Category: Media and Advertising

Soho Square wins Piaggio’s creative duties

MUMBAI: Soho Square has been handed the creative duties of Piaggio brands, Aprilia and Vespa, after a multi-agency pitch. This comes on the back of recently-acquired Nicotex – Cipla’s brand of smoking cessation gum.

Piaggio though, isn’t entirely new to Soho Square. The agency earlier re-launched Vespa in India. However, due to a global re-alignment the account had to be moved. This time though, the Piaggio India team was specifically looking for a local agency with a deep understanding of Indian markets.

Although the pitch was only for the Aprilia account, the Piaggio management eventually decided to award the entire two wheeler business, including Vespa, to Soho Square.

Piaggio Vehicles VP and head — marketing Ashish Yakhmi said, “After several meetings with multiple agencies, we realised that not only is Soho Square the best fit for our brands, but that they also have the necessary skill-sets to achieve our strategic objectives in India.

Soho Square, head of office — Mumbai Samrat Bedi said, “This is a homecoming of sorts… We were well and truly disappointed when Vespa moved out two years ago. More than the fact that this is a big win, we are elated to have Piaggio back in the fold.”

Soho Square Senior VP – Strategic Planning, Shashank Lanjekar said, “Vespa is a strong global brand. In India too, it has had quite a long heritage. Aprilia on the other hand is relatively unknown, although it is very famous globally. Our challenges will be to capitalise on the strengths of either and carve a clear niche for ourselves… I am glad that Piaggio has placed their trust in us.”

July 18, 2016
B4U is official media partner for Kapil Sharma’s live show in UK

MUMBAI: B4U Television Network has announced a media partnership for Filmonix’s show ‘The Comedy Show With Kapil Sharma & Family’ this summer in the UK.

Kapil Sharma will be presenting his first live concert in the UK — The Comedy Show with Kapil Sharma & Family on The SSE Wembley Arena on Saturday 20 August 2016.

The live show will feature all of his popular comedy performances alongside a new production just for the UK. He will be entertaining audiences with a complete show consisting of comedy, music and romance, presented in his unique style. Kapil Sharma will be accompanied by Ali Asgar, ChandanPrabhakar, SumonaChakravarti, Kiku Sharda and Sunil Grover.

B4U states Head – International Business Ashok Shenoy said, “B4U are thrilled to be a part of the promotions for the Comedy show with Kapil Sharma & Family. Within Bollywood entertainment, comedy plays a big part, and figures like Kapil Sharma are iconic within our industry. With our long history in Asian Broadcasting, we take pride in acting as media partners, promoting homegrown talent, and supporting event platforms that seek to bring India’s most renowned stars to the U.K. We are honored to team up with Filmonix and we look forward to bringing our viewers exclusive interviews and behind the scenes footage from the show.”

The channel will be helping with pre-show promotions as well as getting exclusive backstage footage and interviews from all the comedians involved.

Filmonix director Kaka Singh Mohanwalia also added, “Filmonix are very happy to partner up with such a huge network like B4U. Having worked previously with B4U on many occasions we know the power of the network and we are looking forward to an amazing concert on August 20th with Kapil Sharma and his full on screen Family.”

July 14, 2016
B4U is official media partner for Kapil Sharma’s live show in UK

MUMBAI: B4U Television Network has announced a media partnership for Filmonix’s show ‘The Comedy Show With Kapil Sharma & Family’ this summer in the UK.

Kapil Sharma will be presenting his first live concert in the UK — The Comedy Show with Kapil Sharma & Family on The SSE Wembley Arena on Saturday 20 August 2016.

The live show will feature all of his popular comedy performances alongside a new production just for the UK. He will be entertaining audiences with a complete show consisting of comedy, music and romance, presented in his unique style. Kapil Sharma will be accompanied by Ali Asgar, ChandanPrabhakar, SumonaChakravarti, Kiku Sharda and Sunil Grover.

