ITV

Category: Media and Advertising

  • Madhuri Dixit new face of Intex Washing Machine, features in TVC

    Madhuri Dixit new face of Intex Washing Machine, features in TVC

    New Delhi: Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

    Intex Technologies Director Keshav Bansal said: “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect.”

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines for a period of two years, and she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

    The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results. The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

  • GroupM’s global brand Essence to enter India with Maxus’ aid

    GroupM’s global brand Essence to enter India with Maxus’ aid

    MUMBAI: Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year.

    In March, Essence announced its debut in Shanghai, China and Sydney, Australia.

    GroupM acquired Essence, the largest buyer of digital media, in November 2015. It is GroupM’s fifth global brand.

    As the formerly independent agency continues to scale globally, APAC remains a key growth region due to Essence’s commitment to deliver its proposition to its existing client roster across greater geographies, and to support the abundance of new business activity. India, in particular, holds strong strategic importance given its status as a dominant and dynamic growth market within the region, a company statement said.

    To help ease its transition into India, Essence turned to Maxus, a GroupM agency in India.  The unified Essence-Maxus team will be based out of the GroupM Delhi office.

    In addition to transferring several existing Essence and Maxus employees to fill relevant positions, the agency is actively recruiting to hire local, outside talent for roles across the account management, strategy and planning, advertising operations, biddable and performance disciplines.

    Kunal Guha, client partner and head of strategy, APAC, is serving as the Essence office lead, reporting into APAC CEO Kyoko Matshushita.

    “Just over three years ago, Essence opened its first APAC office in Singapore,”  Matsushita was quoted in the company statement.  “It’s incredible what we’ve been able to accomplish in such a short period of time.  Working with innovative clients has helped Essence unlock opportunities to bring digital innovation to the region.  We see even more opportunity in India and are excited to align with GroupM as we navigate this crucial market.”

    “We are delighted to bring Essence into India at a time when more and more clients are looking at cutting edge digital media solutions for their brands. With their very focussed approach they have built deep client engagements globally. Our digital offering in India is further strengthened by their opening of an office here, ” said GroupM South Asia CEO CVL Srinivas in a statement.

     

  • GroupM’s global brand Essence to enter India with Maxus’ aid

    GroupM’s global brand Essence to enter India with Maxus’ aid

    MUMBAI: Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year.

    In March, Essence announced its debut in Shanghai, China and Sydney, Australia.

    GroupM acquired Essence, the largest buyer of digital media, in November 2015. It is GroupM’s fifth global brand.

    As the formerly independent agency continues to scale globally, APAC remains a key growth region due to Essence’s commitment to deliver its proposition to its existing client roster across greater geographies, and to support the abundance of new business activity. India, in particular, holds strong strategic importance given its status as a dominant and dynamic growth market within the region, a company statement said.

    To help ease its transition into India, Essence turned to Maxus, a GroupM agency in India.  The unified Essence-Maxus team will be based out of the GroupM Delhi office.

    In addition to transferring several existing Essence and Maxus employees to fill relevant positions, the agency is actively recruiting to hire local, outside talent for roles across the account management, strategy and planning, advertising operations, biddable and performance disciplines.

    Kunal Guha, client partner and head of strategy, APAC, is serving as the Essence office lead, reporting into APAC CEO Kyoko Matshushita.

    “Just over three years ago, Essence opened its first APAC office in Singapore,”  Matsushita was quoted in the company statement.  “It’s incredible what we’ve been able to accomplish in such a short period of time.  Working with innovative clients has helped Essence unlock opportunities to bring digital innovation to the region.  We see even more opportunity in India and are excited to align with GroupM as we navigate this crucial market.”

    “We are delighted to bring Essence into India at a time when more and more clients are looking at cutting edge digital media solutions for their brands. With their very focussed approach they have built deep client engagements globally. Our digital offering in India is further strengthened by their opening of an office here, ” said GroupM South Asia CEO CVL Srinivas in a statement.

     

  • Prabhatam advertising gets contract for Railway Display at five Stations

    Prabhatam advertising gets contract for Railway Display at five Stations

    NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations.

