ITV

Category: Media and Advertising

  • Nawaz is face of Vodafone’s new campaign

    Nawaz is face of Vodafone’s new campaign

    NEW DELHI: Actor Nawazuddin Siddiqui is the brand ambassador in north India while Bobby Simha will be publicising the new Vodafone FLEX plan.

    Vodafone India Director-Commercial Sandeep Kataria told Indiantelevision.com it would be a high-decibel, 360-degree multi-media creative campaign to propagate the launch and introduce this new concept. This highly vibrant and impactful campaign will be seen across mediums — TV, print, OOH, radio and digital.

    Vodafone introduced Vodafone Flex to ease the problems of consumers who have to separately pay for voice data, STD calls, and Internet. Consumers will now pay a fixed fee for a period of 28 days that covers all.

    Kataria said this plan was only for pre-paid subscribers, and would not apply to post-paid consumers. He said it would take away the hassle of consumers of remembering dates when they have to pay and will be able to use their monthly subscription. Furthermore, he said that, if the full amount paid remained unutilised, it would be carried over to the next month.

    Consumers would receive a message three days before the period expires to let them know they need to renew their subscriptions. He said that 90 per cent of the consumers were still in the pre-paid segment.

    The rates would vary from city to city, and the rates in Delhi range from Rs 119 (325 Flex) to Rs 399 (1750 Flex).

  • Nawaz is face of Vodafone’s new campaign

    Nawaz is face of Vodafone’s new campaign

    NEW DELHI: Actor Nawazuddin Siddiqui is the brand ambassador in north India while Bobby Simha will be publicising the new Vodafone FLEX plan.

    Vodafone India Director-Commercial Sandeep Kataria told Indiantelevision.com it would be a high-decibel, 360-degree multi-media creative campaign to propagate the launch and introduce this new concept. This highly vibrant and impactful campaign will be seen across mediums — TV, print, OOH, radio and digital.

    Vodafone introduced Vodafone Flex to ease the problems of consumers who have to separately pay for voice data, STD calls, and Internet. Consumers will now pay a fixed fee for a period of 28 days that covers all.

    Kataria said this plan was only for pre-paid subscribers, and would not apply to post-paid consumers. He said it would take away the hassle of consumers of remembering dates when they have to pay and will be able to use their monthly subscription. Furthermore, he said that, if the full amount paid remained unutilised, it would be carried over to the next month.

    Consumers would receive a message three days before the period expires to let them know they need to renew their subscriptions. He said that 90 per cent of the consumers were still in the pre-paid segment.

    The rates would vary from city to city, and the rates in Delhi range from Rs 119 (325 Flex) to Rs 399 (1750 Flex).

  • KnightsAD expands to Sri Lanka and Middle East

    KnightsAD expands to Sri Lanka and Middle East

    MUMBAI: KnightsAD Digital Media Associates recently announced its foray into Sri Lanka and the Middle Eastern markets of the UAE, Kuwait and Qatar. The company has seen close to 20 per cent month-on-month growth since its launch in January 2016 across India markets.

    KnightsAD CEO Malik Gilani said, “We are ecstatic to announce our global expansion. We hope to provide our partners a global platform and extended reach.”

    With Sri Lanka featuring among the top 10 countries in the world for mobile advertising growth (source, ExchangeWire) and the Middle East showing a growing mobile e-commerce trend (source, Adotas), the markets are ripe for content players to leverage this growth by extending their mobile and WAP advertising reach.

    KnightsAD has partnered with leading telecoms and content companies in Sri Lanka and the Middle East; telecom partners include Oreedoo in Kuwait and Qatar, DU in the UAE as well as Dialog in Sri Lanka. With a conversion rate of up to 75000 a month, KnightsAD has quickly become one of the networks with the highest success rates and now widest reach.

    With this expansion, the company hopes to replicate the success they have seen in India for content partners like Hungama, Nazara, Mauj and Saregama, to name a few.

