Category: Media and Advertising

Sapientnitro India appoints Amod Dani as creative head for north

MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

July 26, 2016
Kinetic India creates live Twitter on streets for Sony SabTV

MUMBAI: With the launch of new show ‘Y.A.R.O’ on SAB TV about h has extraordinary powers including Wikipedia-like capacity to answers all the questions. We as a Creative thinking agency brought Live this character and its unique characteristics on a Billboard very innovatively. This unique initiative is such that anyone on Twitter can tweet any question on their mind with hashtag #SABKaYaro and they will get a response in just a second. One can ask any generic question they like and they will get a response from Y.A.R.O almost instantly. To showcase we created a Live Twitter App which operates similar to Siri further managed through a Live Micro-site which automatically replies an answer to the question. The initiative is displayed live on few high-traffic vantage outdoor sits in Mumbai.

On the association, Kinetic India Head – west region, Yusuf Merchant commented, “We are very thrilled about our partnership with Sab TV for executing this very unique and exciting “Live Tweet” innovation. The idea is in sync with the thought and concept of Y.A.R.O. When it comes to billboards in India we see very few digital integration and we at Kinetic firmly believe that a mix of Digital with regular OOH provides a right interactive & engaging platform for the TG”.

If you are around the vicinity and happen to ask a question on Twitter with #SABKaYaro, your tweet and the response will also be displayed on the outdoor medium. h

July 26, 2016
Kinetic India creates live Twitter on streets for Sony SabTV

MUMBAI: With the launch of new show ‘Y.A.R.O’ on SAB TV about h has extraordinary powers including Wikipedia-like capacity to answers all the questions. We as a Creative thinking agency brought Live this character and its unique characteristics on a Billboard very innovatively. This unique initiative is such that anyone on Twitter can tweet any question on their mind with hashtag #SABKaYaro and they will get a response in just a second. One can ask any generic question they like and they will get a response from Y.A.R.O almost instantly. To showcase we created a Live Twitter App which operates similar to Siri further managed through a Live Micro-site which automatically replies an answer to the question. The initiative is displayed live on few high-traffic vantage outdoor sits in Mumbai.

On the association, Kinetic India Head – west region, Yusuf Merchant commented, “We are very thrilled about our partnership with Sab TV for executing this very unique and exciting “Live Tweet” innovation. The idea is in sync with the thought and concept of Y.A.R.O. When it comes to billboards in India we see very few digital integration and we at Kinetic firmly believe that a mix of Digital with regular OOH provides a right interactive & engaging platform for the TG”.

If you are around the vicinity and happen to ask a question on Twitter with #SABKaYaro, your tweet and the response will also be displayed on the outdoor medium. h

July 26, 2016
FCB Ulka appoints Surjo Dutt as national creative director

MUMBAI: FCB Ulka has appointed Surjo Dutt as national creative director. Surjo joins FCB Ulka from Sapient Nitro where he worked as Head of Creative – Delhi.

Surjo played a key role in the most successful year for Sapient Nitro’s advertising business since its’ inception in India. The Delhi office won marquee creative projects for brands like Nestle, British Airways and Philips during his 15-month stint.

The British Airways campaign #fuelledbylove and Nestle’s corporate campaign titled #100andrunning were standout pieces of creative work that not only worked in the marketplace, but also, were highly awarded. Goafest, Kyoorius, APAC brand engagement awards, Hollywood A-list awards, CIDCA, TAMBULI are some of the award shows where these campaigns were recognized.

Prior to this he was with JWT Delhi as Vice President and Executive Creative Director (ECD). He began his career with JWT as a trainee copywriter 17 years ago. In his 17-year stint Surjo worked on a huge variety of brands and categories including pretty much all brands in JWT Delhi.

Some of the brands Surjo worked on included Pepsi, 7UP, Mirinda, Mountain Dew, Slice, Tropicana, Frito Lay, Nestle, Airtel, Nokia, GSK, Hero Motocorp, UNICEF, CONGRESS, NOKIA, Hamdard and RADIKAL. He was also a part of JWT’s global High Performance Group for 2 years.

Speaking on Surjo’s new role at FCB Ulka, FCB Ulka CCO Swati Bhattacharya said, “I remember the first time we heard the line ‘cheetah bhi peeta hai’ in JWT. We all knew the new kid on the Pepsi floor was special. Surjo’s omnivorous talent comes with an infectious energy and passion that not just creates great creative work but also strong creative teams. I am absolutely excited to have him partner me in building a bright creative future for FCB India.”

