ITV

Category: Media and Advertising

  • Amazon Fashion and Ogilvy Bangalore turn Kamalpur to Parispur

    Amazon Fashion and Ogilvy Bangalore turn Kamalpur to Parispur

    MUMBAI: Amazon Fashion’s new campaign shows how fashion has become a unifier and a language that bonds Indian youth into a cult called ‘Citizens of Fashion’. A 3600 degree campaign encompassing TVC, Digital, Print and OOH, Citizens of Fashion portrays the new Indian youth who remain rooted within, but are breaking traditional stereotypes with their sense of style.

    Shot in Varanasi, the two commercials show how Indians in every nook and corner are becoming increasingly fashion aware. Created by Ogilvy & Mather Bangalore and directed by Arun Gopalan of Storytellers Productions, the films are set to foot-tapping music and have slick cinematography.

    Ogilvy Bangalore, ECD Azazul Haque said, “Fashion belongs to everyone. It belongs to those who live in Paris. It belongs to those who live in Banaras. All you need is the desire to look stylish and fashionable. Amazon Fashion wanted to celebrate these citizens of fashion who live everywhere. In small towns. In big cities. Amazon Fashion wanted to become the destination for anyone who is seeking the latest style and famous fashion brands, online.

    From such a brief emerged the idea of showcasing and celebrating stylish, fashionable people from every nook and corner of our nation. From Mumbai to Kanpur. From Delhi to Patna. Anyone who is a citizen of fashion picks his labels from Amazon Fashion.

    The idea was to make brand Amazon Fashion edgy yet relatable. Extremely fashionable yet mass. So came the idea of Parispur and Rioganj. People who are extremely fashionable yet earthy. The contrast of people in an extremely relatable backdrop behaving like the mass of India but dressed in high fashion clothes. People who turn Kamalapur to Parispur and Raiganj to Rioganj. People who are the citizens of fashion.’

  • Michelin tyres enters India playing the ‘safety’ card

    Michelin tyres enters India playing the ‘safety’ card

    MUMBAI: Michelin – the international tyre technology leader today announced the launch of its first television commercial in the country. Themed ‘Safely Ahead’ this pan India campaign with the iconic Michelin man will make its debut on Indian television channels soon.

    The campaign, which has been produced for Television as well as for digital advertising, will highlight Michelin’s ability to provide safer mobility for motorcyclists and scooter riders thanks to its technological knowhow and its 125-year history of delivering landmark innovations.

    The campaign was conceptualized by Publicis India. In Efecto, the French 3D animated film specialist executed the animation.

    The campaign centers around three elements that Indian riders negotiate daily while using their motorcycles and scooters:

    • Bad roads: dictate the fitment of robust tyres.

    • Wet roads: require good grip.

    • Braking: stopping ability to minimise braking distances.

    During the unveiling of the campaign in Mumbai India, president of Michelin 2 wheel tyre division Gary Guthrie said: “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes. Our Michelin Man, ’Safely Ahead’ campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’ campaign is an effort towards achieving this key objective.”

    The TV advertisements will be seen on major national cable networks in India that would include general entertainment, movies and sports channels. It will also be aired on major regional channels across the country.

  • Michelin tyres enters India playing the ‘safety’ card

    Michelin tyres enters India playing the ‘safety’ card

    MUMBAI: Michelin – the international tyre technology leader today announced the launch of its first television commercial in the country. Themed ‘Safely Ahead’ this pan India campaign with the iconic Michelin man will make its debut on Indian television channels soon.

    The campaign, which has been produced for Television as well as for digital advertising, will highlight Michelin’s ability to provide safer mobility for motorcyclists and scooter riders thanks to its technological knowhow and its 125-year history of delivering landmark innovations.

    The campaign was conceptualized by Publicis India. In Efecto, the French 3D animated film specialist executed the animation.

    The campaign centers around three elements that Indian riders negotiate daily while using their motorcycles and scooters:

    • Bad roads: dictate the fitment of robust tyres.

    • Wet roads: require good grip.

    • Braking: stopping ability to minimise braking distances.

    During the unveiling of the campaign in Mumbai India, president of Michelin 2 wheel tyre division Gary Guthrie said: “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes. Our Michelin Man, ’Safely Ahead’ campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’ campaign is an effort towards achieving this key objective.”

    The TV advertisements will be seen on major national cable networks in India that would include general entertainment, movies and sports channels. It will also be aired on major regional channels across the country.

  • Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    MUMBAI: Lenovo India announced today that its ‘Girls With Goals’ campaign has entered its second phase – fundraising on ground to build a school in Hutup, a Jharkhand village riddled with child marriage and violence against women.

