Category: Media and Advertising

Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

MUMBAI: Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

Jacqui Lim, the current MD of Singapore operations, will take over as the CEO of Havas
Media Group, Singapore.

In the new role, Melvin will be responsible for regional business development across all brands of Havas Media Group, including Havas Media, Arena Media and the specialist brands: Socialyse, Ecselis, Mobext and Affiperf.

In addition to the CCO role, he will continue to be the regional lead for Havas Sports & Entertainment, a concurrent role he took over in 2014.

Melvin joined Havas Media in 2011 and is credited with not only exponentially growing the Singapore operations but also transforming the agency into one of the most respected and competitive agencies in the country.

Commenting on the promotions, Havas Media Group, Asia Pacific, CEO Vishnu Mohan said, “Our Singapore operations has grown from strength to strength under Melvin’s leadership and we were keen to utilise his strong business acumen at a regional level. The role of Chief Commercial Officer is a natural fit for him given his background as a marketer, his experience with the network and his relationship with the wider global and local teams. I am confident that Melvin will be big asset to the regional team.”

“Jacqui is a natural leader and has more than proven her credentials for taking on a bigger role. She is a new business star, a talent magnet and a strategic thinker. I have no doubt that she will lead our Singapore operations to new heights of success,” added Vishnu.

Prior to joining Havas Media, Melvin was Head of Marketing for DBS Consumer Bank in Singapore where he led and managed all of DBS’ and POSB’s marketing programmes. Before this, Melvin spent four years as Deputy Director, Consumer Marketing at Singtel and
10 years with Asia Pacific Breweries, where he developed his foundation in Marketing and
Brand Management.

Jacqui joined Havas Media as Managing Director in October 2014 after having spent six years in ZenithOptimedia. In her previous role, she was Executive Director, General Manager, followed by Managing Director of the Singapore office. She was pivotal in leading and winning the Changi Airport Group pitch in 2013 as well as the Asia Pacific Breweries pitch in 2010.

August 23, 2016
itel Mobile appoints HTA Marketing Services as its creative agency

MUMBAI: Transsion Holdings Conglomerate, the largest manufacturer of feature phones in the world, has roped in HTA Marketing Services as the creative partner for its flagship brand, itel, in India. The account, which was won in a multi-agency pitch, is handled by agency’s Delhi office.

Every creative devised by JWT are crafted around itel Mobile’s core brand proposition of ‘Right to Progress’ and will be aimed at promoting its highly relevant, value-plus mobility solutions within the aspiring Indian consumer base. This will aid itel in furthering its mission of empowering every Indian citizen and enabling their progress in all spheres of life.

Commenting on the development, itel India CEO Sudhir Kumar said, “In an increasingly digital-first world, mobile ownership is no longer a privilege, but has emerged as a fundamental right. At itel, we are dedicated to help every Indian claim this right, helping them stay connected seamlessly with the world around them. With a rich legacy of building brands and an in-depth understanding of our target demographic, JWT & its network of agencies are the perfect creative partners to highlight our brand proposition, ‘Right to progress’.

Elaborating on the mandate, JWT managing partner Sanjeev Bhargava said, “itel’s vision of providing feature-rich phones that are pocket friendly gives it a tremendous opportunity to disrupt the market. Establishing itel Mobile as a leading industry player will require a multidisciplinary approach, something which JWT & its network of agencies particularly excel in.”

Speaking on the association, itel India chief marketing officer Gaurav Tikoo said, “With our purposive innovation, cutting-edge technology and a unique proposition of 100 days warranty which is a game changer in the mobile industry, we aim to break the class barriers in the mobile market. The partnership will allow itel Mobile to benefit from the unique integration of traditional and new-age media leveraged by JWT & its network of agencies

August 23, 2016
itel Mobile appoints HTA Marketing Services as its creative agency

MUMBAI: Transsion Holdings Conglomerate, the largest manufacturer of feature phones in the world, has roped in HTA Marketing Services as the creative partner for its flagship brand, itel, in India. The account, which was won in a multi-agency pitch, is handled by agency’s Delhi office.

Every creative devised by JWT are crafted around itel Mobile’s core brand proposition of ‘Right to Progress’ and will be aimed at promoting its highly relevant, value-plus mobility solutions within the aspiring Indian consumer base. This will aid itel in furthering its mission of empowering every Indian citizen and enabling their progress in all spheres of life.

Commenting on the development, itel India CEO Sudhir Kumar said, “In an increasingly digital-first world, mobile ownership is no longer a privilege, but has emerged as a fundamental right. At itel, we are dedicated to help every Indian claim this right, helping them stay connected seamlessly with the world around them. With a rich legacy of building brands and an in-depth understanding of our target demographic, JWT & its network of agencies are the perfect creative partners to highlight our brand proposition, ‘Right to progress’.

Elaborating on the mandate, JWT managing partner Sanjeev Bhargava said, “itel’s vision of providing feature-rich phones that are pocket friendly gives it a tremendous opportunity to disrupt the market. Establishing itel Mobile as a leading industry player will require a multidisciplinary approach, something which JWT & its network of agencies particularly excel in.”

