Category: Media and Advertising

ACT Fibernet gives Lowe Lintas Bangalore its creative mandate

Mumbai: Leading Internet Service Provider, ACT Fibernet has appointed Lowe Lintas Bangalore as its creative agency. The agency has been mandated to offer integrated creative solutions to promote the company’s popular Fibernet & Digital TV offering.

ACT Fibernet is among the leading internet service providers and is also the first company in India to offer broadband through Fiber optics technology. It offers services under Fibernet, Digital TV & HD TV and has a subscriber base of 1 million plus customers.

Commenting on the appointment, ACT Fibernet CEO Bala Malladi said, “As ACT is moving towards a journey of becoming a national brand in the broadband space, it is important to partner with the agency who shares its vision. ACT is looking forward to its partnership with Lowe Lintas Bangalore to add value to the brand in taking it to the top and building a strong emotional connect with its customers.”

Lowe Lintas Bangalore president GV Krishnan commented: “In markets where they operate, ACT already has a cult following that thrives on its fast internet connectivity. Today, as they foray into newer markets across the country, we are extremely proud to be their communications partner. We are looking forward to doing some effective and famous work.”

With a vision to be the most admired in-home entertainment, education and interactive services company that creates radical social transformation and delights and empowers customers, ACT (Atria Convergence Technologies Pvt. Ltd.) had its humble beginning in the year 2000.

ACT is headquartered in Bangalore and is spread across several towns and cities of Karnataka, Andhra Pradesh & Tamil Nadu. Pioneers in Fiber-To-The-Home technology in India, ACT provides broadband on Optic Fiber, designed to carry vast amount of Information at speed ranging from 1 Mbps to 1 Gbps. ACT is currently the 4th largest ISP In the wired broadband category and the largest non-telco ISP in the country.

ACT is funded by IVFA (India Value Fund Advisor), a premier private equity investment fund which played a pivotal role in facilitating several companies to develop into world-renowned organizations.

June 14, 2016
ICICI Prudential launches “Whats Your Number” Campaign.

MUMBAI: ICICI Prudential Mutual Fund has launched a new campaign ‘Whats your number’. ICICI claims that it has designed the campaign to fulfil the target audience’s goals and dreams within a time frame. The brand says that everyone has goals or dreams in their life, be it buying a house, creating a corpus for their retirement or for their child’s higher education. All these goals or dreams have a number. This number is the financial value of their goal or dream. The ad focuses on the finite time people have to achieve their dreams.

‘Whats your number’ is a print ad that asks a question to the consumer “What’s Your Number?” The visual of “Starting SIP Amount/Month” helps the consumer understand that he can start with a small amount which will not burden his current lifestyle. Further in a period of ’20 years’ he can accumulate a sizeable amount.

The creative gives an example across three amounts viz. Rs.1 Crore, Rs.3 Crore and Rs.5 Crore. This helps the consumer gain a wider perspective of how much he would need to invest now, in order to reach a higher amount in the future. It is also very important for the consumer to note that he needs to TOP-UP his SIP annually and it is through this SIP TOP-UP he would be able to achieve his number and thereby his life-goal or dream.

The lead medium for this campaign is print with all editions of TOI and ET, and has a regional boost through Maharashtra Times, Vijay Karnataka and NavBharat Times. This campaign has further been amplified on-ground through collaterals, one-pager and a SIP TOP-UP calculator and on digital media through display advertising, search marketing, email marketing and social media.

www.iciciprumf.com features this campaign on its home-page which links to a SIP TOP-UP calculator that gives the customer the power to calculate his number and gain a deeper understanding of how he could go about achieving it. In order to seed the thought further, the campaign will also go live on our customer experience touch-points such as IVR, SIP Renewal Forms etc.

June 14, 2016
ICICI Prudential launches “Whats Your Number” Campaign.

MUMBAI: ICICI Prudential Mutual Fund has launched a new campaign ‘Whats your number’. ICICI claims that it has designed the campaign to fulfil the target audience’s goals and dreams within a time frame. The brand says that everyone has goals or dreams in their life, be it buying a house, creating a corpus for their retirement or for their child’s higher education. All these goals or dreams have a number. This number is the financial value of their goal or dream. The ad focuses on the finite time people have to achieve their dreams.

‘Whats your number’ is a print ad that asks a question to the consumer “What’s Your Number?” The visual of “Starting SIP Amount/Month” helps the consumer understand that he can start with a small amount which will not burden his current lifestyle. Further in a period of ’20 years’ he can accumulate a sizeable amount.

The creative gives an example across three amounts viz. Rs.1 Crore, Rs.3 Crore and Rs.5 Crore. This helps the consumer gain a wider perspective of how much he would need to invest now, in order to reach a higher amount in the future. It is also very important for the consumer to note that he needs to TOP-UP his SIP annually and it is through this SIP TOP-UP he would be able to achieve his number and thereby his life-goal or dream.

