ITV

Category: Media and Advertising

  • Aaj Tak launches new TVC ‘Mobile Aap’

    Aaj Tak launches new TVC ‘Mobile Aap’

    MUMBAI: Aaj Tak is launching a new TV campaign called ‘Mobile Aap’ as a part of its existing Aankhen Khol De campaign. Conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar, the new TVC features leading Bollywood celebrities Soha Ali Khan and Kunal Khemu.

    The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers. It alsoshowcases the real picture to the entire nation. The impact of the channel has been so strong among its viewers that even misleaders of the society fear of being caught on Aaj Tak Cameras.

    In the short black and white commercial Kunal Khemu and Soha Ali are playing the role of King & Queen. Both the king and queen are enjoying clicking selfies, when they suddenly hear the noise of force. Their soldier comes and tells them that the noise is of a marriage procession. But after some time the real force enters. This is when the queen tells the king that if you would have downloaded the AajTak mobile application, we would have got the correct information.

  • Venu Gopal is head of buying at Infiniti Retail

    Venu Gopal is head of buying at Infiniti Retail

    MUMBAI: Tata group firm Infiniti Retail has appointed Venu Gopal as the Head of Buying.

    He will replace Rahul Tayal, who stepped down as the chief of buying with effect from June 15, 2016 to relocate to Delhi in order to stay closer to his family and pursue new opportunities.

    “Venu is a seasoned retail professional with over 2 decades of experience. He has handled pretty much every category Croma deals in and is a familiar name in every partner organization we do business with. Venu is Infiniti’s 1st employee and his accession is a strong testimony of our commitment to promoting talent from within the organization,” said Infiniti Retail Limited CEO Avijit Mitra.

    An economics graduate with a PGDM in Retail, Venu Gopal is an industry veteran with 21 years of experience in Sourcing, Merchandising, Planning, Operations, Sales & Marketing in Electronic Mega Stores, Hyper Markets & Life Style Department Stores.

  • Venu Gopal is head of buying at Infiniti Retail

    Venu Gopal is head of buying at Infiniti Retail

    MUMBAI: Tata group firm Infiniti Retail has appointed Venu Gopal as the Head of Buying.

    He will replace Rahul Tayal, who stepped down as the chief of buying with effect from June 15, 2016 to relocate to Delhi in order to stay closer to his family and pursue new opportunities.

    “Venu is a seasoned retail professional with over 2 decades of experience. He has handled pretty much every category Croma deals in and is a familiar name in every partner organization we do business with. Venu is Infiniti’s 1st employee and his accession is a strong testimony of our commitment to promoting talent from within the organization,” said Infiniti Retail Limited CEO Avijit Mitra.

    An economics graduate with a PGDM in Retail, Venu Gopal is an industry veteran with 21 years of experience in Sourcing, Merchandising, Planning, Operations, Sales & Marketing in Electronic Mega Stores, Hyper Markets & Life Style Department Stores.

  • Timesaverz introduces experience cards

    Timesaverz introduces experience cards

    MUMBAI: Timesaverz, India’s first tech enabled services platform that takes care of everything from cleaning tasks to handymen jobs, laundry maintenance to at-home beauty services and appliances repairs to pest control has announced the launch of experience cards that signals the beginning of it selling services as a product.

    Timesaverz that works on both web and mobile interface, has been witnessing a 10X growth YoY operating across key metros – Mumbai, Navi Mumabi, Thane, Delhi, Gurgaon, Noida, Pune, Hyderabad and Bangalore. Now the customers will be able to purchase experience cards pre-loaded with a specific service or a certain amount of their choice. These experience cards will be valid for a period of three months from the date of purchase.

    Timesaverz is the first company in the on-demand services space that has made its foray into experience cards akin to gift cards that product oriented companies have. Speaking about the launch, this is what Debadutta Upadhyaya, Co-founder and CEO says,“As a company, most of our category and product launches have been driven by customer feedback and one of the things that emerged during these interactions was that people are increasingly becoming open to the idea of experiencing services to their friends and family, especially young men and women experiencing services to their old parents around festive time and special occasions like Diwali, Mother’s Day, shifting homes etc., to ease their life.”

