ITV

Category: Media and Advertising

  • RummyCircle launches TVC for online gamers

    RummyCircle launches TVC for online gamers

    MUMBAI: The wholly owned division of Play Games24x7, RummyCircle, has launched a new TVC encapsulating the thrill and excitement of playing the game of rummy online.

    The latest commercial is an immersive take on the action-packed nature of the game capturing the raw pleasure of competing and winning. Loaded with swag, special effects, it engages the viewer with high energy and unexpected turns.

    “Rummy is known to be a mind game and a family game, but most people don’t realize how exciting and charged a game of Rummy can be. That feeling is what we want the viewers to take away from this new TVC,” a company statement quoted Play Games24x7 co-founder and co-CEO Trivikraman Thampy saying.

    The TVC is made in five languages of English, Hindi, Telugu, Tamil and Kannada.

    Conceptualized by Publicis India, the TVC has Bobby Pawar as its chief creative officer and managing director, while the executive creative directors are Shyamashree D’Mello and Sanjay Sakharkar. The campaign, directed by Kunal Shivdasani, is produced by Virtual Reality Films. The post production has been done by Red Chillies.

    According to Thampy, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card he or she needs, and also desperately hoping that someone doesn’t finish before him or her. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks.”

    The protagonist in the campaign is an everyday, loveable character who demonstrates unbelievable daredevilry every time he plays on RummyCircle.com, D’Mello explained, adding that the audience will enjoy watching him revel in the heart-thumping, adrenaline-pumping feeling of winning at the end.

    The website offers 13 card rummy game on all devices with the most engaging interface and latest security features.

  • RummyCircle launches TVC for online gamers

    RummyCircle launches TVC for online gamers

    MUMBAI: The wholly owned division of Play Games24x7, RummyCircle, has launched a new TVC encapsulating the thrill and excitement of playing the game of rummy online.

    The latest commercial is an immersive take on the action-packed nature of the game capturing the raw pleasure of competing and winning. Loaded with swag, special effects, it engages the viewer with high energy and unexpected turns.

    “Rummy is known to be a mind game and a family game, but most people don’t realize how exciting and charged a game of Rummy can be. That feeling is what we want the viewers to take away from this new TVC,” a company statement quoted Play Games24x7 co-founder and co-CEO Trivikraman Thampy saying.

    The TVC is made in five languages of English, Hindi, Telugu, Tamil and Kannada.

    Conceptualized by Publicis India, the TVC has Bobby Pawar as its chief creative officer and managing director, while the executive creative directors are Shyamashree D’Mello and Sanjay Sakharkar. The campaign, directed by Kunal Shivdasani, is produced by Virtual Reality Films. The post production has been done by Red Chillies.

    According to Thampy, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card he or she needs, and also desperately hoping that someone doesn’t finish before him or her. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks.”

    The protagonist in the campaign is an everyday, loveable character who demonstrates unbelievable daredevilry every time he plays on RummyCircle.com, D’Mello explained, adding that the audience will enjoy watching him revel in the heart-thumping, adrenaline-pumping feeling of winning at the end.

    The website offers 13 card rummy game on all devices with the most engaging interface and latest security features.

  • Orient Electric pays unique tribute to martyrs to mark 70th Independence Day

    Orient Electric pays unique tribute to martyrs to mark 70th Independence Day

    NEW DELHI: ‘#DoALittleGood’, a tribute video in the honour of martyrs who lost their lives fighting for independence of the country has been launched by Orient Electric to mark India’s 70th Independence Day.

    The video is a subtle reminder to the masses that Independence Day is not just a mere public holiday but a day to remember our martyrs who have sacrificed their lives fighting for the country.

    Orient Electric is in the form of organising a surprise trip for two identified families over the long weekend. Unaware of the destination, the families are excited with an assumption of going to a holiday destination until they meet a man who directs them to a memorial and introduces them to the families of martyrs.

    The video reads a message for viewers ‘A tribute to our martyrs is a tribute to our freedom’, with a voiceover suggesting people to do some good this Independence Day by honouring the real heroes of the country and not just treating it as a holiday.

    CREATIVE DETAILS OF THE VIDEO:

    Brand: Orient Electric

    Brand Head: Anshuman Chakravarty

    Advertising agency – Contract Advertising (India) Pvt. Ltd.

    Creative team – Team Contract

    Production house – Bioscope films

    Duration: 2 min 25 sec

  • Orient Electric pays unique tribute to martyrs to mark 70th Independence Day

    Orient Electric pays unique tribute to martyrs to mark 70th Independence Day

    NEW DELHI: ‘#DoALittleGood’, a tribute video in the honour of martyrs who lost their lives fighting for independence of the country has been launched by Orient Electric to mark India’s 70th Independence Day.

    The video is a subtle reminder to the masses that Independence Day is not just a mere public holiday but a day to remember our martyrs who have sacrificed their lives fighting for the country.

    Orient Electric is in the form of organising a surprise trip for two identified families over the long weekend. Unaware of the destination, the families are excited with an assumption of going to a holiday destination until they meet a man who directs them to a memorial and introduces them to the families of martyrs.

    The video reads a message for viewers ‘A tribute to our martyrs is a tribute to our freedom’, with a voiceover suggesting people to do some good this Independence Day by honouring the real heroes of the country and not just treating it as a holiday.

    CREATIVE DETAILS OF THE VIDEO:

    Brand: Orient Electric

    Brand Head: Anshuman Chakravarty

    Advertising agency – Contract Advertising (India) Pvt. Ltd.