    The campaign started with the story of young tribal girls from Jharkhand who shamed failure and social injustice as they marched proudly to Spain to compete in the Donosti Cup, an international football tournament. These “girls with goals” backed by YUWA, a not for profit organization that uses sports as a tool for empowerment, may not have won the competition against some of the world’s toughest youth football teams in the world, but their remarkable story has the world rallying behind them.

    Earlier this month, Lenovo partnered with the YUWA foundation yet again to document the inspiring story of the YUWA team from Hutup, Jharkhand. The objective of the campaign was to raise awareness about YUWA and eventually drive corporate sponsorship and community support to build a new school in Hutup. The real-time, unscripted web series, shot in Hutup, Mumbai, and Spain, captured the real life experiences and unbreakable spirit of the girls. Naturally, it touched the hearts of many and quickly gained immense traction across various social media platforms, scoring over 5 million views, over 14 million reach, and over 11,000 shares, and even a Twitter trending topic under its belt. Another significant part of the campaign was a social media hashtag #KickForABrick, an idea that invited the community to add bricks to YUWA’s new school in Hutup. The social media community was asked to kick a ball and share it on social media and then nominate their friends to build a chain. Lenovo also roped in Bollywood superstar Ranbir Kapoor and ace footballer Sunil Chhetri to urge the community to contribute. The initiative garnered massive eyeballs on Twitter and other social platforms and a total of 400 videos have been submitted so far.

    Now that the community has come together to raise awareness about the YUWA girls, it is time to raise funds on ground for the school. Lenovo is running a long-term fundraising campaign on Ketto. Inspired by the YUWA story, the campaign is seeing independent third parties and individuals join the effort with their own Ketto pages. Together, they have garnered 42 backers and counting for the fundraising initiative. The coming days will see Lenovo invite women corporate leaders and industry stalwarts to contribute to the cause through personalized messages and a printed storybook highlighting YUWA’s work in social development.

    Speaking about the campaign, Bhaskar Choudhuri, Director – Marketing, Lenovo India said, “The YUWA girls truly embody the spirit of the Lenovo brand of relentlessly moving forward, undaunted by failure. Our partnership with YUWA goes beyond the successful awareness campaign. We are aiming for sustainable, on-ground impact and we are urging the business community to come together and root for the YUWA School. Engaging business leaders is the natural next step – and we strongly believe that the awareness campaign has set us up for success on that front too. I attribute our own enthusiasm to the invincible spirit of the YUWA team that just returned from Spain. Onward and upwards!”

    Franz Gastler, the founder and brains behind YUWA’s inspiring work, said “Sports is a great tool for awareness and empowerment but we can’t lose sight of fundamentals like education. Involved partnerships like the one we have with Lenovo ensure that we go beyond what grabs eyeballs, to make real impact. I thank them for their partnership.”

    Catch all the campaign updates here:
    Website: www.girlswithgoals.in
    Twitter: @Lenovo_in
    Facebook page: Lenovo India
    Be part of the conversation: #GirlsWithGoals; #KickForABrick

  • Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    MUMBAI: Lenovo India announced today that its ‘Girls With Goals’ campaign has entered its second phase – fundraising on ground to build a school in Hutup, a Jharkhand village riddled with child marriage and violence against women.

    The campaign started with the story of young tribal girls from Jharkhand who shamed failure and social injustice as they marched proudly to Spain to compete in the Donosti Cup, an international football tournament. These “girls with goals” backed by YUWA, a not for profit organization that uses sports as a tool for empowerment, may not have won the competition against some of the world’s toughest youth football teams in the world, but their remarkable story has the world rallying behind them.

    Earlier this month, Lenovo partnered with the YUWA foundation yet again to document the inspiring story of the YUWA team from Hutup, Jharkhand. The objective of the campaign was to raise awareness about YUWA and eventually drive corporate sponsorship and community support to build a new school in Hutup. The real-time, unscripted web series, shot in Hutup, Mumbai, and Spain, captured the real life experiences and unbreakable spirit of the girls. Naturally, it touched the hearts of many and quickly gained immense traction across various social media platforms, scoring over 5 million views, over 14 million reach, and over 11,000 shares, and even a Twitter trending topic under its belt. Another significant part of the campaign was a social media hashtag #KickForABrick, an idea that invited the community to add bricks to YUWA’s new school in Hutup. The social media community was asked to kick a ball and share it on social media and then nominate their friends to build a chain. Lenovo also roped in Bollywood superstar Ranbir Kapoor and ace footballer Sunil Chhetri to urge the community to contribute. The initiative garnered massive eyeballs on Twitter and other social platforms and a total of 400 videos have been submitted so far.