    The experience cards are highly customizable with various templates and a space for adding a personalized message. The customer will be able to purchase these via the Timesaverz website and can pay for the same online through credit/debit cards or wallets.

    Timesaverz sees a great potential in adoption of these cards across both B2C and B2B clientele segment.

    Click on the below link to register now.

    Link – https://www.timesaverz.com/experience-cards

  • Timesaverz introduces experience cards

    Timesaverz introduces experience cards

    MUMBAI: Timesaverz, India’s first tech enabled services platform that takes care of everything from cleaning tasks to handymen jobs, laundry maintenance to at-home beauty services and appliances repairs to pest control has announced the launch of experience cards that signals the beginning of it selling services as a product.

    Timesaverz that works on both web and mobile interface, has been witnessing a 10X growth YoY operating across key metros – Mumbai, Navi Mumabi, Thane, Delhi, Gurgaon, Noida, Pune, Hyderabad and Bangalore. Now the customers will be able to purchase experience cards pre-loaded with a specific service or a certain amount of their choice. These experience cards will be valid for a period of three months from the date of purchase.

    Timesaverz is the first company in the on-demand services space that has made its foray into experience cards akin to gift cards that product oriented companies have. Speaking about the launch, this is what Debadutta Upadhyaya, Co-founder and CEO says,“As a company, most of our category and product launches have been driven by customer feedback and one of the things that emerged during these interactions was that people are increasingly becoming open to the idea of experiencing services to their friends and family, especially young men and women experiencing services to their old parents around festive time and special occasions like Diwali, Mother’s Day, shifting homes etc., to ease their life.”

    The experience cards are highly customizable with various templates and a space for adding a personalized message. The customer will be able to purchase these via the Timesaverz website and can pay for the same online through credit/debit cards or wallets.

    Timesaverz sees a great potential in adoption of these cards across both B2C and B2B clientele segment.

    Click on the below link to register now.

    Link – https://www.timesaverz.com/experience-cards

  • New Datsun redi-GO campaign aims to inspire young risers

    New Datsun redi-GO campaign aims to inspire young risers

    NEW DELHI: The ‘Ready India’ campaign started today to celebrate the launch of the all-new urban cross vehicle Datsun redi-GO is aimed at inspiring up-and-coming young risers, to stimulate change in their world view by looking at it from a new perspective.

    Nissan Motor India Pvt. Ltd MD Arun Malhotra said, “With the launch of the Datsun redi-GO, we are striving to redefine the entry-level car segment in India. To reinforce redi-GO’s positioning in the marketplace, we are today announcing the launch of the ‘Ready India’ campaign. The focus of this campaign is to directly connect with the brand’s target audience – the young risers.”

    The new television commercial is aimed at connecting with young Indians through its lively music and catchy lyrics. Leading artists from Bollywood contributed to the creation of the TVC, which goes live today on leading television channels. Popular music director Ram Sampath composed the music for the commercial while Sona Mohapatra contributed by lending her iconic voice for the campaign.

    TBWA India CEO Govind Pandey said, “Datsun is a young, challenger brand – backed by the global experience of Nissan – that is breaking new ground in India. The new Datsun redi-GO is aimed at the young risers who are raring to go and questioning the status quo. They want to ‘Be a Voice, Not an Echo’. They are looking at the world with a fresh perspective to create new opportunities for themselves and fulfill their dreams. Our aim with the ‘Ready India’ campaign is breaking new ground in India by providing exactly what its customers need with the all new redi-GO. The ‘Ready India’ campaign further supplements the Datsun brand philosophy along with the attributes of the Datsun redi-GO – Fun, Freedom and Confidence. Our focus was to capture and extend this sentiment to all the young risers, to look at their choices boldly with a new outlook on life.”