The lead medium for this campaign is print with all editions of TOI and ET, and has a regional boost through Maharashtra Times, Vijay Karnataka and NavBharat Times. This campaign has further been amplified on-ground through collaterals, one-pager and a SIP TOP-UP calculator and on digital media through display advertising, search marketing, email marketing and social media.

www.iciciprumf.com features this campaign on its home-page which links to a SIP TOP-UP calculator that gives the customer the power to calculate his number and gain a deeper understanding of how he could go about achieving it. In order to seed the thought further, the campaign will also go live on our customer experience touch-points such as IVR, SIP Renewal Forms etc.

June 14, 2016
Oi media acquires AdClever

MUMBAI: Within a short span of getting funded and the joining of Praphul Misra as the Managing Director, Oi media has made its first strategic move by acquiring AdClever; a Pune based Software Company in the OOH media space with an objective to scale up operations as early as possible. Acquisition of AdClever has enriched Oi media through a team of dedicated technology professionals with a sound knowledge of the OOH media domain.

The seed round of investment in Oi media has come from a group of investors who are actively involved in the development of the new venture at the board level, particularly in the areas of business strategy and finance.

On being asked about the main reason for investing in Oi media, Quarizon chairman Aditya Gupta said, “Oi media offers a highly scalable and innovative business model with a collaborative mind-set that is rare in the industry, coupled with our strong belief that the success of any company is determined primarily by the quality of its promoters.”

Another investor, Entermarkets CEO Amjad Mustafa seconded this thought, and said, “In Oi media (our first investment in the country), first of all, we liked the OOH media space where much can be done with the infusion of technology and secondly the team with a good mix of experience and energy, which is so needed in today’s VUCA world.”

Oi media is offering a proprietary technology enabled platform backed by quantifiable and measurable metrics, to clients, agencies and suppliers. The key benefit of this technology is by way of reduced time cycles at each stage of business, due to quick access to stored information and easy to use templates covering all the stages from enquiry to billing. In an unorganized sector like the OOH media, such a platform will expand the market for the suppliers and will enable agencies and clients to evaluate inventories on a pan India level in a very short time frame.

June 14, 2016
Oi media acquires AdClever

MUMBAI: Within a short span of getting funded and the joining of Praphul Misra as the Managing Director, Oi media has made its first strategic move by acquiring AdClever; a Pune based Software Company in the OOH media space with an objective to scale up operations as early as possible. Acquisition of AdClever has enriched Oi media through a team of dedicated technology professionals with a sound knowledge of the OOH media domain.

The seed round of investment in Oi media has come from a group of investors who are actively involved in the development of the new venture at the board level, particularly in the areas of business strategy and finance.

On being asked about the main reason for investing in Oi media, Quarizon chairman Aditya Gupta said, “Oi media offers a highly scalable and innovative business model with a collaborative mind-set that is rare in the industry, coupled with our strong belief that the success of any company is determined primarily by the quality of its promoters.”

Another investor, Entermarkets CEO Amjad Mustafa seconded this thought, and said, “In Oi media (our first investment in the country), first of all, we liked the OOH media space where much can be done with the infusion of technology and secondly the team with a good mix of experience and energy, which is so needed in today’s VUCA world.”

Oi media is offering a proprietary technology enabled platform backed by quantifiable and measurable metrics, to clients, agencies and suppliers. The key benefit of this technology is by way of reduced time cycles at each stage of business, due to quick access to stored information and easy to use templates covering all the stages from enquiry to billing. In an unorganized sector like the OOH media, such a platform will expand the market for the suppliers and will enable agencies and clients to evaluate inventories on a pan India level in a very short time frame.

June 14, 2016
Maxus wins consolidated digital mandate for Tata Motors

MUMBAI: Leading media and communication agency, Maxus India ha won the consolidated digital creative and media mandate for Indian automobile manufacturer Tata Motors.

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio.

Commenting on the win, Maxus South Asia MD Kartik Sharma said ‘We are very delighted to be chosen by Tata Motors as their digital partner. Maxus today handles several leading brands from the Tata stable and with this win we are truly humbled by the group’s faith in our capabilities”

Maxus South Asia chief digital officer Unny Radhakrishnan said “it is a moment of pride for us. Our focus will be to bring data, content and technology together to deliver effective and creative solutions for brands and we look forward to do some great work for Tata Motors in the coming months”

June 14, 2016
Maxus wins consolidated digital mandate for Tata Motors

MUMBAI: Leading media and communication agency, Maxus India ha won the consolidated digital creative and media mandate for Indian automobile manufacturer Tata Motors.

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio.