B4U states Head – International Business Ashok Shenoy said, “B4U are thrilled to be a part of the promotions for the Comedy show with Kapil Sharma & Family. Within Bollywood entertainment, comedy plays a big part, and figures like Kapil Sharma are iconic within our industry. With our long history in Asian Broadcasting, we take pride in acting as media partners, promoting homegrown talent, and supporting event platforms that seek to bring India’s most renowned stars to the U.K. We are honored to team up with Filmonix and we look forward to bringing our viewers exclusive interviews and behind the scenes footage from the show.”

The channel will be helping with pre-show promotions as well as getting exclusive backstage footage and interviews from all the comedians involved.

Filmonix director Kaka Singh Mohanwalia also added, “Filmonix are very happy to partner up with such a huge network like B4U. Having worked previously with B4U on many occasions we know the power of the network and we are looking forward to an amazing concert on August 20th with Kapil Sharma and his full on screen Family.”

July 14, 2016
Hari Krishnan is new Lowe Lintas president – South

MUMBAI: Lowe Lintas has announced that Hari Krishnan is the new president of its South operations. This appointment comes on the back of GV Krishnan’s recent exit.

To be based out of Bengaluru, his remit includes the agency’s offices in Bengaluru, Chennai and Hyderabad. As the largest creative agency in South region, the portfolio includes over a 100 clients and brands such as Arvind, Britannia, Fastrack, Flipkart, Gold Drop, Hike, ITC Foods, MRF, Mobizz, Paperboat, Sonata, Tanishq, TI Cycles, TVS Motors and many other companies and brands.

Krishnan, currently CEO of MullenLowe’s operations in Sri Lanka is in the process of transitioning into his new role.

He had joined MullenLowe early 2015 from Grey India where he was heading their South operations.

Hari has about 20 years of experience in the advertising and media industry; having spent most of it between Lowe Lintas, JWT, Star TV and Grey.

Commenting on his move, MullenLowe Lintas Group, India Group CEO Joseph George said:“Hari has done an incredible job in Sri Lanka almost transforming our operations there overnight. Going by his track record across the agencies he has worked in, he is just the right person we need to build on the fantastic momentum that the South operations of Lowe Lintas have achieved over the past 3-4 years in terms of creative product and new business acquisition. Both of which, Hari is rabidly passionate about.”

Hari Krishnan too added, “This is a homecoming of sorts for me since my association with Lowe Lintas almost 18 years ago started in the Bengaluru office. The India operations of Lowe Lintas has been on an unbelievable roll the past few years and my mandate is clear. The talent in our 3 offices in the South, especially the creative fire-power under Rajesh Ramaswamy’s leadership is just reassuringly and intimidatingly brilliant. Can’t wait to get started!”

Speaking of succession for MullenLowe Sri Lanka, Joseph George said, “Our Sri Lanka operations are in a sweet spot thanks to all the efforts made in the past 18 months under Hari’s leadership and some fantastic clients. And we are perfectly poised to build on from here; which is why Hari’s replacement for the Sri Lanka CEO’s role is crucial; and so I am very pleased with whom we have found. The announcement will take place in a few days.”

July 14, 2016
Hari Krishnan is new Lowe Lintas president – South

MUMBAI: Lowe Lintas has announced that Hari Krishnan is the new president of its South operations. This appointment comes on the back of GV Krishnan’s recent exit.

To be based out of Bengaluru, his remit includes the agency’s offices in Bengaluru, Chennai and Hyderabad. As the largest creative agency in South region, the portfolio includes over a 100 clients and brands such as Arvind, Britannia, Fastrack, Flipkart, Gold Drop, Hike, ITC Foods, MRF, Mobizz, Paperboat, Sonata, Tanishq, TI Cycles, TVS Motors and many other companies and brands.

Krishnan, currently CEO of MullenLowe’s operations in Sri Lanka is in the process of transitioning into his new role.

He had joined MullenLowe early 2015 from Grey India where he was heading their South operations.