    The firm, which has among its clients Delhi Metro stations and display signages at Bhopal Airport, NDMC utilites among others, has been given the contract for Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur stations.

    These stations have been awarded to Prabhatam Advertising as part of the on-going railway display network project of Railtel wherein these stations will be executed as POC.

    The government estimates the project to generate revenue of Rs 11,719 crore.The investment on this PPT project, involving 2175 railway stations, is estimated at Rs 4000 crore.

    Prabhatam OOH, a specialist in outdoor media projects, has also installed LED screens at New Delhi and Anand Vihar railway stations. These LED screens show real time railway information related to arrival and departure of trains and train time-table along with TVCs of Prabhatam Advertising’s clients.

    “It is a giant leap forward for Prabhatam Advertising. Installing and maintaining the railway display network at important railway stations like Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur is a greatopportunity. We are happy to be part of thismega project. With our experience in this field, we will be able to do a great job,” said Group Director Mayank Gupta.

    The LED display screens, he said, were being integrated with aspecial software by Prabhatam Advertising that has been configured by Railtel Corporation.

    Railtel, a premier PSUs under the Railways Ministry, has given an EOI (expression of interest) for undertaking the coveted job of installing, operating and maintaining railway digital network at 2000+ stations across India, displaying PNR status, traintime-table and other important railway information on LED screens.

    Prabhatam Outdoor is an integral arm of Prabhatam Advertising, with an impressive list of OOH (Bhopal Airport, DMRC, NDMC public utilities, DDA public utilities) under its belt. Prabhatam Advertising Private Limited has been a pioneer of innovations in Outdoor Media for over four decades.

  • Prabhatam advertising gets contract for Railway Display at five Stations

    Prabhatam advertising gets contract for Railway Display at five Stations

    NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations.

    The firm, which has among its clients Delhi Metro stations and display signages at Bhopal Airport, NDMC utilites among others, has been given the contract for Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur stations.

    These stations have been awarded to Prabhatam Advertising as part of the on-going railway display network project of Railtel wherein these stations will be executed as POC.

    The government estimates the project to generate revenue of Rs 11,719 crore.The investment on this PPT project, involving 2175 railway stations, is estimated at Rs 4000 crore.

    Prabhatam OOH, a specialist in outdoor media projects, has also installed LED screens at New Delhi and Anand Vihar railway stations. These LED screens show real time railway information related to arrival and departure of trains and train time-table along with TVCs of Prabhatam Advertising’s clients.

    “It is a giant leap forward for Prabhatam Advertising. Installing and maintaining the railway display network at important railway stations like Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur is a greatopportunity. We are happy to be part of thismega project. With our experience in this field, we will be able to do a great job,” said Group Director Mayank Gupta.

    The LED display screens, he said, were being integrated with aspecial software by Prabhatam Advertising that has been configured by Railtel Corporation.

    Railtel, a premier PSUs under the Railways Ministry, has given an EOI (expression of interest) for undertaking the coveted job of installing, operating and maintaining railway digital network at 2000+ stations across India, displaying PNR status, traintime-table and other important railway information on LED screens.

    Prabhatam Outdoor is an integral arm of Prabhatam Advertising, with an impressive list of OOH (Bhopal Airport, DMRC, NDMC public utilities, DDA public utilities) under its belt. Prabhatam Advertising Private Limited has been a pioneer of innovations in Outdoor Media for over four decades.

  • Industry bodies asked to take forward campaign on IPRs

    Industry bodies asked to take forward campaign on IPRs

    NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

    He asked Industry Associations to take forward the campaign for IPR Awareness in keeping with the first objective of the National IPR Policy: IPR Awareness, Outreach and Promotion.

    The Secretary was speaking while flagging off the awareness campaign to build on the initial momentum created by the pilot roadshows conducted by Cell for IPR Promotion and Management (CIPAM) which received heartening response from all stakeholders.

    CIPAM, a professional body under DIPP, has already conducted a pilot round of awareness roadshows across 18 states of the country over June-July 2016 in partnership with industry associations.

    Joint Secretary Rajiv Aggarwal highlighted his vision for the IPR awareness campaign.