Speaking on the association, itel India chief marketing officer Gaurav Tikoo said, “With our purposive innovation, cutting-edge technology and a unique proposition of 100 days warranty which is a game changer in the mobile industry, we aim to break the class barriers in the mobile market. The partnership will allow itel Mobile to benefit from the unique integration of traditional and new-age media leveraged by JWT & its network of agencies

August 23, 2016
Dentsu Impact wins Ikea’s India business

MUMBAI: Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India Ikea.

With Ikea all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been known for, across the globe.

Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, they finally have selected Dentsu Impact as their creative agency partner.

With this being one of the most sought after brands, no wonder this process lasted around three months before team Ikea finally arrived at their decision.

Commenting on the association, Ikea country marketing manager Ulf Smedberg said, “We are happy to sign up Dentsu as our creative partner in India after a long pitch process involving the best agencies in the country. We have high expectations on ourselves and Dentsu to build a strong partnership in India and use our collective knowledge, creativity and experience to launch Ikea in the most successful way. “

Having bagged the mandate for this prestigious brand, Dentsu Impact president Amit Wadhwa said, “Putting the feeling of getting an opportunity to work on this brand is even more difficult than winning the business. We at Dentsu Impact are delighted to work on brand IKEA and can’t wait to get started on this. It was one of the most structured pitch processes that we have ever gone through and the entire team at IKEA has been a delight to interact with. Time to get down to producing some amazing work.”

Dentsu Impact national creative director Soumitra Karnik added, “OMG! Look look, I will be creating for Ikea! What could be more rewarding than having been chosen by one of the most creative brands in the world to create their creative communication? We certainly must have done something right. And we did. We were not only very proud of the work we presented but also extremely sure of its potency.”

August 23, 2016
Dentsu Impact wins Ikea’s India business

MUMBAI: Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India Ikea.

With Ikea all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been known for, across the globe.

Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, they finally have selected Dentsu Impact as their creative agency partner.

With this being one of the most sought after brands, no wonder this process lasted around three months before team Ikea finally arrived at their decision.

Commenting on the association, Ikea country marketing manager Ulf Smedberg said, “We are happy to sign up Dentsu as our creative partner in India after a long pitch process involving the best agencies in the country. We have high expectations on ourselves and Dentsu to build a strong partnership in India and use our collective knowledge, creativity and experience to launch Ikea in the most successful way. “

Having bagged the mandate for this prestigious brand, Dentsu Impact president Amit Wadhwa said, “Putting the feeling of getting an opportunity to work on this brand is even more difficult than winning the business. We at Dentsu Impact are delighted to work on brand IKEA and can’t wait to get started on this. It was one of the most structured pitch processes that we have ever gone through and the entire team at IKEA has been a delight to interact with. Time to get down to producing some amazing work.”

Dentsu Impact national creative director Soumitra Karnik added, “OMG! Look look, I will be creating for Ikea! What could be more rewarding than having been chosen by one of the most creative brands in the world to create their creative communication? We certainly must have done something right. And we did. We were not only very proud of the work we presented but also extremely sure of its potency.”

August 23, 2016
Nicotex to smokers: choose life over cigarettes

MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”

August 22, 2016
Nicotex to smokers: choose life over cigarettes

MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”

August 22, 2016
Internet Moguls gets the digital mandate for Ramee Group of Hotels

MUMBAI: 360-degree strategic digital solutions company Internet Moguls has been announced as an official Digital Marketing Agency for Ramee Group of Hotels. Presently, the Ramee Group operates 42 hotels, resorts and apartments in India, UAE, Oman and Bahrain.

As an official digital marketing agency, Internet Moguls will handle all the digital services that includes Website Designing & Development, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Online Reputation Management to Email Marketing and much more. Moreover, it will also take ‘digital hospitality’ training classes to impart digital marketing knowledge to its hotel partner.

Commenting on their alliance, V.M ( Raj) Shetty, United Arab Emirates – Chairman & Managing Worker – ‎Ramee Group of Hotels & Resorts said, “Seeing as this is an era defined by rapid incremental digitalisation, we actively sought out an agency that thoroughly understands the industry and has expertise in their field of work. In the span of 7 years, Internet Moguls has ecxelled in their quality of work and have found themselves serving leading brands in the hospitality industry We chose to partner with them exclusively for our chain-wide digital marketing needs based on their expertise and their highly passionate dedication to their clients. We are pleased to have them as our partners, and by combining their digital know-how and our services, we hope to grow our businesses in tandem while accelerating growth and development.”

Speaking on the same, Avijit Arya, Chief Mogul at Internet Moguls and host of the #AskAviAryaShow added, “Winning the digital mandate from a big chain like Ramee Group is indeed an achievement for Internet Moguls. This win restates Internet Moguls credentials with regards to a full-service, cutting-edge digital marketing agency. We have planned some interesting creativities for the brand which would deliver positive results for Ramee Group.”