  • KnightsAD expands to Sri Lanka and Middle East

    KnightsAD expands to Sri Lanka and Middle East

    MUMBAI: KnightsAD Digital Media Associates recently announced its foray into Sri Lanka and the Middle Eastern markets of the UAE, Kuwait and Qatar. The company has seen close to 20 per cent month-on-month growth since its launch in January 2016 across India markets.

    KnightsAD CEO Malik Gilani said, “We are ecstatic to announce our global expansion. We hope to provide our partners a global platform and extended reach.”

    With Sri Lanka featuring among the top 10 countries in the world for mobile advertising growth (source, ExchangeWire) and the Middle East showing a growing mobile e-commerce trend (source, Adotas), the markets are ripe for content players to leverage this growth by extending their mobile and WAP advertising reach.

    KnightsAD has partnered with leading telecoms and content companies in Sri Lanka and the Middle East; telecom partners include Oreedoo in Kuwait and Qatar, DU in the UAE as well as Dialog in Sri Lanka. With a conversion rate of up to 75000 a month, KnightsAD has quickly become one of the networks with the highest success rates and now widest reach.

    With this expansion, the company hopes to replicate the success they have seen in India for content partners like Hungama, Nazara, Mauj and Saregama, to name a few.

  • Digital India: Media, entertainment leaders join SCTE

    Digital India: Media, entertainment leaders join SCTE

    NEW DELHI: Reliance Big TV head (DTH Business) Vivek Garg, Network18 Media & Investments Ltd Group chief technology officer Rajat Nigam and GTPL-Hathway Pvt. Ltd chief operating officer Shaji Mathews have come on the governing council of broadband professionals body SCTE India for 2016-17.

    Others include Electronics Sector Skills Council of India CEO N K Mohapatra; Vodafone India executive vice president-corporate affairs and public policy Sandeep Bhargava and PPC Broadband managing mirector–Asia Pacific Gurdeep Singh Bakshi.

    The initiative was taken on the recommendation of SCTE vice president Mike Jones from the United Kingdom and national secretary Rahul Nehra.

    Nehra said, “SCTE stands to play a pivotal role in emerging Digital India from a skilling and innovation perspective and the new governing council will be the defining light of the efforts going forward.”

    Nigam added, “SCTE deserves salutation for driving technology enhancement and culture. Today, innovation is a tradition that needs to be adhered to continue the fast-paced tech journey enhancing user experience.”

    Specific goals for this year include developing technical skills in the digital space, collaborating with the policy makers to fast-track innovation and learning, driving standards in the echo-system, adopting innovation and bringing the best of Asia and Europe to the upcoming SCTE India Awards. The Society has planned to launch an India Broadband Journal which will be released quarterly thought-leader magazine.

    Industry relationships committee chairman Sandeep Bhargava said: “This shall enable focus on the needs of the broadband sector and help build relationships with various stakeholders in the government and industry and create a right policy environment.”

    Founded in 1945, the SCTE’s aim is to raise the standard of broadband engineering in the telecommunications industry. The society particularly concerns with the training and career advancement of technical professionals in the field. Headquartered in Watford (U.K.), the SCTE is a global non-profit organization that is managed by elected volunteers.

  • Digital India: Media, entertainment leaders join SCTE

    Digital India: Media, entertainment leaders join SCTE

    NEW DELHI: Reliance Big TV head (DTH Business) Vivek Garg, Network18 Media & Investments Ltd Group chief technology officer Rajat Nigam and GTPL-Hathway Pvt. Ltd chief operating officer Shaji Mathews have come on the governing council of broadband professionals body SCTE India for 2016-17.

    Others include Electronics Sector Skills Council of India CEO N K Mohapatra; Vodafone India executive vice president-corporate affairs and public policy Sandeep Bhargava and PPC Broadband managing mirector–Asia Pacific Gurdeep Singh Bakshi.

    The initiative was taken on the recommendation of SCTE vice president Mike Jones from the United Kingdom and national secretary Rahul Nehra.

    Nehra said, “SCTE stands to play a pivotal role in emerging Digital India from a skilling and innovation perspective and the new governing council will be the defining light of the efforts going forward.”