Hari has about 20 years of experience in the advertising and media industry; having spent most of it between Lowe Lintas, JWT, Star TV and Grey.

Commenting on his move, MullenLowe Lintas Group, India Group CEO Joseph George said:“Hari has done an incredible job in Sri Lanka almost transforming our operations there overnight. Going by his track record across the agencies he has worked in, he is just the right person we need to build on the fantastic momentum that the South operations of Lowe Lintas have achieved over the past 3-4 years in terms of creative product and new business acquisition. Both of which, Hari is rabidly passionate about.”

Hari Krishnan too added, “This is a homecoming of sorts for me since my association with Lowe Lintas almost 18 years ago started in the Bengaluru office. The India operations of Lowe Lintas has been on an unbelievable roll the past few years and my mandate is clear. The talent in our 3 offices in the South, especially the creative fire-power under Rajesh Ramaswamy’s leadership is just reassuringly and intimidatingly brilliant. Can’t wait to get started!”

Speaking of succession for MullenLowe Sri Lanka, Joseph George said, “Our Sri Lanka operations are in a sweet spot thanks to all the efforts made in the past 18 months under Hari’s leadership and some fantastic clients. And we are perfectly poised to build on from here; which is why Hari’s replacement for the Sri Lanka CEO’s role is crucial; and so I am very pleased with whom we have found. The announcement will take place in a few days.”

July 14, 2016
Mondelez India launches Golden Oreo

MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

July 14, 2016
Mondelez India launches Golden Oreo

MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.

Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”

The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.

July 14, 2016
Lokmat Connect partners with Birla Sun Life Mutual Fund

MUMBAI: Lokmat Connect in association with Birla Sun Life Mutual Fund recently launched awareness camps across 5 locations in Maharashtra as part of the ‘Jaanoge tabhi toh Maanoge’ campaign – a National Investor Education and Awareness Initiative. The unique campaign was initially rolled out by Birla Sun Life Asset Management with the objective of increasing awareness on the different investment opportunities that are available to people today. The 2 month long initiative educated individuals on making better financial decisions through various engaging sessions that included insights from eminent personalities like

Mr. Prashant Gupta – Regional Head, Rest of Maharashtra & Goa and Mr. Gururaj – AVP, Investor Education & Distribution Development.

By virtue of this partnership, Lokmat Connect in association with Birla Sun Life Mutual Fund organized a series of investor awareness camps to highlight the various investing opportunities with mutual funds. Reaching out to over 2000 people in Maharashtra, the Jaanoge tabhi toh Maanoge awareness camps aimed at spreading financial literacy not only in the state, but across the length and breadth of the country. The camps provided significant and insightful knowledge on the benefits of mutual funds, systematic investment plans, goal based investing and allocation of equities among other mutual fund based concerns.

Commenting on the partnership with Lokmat Connect and sharing his views on the success of the campaign, K.S Rao, Birla Sun Life Asset Management Company Ltd Head – Investor Education & Distribution Development said, “Our sincere thanks to the Lokmat team for their support and smooth execution on the Investor Awareness Sessions in Maharashtra, as part of our mission of spreading Financial Literacy in the state. The sessions were thoroughly engaging and were bolstered by the presence of eminent personalities who interacted with the attendees. We look forward to more such collaborations towards our mission to empower investors through our – Jaanoge Tabhi Toh Maanoge series.”

Adding to the same, Ajit Nair, National Sales Head, Lokmat Media says, “At Lokmat we have created impactful on ground connect directly with target audience for brands through various innovative programs across the state. Our widespread reach and best understanding of the local nuances in Maharashtra has helped us execute various such brand programmes seamlessly. With a large team across the state coupled with our print we can create unique brand solutions that enhance the brand experience with their target audience.”

Lokmat Connect houses various forums as well as engagement activities and events to create an instant connect with consumers, brands, women, youth, children, artists and entrepreneurs; spanning all aspects centered around societal development. The forums currently listed under the entity include Lokmat Knowledge Forum, Lokmat Sakhi Manch, Lokmat Yuva, Lokmat Bal Vikas Manch and Lokmat Campus Club.