Commenting on the win, Maxus South Asia MD Kartik Sharma said ‘We are very delighted to be chosen by Tata Motors as their digital partner. Maxus today handles several leading brands from the Tata stable and with this win we are truly humbled by the group’s faith in our capabilities”

Maxus South Asia chief digital officer Unny Radhakrishnan said “it is a moment of pride for us. Our focus will be to bring data, content and technology together to deliver effective and creative solutions for brands and we look forward to do some great work for Tata Motors in the coming months”

June 14, 2016
Ogilvy Mumbai wins communication mandate for Robomate + in India

MUMBAI: Ogilvy Mumbai has been awarded the mandate for Robomate+.

Robomate+ is an online education portal that provides interactive study material for students. It is India’s largest Video Platform for students helping them to prepare better for exams such as JEE, CA, CPT, CAT and board exams such as CBSE and ICSE.

Ogilvy Mumbai has been tasked to conceptualise the launch of Robomate+ and further sustain the brand to drive usage across its many different consumer segments.

On this developement, Dr Chhaya Shastri, Director at MT educare, the parent company of Robomate+ said, “ The task is to induce a new behaviour in the education category, for which a very deep understanding of consumer is key. Ogilvy’s understanding of India’s consumer is unmatched and it was amply demonstrated in the very first meeting. The team knew exactly how they want to position this brand, even before the brief was rolled out. While there was a formal pitch and a couple of other agencies also had a discussion, Ogilvy’s solution really made this an easy choice, at the end.

Speaking on the win, Abhik Santara, Senior Vice President, Ogilvy Mumbai SVP Abhik Santara said, “The true insight and the brand solution came from going back a few years in our life and trying to feel the way we felt as students. Things that we looked for and things that we wished we could have access to in our study days, were the consideration points. Our interaction with Chhaya was very meaningful because of the little insights we gathered before. Chhaya’s enthusiasm and future plans for Robomaate+ got us very excited to work on this brand immediately. We hope to break the campaign in early July.”

June 14, 2016
Ogilvy Mumbai wins communication mandate for Robomate + in India

MUMBAI: Ogilvy Mumbai has been awarded the mandate for Robomate+.

Robomate+ is an online education portal that provides interactive study material for students. It is India’s largest Video Platform for students helping them to prepare better for exams such as JEE, CA, CPT, CAT and board exams such as CBSE and ICSE.

Ogilvy Mumbai has been tasked to conceptualise the launch of Robomate+ and further sustain the brand to drive usage across its many different consumer segments.

On this developement, Dr Chhaya Shastri, Director at MT educare, the parent company of Robomate+ said, “ The task is to induce a new behaviour in the education category, for which a very deep understanding of consumer is key. Ogilvy’s understanding of India’s consumer is unmatched and it was amply demonstrated in the very first meeting. The team knew exactly how they want to position this brand, even before the brief was rolled out. While there was a formal pitch and a couple of other agencies also had a discussion, Ogilvy’s solution really made this an easy choice, at the end.

Speaking on the win, Abhik Santara, Senior Vice President, Ogilvy Mumbai SVP Abhik Santara said, “The true insight and the brand solution came from going back a few years in our life and trying to feel the way we felt as students. Things that we looked for and things that we wished we could have access to in our study days, were the consideration points. Our interaction with Chhaya was very meaningful because of the little insights we gathered before. Chhaya’s enthusiasm and future plans for Robomaate+ got us very excited to work on this brand immediately. We hope to break the campaign in early July.”

June 14, 2016
Neo@Ogilvy Appoints Deepankar Kapoor head of strategy for India

MUMBAI: Neo@Ogilvy announced Deepankar Kapoor as Vice President and Head of Strategy – India, Neo@Ogilvy. He will be based in Gurgaon.

Kapoor comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business – creative, content, media, technology and CRM providing solutions for a roster of blue chip brands. He joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

Neo@Ogilvy India president & country head Rajesh Bhatia said, “I have always emphasised the need and importance of sophisticated strategy and planning talent – this skill is often compromised by digital agencies. I am fortunate to have worked with some of the best talent in the industry who have reinforced that belief. I am delighted to have Deepankar join us in our journey to help establish our thought leadership and provide digital strategic direction to the brands we partner.”

Before Havas Media Group, Kapoor has led digital strategy at the Grey Group and DigitasLbi where he drove digital transformation journeys for brands such as Tata Motors, Volkswagen, Quikr, Cadburys, Vespa, ITC, Dell, Johnson & Johnsons portfolio, Indian Army, Network18, Wipro Corporate, etc. A few prominent digital exercises under his belt are the digital brand launches of Tata Bolt & Zest, Tata Safari’s CRM initiative famously known as SOUL and the very recent buzziest campaigns of 2015 called Tardis Day (for Doctor Who fans) for Star FX.

Academically, he holds an MBA from the University of Calcutta, a degree in Communications Management from Symbiosis International University and a Diploma in Cyber Laws from Government Law College Mumbai.

June 13, 2016