Category: Media and Advertising

  • From corporate boardroom to marathon podium: Kavita Chand’s extraordinary transformation

    From corporate boardroom to marathon podium: Kavita Chand’s extraordinary transformation

    MUMBAI: In the pre-dawn chill of New Delhi, as most of the city slept, Kavita Chand crossed the finish line of the New Delhi Marathon on 23 February 2025 with the timer reading 1:39:52—finally breaking the elusive 100-minute barrier for the half marathon distance. The achievement earned her a gold medal in her age category and marked a personal best by two minutes, but for Chand, it represented something far more significant: validation of one of the boldest decisions of her life.

    “Finally sub 100 half marathon… Podium gold in age category. Gratitude always,” Chand shared in a characteristically understated social media post that belied the magnitude of her journey from corporate executive to competitive athlete.

    Just seven months earlier, Chand had walked away from her position as vice president of media at Kantar, where she had built an impressive 11-year career. The Mumbai-based media professional had previously held prestigious positions at Lintas Media Group, MEC, and Madison Communications, where she specialized in strategic planning and new business development. Her corporate trajectory had been steady and successful—the kind many professionals aspire to.

    But beneath the surface of her corporate success, Chand had been nurturing a growing passion for distance running. What began as early morning runs to manage workplace stress gradually evolved into a serious pursuit. Colleagues recall her meticulous training schedules wedged between business meetings and her occasional disappearances during lunch breaks for quick training sessions.

    “Kavita always brought the same intensity to her running as she did to client presentations,” recalls a former colleague from Kantar. “There was a methodical precision to everything she did—whether analysing media metrics or planning her marathon training splits.”

    The decision to leave the corporate world wasn’t made lightly. After competing in  several marathon runswhile balancing her demanding career, Chand began to question whether she could reach her full athletic potential while devoting most of her energy to media strategy. In July 2024, she made the leap, trading boardroom presentations for full-time training.

    “It wasn’t a decision I made lightly,” Chand revealed in a rare interview with a running magazine. “I had financial considerations, career implications, and honestly, plenty of self-doubt. But I kept coming back to one question: ‘When I’m eighty, which will I regret more—not becoming a CMO or not discovering my potential as an athlete?’”

    The results have been remarkable. Since focusing exclusively on her athletic career, Chand has competed in races across India and globally, steadily improving her times and building a reputation in distance running circles. Coaches note her analytical approach to training—the same skills that once helped her develop media strategies now applied to understanding lactate thresholds and optimizing recovery periods.

    By November 2024, the reinvention began showing results. At the Bengaluru Half Marathon, she clocked 1:41:45, winning silver in her category. December brought a personal best in Pune at 1:40:58.

    Throughout this period, Chand supplemented her running with high-altitude treks in the Himalayas, laying groundwork for her mountaineering aspirations. Weekend excursions to elevations above 10,000 feet became regular features of her training calendar.

    “The mountains teach patience and humility in ways that road racing cannot,” she noted on her increasingly popular blog documenting her journey. “When you’re at 14,000 feet, you learn to respect nature’s timetable, not your own.”

    The sub-100 minute half marathon in New Delhi represented more than just a time benchmark—it validated her unconventional choice to step away from corporate success at its peak. The gold medal performance immediately qualified her for several elite racing events previously beyond her reach. medal time berlin

    Beyond her personal achievement, Chand’s journey has inspired a movement within Mumbai’s corporate community. She now leads “Corporate to Competitor” weekend training groups specifically designed for professionals considering similar transitions. Her transformation has inspired many in her network of over 3,200 followers, particularly professionals who harbour dreams of pursuing their own passions. Several former colleagues have taken up running inspired by her example, and she occasionally hosts weekend training sessions for beginners in Mumbai’s Sanjay Gandhi National Park.

    “What makes Kavita’s journey special isn’t just the athletic achievement,” says a running club member who trains with her regularly. “It’s that she had the courage to completely reinvent herself at the peak of her corporate career, trusting that her passion could become her new purpose.”

    As for what’s next, Chand remains characteristically focused on the immediate horizon. Sources close to her suggest she’s targeting a full marathon in under 3:30 next season—another significant milestone for someone who five years ago had never run more than five kilometres at a stretch.

    Her mountaineering ambitions continue to develop in parallel, with plans reportedly underway for an expedition to a 6,000-meter Himalayan peak in late 2025. The complementary training regimens for both pursuits have created a year-round athletic focus that replaces the quarterly business cycles that once structured her life.
    For now, she celebrates her sub-100 minute half marathon—not just as an athletic achievement, but as affirmation that sometimes the most rewarding finish lines are the ones that require us to leave our comfort zones far behind.