    Creative team – Team Contract

    Production house – Bioscope films

    Duration: 2 min 25 sec

  • LeEco first ever TV campaign highlights unique features of its Superphones

    LeEco first ever TV campaign highlights unique features of its Superphones

    NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

    “We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

    The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

    JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

    The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

  • LeEco first ever TV campaign highlights unique features of its Superphones

    LeEco first ever TV campaign highlights unique features of its Superphones

    NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

    “We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

    The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

    JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

    The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

  • Amitabh Bachchan announced as the brand ambassador for Dr. Fixit

    Amitabh Bachchan announced as the brand ambassador for Dr. Fixit

    MUMBAI:  Pidilite unveiled legendary actor Amitabh Bachchan as the ambassador for its Dr. Fixit range of waterproofing products and solutions.  Bachchan, an icon of the silver screen, will spearhead Dr. Fixit’s flagship campaign and will act as its face across engagement platforms.

    The campaign featuring  Bachchan was rolled out on India’s 70th Independence Day with a multimedia campaign on digital, TV, retail activations, radio and outdoor.  As a pioneer and leader in water-proofing, Dr.Fixit aims to create awareness for pro-active water-proofing using modern methods at the beginning stage of building a new house.

    Dr. Fixit commercials are known and loved by audiences for their light sense of humor. The new campaign stays true to this approach, with  Bachchan bringing his own trademark style and wit to the TVC.

    The opening TVC features Bachchan playing himself and portraying a romantic, restless man living in a home that hasn’t been waterproofed and has 3 beautiful women as neighbors.  The TVC begins with Mr. Bachchan delivering a quixotic, Bollywood-style monologue, and wistfully thinking about his neighbors as water from their apartments leaks into his home. Then the TVC reveals a composed Mr. Bachchan wrapped up in a shawl who had been daydreaming about this fantasy. In reality, his wife had made sure that the house was waterproofed with Dr. Fixit at the construction stage itself. Thus, Mr. Bachchan’s feelings for his beautiful neighbors remain in his heart due to water-proofing by Dr. Fixit. 

    Mr. Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Dr. Fixit is the market leader in water-proofing segment and it continues to play the role of creating the market for water-proofing using modern methods. This involves changing behavior of people through messages that are relevant, persuasive and delivered in a memorable way. Who other than Mr. Bachchan to deliver this convincingly, as he is not only loved and admired by all but also considered a person of immense credibility. ”

    Commenting on the campaign, Mr. Piyush Pandey, Executive Chairman and Creative director, South Asia, Ogilvy & Mather- says, “No matter what section of the society one comes from, when your home leaks, your feeling of helplessness is identical.  This campaign takes this insight and says it in a very entertaining fashion.  Dr. Fixit is the leader in the category like Mr. Bachchan is, in the world of cinema.  It’s a perfect jodi.  Prasoon Pandey has put together this story in a beautiful and persuasive manner, making the communication watchable again and again.””

     

  • Amitabh Bachchan announced as the brand ambassador for Dr. Fixit

    Amitabh Bachchan announced as the brand ambassador for Dr. Fixit

    MUMBAI:  Pidilite unveiled legendary actor Amitabh Bachchan as the ambassador for its Dr. Fixit range of waterproofing products and solutions.  Bachchan, an icon of the silver screen, will spearhead Dr. Fixit’s flagship campaign and will act as its face across engagement platforms.

    The campaign featuring  Bachchan was rolled out on India’s 70th Independence Day with a multimedia campaign on digital, TV, retail activations, radio and outdoor.  As a pioneer and leader in water-proofing, Dr.Fixit aims to create awareness for pro-active water-proofing using modern methods at the beginning stage of building a new house.

    Dr. Fixit commercials are known and loved by audiences for their light sense of humor. The new campaign stays true to this approach, with  Bachchan bringing his own trademark style and wit to the TVC.

    The opening TVC features Bachchan playing himself and portraying a romantic, restless man living in a home that hasn’t been waterproofed and has 3 beautiful women as neighbors.  The TVC begins with Mr. Bachchan delivering a quixotic, Bollywood-style monologue, and wistfully thinking about his neighbors as water from their apartments leaks into his home. Then the TVC reveals a composed Mr. Bachchan wrapped up in a shawl who had been daydreaming about this fantasy. In reality, his wife had made sure that the house was waterproofed with Dr. Fixit at the construction stage itself. Thus, Mr. Bachchan’s feelings for his beautiful neighbors remain in his heart due to water-proofing by Dr. Fixit. 

    Mr. Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Dr. Fixit is the market leader in water-proofing segment and it continues to play the role of creating the market for water-proofing using modern methods. This involves changing behavior of people through messages that are relevant, persuasive and delivered in a memorable way. Who other than Mr. Bachchan to deliver this convincingly, as he is not only loved and admired by all but also considered a person of immense credibility. ”

    Commenting on the campaign, Mr. Piyush Pandey, Executive Chairman and Creative director, South Asia, Ogilvy & Mather- says, “No matter what section of the society one comes from, when your home leaks, your feeling of helplessness is identical.  This campaign takes this insight and says it in a very entertaining fashion.  Dr. Fixit is the leader in the category like Mr. Bachchan is, in the world of cinema.  It’s a perfect jodi.  Prasoon Pandey has put together this story in a beautiful and persuasive manner, making the communication watchable again and again.””

     

  • 92.7 Big FM partners with Vodafone for campaign

    92.7 Big FM partners with Vodafone for campaign

    MUMBAI: 92.7 BIG FM has joined hands with Vodafone on Independence Day to launch a new campaign- One Nation, One Song, One Network. In line with this initiative, RJ’s from the radio station sang the national song at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity.

    The song went on air on August 15 at 12 pm. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered fantastic response so far with over 128K+ views.

    Driving the campaign, the RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The call for unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.

    Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”