ITV

Category: Media and Advertising

  • SmartCooky.com to champion #FitIndia campaign

    SmartCooky.com to champion #FitIndia campaign

    New Delhi: NDTV’s e-commerce venture SmartCooky is happy to announce a strategic partnership with Glanbia Performance Nutrition, for India’s largest fitness drive, the #FitIndia Campaign.

    SmatCooky is partnering with the #FitIndia campaign to build awareness about nutrition, health and fitness. India is the diabetes capital of the world and the rising incidences of obesity and hypertension, amongst other lifestyle diseases, is a great cause of concern. The campaign will create a network of professionals such as dieticians, nutritionists, educators and key opinion leaders. This initiative will travel across 12 cities in the next few months, while working together with change makers at various levels and organizations.

    The campaign was launched and supported by the Union Minister for Health and Family Welfare, Shri J P Nadda, in the presence of dignitaries including actor and fitness enthusiast, Milind Soman. Giving it his full backing and support, Mr.Nadda stressed that this is the need of the hour and high on the government’s agenda.

    Mr. Nadda on Thursday underlined the rising scare of lifestyle diseases in India and the importance of yoga, and a balanced diet to tackle these. Reinforcing the government’s commitment towards health, he said, “My ministry will provide full support in eradicating non communicable and lifestyle diseases from India. I recommend we should practice yoga and maintain a balanced diet for a healthy lifestyle to ensure a fitter India”.

    SmartCooky.com is the leading e-commerce platform focused on helping consumers lead a healthier lifestyle, providing a unique mix of content and commerce. The platform started out under the banner of NDTV Food as a content website, focusing on recipes, health and fitness articles; and has become the No.1 content site in India. In the current avatar of SmartCooky, the platform offers a mix of its existing articles, recipes and a chance for customers to shop from a wide range of 2000+ products. The e-commerce shop offers products within the health, nutrition, wellness and personal care space, which have been individually handpicked by our in-house experts.

    “There’s never been a better time to launch a nationwide movement spreading awareness about health, wellness and nutrition. SmartCooky is delighted to be a contributing knowledge partner in this initiative”, shared Seema Chandra, Managing Director, SmartCooky.

  • DDB Mudra Group makes senior appointments

    DDB Mudra Group makes senior appointments

    MUMBAI: The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.

    Also joining DDB Mudra Group is an industry veteran and OOH specialist, Gour Gupta. He takes over DDB MudraMax’s portfolio of OOH, Events and Experiential as its CEO. Gupta will also be an Executive Director of the DDB Mudra Group.

    “In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group’s work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognize the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, President, DDB MudraMax Media and my other senior colleagues to build the organization for a future where business results, data and digital are at the heart of creativity, strategy and execution.” said Kamath.

    Quoting on his new role, Aditya Kanthy said, “Digital technologies are transforming every aspect of our client’s business from brand building to buying. I’m looking forward to help build the DDB Mudra Group for the future, where Data and Digital are at the heart of creativity and strategy. We’re already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a Group, we are constantly exploring new ways of working together and learning new skills. It’s a massive opportunity and we’re ready to take it.”

    Gupta, who will be taking up his new role as CDO, in addition to his existing position as 22feet Tribal Worldwide MD said, “Data & Digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited.”

    Gour Gupta said, “DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging. In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”

    Madhukar Kamath added “Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome Gour.”

  • DDB Mudra Group makes senior appointments

    DDB Mudra Group makes senior appointments

    MUMBAI: The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.

    Also joining DDB Mudra Group is an industry veteran and OOH specialist, Gour Gupta. He takes over DDB MudraMax’s portfolio of OOH, Events and Experiential as its CEO. Gupta will also be an Executive Director of the DDB Mudra Group.

    “In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group’s work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognize the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, President, DDB MudraMax Media and my other senior colleagues to build the organization for a future where business results, data and digital are at the heart of creativity, strategy and execution.” said Kamath.

    Quoting on his new role, Aditya Kanthy said, “Digital technologies are transforming every aspect of our client’s business from brand building to buying. I’m looking forward to help build the DDB Mudra Group for the future, where Data and Digital are at the heart of creativity and strategy. We’re already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a Group, we are constantly exploring new ways of working together and learning new skills. It’s a massive opportunity and we’re ready to take it.”

    Gupta, who will be taking up his new role as CDO, in addition to his existing position as 22feet Tribal Worldwide MD said, “Data & Digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited.”

    Gour Gupta said, “DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging. In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”

    Madhukar Kamath added “Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome Gour.”

