook while interacting with engaging advertisements on mobile.

    “One of the major feedbacks on mobile ads was that ‘Videos took too long to load.’ For this the team made a huge shift to re-architect all of our client renderings to enable content to load faster and progressively fetch elements in a Canvas as they were needed (rather than downloading the whole thing.) We made video compression much more efficient,” shared a Facebook Canvas representative, acknowledging the importance of videos in today’s two way communication on mobile. Interestingly canvasses also allowed advertisers to intervene in real time and improve their canvas ads based on feedback and data responses.

  • Two months since Canvas Ads launch on Facebook

    Two months since Canvas Ads launch on Facebook

    MUMBAI: Digital marketers and new age advertisers were quite in frenzy when Facebook introduced its new product called Canvas at Cannes last year and subsequently launched it globally in February 25 2016. And why not? Canvas allowed advertisers to combine video, photographs and copy in an ad promising an immersive experience for the consumers. It was based off the very root of all digital marketers’ worry — intrusive ads that are point blank disliked by consumers.

    It’s not a secret that YouTube’s ‘Skip Ad’ button is probably the most clicked button ever, not to mention the high bounce rates at sites with too many full page ads, be it desktop or mobile; perhaps more so on mobile advertising due to the limited space on screen.

    The challenge was simple — how to create engaging experiences through ads so that people, instead of being put off by them, willingly spend more time on the platform.

    “We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile,” Facebook had shared then. The project was brought to life after a collaboration of the advertising community, Facebook Engineers, Designers, and Creative Shop– all working together in a constant feedback loop.

    “This space was designed and invented and inspired by our relationship with the creative community,” Facebook, CCO Mark D’Arcy was earlier heard stating.

    It’s been a little over two months and within these two months, 186 countries have experienced Canvas with US, Brazil, Mexico, Italy, UK, France, Thailand, Germany, Turkey, India being the top 10 countries.

    Facebook has already achieved a significant amount of what it aimed at, as per the data the social media giant shared with Indiantelevision.com. In the past three months, people have spent more than 100 years of time in Canvases and people spend an average of 31 seconds in Canvas.

    The other USP feature of Canvas is its ease of use to create a dynamic ad for mobile, just what the SMEs needed.

    “Teams simplified the creation experience to six core elements that we heard were the building blocks that people cared about and provided enough creative freedom to build compelling experiences such as — headers, photos, videos, text, buttons, and carousels,” Facebook explained in an official statement, and as per its freshly gathered data 50 per cent of the Facebook ads created on canvas are done in 10 minutes or less time.

    Facebook’s internal user engagement behaviour data was a huge help in guiding the developers address some of the major issues consumers faced on Facebook while interacting with engaging advertisements on mobile.

    “One of the major feedbacks on mobile ads was that ‘Videos took too long to load.’ For this the team made a huge shift to re-architect all of our client renderings to enable content to load faster and progressively fetch elements in a Canvas as they were needed (rather than downloading the whole thing.) We made video compression much more efficient,” shared a Facebook Canvas representative, acknowledging the importance of videos in today’s two way communication on mobile. Interestingly canvasses also allowed advertisers to intervene in real time and improve their canvas ads based on feedback and data responses.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.

  • Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

    Reghunath, formerly Vice President, will report directly to Dentsu Webchutney CEO Sidharth Rao. Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

    Confirming Reghunath’s new assignment, Rao said, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

    Talking about his new role, Reghunath said, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

    Dentsu Webchutney’s clients include Flipkart, Airtel, TI Cycles and Redbull across areas of digital marketing, online video content, website design, mobile marketing and social media. The agency runs with a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.

  • Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

    Reghunath, formerly Vice President, will report directly to Dentsu Webchutney CEO Sidharth Rao. Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

    Confirming Reghunath’s new assignment, Rao said, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

    Talking about his new role, Reghunath said, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

    Dentsu Webchutney’s clients include Flipkart, Airtel, TI Cycles and Redbull across areas of digital marketing, online video content, website design, mobile marketing and social media. The agency runs with a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.

  • Zee’s Sharlton Menezes joined LeEco’s new Content Business as head of strategy; Debashish Ghosh to be the COO

    Zee’s Sharlton Menezes joined LeEco’s new Content Business as head of strategy; Debashish Ghosh to be the COO

    MUMBAI: Former biz head of Original Digital Content at Zee Digital Convergence has joined chinese technology giant LeEco as head of strategy of Content Business effective since May 23 2016. He will be responsible for overall strategy of Le Eco’s soon to be announced content business in India that will include an Over-The-Top video service. In addition to that he will also oversee the new marketing and membership initiatives put forth by the company.

    Menezes is expected to directly report to the newly christened COO of the content business. As reported earlier by Indiantelevision.com, Menezes’ former senior and ZMCL CEO Debashish Ghosh is set to take over as the COO at LeEco’s new content outfit by June 1. In what industry called ‘a major reshuffle’, both Menezes and Ghosh left their former portfolios at ZMCL earlier in May.

    As per a source close to the development the new content business, details of which is expected to be announced by June 8, will run separate but parallelly with the company’s already established technology business in India. It is to be noted that LeEco is well known for its content business in the home country, often referred to as the ‘Netflix of China’ and word has it that the technology giant is taking a similar route with its business strategy in Indian market.