  • Ashit Chakravarty joins Magiccircle as associate partner & COO

    Ashit Chakravarty joins Magiccircle as associate partner & COO

    MUMBAI: Ashit Chakravarty has been appointed associate partner & chief operating officer at Magiccircle. With a distinguished career spanning renowned global agencies, Chakravarty brings extensive experience in brand strategy, marketing, and business growth.

    Dentsu Creative appointed Chakravarty as managing partner & brand strategy & west, following key prominent roles at Dentsu Webchutney, where he advanced from vice president to executive vice president & growth & strategy. His expertise in forecasting, cross-functional management, & consumer behaviour has shaped campaigns for top brands.

    Leo Burnett, contract advertising, and Dentsu Aegis Network have also been part of Chakravarty’s professional journey, along with his role as head of brand marketing at Zopper.com. 

  • Aman Rawat joins Creativeland Asia as executive creative director

    Aman Rawat joins Creativeland Asia as executive creative director

    MUMBAI: Creativeland Asia (CLA) has appointed Aman Rawat as its new executive creative director. Based in the Delhi office, Rawat brings extensive experience in brand storytelling, technology, and new-age media.

    “Rawat’s expertise in blending brand narratives with cutting-edge tech aligns perfectly with CLA’s vision,” said CLA group chief creative officer Azazul Haque. “His work at Mediamonks and beyond makes him a valuable addition to our leadership.”

    Rawat has worked with top agencies, including Grasshoppers, Digitas LBi, Cheil, Wunderman, and Repindia, and has led successful campaigns for brands like Booking.com, MTV, Tata Tea Gold, and Maruti. His portfolio spans major names such as Poco, Canon, Durex, Pringles, Tinder, and Amazon.

    Rawat said, “For me, creativity is more than a process it’s a way of being. I look forward to pushing boundaries and contributing to CLA’s legacy of excellence.”

    This appointment comes as CLA expands its presence in Delhi, focusing on AI, data analytics, and digital transformation to craft high-impact, result-driven campaigns.

  • Santosh Agarwal takes charge as CEO of Paisabazaar amid strategic shift

    Santosh Agarwal takes charge as CEO of Paisabazaar amid strategic shift

    MUMBAI: Paisabazaar has appointed Santosh Agarwal as its chief executive officer, stepping up to head PB Fintech’s credit distribution platform. She succeeds Naveen Kukreja, who has moved to PB Fintech Limited as group president while retaining a non-executive director role at Paisabazaar.

    Agarwal, a seasoned financial expert with over a decade at the company, previously headed the life insurance segment at Policybazaar as chief business officer. Her guidance is expected to drive the platform’s next phase of growth as it diversifies beyond credit products into savings and pension services. This strategic expansion follows a slowdown in the unsecured lending sector, prompting Paisabazaar to explore new opportunities.

    Further strengthening its management, PB Fintech has appointed Neeraj Tripathi as chief financial officer, succeeding Vivek Audichya, who has transitioned to Policybazaar. These changes reflect the group’s focus on innovation and resilience in a shifting financial landscape.

  • Sarovar Hotels welcomes Nitika Khanna as director of marketing & communications

    Sarovar Hotels welcomes Nitika Khanna as director of marketing & communications

    MUMBAI: In a move that underscores its commitment to building a powerhouse leadership team, Sarovar Hotels has appointed Nitika Khanna as its new director of marketing & communications. With a reputation for crafting compelling brand narratives and a proven track record in strategic partnerships and digital marketing, Khanna is set to amplify Sarovar’s brand presence and customer engagement.

    A seasoned professional with rich industry experience, Khanna has played a pivotal role in shaping the marketing trajectories of Yatra, Fcb Ulka, Euro Rscg, UTV, and Org-Marg. Her expertise in brand positioning and communications will be instrumental in fortifying Sarovar Hotels’ market leadership while expanding its outreach and engagement strategies.

    With Sarovar Hotels expanding its footprint across India, Nepal, and Africa, Khanna steps into her new role at a critical juncture. Her appointment is part of the group’s strategic push to elevate its branding, digital presence, and customer engagement initiatives.