    Nigam added, “SCTE deserves salutation for driving technology enhancement and culture. Today, innovation is a tradition that needs to be adhered to continue the fast-paced tech journey enhancing user experience.”

    Specific goals for this year include developing technical skills in the digital space, collaborating with the policy makers to fast-track innovation and learning, driving standards in the echo-system, adopting innovation and bringing the best of Asia and Europe to the upcoming SCTE India Awards. The Society has planned to launch an India Broadband Journal which will be released quarterly thought-leader magazine.

    Industry relationships committee chairman Sandeep Bhargava said: “This shall enable focus on the needs of the broadband sector and help build relationships with various stakeholders in the government and industry and create a right policy environment.”

    Founded in 1945, the SCTE’s aim is to raise the standard of broadband engineering in the telecommunications industry. The society particularly concerns with the training and career advancement of technical professionals in the field. Headquartered in Watford (U.K.), the SCTE is a global non-profit organization that is managed by elected volunteers.

  • The Social Street beefs up leadership team

    The Social Street beefs up leadership team

    MUMBAI:The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as the managing partner for the experiential business vertical and Shilov Mani as the senior vice president in planning. Both the senior executives will report to Mandeep Malhotra and will be based in Mumbai.

    The Social Street CEO and founding partner Mandeep Malhotra said, “Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers.”

    Sharmaa added, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda, be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

    Mani said, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future-ready agency.”

    Sharmaa has 15 years of experience in experiential marketing. She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

    In his 16 years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and Total Fina Elf, before joining Ogilvy & Mather handling media buying, planning and client servicing. He moved to the DDB Mudra Group to handle their OOH, activation, events and retail executions. Mani has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.

  • The Social Street beefs up leadership team

    The Social Street beefs up leadership team

    MUMBAI:The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as the managing partner for the experiential business vertical and Shilov Mani as the senior vice president in planning. Both the senior executives will report to Mandeep Malhotra and will be based in Mumbai.

    The Social Street CEO and founding partner Mandeep Malhotra said, “Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers.”

    Sharmaa added, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda, be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

    Mani said, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future-ready agency.”

    Sharmaa has 15 years of experience in experiential marketing. She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

    In his 16 years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and Total Fina Elf, before joining Ogilvy & Mather handling media buying, planning and client servicing. He moved to the DDB Mudra Group to handle their OOH, activation, events and retail executions. Mani has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.

  • Vivek Dhyani new group creative director Havas – Gurgaon

    Vivek Dhyani new group creative director Havas – Gurgaon

    MUMBAI: * Vivek Dhyani has joined Havas (formerly, Havas Worldwide) in Gurgaon as the group creative director from August Communications, where he was, till recently, one of the founder-directors.

    Dhyani, who started off as a scriptwriter with the All-India Radio, Najibabad, has spent over 19 years in the advertising industry with Saatchi & Saatchi, Capital Advertising, Grey Worldwide, McCann-Erickson and August Communications. He has worked on brands such as Hyundai Santro, Panasonic, Maruti Suzuki WagonR, Maruti Suzuki Corporate, Escotel Mobile Communications, LG, LML Motorcycles, Samsung, Aviva Life Insurance, Wrigley’s, Incredible India, Nescafe, Coca-Cola, Perfetti Van Melle, General Motors, Dabur and MetLife, among others.

    Says Havas India CCO Nima Namchu: “I bumped into Vivek during my stintn with Capital Advertising and later at McCann. He is the kind of writer who always leans towards writing copy with bite. Just to give you a taste of what you can expect from him – he came up with “Baaki sab gaye tel lene,” when he was asked to write a poster on fuel economy for Maruti Suzuki.”

    At Havas, Dhyani will partner senior creative director Anuranjan Dogra and will be handling some of the agency’s main brands. Navin Theeng, ECD Havas India, Gurgaon feels Dhyani is “a potent addition to the creative team that we have at Havas. A much-loved and respected creative in the Delhi advertising circle, I’m sure his humour and unique way of looking at things will give our work a new dimension.