    The new campaign will resonate with the preferences of young Indians, with its modern look and feel, exciting performances, and a free spirit/go anywhere vibe. Redi-GO’s modern and distinctive styling is highlighted by brave and bold ‘YUKAN’ design elements, which reflects the discerning demands of the young generation. It features ‘tall-boy’ styling offering best-in-class ground clearance of 185 mm, along with extra roominess and excellent external visibility for the driver. It also features daytime running lights and a driver-side airbag on the top variant.

    The all new Datsun redi-GO television commercial can be seen by clicking here – https://slingshot-ap.factory.tools/message/dSgsfUVfiBnggvlRSTJVBQ .
    Acknowledgements for the Ready India campaign:

    Client: Datsun, India
    Agency: TBWA India
    Creative Team: George Koshy, Madhu Vasam
    Account Management: Govind Pandey, Ashish Marwah, Vaibhav Katti, Shagun Lidhoo
    Planning: Subramanian Krishnan, Sayed Naushad
    Agency Producer/Project Management: Venkatesh Iyer

    Production House: Bow Chicka Wow Wow
    Director: Nigel Simpkiss
    Producer: Shishir Khandelwal & Shibani Gulati
    Director of Photography: Andrew Boulter
    Music Director: Ram Sampath
    Singer: Sona Mohapatra

  • New Datsun redi-GO campaign aims to inspire young risers

    New Datsun redi-GO campaign aims to inspire young risers

    NEW DELHI: The ‘Ready India’ campaign started today to celebrate the launch of the all-new urban cross vehicle Datsun redi-GO is aimed at inspiring up-and-coming young risers, to stimulate change in their world view by looking at it from a new perspective.

    Nissan Motor India Pvt. Ltd MD Arun Malhotra said, “With the launch of the Datsun redi-GO, we are striving to redefine the entry-level car segment in India. To reinforce redi-GO’s positioning in the marketplace, we are today announcing the launch of the ‘Ready India’ campaign. The focus of this campaign is to directly connect with the brand’s target audience – the young risers.”

    The new television commercial is aimed at connecting with young Indians through its lively music and catchy lyrics. Leading artists from Bollywood contributed to the creation of the TVC, which goes live today on leading television channels. Popular music director Ram Sampath composed the music for the commercial while Sona Mohapatra contributed by lending her iconic voice for the campaign.

    TBWA India CEO Govind Pandey said, “Datsun is a young, challenger brand – backed by the global experience of Nissan – that is breaking new ground in India. The new Datsun redi-GO is aimed at the young risers who are raring to go and questioning the status quo. They want to ‘Be a Voice, Not an Echo’. They are looking at the world with a fresh perspective to create new opportunities for themselves and fulfill their dreams. Our aim with the ‘Ready India’ campaign is breaking new ground in India by providing exactly what its customers need with the all new redi-GO. The ‘Ready India’ campaign further supplements the Datsun brand philosophy along with the attributes of the Datsun redi-GO – Fun, Freedom and Confidence. Our focus was to capture and extend this sentiment to all the young risers, to look at their choices boldly with a new outlook on life.”

    The new campaign will resonate with the preferences of young Indians, with its modern look and feel, exciting performances, and a free spirit/go anywhere vibe. Redi-GO’s modern and distinctive styling is highlighted by brave and bold ‘YUKAN’ design elements, which reflects the discerning demands of the young generation. It features ‘tall-boy’ styling offering best-in-class ground clearance of 185 mm, along with extra roominess and excellent external visibility for the driver. It also features daytime running lights and a driver-side airbag on the top variant.