    Sarovar Hotels SVP – commercial Akshay Thusoo expressed enthusiasm about the appointment, stating, “We are delighted to welcome Nitika to Sarovar Hotels. Her extensive leadership in marketing and communications will be instrumental in shaping our brand’s growth story, strengthening stakeholder relations, and elevating our presence in the highly competitive hospitality sector. We look forward to her contributions.”

    Khanna’s marketing prowess and innovation-driven approach position her perfectly to lead Sarovar’s branding initiatives, reinforcing the company’s commitment to excellence and industry-leading hospitality.

  • Aarthy Sridhar shifts into the fast lane as CMO of Gulf Oil India

    Aarthy Sridhar shifts into the fast lane as CMO of Gulf Oil India

    MUMBAI: Aarthy Sridhar is shifting gears—from FMCG powerhouse to the high-octane world of lubricants. After an illustrious 14-year journey at Hindustan Unilever (HUL), she is now stepping into her new role as chief marketing officer at Gulf Oil Lubricants India Ltd. And if her track record is anything to go by, the brand is about to get a turbocharged marketing revamp.

    Sridhar, an IIM Ahmedabad alumna and seasoned marketing leader, has built an impressive career at Unilever, where she drove consumer engagement and brand strategy across multiple categories. Now, she’s set to bring her expertise to a completely different playing field—one filled with high-performance engines, cutting-edge innovation, and a fiercely competitive market.

    In her new role, Sridhar will oversee brand strategy, product innovation, and customer engagement for Gulf Oil India. Known for its strong presence in automotive and industrial lubricants, the company is gearing up for its next phase of growth, and Sridhar is at the helm, ready to fuel its marketing evolution.

    Sridhar expressed her excitement about the new challenge on Linkedin, stating, “Firsts are always special, and after nearly 14 years with my first job at HUL, this one feels especially significant. A truly incredible stint—filled with growth, learning, and countless memories that I will cherish forever. Today, I’m excited to announce the next chapter of my journey as chief marketing officer at Gulf Oil Lubricants India Limited.”

    Sridhar’s transition from FMCG to the automotive lubricant industry is an exciting shift that highlights her adaptability and marketing acumen. Gulf Oil, a brand synonymous with endurance, performance, and legacy, is poised to leverage her deep understanding of consumer behaviour and brand-building strategies to stay ahead in the race.

    During her tenure at Unilever, Sridhar spearheaded multiple successful campaigns and strategic initiatives, leaving an indelible mark on the FMCG sector. Now, as she takes charge at Gulf Oil, industry insiders are keen to see how she will apply her data-driven, consumer-focused approach to an industry known for its legacy-driven brand loyalty.

    With 14 years of Unilever experience under her belt, a sharp strategic mind, and an unmatched passion for marketing, Sridhar is ready to hit the ground running—or rather, hit the accelerator full throttle.

     

  • Gaurav Agarwal elevated to VP of APAC region at Automation Anywhere

    Gaurav Agarwal elevated to VP of APAC region at Automation Anywhere

    MUMBAI: Gaurav Agarwal is no stranger to innovation, and his latest role proves it. Automation Anywhere has officially elevated him as vice president of the APAC region from VP India region, marking a bold step in the company’s vision for AI-driven efficiency and enterprise automation across Asia, Japan, and India.

    With a career built on transforming operations and enhancing business agility, Agarwal now takes the reins to lead the company’s dynamic regional teams. His mission? Revolutionise efficiency, unlock creativity, and set new industry standards in automation. Given his proven leadership in the India region, this promotion was anything but surprising.

    Agarwal’s vision is clear, “This is our chance to revolutionise efficiency, unleash creativity, and empower our teams to focus on what truly matters. Excited to be able to lead the Agentic AI revolution with our exceptionally talented teams across APJ & India. We aim to enhance our operational capabilities, deliver exceptional value to our customers, and set new industry standards for excellence.”

    Agarwal’s promotion aligns perfectly with the company’s global push for AI-enhanced automation. His leadership promises not only sustained business growth but also a new era of digital transformation for enterprises in the region. With his expertise and strategic foresight, Automation Anywhere is set to redefine intelligent automation in the APAC region. 

  • Jessica Holscott takes charge at Nielsen as chief financial officer

    Jessica Holscott takes charge at Nielsen as chief financial officer

    MUMBAI: Jessica Holscott is no stranger to high-stakes financial strategy. From helming finance at Warner Media to steering the ship at Spotter, she has danced with industry giants-and now, she’s stepping into the spotlight at Nielsen.

    Effective today, Holscott assumes the role of chief financial officer (CFO) for the global audience measurement leader, bringing a razor-sharp financial acumen and an eye for innovation. She will report directly to Nielsen’s chief executive officer Karthik Rao.