    CIPAM gave a presentation on the National IPR Policy and the future Roadmap for the implementation of the IPR Policy.

    The industry associations have extended their full support to the campaign and gave various ideas on how to take the awareness campaign forward for all IPRs. Discussions were held on the mode of dissemination of information and promotional content at various levels – schools, college and industry.

    A nation-wide awareness campaign on IPR will be launched by the Department which will be taken forward by CIPAM in collaboration with Office of the Controller General of Patents, Designs and Trademarks (CGPDTM) and Industry Associations.

  • Industry bodies asked to take forward campaign on IPRs

    Industry bodies asked to take forward campaign on IPRs

    NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

    He asked Industry Associations to take forward the campaign for IPR Awareness in keeping with the first objective of the National IPR Policy: IPR Awareness, Outreach and Promotion.

    The Secretary was speaking while flagging off the awareness campaign to build on the initial momentum created by the pilot roadshows conducted by Cell for IPR Promotion and Management (CIPAM) which received heartening response from all stakeholders.

    CIPAM, a professional body under DIPP, has already conducted a pilot round of awareness roadshows across 18 states of the country over June-July 2016 in partnership with industry associations.

    Joint Secretary Rajiv Aggarwal highlighted his vision for the IPR awareness campaign.

    CIPAM gave a presentation on the National IPR Policy and the future Roadmap for the implementation of the IPR Policy.

    The industry associations have extended their full support to the campaign and gave various ideas on how to take the awareness campaign forward for all IPRs. Discussions were held on the mode of dissemination of information and promotional content at various levels – schools, college and industry.

    A nation-wide awareness campaign on IPR will be launched by the Department which will be taken forward by CIPAM in collaboration with Office of the Controller General of Patents, Designs and Trademarks (CGPDTM) and Industry Associations.

  • Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago

    Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago

    Mumbai: Maxus Content, the content solutions arm of Maxus unveils its next branded content project with The Viral Fever for its prestigious client Tata Motors. The brand new mega web series titled “Tripling” features Tata Motors’ newly launched Tiagoas a focal point in an enriching story told by some of India’s best storytellers from The Viral Fever.

    The association conceptualized by Maxus Content for Tiago and The Viral Fever aims to engage with the millennials by understanding their content consumption pattern. From decoding the brand’s brief to ideation and amplification, Maxus Content used its in-house research & insight, digital & content creation capabilities along with the creative insights by The Viral Fever to help Tata Motors bring alive Tripling.

    The web series features of superior production values comparable to a long-format feature, an acclaimed cast and an extensive marketing campaign to build engagement. It is one of the most anticipated branded content projects of this season by The Viral Fever.

    Maxus’ social media listening revealed that youngsters increasingly take travel as an experience to foster change in their lives. However, most road-trip based stories in Indian entertainment have been around friends. Maxus and The Viral Fever decided to leverage the youth’s idea of travel with a fresh take by featuring siblings and not friends.

    “At Maxus we keep the culture of a brand’s audience at the center of our content strategies. Tripling is our attempt at intuitive positioning of Tiago as an enabler, in an engaging, culturally relevant story for its audience. It is a showcase of our data driven, digital first and tech enabled approach to branded storytelling. If the initial reactions to the show’s trailer is anything to go by, Tripling will surely give our audience a seamless and memorable branded storytelling experience”, said Pooja Verma, Head – Content, Entertainment and Sports Partnerships at Maxus.

    Tripling is a beautiful journey spread over five webisodes of three siblings who go on a road trip, and in the process, redefine their own lives and relationships. A true visual treat for viewers, the show weaves in the dynamic Tiago as the sibling’s partner on their journey to discovery.

    “Our new hatchback, Tiago comes with new attractive design credos which appeals to the young and is all about enjoying life on-the-go. This is exactly what the new web series depicts. We found this storytelling route, a good way to engage with our target customers and are delighted to associate with Tripling to communicate the zeal of youth, adventure and this series resonates well with Tiago’s spirit of enjoying moments in life,” said Mr. Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business, Tata Motors.

  • Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago

    Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago

    Mumbai: Maxus Content, the content solutions arm of Maxus unveils its next branded content project with The Viral Fever for its prestigious client Tata Motors. The brand new mega web series titled “Tripling” features Tata Motors’ newly launched Tiagoas a focal point in an enriching story told by some of India’s best storytellers from The Viral Fever.

    The association conceptualized by Maxus Content for Tiago and The Viral Fever aims to engage with the millennials by understanding their content consumption pattern. From decoding the brand’s brief to ideation and amplification, Maxus Content used its in-house research & insight, digital & content creation capabilities along with the creative insights by The Viral Fever to help Tata Motors bring alive Tripling.

    The web series features of superior production values comparable to a long-format feature, an acclaimed cast and an extensive marketing campaign to build engagement. It is one of the most anticipated branded content projects of this season by The Viral Fever.

    Maxus’ social media listening revealed that youngsters increasingly take travel as an experience to foster change in their lives. However, most road-trip based stories in Indian entertainment have been around friends. Maxus and The Viral Fever decided to leverage the youth’s idea of travel with a fresh take by featuring siblings and not friends.

    “At Maxus we keep the culture of a brand’s audience at the center of our content strategies. Tripling is our attempt at intuitive positioning of Tiago as an enabler, in an engaging, culturally relevant story for its audience. It is a showcase of our data driven, digital first and tech enabled approach to branded storytelling. If the initial reactions to the show’s trailer is anything to go by, Tripling will surely give our audience a seamless and memorable branded storytelling experience”, said Pooja Verma, Head – Content, Entertainment and Sports Partnerships at Maxus.

    Tripling is a beautiful journey spread over five webisodes of three siblings who go on a road trip, and in the process, redefine their own lives and relationships. A true visual treat for viewers, the show weaves in the dynamic Tiago as the sibling’s partner on their journey to discovery.

    “Our new hatchback, Tiago comes with new attractive design credos which appeals to the young and is all about enjoying life on-the-go. This is exactly what the new web series depicts. We found this storytelling route, a good way to engage with our target customers and are delighted to associate with Tripling to communicate the zeal of youth, adventure and this series resonates well with Tiago’s spirit of enjoying moments in life,” said Mr. Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business, Tata Motors.

  • Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    MUMBAI: Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

    Jacqui Lim, the current MD of Singapore operations, will take over as the CEO of Havas
    Media Group, Singapore.

    In the new role, Melvin will be responsible for regional business development across all brands of Havas Media Group, including Havas Media, Arena Media and the specialist brands: Socialyse, Ecselis, Mobext and Affiperf.

    In addition to the CCO role, he will continue to be the regional lead for Havas Sports & Entertainment, a concurrent role he took over in 2014.

    Melvin joined Havas Media in 2011 and is credited with not only exponentially growing the Singapore operations but also transforming the agency into one of the most respected and competitive agencies in the country.

    Commenting on the promotions, Havas Media Group, Asia Pacific, CEO Vishnu Mohan said, “Our Singapore operations has grown from strength to strength under Melvin’s leadership and we were keen to utilise his strong business acumen at a regional level. The role of Chief Commercial Officer is a natural fit for him given his background as a marketer, his experience with the network and his relationship with the wider global and local teams. I am confident that Melvin will be big asset to the regional team.”

    “Jacqui is a natural leader and has more than proven her credentials for taking on a bigger role. She is a new business star, a talent magnet and a strategic thinker. I have no doubt that she will lead our Singapore operations to new heights of success,” added Vishnu.

    Prior to joining Havas Media, Melvin was Head of Marketing for DBS Consumer Bank in Singapore where he led and managed all of DBS’ and POSB’s marketing programmes. Before this, Melvin spent four years as Deputy Director, Consumer Marketing at Singtel and
    10 years with Asia Pacific Breweries, where he developed his foundation in Marketing and
    Brand Management.

    Jacqui joined Havas Media as Managing Director in October 2014 after having spent six years in ZenithOptimedia. In her previous role, she was Executive Director, General Manager, followed by Managing Director of the Singapore office. She was pivotal in leading and winning the Changi Airport Group pitch in 2013 as well as the Asia Pacific Breweries pitch in 2010.