ITV

Category: Media and Advertising

  • Housejoy celebrates all generations of women through its digital campaign

    Housejoy celebrates all generations of women through its digital campaign

    MUMBAI: For the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up and the older sisters who took us for our first hair appointment, Housejoy’s latest digital campaign addresses how easily one can book a Housejoy beauty service and enjoy it at the comfort of their home.

    Housejoy marketing head Nikhil Kumar, “Beauty is one of our top home services categories and it brings us immense pleasure to provide these services to our women consumers, of all ages, at just the click of a button. In our endeavour to showcase how convenient it is to order beauty services at home anytime of the day and for any of your dear members of the family, we initiated this campaign – “Pamper the Women Who Pampered You.”

    The average Indian woman is a veracious multi-tasker. From juggling work, family, friends, an active social life to pursuing her hobbies and interests, rarely does she get to catch her breath. But, somewhere, amid all the noise, her own grooming needs get ignored. Whether its tending to urgent “brow” situations to a relaxing mani-pedi session, the joy of being and becoming beautiful has been lost somewhere. Here is Housejoy, which allows you to book an appointment through Housejoy app or website and get your beauty expert home to pamper you. One can get all kinds of beauty services sitting at home. Housejoy gives undivided attention from the beautician, to immerse herself in a salon experience, all without even stepping out.

    Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai. A lot of women require beauty services before they leave for work and all salons open only after 10 am which leaves them struggling. Housejoy has launched a 7 ambeauty service and has received a tremendous response from all women.

    Housejoy sends their beautician team in cabs to their clients to assure their safety and convenience. Housejoy uses beauty products from L’Oreal, SeaSoul and Christine Valmy. All the beauticians are L’Oreal and SeaSoul trained.

  • Housejoy celebrates all generations of women through its digital campaign

    Housejoy celebrates all generations of women through its digital campaign

    MUMBAI: For the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up and the older sisters who took us for our first hair appointment, Housejoy’s latest digital campaign addresses how easily one can book a Housejoy beauty service and enjoy it at the comfort of their home.

    Housejoy marketing head Nikhil Kumar, “Beauty is one of our top home services categories and it brings us immense pleasure to provide these services to our women consumers, of all ages, at just the click of a button. In our endeavour to showcase how convenient it is to order beauty services at home anytime of the day and for any of your dear members of the family, we initiated this campaign – “Pamper the Women Who Pampered You.”

    The average Indian woman is a veracious multi-tasker. From juggling work, family, friends, an active social life to pursuing her hobbies and interests, rarely does she get to catch her breath. But, somewhere, amid all the noise, her own grooming needs get ignored. Whether its tending to urgent “brow” situations to a relaxing mani-pedi session, the joy of being and becoming beautiful has been lost somewhere. Here is Housejoy, which allows you to book an appointment through Housejoy app or website and get your beauty expert home to pamper you. One can get all kinds of beauty services sitting at home. Housejoy gives undivided attention from the beautician, to immerse herself in a salon experience, all without even stepping out.

    Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai. A lot of women require beauty services before they leave for work and all salons open only after 10 am which leaves them struggling. Housejoy has launched a 7 ambeauty service and has received a tremendous response from all women.

    Housejoy sends their beautician team in cabs to their clients to assure their safety and convenience. Housejoy uses beauty products from L’Oreal, SeaSoul and Christine Valmy. All the beauticians are L’Oreal and SeaSoul trained.

  • ChyronHego appoints Neil Foster as COO and CFO

    ChyronHego appoints Neil Foster as COO and CFO

    MUMBAI: With an aim of continuing its global growth both organically and through acquisitions, ChyronHego’s has appointment Neil Foster as chief operating officer and chief financial officer. Foster will be based at the ChyronHego headquarters in Melville, New York reporting directly to the company’s president and CEO Johan Apel.

    “We’re very privileged to welcome Neil to our senior management team as we continue to deepen and scale our operations in support of our continued expansion in global markets,” said Apel. Adding further, “With his rich experience in executive-level management at high-profile, global enterprises, Neil will play a valued leadership role in our rapidly growing company.”

    Foster brings to ChyronHego more than 25 years of executive experience in various strategic, operational, financial, and corporate development roles at the nexus of media, technology, and entertainment.

    “I am thrilled to join ChyronHego and Johan’s team at this exciting time in the company’s evolution,” Foster added. “With innovative products and services that empower graphics and data for the broadcast and sports industries, ChyronHego is well-positioned as a leader in one of technology’s most attractive vertical markets for software applications. I’m looking forward to applying my strategic, operational, and financial expertise to help ChyronHego create value for shareholders.”

    Prior to joining ChyronHego, he served as executive vice president, operations, for Take-Two Interactive Software Inc. He has also held a number of roles in the recorded music business, including executive vice president, finance and operations, for the Columbia/Epic Label Group of Sony Music Entertainment, and co-president of Sony Music Entertainment Canada. Foster’s early career included positions at McKinsey & Company Inc. and PricewaterhouseCoopers.

  • ChyronHego appoints Neil Foster as COO and CFO

    ChyronHego appoints Neil Foster as COO and CFO

    MUMBAI: With an aim of continuing its global growth both organically and through acquisitions, ChyronHego’s has appointment Neil Foster as chief operating officer and chief financial officer. Foster will be based at the ChyronHego headquarters in Melville, New York reporting directly to the company’s president and CEO Johan Apel.