    As CFO, Holscott will oversee Nielsen’s financial landscape worldwide, covering financial planning and analysis, tax, controllership, internal audit, and treasury. It’s a tall order, but for someone with Holscott’s pedigree, it’s just another day at the office.

    “Jessica is a proven, world-class financial leader and we are fortunate to have her join Nielsen at such an important time,” said Rao. “Within the past year, we have introduced several groundbreaking products for our clients as we continue to be the leader in TV measurement and streaming TV data. As we continue to innovate and add even more advanced ad tech offerings to our suite, Jessica’s strategic vision and experience will be key for our evolution.”

    Holscott brings over 20 years of financial expertise spanning multiple industries. Most recently, she served as CFO at Spotter, a creator-focused company. Before that, she led financial strategy as CFO and EVP for Warner Media, where she played a pivotal role in steering the finances of Warner Bros., HBO, and the Turner Networks. She also held CFO and EVP roles at HBO, demonstrating her ability to navigate complex financial landscapes. Her past experience includes leading Investor Relations at Time Warner and Aptiv (Delphi), and she cut her teeth at General Electric, where she climbed the ranks from corporate audit to Chief of Staff for the Vice Chairman and CFO.

    “I am honoured to join Nielsen as CFO at such a transformational time for the company and industry. Nielsen continues to raise the bar when it comes to innovation and I’m thrilled to work alongside Karthik and my fellow leaders to keep the momentum going as the leader in audience measurement,” said Holscott.

    Nielsen kicks off the year with its signature drive for innovation and modernisation. The company recently secured accreditation for its big data + panel measurement and out-of-home (OOH) expansion, following the accreditation of its first-party live streaming solution in November 2024. As the trusted industry leader in audience measurement, Nielsen’s ratings and rankings-spanning linear TV, the Nielsen Streaming Top 10, and The Gauge-remain the gold standard in the television and advertising space.

    With Holscott at the financial helm, Nielsen is poised to accelerate its evolution in data analytics and audience measurement.

  • Hero Realty appoints Anuj Narang as chief sales officer for growth push

    Hero Realty appoints Anuj Narang as chief sales officer for growth push

    MUMBAI: Hero Realty has appointed Anuj Narang as chief sales officer to manage sales strategy and expansion. With 18 years in Indian real estate, he brings industry expertise and a proven record in driving growth.

    At DLF Ltd. he was previously serving as vice president sales, Narang played a key role in boosting sales and enhancing customer engagement. At Hero Realty, he will oversee nationwide sales operations, focusing on strengthening the company’s presence in the NCR and other key regions.

    Hero Realty CEO Madhur Gupta said, “Narang’s expertise and guidance will be pivotal as we scale our presence in Gurugram, Mohali, and beyond. His strategic insights and customer-first approach align perfectly with our vision of delivering world-class living spaces.”

    Narang stated, “Hero Realty is a brand built on trust and excellence, and I am eager to contribute to its journey. This role offers a fantastic opportunity to drive sales growth and redefine urban living experiences.”

    Hero Realty continues to expand its footprint, with projects like Hero Homes 104 on Dwarka expressway nearing completion and its plotted development brand, Hero Earth, gaining traction. With Narang at the helm of sales, the company is set for accelerated growth, reinforcing its position in India’s evolving real estate landscape.

  • Veedehi Patel appointed head of HR at Adani Defence and Aerospace

    Veedehi Patel appointed head of HR at Adani Defence and Aerospace

    MUMBAI: Adani Defence and Aerospace has appointed Veedehi Patel as its new head of human resources, entrusting her with the mission of shaping a dynamic and inclusive workplace. With a strong background in talent development, workforce planning, and organisational design, she is set to play a key role in driving strategic HR initiatives.

    Patel brings a wealth of expertise from her tenure at Adani Enterprises Limited, GE Grid Solutions, LM Wind Power, and GE HealthCare. Throughout her career, she has been instrumental in strengthening HR strategies, fostering employee engagement, and building high-performing teams.

    An MBA graduate in human resources management from Xavier Institute of Social Service, she is known for her people-centric approach. At Adani Defence and Aerospace, she will focus on enhancing employee experiences, aligning HR practices with business objectives, and cultivating a culture of innovation and collaboration.

    With a vision to empower talent and accelerate organisational growth, Veedehi Patel’s leadership marks an exciting new chapter for the company’s evolving workforce strategy.