    The all new Datsun redi-GO television commercial can be seen by clicking here – https://slingshot-ap.factory.tools/message/dSgsfUVfiBnggvlRSTJVBQ .
    Acknowledgements for the Ready India campaign:

    Client: Datsun, India
    Agency: TBWA India
    Creative Team: George Koshy, Madhu Vasam
    Account Management: Govind Pandey, Ashish Marwah, Vaibhav Katti, Shagun Lidhoo
    Planning: Subramanian Krishnan, Sayed Naushad
    Agency Producer/Project Management: Venkatesh Iyer

    Production House: Bow Chicka Wow Wow
    Director: Nigel Simpkiss
    Producer: Shishir Khandelwal & Shibani Gulati
    Director of Photography: Andrew Boulter
    Music Director: Ram Sampath
    Singer: Sona Mohapatra

  • Yellow Tie Hospitality ropes in Chef Harpal Singh as brand ambassador for GBC

    Yellow Tie Hospitality ropes in Chef Harpal Singh as brand ambassador for GBC

    MUMBAI: Yellow Tie Hospitality Management, an India-based Food & Beverages (F&B) Franchise Management Company, officially announces Celebrity Chef Harpal Singh Sokhias the Brand Ambassador and Chef on board of Genuine Broaster Chicken (GBC) in the country. A sought after name in the Indian F&B sector, Chef Harpal’s trademark style, of making the act of cooking into a form of entertainment, resonates with the typical Indian foodie. With his association, the company hopes to bring about an innovative Indian twist to many dishes, especially by packaging the traditional Indian dishes in American style.

    Some of the preparations from Harpal Singh’s exclusive menu include: – Happy Fried Chicken Served with Curry Mango Jalepeno Dip, Jong Lee Paneer Burger – with Thai Spice Paneer Sticks and Noodle, Mutton Rogan Josh Burger, Gulkand Muffin, Palak Paneer Burger and Gulkand Muffin.

    Commenting on this announcement, Karan Tanna, Founder and CEO, Yellow Tie Hospitality Management said, ,“Chef Harpal Singh Sokhi, popularly known as the Energy Chef of India is truly loved by the viewers for his hassle-free, lip-smacking recipes. We are proud to have him on board as the official Brand Ambassador of Genuine Broaster Chicken in India. We are confident that with his expertise and repertoire, the menu will truly represent our brand philosophy in the country – American Soul with an Indian Heart.”

    Adding his bit, Chef Harpal SinghSokhisaid, “I am really excited to be associated with Broaster Chicken as the brand ambassador in India. With this association, it will give me an opportunity to introduce an “Indo-American” cuisine, where we will offer traditional Indian dishes in a modern day, youth oriented and fun format.”

    Apart from being a chef, Harpal Singh Sokhi is a regular on popular culinary TV shows and is a household name. With a background in North Indian cooking and having a reputation for creating fusion cuisine with Indian and international flavors, Chef Harpal will give magic touch to Broaster Chicken that will definitely please the Indian palate while staying true to its American heritage.

    Broaster Chicken is a heritage culture in USA for over 60 years now. Currently operational in 36 countries across the world, Broaster Chicken is served at leading chains like ‘Bob Evans Garden’ and ‘Al Bek’. Crispy, light, juicy and delicious taste, Broaster Chicken is known for:

    • Use of fresh, never frozen chicken
    • Marinated and coated with our proprietary Broaster products
    • Chicken with over 50% lesser oil and zero trans fat
    • Cooked in a Broaster Pressure Fryer

    The proprietary marinades, seasonings, coatings and specially blended cooking oils bring out a taste that’s unforgettably delicious and authentically Genuine Broaster Chicken.

    Yellow Tie Hospitality Management plans to launch 40 GBC outlets in India, starting with Mumbai very soon. The brand will be served exclusively in different franchise formats and lip-smacking authentic menu by the company. Besides the regular pressure fried chicken that utilizes lesser oil and retains meat moisture, the menu will also offer other interesting products in burger, indie meals, appetizers, beverages and other categories.

    Along with its brand promotion, Yellow Tie Hospitality hopes to augment the food startup industry as well. It aims at giving fledgling entrepreneurs a chance to scale their business via operational efficiency, management, and collaborations in this sector.