Commenting on Surjo’s appointment, FCB Ulka CEO Nitin Karkare said, “Surjo is a powerhouse of talent. The sheer energy that he brings to every assignment makes him a delight to work with. He is a great people’s person and his teams are always ready to give their best for him. He is a fantastic addition to our creative leadership team and I am sure our clients will benefit from his work”.

Speaking on his new role at FCB Ulka, Dutt said, “FCB Ulka is an agency I have always admired for not just its work but also its core values and culture. And now with true game changers like Rohit and Swati coming in, it’s a wonderful time to be in this agency. I am thrilled to be a part of the team and will do everything I can to write my bit of the success story that is sure to be written.

July 26, 2016
FCB Ulka appoints Surjo Dutt as national creative director

MUMBAI: FCB Ulka has appointed Surjo Dutt as national creative director. Surjo joins FCB Ulka from Sapient Nitro where he worked as Head of Creative – Delhi.

Surjo played a key role in the most successful year for Sapient Nitro’s advertising business since its’ inception in India. The Delhi office won marquee creative projects for brands like Nestle, British Airways and Philips during his 15-month stint.

The British Airways campaign #fuelledbylove and Nestle’s corporate campaign titled #100andrunning were standout pieces of creative work that not only worked in the marketplace, but also, were highly awarded. Goafest, Kyoorius, APAC brand engagement awards, Hollywood A-list awards, CIDCA, TAMBULI are some of the award shows where these campaigns were recognized.

Prior to this he was with JWT Delhi as Vice President and Executive Creative Director (ECD). He began his career with JWT as a trainee copywriter 17 years ago. In his 17-year stint Surjo worked on a huge variety of brands and categories including pretty much all brands in JWT Delhi.

Some of the brands Surjo worked on included Pepsi, 7UP, Mirinda, Mountain Dew, Slice, Tropicana, Frito Lay, Nestle, Airtel, Nokia, GSK, Hero Motocorp, UNICEF, CONGRESS, NOKIA, Hamdard and RADIKAL. He was also a part of JWT’s global High Performance Group for 2 years.

Speaking on Surjo’s new role at FCB Ulka, FCB Ulka CCO Swati Bhattacharya said, “I remember the first time we heard the line ‘cheetah bhi peeta hai’ in JWT. We all knew the new kid on the Pepsi floor was special. Surjo’s omnivorous talent comes with an infectious energy and passion that not just creates great creative work but also strong creative teams. I am absolutely excited to have him partner me in building a bright creative future for FCB India.”

Commenting on Surjo’s appointment, FCB Ulka CEO Nitin Karkare said, “Surjo is a powerhouse of talent. The sheer energy that he brings to every assignment makes him a delight to work with. He is a great people’s person and his teams are always ready to give their best for him. He is a fantastic addition to our creative leadership team and I am sure our clients will benefit from his work”.

Speaking on his new role at FCB Ulka, Dutt said, “FCB Ulka is an agency I have always admired for not just its work but also its core values and culture. And now with true game changers like Rohit and Swati coming in, it’s a wonderful time to be in this agency. I am thrilled to be a part of the team and will do everything I can to write my bit of the success story that is sure to be written.

July 26, 2016
London Dairy indulges Indians in ‘International Ice Cream Month’

MUMBAI: London Dairy is celebrating International Ice Cream Month all of July. A month that is much revered in the West from erstwhile President Reagan’s time, the celebration comes to India and London Dairy makes sure we all indulge in some delicious ice cream. What more could anyone ask for? One month dedicated to love, laughter, and limitless indulgence of ice creams.

Making the most of this occasion, London Dairy decided to reach out to its consumers through a campaign on social media and on-ground activations. The idea behind this campaign #LondonDairyIceCreamMonth, was to make consumers indulge in the extensive London Dairy range of ice creams and help them relish their special moments. Adding excitement to the campaign, the brand urged the consumers to share their special moments through London Dairy ice creams on social media. This created a huge frenzy twitter as tweeple went crazy sharing their London Dairy special moments with loved ones making the campaign #LDIceCreamDay trend #2 pan India. Tweeple thoroughly enjoyed participating and this was evident from their rampage of sharing fun and candid pictures showcasing their moments of indulgence with loved ones.

