ITV

Category: Media and Advertising

  • Marks & Spencer India appoints Manish Kapoor as new managing director

    Marks & Spencer India appoints Manish Kapoor as new managing director

    MUMBAI: Marks & Spencer India has appointed Manish Kapoor as its new managing director, the company announced on 25 February.

    Kapoor joins M&S from Pepe Jeans London, where he has served as managing director and CEO since January 2022. His appointment is expected to strengthen the British retailer’s market presence in India and drive sustainable growth.

    With nearly two decades of experience in the retail and fashion industry, Kapoor brings extensive expertise in business expansion and digital innovation to his new role. His experience aligns with M&S’s international strategy focused on customer engagement and operational efficiency.

    Prior to his leadership at Pepe Jeans, Kapoor held several senior positions within the company, including chief executive officer (2019-2021), chief business officer (2019), and sales director (2017-2019), where he managed 200 stores, over 170 shop-in-shops and more than 800 sales points.

    His previous experience includes serving as COO for French Connection at Brand Marketing India and various leadership roles at Benetton Group, where he was responsible for operations across Southeast Asia and Australia. Earlier in his career, Kapoor worked as retail manager at Madura Garments and briefly as store merchandiser at Pantaloon Retail India Ltd.

    The appointment comes as Marks and Spencer continues to strengthen its presence in the Indian market, with Kapoor expected to play a pivotal role in the retailer’s expansion strategy. 

  • Greencell Mobility designates Manish Poddar as chief financial officer

    Greencell Mobility designates Manish Poddar as chief financial officer

    MUMBAI: Greencell Mobility has appointed Manish Poddar as its new chief financial officer (CFO), reinforcing its leadership in the electric mobility sector. Backed by Eversource Capital, Greencell is focused on driving sustainable transportation solutions in India. In his new role, Poddar will oversee fundraising, governance, compliance, treasury management, and investor relations, ensuring the company is well-positioned for future growth.

    Bringing over 24 years of experience, Poddar has held key leadership roles across GMM Pfaudler Ltd, Diversey, and Ranbaxy (Sun Pharma). His expertise spans financial strategy, capital structuring, and compliance, making him an ideal fit for Greencell’s ambitious plans. He has also worked with portfolio companies of Bain Capital, DBAG, and Chrys Capital, further strengthening his strategic and operational acumen.

    Greencell’s decision to bring Poddar on board highlights its commitment to strong financial leadership at a time when electric mobility is gaining momentum in India. As the country accelerates its transition towards green transportation, Poddar’s extensive experience will play a crucial role in driving financial stability and expansion for the company.

  • Nothing expands co-founder Akis Evangelidis’s role as India president

    Nothing expands co-founder Akis Evangelidis’s role as India president

    MUMBAI: Nothing is making a bold statement in India. The London-based technology company has appointed co-founder Akis Evangelidis as India president, a move that signals the brand’s commitment to one of its fastest-growing markets. In this expanded role, Evangelidis will steer Nothing’s strategic direction and growth in India, cementing the company’s foothold in the highly competitive consumer tech space.

    India has been a major force behind Nothing’s meteoric rise. In 2024, the brand became the fastest-growing player in India’s smartphone market, clocking an eye-popping +577 per cent year-over-year growth (source: Counterpoint Q4 2024 India Smartphone Tracker). The surge was powered by the Phone (2a) series and the success of CMF by Nothing, its sub-brand. Now, Evangelidis takes charge of ensuring Nothing’s next phase of expansion in the country.

    Evangelidis shared his vision, “India is one of the most important markets for Nothing, and we believe there is a tremendous opportunity to become a leading consumer tech brand in the country. I’m very excited to step into this new role and continue to bring distinctive, design-led tech innovations to Indian consumers. India will play a pivotal role in the global smartphone industry in the years to come, and we’re committed to accelerating our ‘Make in India’ initiatives and boosting domestic production. In 2025, we’re doubling down by ramping up our investments in India and expanding our offline presence to 12,000+ stores.”

    Reinforcing its commitment to manufacturing in India, Nothing recently announced that its much-anticipated Phone (3a) series—slated for launch on 4 March at 3:30 pm IST—will be manufactured in Chennai.

    Evangelidis’s appointment underscores the brand’s long-term vision—blending innovation, design, and accessibility to shape the future of consumer technology in India.

  • Golden Key Awards unlock excellence in market research with top honours

    Golden Key Awards unlock excellence in market research with top honours

    MUMBAI: The world of market research and insights had its moment in the spotlight as the Market Research Society of India (MRSI) hosted the Golden Key Awards 2024 on 21 February in Mumbai. Recognising trailblazers, innovators, and rising stars, the awards celebrated excellence across research, analytics, and storytelling—shedding light on the game-changers shaping business intelligence.

    From emerging talent to technological breakthroughs, the event honoured individuals and organisations that are redefining the way data drives decisions. Aadya Sinha (Third Eye Integrated Services) clinched the Best Researcher Under 30 title, while Datamatics Global Services took home The Most Humane Organisation Award for its people-first approach. Kantar made a double impact, winning Best Operations Team of the Year and Best Client Servicing Team of the Year, reinforcing its stronghold in research operations. Meanwhile, Flipkart & Myntra earned the title of Best Client Insight Team of the Year for their prowess in consumer analytics.