August 22, 2016
Internet Moguls gets the digital mandate for Ramee Group of Hotels

MUMBAI: 360-degree strategic digital solutions company Internet Moguls has been announced as an official Digital Marketing Agency for Ramee Group of Hotels. Presently, the Ramee Group operates 42 hotels, resorts and apartments in India, UAE, Oman and Bahrain.

As an official digital marketing agency, Internet Moguls will handle all the digital services that includes Website Designing & Development, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Online Reputation Management to Email Marketing and much more. Moreover, it will also take ‘digital hospitality’ training classes to impart digital marketing knowledge to its hotel partner.

Commenting on their alliance, V.M ( Raj) Shetty, United Arab Emirates – Chairman & Managing Worker – ‎Ramee Group of Hotels & Resorts said, “Seeing as this is an era defined by rapid incremental digitalisation, we actively sought out an agency that thoroughly understands the industry and has expertise in their field of work. In the span of 7 years, Internet Moguls has ecxelled in their quality of work and have found themselves serving leading brands in the hospitality industry We chose to partner with them exclusively for our chain-wide digital marketing needs based on their expertise and their highly passionate dedication to their clients. We are pleased to have them as our partners, and by combining their digital know-how and our services, we hope to grow our businesses in tandem while accelerating growth and development.”

Speaking on the same, Avijit Arya, Chief Mogul at Internet Moguls and host of the #AskAviAryaShow added, “Winning the digital mandate from a big chain like Ramee Group is indeed an achievement for Internet Moguls. This win restates Internet Moguls credentials with regards to a full-service, cutting-edge digital marketing agency. We have planned some interesting creativities for the brand which would deliver positive results for Ramee Group.”

August 22, 2016
Mullen Lintas wins creative mandate for Vistara

MUMBAI:Vistara — a joint venture between Tata Sons and Singapore Airlines (SIA) – has appointed Mullen Lintas to manage its communication mandate, after conducting a multi-agency pitch. Mullen Lintas was hired for its understanding of the brand aspiration, sharp articulation of the brand’s positioning combined with a fresh and buoyant creative idea.

Commenting on the appointment of Mullen Lintas as its creative agency, Tata SIA Airlines marketing VP Kishore Mardikar said, “We’ve managed to make a significant impact with discerning airline passengers since we launched operations more than a year ago. The aim now is to push the envelope and establish benchmarks that would make us not only the best airline in India, but also amongst the best in the world, and to effectively communicate who we are and what we stand for to the world. With able support from our creative partner Mullen Lintas, we are confident of scaling and communicating the stated objective in a manner that will be visible to and appreciated by all.”

On being chosen to handle the brand communication mandate for the airline, Mullen Lintas CCO and chairman Amer Jaleel added, “Our run with new business in 2016 is encouraging with the Vistara win. What makes it sweeter is that we won it in an intense contest against a dozen agencies. Adding another Tata Group company to our portfolio is a special feeling, and made even more special with the storied history of their partner Singapore Airlines. Vistara’s product offering is like a breath of fresh air. Our work resonated with the brand’s vision of making people look forward to flying once again.”

Highlighting the uniqueness that a brand like Vistara brings along, Mullen Lintas CEO Virat Tandon said, “Creating identity for a brand such as Vistara, is a once in a lifetime opportunity. Every flyer can vouch that Vistara has brought back the joy in air travel. The strength of Vistara is its unique value proposition and its parentage that makes it a world-class airline. Our job is to create its brand identity around Vistara’s philosophy of seamless service, innovation and personalisation and to communicate to the masses that it is an airline brand that will be sought after by the discerning flier.”

Tasked with the mandate to develop a national communication campaign for the airline, Mullen Lintas has unveiled its inaugural campaign that highlights the uniqueness of flying in Vistara and the many benefits that it has in store for customers. Moreover, to drive forward its message of being the carrier of choice for its customers, Vistara has appointed Deepika Padukone as the brand ambassador for the inaugural brand campaign. With her innate style & charm, Deepika Padukone essays a very intimate and personal portrayal that discovers the wondrous child in her as she savours the pleasure and magic of flying with Vistara.

The multi-media campaign spans the traditional TVC route and will be backed with rapid bursts on digital platforms like Facebook & Youtube. In fact as a precursor to the launch of the campaign, Vistara unveiled a short 15 second teaser film on its Facebook page that invited customers to guess which celebrity feels like a child by flying in their airline. The response has been over-whelming with the video receiving more than 2.5 lakh views and significant number of comments from the users.

The main TVC that has been launched shows Deepika Padukone walking her way to the airline. As she takes the epic walk, the inner child in her takes over and she begins relishing every moment of her journey in Vistara. From her innocuous behavior upon getting a seat of choice in the flight to the premier facilities that are offered to her and also the courteous behavior of the airline staff, she regales every small moment in child-like fashion and doesn’t want her journey to end. She sums up her journey by exclaiming: flying just feels new again in Vistara, and looking forward to flying again is in itself a new feeling.

August 22, 2016