    Now that the community has come together to raise awareness about the YUWA girls, it is time to raise funds on ground for the school. Lenovo is running a long-term fundraising campaign on Ketto. Inspired by the YUWA story, the campaign is seeing independent third parties and individuals join the effort with their own Ketto pages. Together, they have garnered 42 backers and counting for the fundraising initiative. The coming days will see Lenovo invite women corporate leaders and industry stalwarts to contribute to the cause through personalized messages and a printed storybook highlighting YUWA’s work in social development.

    Speaking about the campaign, Bhaskar Choudhuri, Director – Marketing, Lenovo India said, “The YUWA girls truly embody the spirit of the Lenovo brand of relentlessly moving forward, undaunted by failure. Our partnership with YUWA goes beyond the successful awareness campaign. We are aiming for sustainable, on-ground impact and we are urging the business community to come together and root for the YUWA School. Engaging business leaders is the natural next step – and we strongly believe that the awareness campaign has set us up for success on that front too. I attribute our own enthusiasm to the invincible spirit of the YUWA team that just returned from Spain. Onward and upwards!”

    Franz Gastler, the founder and brains behind YUWA’s inspiring work, said “Sports is a great tool for awareness and empowerment but we can’t lose sight of fundamentals like education. Involved partnerships like the one we have with Lenovo ensure that we go beyond what grabs eyeballs, to make real impact. I thank them for their partnership.”

    Catch all the campaign updates here:
    Website: www.girlswithgoals.in
    Twitter: @Lenovo_in
    Facebook page: Lenovo India
    Be part of the conversation: #GirlsWithGoals; #KickForABrick

  • Rohan Bopanna is with PETA against cockfighting

    Rohan Bopanna is with PETA against cockfighting

    MUMBAI: Tennis champion Rohan Bopanna has shown his support against animal cruelty by playing a role in People for the Ethical Treatment of Animals (PETA) India’s campaign.

    Recently qualified for the 2016 Summer Olympics, he is seen posing with rescued rooster Smack next to the words “Tennis Is a Sport – Cockfighting Is Not”. The print visual for the campaign was shot by ace photographer Sam Mohan whereas Bopanna’s hair and make-up were done by Tejal Rao.

    “When it comes to cockfights …[roosters] are taught to be aggressive … and they have got knives and spurs on their feet, trying to injure one another,” said Bopanna. “Roosters in cockfights are left to die …. Cockfights never really have a victory. One dies, another one gets injured.”

    Roosters raised for fighting are often confined to cramped cages and tormented to make them aggressive. Razor-sharp spurs are attached to the birds’ feet to make fights more exciting ie bloody. The birds often have their eyes gouged out and sustain broken wings and legs, punctured lungs and severed spinal cords. Those who survive are forced to fight again.

    The Prevention of Cruelty to Animals Act, 1960, prohibits forcing animals to fight. And in 2014, the Honourable Supreme Court of India ruled in favour of PETA India by making staged fights between animals illegal nationwide but cockfights are still organised in some parts of Andhra Pradesh, Karnataka, Kerala, Maharashtra, Punjab, Tamil Nadu and elsewhere.

    Bopanna is currently ranked 11 in the world in the doubles category for tennis. He reached his career-high doubles ranking in 2013, when he was ranked number three in the world by the Association of Tennis Professionals.

  • Rohan Bopanna is with PETA against cockfighting

    Rohan Bopanna is with PETA against cockfighting

    MUMBAI: Tennis champion Rohan Bopanna has shown his support against animal cruelty by playing a role in People for the Ethical Treatment of Animals (PETA) India’s campaign.

    Recently qualified for the 2016 Summer Olympics, he is seen posing with rescued rooster Smack next to the words “Tennis Is a Sport – Cockfighting Is Not”. The print visual for the campaign was shot by ace photographer Sam Mohan whereas Bopanna’s hair and make-up were done by Tejal Rao.

    “When it comes to cockfights …[roosters] are taught to be aggressive … and they have got knives and spurs on their feet, trying to injure one another,” said Bopanna. “Roosters in cockfights are left to die …. Cockfights never really have a victory. One dies, another one gets injured.”

    Roosters raised for fighting are often confined to cramped cages and tormented to make them aggressive. Razor-sharp spurs are attached to the birds’ feet to make fights more exciting ie bloody. The birds often have their eyes gouged out and sustain broken wings and legs, punctured lungs and severed spinal cords. Those who survive are forced to fight again.

    The Prevention of Cruelty to Animals Act, 1960, prohibits forcing animals to fight. And in 2014, the Honourable Supreme Court of India ruled in favour of PETA India by making staged fights between animals illegal nationwide but cockfights are still organised in some parts of Andhra Pradesh, Karnataka, Kerala, Maharashtra, Punjab, Tamil Nadu and elsewhere.

    Bopanna is currently ranked 11 in the world in the doubles category for tennis. He reached his career-high doubles ranking in 2013, when he was ranked number three in the world by the Association of Tennis Professionals.