    Adding strategic depth to the evening, Indian Chess Grandmaster Viswanathan Anand took the stage in a riveting conversation with Shafali Arora (Hindustan Unilever Limited), drawing parallels between chess and leadership. Anand’s insights on decision-making, precision, and long-term vision offered the audience a masterclass in critical thinking.

    The second segment of the awards, powered by ITC, recognised pioneering research and innovation. Ipsos & Ikea bagged The Most Effective Storyteller Award, while Metrix Research & Analytics took home Best Data Collection Innovation. Hindustan Unilever Limited secured Best Research Methodology Innovation, and Datamatics Global Services was awarded Best Use of Technology for its AI-powered research solutions.

    A lifetime of contributions to the market research industry was honoured with Lifetime Achievement Awards presented to C.K. Sharma and Ashok Das, while Lalit S. Kanodia received a Special Award for his pioneering role in analytics and technology-driven insights.

    The final category, powered by Kantar, saw Hindustan Unilever Limited emerge as a dominant winner, securing multiple titles, including Best Work in Emerging Sectors, Best Business Impact Through Analytics, and Best Business Impact Through Research. Ipsos was recognised for Best Developmental Research, while Flipkart Internet Pvt. Ltd. clinched Best Communication Crafting Research for its excellence in shaping brand narratives.

    With support from industry giants like Hindustan Unilever Limited, Nestlé, ITC, Amazon, Datamatics, NielsenIQ, and TATA Consumer Products, the 6th edition of the Golden Key Awards was more than a night of recognition, it was a celebration of research’s transformative power. As the market research field continues to evolve, MRSI remains committed to fostering innovation and excellence, ensuring that data-driven insights continue to steer the future of business strategy.

  • Plum Bodylovin’ debuts India’s first scented billboard at Cyber Hub

    Plum Bodylovin’ debuts India’s first scented billboard at Cyber Hub

    MUMBAI: Plum Bodylovin’ just made advertising history. Teaming up with SW Network, the brand has unveiled India’s first-ever scented billboard at Gurugram’s Cyber Hub, turning the traditional ad space into an immersive, fragrance-driven experience.

    The show-stopping installation showcases Plum Bodylovin’s award-winning ‘Vanilla Caramello Body Lotion’, winner of the Elle Beauty Awards 2024 for best body moisturiser. But this is no ordinary ad—it’s a full-sensory experience that invites passersby to inhale the delicious blend of creamy vanilla, salted caramel, and nutty pistachios & almonds. The fragrance is a sweet but balanced treat, designed for those moments when you want to feel luxurious yet at ease.

    SW Network co-founder Raghav Bagai described the campaign’s impact, “We set out to revolutionise brand experience by moving beyond just visual engagement into the powerful realm of scent. The immediate and enthusiastic response from visitors confirmed our vision for this innovative campaign.”

    From the moment visitors stepped into the activation, they were enveloped in the dessert-like aroma of Vanilla Caramello, proving that body lotions can be as fun and indulgent as your favourite sweet treats. Many stopped in their tracks, describing the fragrance as reminiscent of freshly baked desserts and gourmet confections. And for those who can’t get enough, Plum Bodylovin’ has expanded this addictive fragrance into a full body care range, complete with an Eau de Parfum.

    Plum Bodylovin’ brand lead Stuti Sethi highlighted the strategic importance of the activation, “Fragrance has always been central to Plum Bodylovin’s identity, and Vanilla Caramello Lotion exemplifies this commitment. This installation transforms traditional advertising into an unforgettable sensory moment, allowing consumers to experience our signature scent in a way never done before.”

    This bold initiative cements Plum Bodylovin’s reputation as a leader in experiential marketing, while SW Network continues to push creative boundaries. With this scented billboard, the brand is creating moments, memories, and a whole new standard for consumer engagement in the beauty industry.

  • Pooja Sahgal appointed global CMO at International Gemological Institute

    Pooja Sahgal appointed global CMO at International Gemological Institute

    MUMBAI: Pooja Sahgal has been appointed global chief marketing officer at the International Gemological Institute (IGI).

    Sahgal joins from Godrej Consumer Products, where she served as vice president and head of category direction since August 2023. She previously held CMO positions at Raymond Consumer Care (2021-2023) and Kaya Limited (2019-2021).

    Her career includes senior roles at L’Oréal as general manager for Maybelline New York India, and nearly seven years at Kellogg across UK and Indian operations. Earlier positions include stints at Marico, Unilever, JWT and Lowe and Partners.

    Sahgal holds an MBA in Marketing from Sydenham Institute and a Bachelor of Commerce from H.R. College.
    Known for her expertise in brand development, digital marketing and ecommerce, colleagues highlight her collaborative leadership style and cross-functional capabilities in the consumer products sector.