    “We’re very privileged to welcome Neil to our senior management team as we continue to deepen and scale our operations in support of our continued expansion in global markets,” said Apel. Adding further, “With his rich experience in executive-level management at high-profile, global enterprises, Neil will play a valued leadership role in our rapidly growing company.”

    Foster brings to ChyronHego more than 25 years of executive experience in various strategic, operational, financial, and corporate development roles at the nexus of media, technology, and entertainment.

    “I am thrilled to join ChyronHego and Johan’s team at this exciting time in the company’s evolution,” Foster added. “With innovative products and services that empower graphics and data for the broadcast and sports industries, ChyronHego is well-positioned as a leader in one of technology’s most attractive vertical markets for software applications. I’m looking forward to applying my strategic, operational, and financial expertise to help ChyronHego create value for shareholders.”

    Prior to joining ChyronHego, he served as executive vice president, operations, for Take-Two Interactive Software Inc. He has also held a number of roles in the recorded music business, including executive vice president, finance and operations, for the Columbia/Epic Label Group of Sony Music Entertainment, and co-president of Sony Music Entertainment Canada. Foster’s early career included positions at McKinsey & Company Inc. and PricewaterhouseCoopers.

  • Posterscope goes digital for New Fresh Bottom Freezer’s OOH campaign

    Posterscope goes digital for New Fresh Bottom Freezer’s OOH campaign

    MUMBAI: Dentsu Aegis Network’s out of home (OOH) agency Posterscope India has rolled out a technologically-advanced innovation to promote Hitachi’s latest variant New Fresh Bottom Freezer in the out-of-home space.

    The agency has crafted a campaign delivering mix of unipole, billboard, back-lit premium bus shelters, LED screen and duct panel. The campaign has been implemented across top eight cities.

    Based on the brand communication, ‘Inspire the Next’, the agency has come up with an innovative billboard integrating digital with OOH. The campaign has been designed to communicate the key brand feature of the 3-door refrigerator and to build recall at points-of-purchase to accelerate consumer-purchase decisions. The core objective of the campaign is to build awareness and thereby, increase sales. The one-month-long campaign is aimed at reaching out to the affluent population – confident urban dwellers with a modern, progressive and open-minded outlook.

    The refrigerator with side by side door has innovative features like smart open vege compartment, selectable mode compartment, LED Light, tempered glass shelves, double-deck drawer, movable twist ice tray, inverter control, dual fan cooling. The refrigerators have large door pockets which are suitably wide and enable the storage of big size bottles.

    Technology used behind this latest innovation is based on addressable pixel programming with every pixel coded and mapped on the hoarding.

    Posterscope has zeroed down on a specific location on Ring road in Delhi based on understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding.

  • Posterscope goes digital for New Fresh Bottom Freezer’s OOH campaign

    Posterscope goes digital for New Fresh Bottom Freezer’s OOH campaign

    MUMBAI: Dentsu Aegis Network’s out of home (OOH) agency Posterscope India has rolled out a technologically-advanced innovation to promote Hitachi’s latest variant New Fresh Bottom Freezer in the out-of-home space.

    The agency has crafted a campaign delivering mix of unipole, billboard, back-lit premium bus shelters, LED screen and duct panel. The campaign has been implemented across top eight cities.

    Based on the brand communication, ‘Inspire the Next’, the agency has come up with an innovative billboard integrating digital with OOH. The campaign has been designed to communicate the key brand feature of the 3-door refrigerator and to build recall at points-of-purchase to accelerate consumer-purchase decisions. The core objective of the campaign is to build awareness and thereby, increase sales. The one-month-long campaign is aimed at reaching out to the affluent population – confident urban dwellers with a modern, progressive and open-minded outlook.

    The refrigerator with side by side door has innovative features like smart open vege compartment, selectable mode compartment, LED Light, tempered glass shelves, double-deck drawer, movable twist ice tray, inverter control, dual fan cooling. The refrigerators have large door pockets which are suitably wide and enable the storage of big size bottles.

    Technology used behind this latest innovation is based on addressable pixel programming with every pixel coded and mapped on the hoarding.

    Posterscope has zeroed down on a specific location on Ring road in Delhi based on understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding.

  • Gurpreet Wadhwa is MEC Vietnam’s Head of Digital

    Gurpreet Wadhwa is MEC Vietnam’s Head of Digital

    MUMBAI : MEC has appointed Gurpreet Wadhwa as the new Head of Digital of their Vietnam office.

    In his new role, Gurpreet Wadhwa’s main focus will be leading the digital team in developing the core digital strength of the agency and bring new thinking and capability to the fast growing MEC Vietnam. Gurpreet Wadhwa has more than eight years of experience working on the forefront of digital transformation and this experience makes him the right person to further fuel MEC’s digital expansion in the dynamic Vietnam market.

    Gurpreet Wadhwa will be reporting to MEC Vietnam MD Arup Bansal,who commented: “This is an investment into our digital expertise and growing client portfolio. We are committed to add depth to the dynamic digital conversations with a seasoned communication professional like Gurpreet in the lead.”

    Speaking on his appointment, Wadhwa said, “I am very excited to join MEC Vietnam, one of the fastest growing agencies in the country. Vietnam as a market is full of opportunities and challenges and I am looking forward to contribute to making MEC Vietnam a stronger partner for its clients.”