As part of the campaign’s on-ground activation, the brand had devised a London Dairy Squad in Mumbai and Delhi, where the Men In Tux from London Dairy barged into the coolest busy offices of the city, asking everyone to freeze and stop their work. The Squad then explained how work can get very monotonous and how one must indulge in things they love the most….in this case Ice Cream. The London Dairy Squad then opened up tubs of London Dairy Ice Creams and surprised the employees with a variety of flavours like Strawberry Cheesecake, Mango Sorbet, Tiramisu and Berries n Cream, to engage them in the merriment as they turned around a boring and monotonous day into an indulgent experience.

London Dairy marketing head Shweta Shrivastava expressed her views saying, “On the occasion of international ice cream day, the London Dairy Squad reached out to young working professionals in an attempt to break the monotony of a regular work day and enthrall them with an indulgent London Dairy experience! Throughout the ice cream month, we had a lot of activities for our consumers, celebrating this theme and indulging our consumers the true London Dairy way.”

London Dairy also engaged with consumers on social media like Twitter, Instagram and Facebook inviting them to join the celebration as they celebrated July 17, 2016 as World Ice Cream Day and became one of the first premium ice cream brands to get this culture here in full swing. The response received on all social media platforms was so over whelming that #LDIceCreamDay was trending #2 in India throughout the day.

July 25, 2016
London Dairy indulges Indians in ‘International Ice Cream Month’

MUMBAI: London Dairy is celebrating International Ice Cream Month all of July. A month that is much revered in the West from erstwhile President Reagan’s time, the celebration comes to India and London Dairy makes sure we all indulge in some delicious ice cream. What more could anyone ask for? One month dedicated to love, laughter, and limitless indulgence of ice creams.

Making the most of this occasion, London Dairy decided to reach out to its consumers through a campaign on social media and on-ground activations. The idea behind this campaign #LondonDairyIceCreamMonth, was to make consumers indulge in the extensive London Dairy range of ice creams and help them relish their special moments. Adding excitement to the campaign, the brand urged the consumers to share their special moments through London Dairy ice creams on social media. This created a huge frenzy twitter as tweeple went crazy sharing their London Dairy special moments with loved ones making the campaign #LDIceCreamDay trend #2 pan India. Tweeple thoroughly enjoyed participating and this was evident from their rampage of sharing fun and candid pictures showcasing their moments of indulgence with loved ones.

As part of the campaign’s on-ground activation, the brand had devised a London Dairy Squad in Mumbai and Delhi, where the Men In Tux from London Dairy barged into the coolest busy offices of the city, asking everyone to freeze and stop their work. The Squad then explained how work can get very monotonous and how one must indulge in things they love the most….in this case Ice Cream. The London Dairy Squad then opened up tubs of London Dairy Ice Creams and surprised the employees with a variety of flavours like Strawberry Cheesecake, Mango Sorbet, Tiramisu and Berries n Cream, to engage them in the merriment as they turned around a boring and monotonous day into an indulgent experience.

London Dairy marketing head Shweta Shrivastava expressed her views saying, “On the occasion of international ice cream day, the London Dairy Squad reached out to young working professionals in an attempt to break the monotony of a regular work day and enthrall them with an indulgent London Dairy experience! Throughout the ice cream month, we had a lot of activities for our consumers, celebrating this theme and indulging our consumers the true London Dairy way.”

London Dairy also engaged with consumers on social media like Twitter, Instagram and Facebook inviting them to join the celebration as they celebrated July 17, 2016 as World Ice Cream Day and became one of the first premium ice cream brands to get this culture here in full swing. The response received on all social media platforms was so over whelming that #LDIceCreamDay was trending #2 in India throughout the day.

July 25, 2016
Meru Cabs new campaign ‘True Rupees Per Km’ to demystify fares

MUMBAI: Meru Cabs (Meru) has launched a new brand campaign ‘True Rupees Per Km’. Meru plans to demystify fares charged for its radio cab services. Through the campaign the brand wishes to announce that its fares will be transparent, with no additional charges such as surge pricing, ride time charge, cancelation charges, etc., that other operators levy.

Commenting on the launch of the brand campaign Meru Cabs CEO Siddhartha Pahwa said, “Our new campaign ‘NO hidden, NO surge, NO Ride Time or NO Cancellation Charge’ aims to educate customers on hidden costs applied by several taxi aggregators. Through this campaign, we reiterate our commitment to customers that with Meru as their trusted travel partners they pay ‘True rupees per km’ for all transactions promising transparency and open communication.”