  • iProspect India gets Divya Ajitkumar as AVP Client Servicing

    iProspect India gets Divya Ajitkumar as AVP Client Servicing

    MUMBAI:iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience. She will strategically complement iProspect’s aggressive growth plans as she takes on the lead responsibility of servicing the company’s clients in the Indian market.

    iProspect India CEO Vivek Bhargava said, “We gladly welcome Divya to the iProspect team, especially at a crucial juncture wherein we look at accelerating the company’s growth. We are positive that Divya’s unique experience and global exposure will help us explore new digital marketing avenues in an efficient manner, such that it benefits the brand and the company alike. We look forward to expanding our business revenues and bagging more awards in the coming year.”

    Commenting on her appointment, Divya Ajitkumar, Associate Vice President – Client Services said, “I’m thrilled to be a part of the energetic iProspect team and one of the leading digital performance agencies in the country today. Client servicing as a profile is extremely close to my heart and I believe my experience will help contribute to the company’s efforts. I’m positive there’s a lot of great work coming up. The Indian market is not an easy one, but I’m up for the challenge and keen to embrace everything it has to offer!”

    Divya started her career in digital media in New York and further utilized her curiosity and zeal to succeed in exploring the vast world of digital media. Working across different geographies and verticals throughout her career, her fortes include campaign management, activation, consulting and strategy. Having experienced different work cultures and ethics across the USA and Europe, Divya understands different market segments and has in-depth knowledge in strategizing and pitching. She has shouldered several roles at the Starcom Mediavest Group and worked closely with several top brands including Samsung, Coca-Cola, Walmart, Europcar, Flybe, Aer Lingus, Avon, Honda, CineWorld and RIM.

  • iProspect India gets Divya Ajitkumar as AVP Client Servicing

    iProspect India gets Divya Ajitkumar as AVP Client Servicing

    MUMBAI:iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience. She will strategically complement iProspect’s aggressive growth plans as she takes on the lead responsibility of servicing the company’s clients in the Indian market.

    iProspect India CEO Vivek Bhargava said, “We gladly welcome Divya to the iProspect team, especially at a crucial juncture wherein we look at accelerating the company’s growth. We are positive that Divya’s unique experience and global exposure will help us explore new digital marketing avenues in an efficient manner, such that it benefits the brand and the company alike. We look forward to expanding our business revenues and bagging more awards in the coming year.”

    Commenting on her appointment, Divya Ajitkumar, Associate Vice President – Client Services said, “I’m thrilled to be a part of the energetic iProspect team and one of the leading digital performance agencies in the country today. Client servicing as a profile is extremely close to my heart and I believe my experience will help contribute to the company’s efforts. I’m positive there’s a lot of great work coming up. The Indian market is not an easy one, but I’m up for the challenge and keen to embrace everything it has to offer!”

    Divya started her career in digital media in New York and further utilized her curiosity and zeal to succeed in exploring the vast world of digital media. Working across different geographies and verticals throughout her career, her fortes include campaign management, activation, consulting and strategy. Having experienced different work cultures and ethics across the USA and Europe, Divya understands different market segments and has in-depth knowledge in strategizing and pitching. She has shouldered several roles at the Starcom Mediavest Group and worked closely with several top brands including Samsung, Coca-Cola, Walmart, Europcar, Flybe, Aer Lingus, Avon, Honda, CineWorld and RIM.

  • Mahendra Upadhyay is Mindshare’s Data & Technology head

    Mahendra Upadhyay is Mindshare’s Data & Technology head

    MUMBAI: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016.

    In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, Mahendra will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

    Mindshare South Asia chief product officer M A Parthasarathy commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity & drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results.”

    Commenting on his new role, Mahendra Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards.”

  • Mahendra Upadhyay is Mindshare’s Data & Technology head

    Mahendra Upadhyay is Mindshare’s Data & Technology head

    MUMBAI: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016.

    In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, Mahendra will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

    Mindshare South Asia chief product officer M A Parthasarathy commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity & drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results.”

    Commenting on his new role, Mahendra Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards.”

  • Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    NEW DELHI: Filmmaker and educationist Sandeep Marwah has been named the brand ambassador for the government’s `Save the Girl Child’ or Beti Bachao Beti Padhao’ campaign.

    Women And Child Development Minister Maneka Gandhi made this announcement at a function where she presented award to all those who have contributed to the campaign.

    “I am happy to be here and to know that many organizations have joined hands and are voluntary propagating the most needed scheme and social requirement of Save The Girl Child,” said Gandhi in a grand function organized by Marwah Studios in association with International Chamber of Media And Entertainment Industry and Sukhi Sansar.

    The award was presented to Marwah by the Minister for being nominated by all the organizations as the brand ambassador for the Save the Girl Child- Beto Bachao Beti Padhao- Beti Mahautsav to make the 70th Independence year.

    “I have found the change in the system since different schemes have been launched and rules have been changed. I hope it continues to bring a change in the mindset of people and we will be a better society one day” said Marwah, President of Marwah Studios while thanking the Minister for showing faith in him.