  • 1 Play group expands advisory panel with PR expert Rachna Baruah

    1 Play group expands advisory panel with PR expert Rachna Baruah

    MUMBAI: Singapore-based technology company 1 Play group has brought on board PR entrepreneur Rachna Baruah as an advisor to steer its strategic communications and marketing efforts.

    In her new role, Baruah will help shape 1 Play group’s India strategy, focusing on team structuring, business storytelling, and market positioning. She will also explore new partnership and marketing opportunities to enhance the company’s visibility in the region.

    Founder Mohit Lalvani highlighted Baruah’s expertise in brand-building and communications, expressing confidence in her ability to drive 1 Play group’s vision forward. As the founder of Madchatter Brand Solutions, Baruah has worked with a diverse range of startups, helping them establish credibility through effective communication strategies.

    Speaking on her appointment, Baruah said she looked forward to working with 1 Play group at a crucial stage in its expansion, aiming to strengthen its presence and narrative in India.

    The collaboration marks a key step in 1 Play group’s growth strategy, as it continues to develop its tech platforms, including Playmersiv, which partners with governments, educational institutions, and enterprises worldwide.

  • Blinkit rolls out bold OOH campaign brained by The Local Talk

    Blinkit rolls out bold OOH campaign brained by The Local Talk

    MUMBAI: Blinkit is making heads turn in Belgaum with its latest out-of-home (OOH) advertising campaign, executed by The Local Talk. With high-visibility placements in prime locations, Blinkit is reinforcing its dominance in Karnataka’s booming delivery market while ensuring every passerby takes notice.

    As The Local Talk continues to expand as a 360-degree advertising powerhouse, it is becoming the go-to agency for brands looking to maximise their outreach. Whether it’s Cinema, Radio, OOH, DOOH, or Transit advertising, the agency is crafting high-impact campaigns that leave a lasting impression.

    The Local Talk director Anil Soni expressed his excitement, “We are proud to bring Blinkit’s vibrant OOH campaign to Belgaum. At The Local Talk, our focus is on providing innovative and high-impact media solutions tailored to our clients’ needs. As we continue to expand our presence across multiple media verticals, we remain committed to delivering top-tier advertising experiences for brands across India.”

    With a string of successful campaigns across multiple cities, The Local Talk is fast cementing its reputation as a formidable force in India’s advertising industry. As brands battle for visibility in an ever-crowded marketplace, The Local Talk is proving to be the partner that delivers results, one impactful campaign at a time.

  • Ranjan Bargotra returns to Crayons Advertising as executive director

    Ranjan Bargotra returns to Crayons Advertising as executive director

    MUMBAI : Crayons Advertising has re-appointed its former president, Ranjan Bargotra as executive director this time. His return marks a pivotal moment for the agency as it embarks on a new phase of expansion and innovation.

    With a legacy of impactful campaigns across industries, Crayons has long been at the forefront of creative excellence. Now, with Bargotra back, the agency is poised to strengthen its position in the advertising world.

    During his earlier tenure, Bargotra played a crucial role in shaping major brands like Kajaria Tiles, Fortis Healthcare, Kohinoor Rice, ITC Fortune Hotels, and APL Apollo. His ability to cultivate long-term client relationships helped establish Crayons as a trusted partner for brands seeking innovative storytelling.

    Beyond the corporate sector, Bargotra made significant contributions to India’s political landscape, leading over two dozen campaigns for national and regional parties. His expertise in crafting compelling narratives has left a lasting impact on both business and political communication.

    Even during his brief sabbatical, Bargotra remained actively involved in initiatives that drive change. He serves on the board of Abhinandan, an NGO dedicated to education and welfare, and is also associated with Digital Health Associates, an organisation focused on healthcare innovation.

    His return signals a renewed focus on strategic growth, innovation, and strengthening Crayons’ reputation for creativity. “Crayons has always been home,” said Bargotra. “I’m excited to be back and look forward to driving growth, innovation, and meaningful partnerships in this new phase.”

    With Bargotra at the helm once again, Crayons is set to build on its strong foundation, embracing fresh opportunities and pioneering new creative frontiers.

  • Neeraj Nagpal appointed chief business officer at Raymond Lifestyle Limited

    Neeraj Nagpal appointed chief business officer at Raymond Lifestyle Limited

    MUMBAI : Raymond Lifestyle Limited has appointed chief business officer Apparel & Retail Neeraj Nagpal. In this new role, Nagpal will lead the leadership team overseeing iconic apparel brands, including The Raymond Store (TRS) and Raymond Made to Measure (MTM). With over two decades of expertise in fashion and retail, his focus will be on driving strategic growth, enhancing brand positioning, and expanding Raymond’s retail presence.

    Nagpal’s career spans prominent leadership positions at Baazar Retail Pvt. Ltd., K Raheja Group Shoppers Stop, Aditya Birla Fashion and Retail Ltd., ITC Limited, and Ashima Ltd. A graduate of MDI Gurgaon and Harvard Business School, his deep understanding of brand development and operational efficiency will play a pivotal role in Raymond’s future success. His leadership is set to strengthen Raymond’s market position, aligning business objectives with emerging consumer trends.