Meru’s new brand campaign (print, radio, OOH) has been conceptualized, created and executed by Enormous Brands with an effective media strategy recommended by OMD India. The campaign will be further amplified through digital media with hashtag #PayTrueRupees on social media, Youtube, online banners, OOH channels.

Enormous brands managing partner Ashish Khazanchi explains the idea behind True Rupees per km, “Meru prides itself in the extreme transparency with which it services its customers. Under the marketing clamour of discounts, cash backs and offers in the taxi industry, Meru wanted to make a bold move to highlight the fact that most competitors’ prices/fares seem attractive in the forefront but always have unnecessary hidden costs. The idea behind coining the phrase True rupees was to send out a clear message upfront to the customer that Meru operates transparently and honestly unlike other prominent cab aggregators”.

Focused on providing quality service based on a sustainable business model, Meru recently raised investments of Rs.150 crore (USD 25 million) from Brand Capital, which will be deployed to strengthen its foothold in the Indian market.

July 25, 2016
Meru Cabs new campaign ‘True Rupees Per Km’ to demystify fares

MUMBAI: Meru Cabs (Meru) has launched a new brand campaign ‘True Rupees Per Km’. Meru plans to demystify fares charged for its radio cab services. Through the campaign the brand wishes to announce that its fares will be transparent, with no additional charges such as surge pricing, ride time charge, cancelation charges, etc., that other operators levy.

Commenting on the launch of the brand campaign Meru Cabs CEO Siddhartha Pahwa said, “Our new campaign ‘NO hidden, NO surge, NO Ride Time or NO Cancellation Charge’ aims to educate customers on hidden costs applied by several taxi aggregators. Through this campaign, we reiterate our commitment to customers that with Meru as their trusted travel partners they pay ‘True rupees per km’ for all transactions promising transparency and open communication.”

Meru’s new brand campaign (print, radio, OOH) has been conceptualized, created and executed by Enormous Brands with an effective media strategy recommended by OMD India. The campaign will be further amplified through digital media with hashtag #PayTrueRupees on social media, Youtube, online banners, OOH channels.

Enormous brands managing partner Ashish Khazanchi explains the idea behind True Rupees per km, “Meru prides itself in the extreme transparency with which it services its customers. Under the marketing clamour of discounts, cash backs and offers in the taxi industry, Meru wanted to make a bold move to highlight the fact that most competitors’ prices/fares seem attractive in the forefront but always have unnecessary hidden costs. The idea behind coining the phrase True rupees was to send out a clear message upfront to the customer that Meru operates transparently and honestly unlike other prominent cab aggregators”.

Focused on providing quality service based on a sustainable business model, Meru recently raised investments of Rs.150 crore (USD 25 million) from Brand Capital, which will be deployed to strengthen its foothold in the Indian market.

July 25, 2016
Amazon Fashion and Ogilvy Bangalore turn Kamalpur to Parispur

MUMBAI: Amazon Fashion’s new campaign shows how fashion has become a unifier and a language that bonds Indian youth into a cult called ‘Citizens of Fashion’. A 3600 degree campaign encompassing TVC, Digital, Print and OOH, Citizens of Fashion portrays the new Indian youth who remain rooted within, but are breaking traditional stereotypes with their sense of style.

Shot in Varanasi, the two commercials show how Indians in every nook and corner are becoming increasingly fashion aware. Created by Ogilvy & Mather Bangalore and directed by Arun Gopalan of Storytellers Productions, the films are set to foot-tapping music and have slick cinematography.

Ogilvy Bangalore, ECD Azazul Haque said, “Fashion belongs to everyone. It belongs to those who live in Paris. It belongs to those who live in Banaras. All you need is the desire to look stylish and fashionable. Amazon Fashion wanted to celebrate these citizens of fashion who live everywhere. In small towns. In big cities. Amazon Fashion wanted to become the destination for anyone who is seeking the latest style and famous fashion brands, online.

From such a brief emerged the idea of showcasing and celebrating stylish, fashionable people from every nook and corner of our nation. From Mumbai to Kanpur. From Delhi to Patna. Anyone who is a citizen of fashion picks his labels from Amazon Fashion.

The idea was to make brand Amazon Fashion edgy yet relatable. Extremely fashionable yet mass. So came the idea of Parispur and Rioganj. People who are extremely fashionable yet earthy. The contrast of people in an extremely relatable backdrop behaving like the mass of India but dressed in high fashion clothes. People who turn Kamalapur to Parispur and Raiganj to Rioganj. People who are the citizens of fashion.’

July 21, 2016