July 13, 2016
Lokmat Connect partners with Birla Sun Life Mutual Fund

MUMBAI: Lokmat Connect in association with Birla Sun Life Mutual Fund recently launched awareness camps across 5 locations in Maharashtra as part of the ‘Jaanoge tabhi toh Maanoge’ campaign – a National Investor Education and Awareness Initiative. The unique campaign was initially rolled out by Birla Sun Life Asset Management with the objective of increasing awareness on the different investment opportunities that are available to people today. The 2 month long initiative educated individuals on making better financial decisions through various engaging sessions that included insights from eminent personalities like

Mr. Prashant Gupta – Regional Head, Rest of Maharashtra & Goa and Mr. Gururaj – AVP, Investor Education & Distribution Development.

By virtue of this partnership, Lokmat Connect in association with Birla Sun Life Mutual Fund organized a series of investor awareness camps to highlight the various investing opportunities with mutual funds. Reaching out to over 2000 people in Maharashtra, the Jaanoge tabhi toh Maanoge awareness camps aimed at spreading financial literacy not only in the state, but across the length and breadth of the country. The camps provided significant and insightful knowledge on the benefits of mutual funds, systematic investment plans, goal based investing and allocation of equities among other mutual fund based concerns.

Commenting on the partnership with Lokmat Connect and sharing his views on the success of the campaign, K.S Rao, Birla Sun Life Asset Management Company Ltd Head – Investor Education & Distribution Development said, “Our sincere thanks to the Lokmat team for their support and smooth execution on the Investor Awareness Sessions in Maharashtra, as part of our mission of spreading Financial Literacy in the state. The sessions were thoroughly engaging and were bolstered by the presence of eminent personalities who interacted with the attendees. We look forward to more such collaborations towards our mission to empower investors through our – Jaanoge Tabhi Toh Maanoge series.”

Adding to the same, Ajit Nair, National Sales Head, Lokmat Media says, “At Lokmat we have created impactful on ground connect directly with target audience for brands through various innovative programs across the state. Our widespread reach and best understanding of the local nuances in Maharashtra has helped us execute various such brand programmes seamlessly. With a large team across the state coupled with our print we can create unique brand solutions that enhance the brand experience with their target audience.”

Lokmat Connect houses various forums as well as engagement activities and events to create an instant connect with consumers, brands, women, youth, children, artists and entrepreneurs; spanning all aspects centered around societal development. The forums currently listed under the entity include Lokmat Knowledge Forum, Lokmat Sakhi Manch, Lokmat Yuva, Lokmat Bal Vikas Manch and Lokmat Campus Club.

July 13, 2016
Thought Pot Media wins digital mandate of Sachin Tendulkar’s Kerala Blasters

MUMBAI: Thought Pot Media has won the digital marketing mandate for Sachin Tendulkar’s Kerala Blasters for the upcoming season of Indian Super League.

As Kerala Blasters’ digital media marketing agency, Thought Pot Media will be managing the team’s social media accounts and engaging with the fans at national level. The agency handles the accounts of some of biggest brands like Play Station India, Dharma Productions, Unibic Cookies, Nobel Hygiene among many others, and was shortlisted by Kerala Blasters following a multi-agency pitch.

Kerala Blasters CEO Viren D’Silva said, “We welcome Thought Pot Media as our digital marketing agency. We value the support of Kerala Blasters fans in India and around the world. We look forward to getting the club, players closer to the fans and our endeavor with our associates would be to make this a reality.”

Thought Pot Media co-founder and business head Pooja Jain added, “After having worked with some of the country’s best brands in entertainment and technology space, we are glad to foray into sports marketing with Kerala Blasters. This mandate will definitely strengthen our position in the industry and we are looking forward to use our expertise in digital media marketing to create the right amount of buzz around the team as well as the sport.”

July 13, 2016