Category: Media and Advertising

  • Aditi Rao Hydari and Siddharth Star in L’Oréal Paris’ latest digital campaign

    Aditi Rao Hydari and Siddharth Star in L’Oréal Paris’ latest digital campaign

    MUMBAI: L’Oréal Paris launches a new campaign with Aditi Rao Hydari and Siddharth, combining charm with expert haircare.

    In the video, Siddharth playfully references his 2003 film Boys while discussing the challenges of an oily scalp caused by dirt and sweat. Aditi steps in to introduce L’Oréal Paris Hyaluron Pure Shampoo, enriched with salicylic acid and hyaluronic acid to cleanse and refresh the hair. Their light-hearted exchange and effortless chemistry bring a fun touch to the campaign.

    L’Oréal Paris India general manager Dario Zizzi said, “Siddharth’s energy and humour perfectly complement Aditi’s elegance, making this campaign both engaging and informative. We are committed to offering scientifically advanced solutions for real hair concerns.”

    The advert has quickly become a social media hit, with fans praising the couple’s engaging presence. This campaign reinforces L’Oréal Paris’ reputation for combining star power with innovative beauty solutions. 

  • Neeta Pant appointed CHRO at GD Goenka Group

    Neeta Pant appointed CHRO at GD Goenka Group

    MUMBAI: The GD Goenka Group, has announced the appointment of Neeta Pant as its new chief human resources officer (CHRO). With over 22 years of experience in strategic human resource management, Pant brings a distinguished background in clinical psychology and social work.

    Renowned for her visionary direction and exceptional communication skills, Pant has successfully spearheaded transformative projects to enhance operational efficiency and align with organisational objectives. Her expertise in HR policy development, process optimisation, and fostering organisational growth makes her a valuable addition to the GD Goenka Group.

    GD Goenka Group managing director, Nipun Goenka stated, “We are delighted to welcome Neeta Pant to the GD Goenka family. Her profound knowledge and innovative approach to human resource management will undoubtedly propel our organisation to new heights. At GD Goenka, we are committed to nurturing talent and fostering a culture of excellence, and Pant’s appointment reflects this vision.”

    Pant has received numerous accolades, including the ‘Women Achiever Award – 2022’, ‘Excellence in Innovative Education Award – 2022’, and ‘Women of Substance – 2023 & 2024’. Beyond her professional achievements, she is a dedicated advocate for safeguarding women from sexual harassment and chilen from sexual offences, working closely with NGOs in Delhi NCR to raise awareness of these critical issues.

    Her academic credentials include a PhD in clinical psychology, dual MBA degrees in HR and marketing, MAs in psychology and english, and a Research Fellowship in strategic HR management. Additionally, she is a certified POSH and POCSO Trainer, Soft Skills Trainer, Graphologist, and Executive Life Coach.

    Pant’s appointment marks a significant step in GD Goenka Group’s continued commitment to excellence in human resource management and organisational development.

  • Cereone Media partners with Yahoo DSP to revolutionise Indian advertising

    Cereone Media partners with Yahoo DSP to revolutionise Indian advertising

    MUMBAI: Advertisers, rejoice! The future of programmatic advertising in India just got a major upgrade. Cereone Media has partnered with Yahoo demand-side platform (DSP) to supercharge ad campaigns with AI-driven insights, omnichannel reach, and precision targeting. Effective immediately, this collaboration promises to put Indian brands in the fast lane of digital marketing, arming them with the best-in-class programmatic tools Yahoo DSP has to offer.

    In the cutthroat world of digital advertising, brands demand more than just flashy impressions. They crave transparency, razor-sharp audience insights, and return on investment that makes CFOs sleep easier at night. Enter Yahoo DSP- a powerhouse platform backed by AI-driven optimisation, premium ad inventory, and robust identity solutions. Through this alliance, Cereone Media aims to help advertisers decode complex consumer behaviours and turn data into pure marketing gold.

    What’s in store for Indian advertisers? A whole new level of precision. Yahoo DSP’s omnichannel capabilities allow brands to seamlessly run and optimise campaigns across mobile, desktop, and even Digital Out-of-Home (DOOH). Meanwhile, its AI-powered engine, Yahoo Blueprint, analyses vast data signals to provide real-time campaign adjustments, ensuring brands get maximum bang for their advertising buck.

    “Advertisers today demand greater accountability, efficiency, and transparency from their media investments. By integrating Yahoo DSP’s robust programmatic technology with Cereone Media’s expertise, we are empowering Indian brands to make data-driven decisions, optimise performance, and scale their advertising strategies globally,” said Cereone Media Pvt Ltd co-founder & director Deepak Karnani.

    Yahoo head of commercial sales, southeast Asia, Kenneth Koh added, “We’re excited to work with Cereone Media to bring more powerful programmatic solutions to Indian advertisers. With Yahoo DSP, Cereone can help brands navigate an evolving digital landscape—giving them smarter optimisation, premium inventory, and privacy-first identity solutions to drive real business impact.”

    This partnership doesn’t just stop at programmatic wizardry. By teaming up with both Yahoo and FreeWheel, Cereone Media is unlocking new frontiers in addressable TV advertising. With premium inventory and Yahoo ConnectID’s precise targeting capabilities, Indian brands can now craft hyper-personalised campaigns that drive engagement and real business results.

    Cereone Media Pvt Ltd co-founder Harish Patil commented, “Partnering with both Yahoo and FreeWheel enables us to bring addressable TV to Indian advertisers. With premium inventory from FreeWheel and Yahoo ConnectID, our clients can achieve precision targeting and gain accurate performance insights to optimise their campaigns effectively.”

    With Yahoo DSP already trusted by Fortune 500 brands worldwide, this partnership signals a new era for Indian advertisers-one where data reigns supreme, AI takes the wheel, and programmatic advertising is smarter, faster, and more effective than ever before.

  • Mad Influence elevates Aman Narula to COO amid growth ambitions

    Mad Influence elevates Aman Narula to COO amid growth ambitions

    MUMBAI: Mad Influence has announced the promotion of Aman Narula as its new chief operating officer (COO).With over seven years of experience, Aman previously served as head of operations at Mad Influence and has been instrumental in driving engagement and delivering measurable impact. His strategic vision and passion for innovation make him well-suited for his new role.

    Reflecting on his promotion, Aman stated, “This role means a great deal to me. Looking back on the past seven years, I’m incredibly grateful for the journey, the challenges, and the milestones we’ve achieved together. None of this would have been possible without the unwavering support of our management and the dedication of my team, who continue to push boundaries every day. I’m committed to driving our vision forward, expanding into new verticals, and achieving even bigger goals. There’s a lot to build, and I’m excited for what lies ahead. Onwards and upwards!”

    Mad Influence founder & CEO, Gautam Madhavan stated, “Aman has been an integral part of Mad Influence since its early days. His journey from a business development associate to COO is a testament to his dedication, resilience, and strategic mindset. He has played a crucial role in shaping our vision, turning challenges into opportunities, and driving operational excellence. As we enter a new phase of growth and innovation, I have full confidence in Aman’s leadership to take Mad Influence to greater heights. This promotion marks the start of an exciting new chapter.”

    As the creator economy continues to evolve, collaboration and innovation have become essential. With expertise spanning social media, business development, and influencer marketing management, Aman is set to play a pivotal role in shaping Mad Influence’s future, driving its expansion and strengthening its position in the industry.

  • HDFC Securities banks on Anand Mathur as its new CFO

    HDFC Securities banks on Anand Mathur as its new CFO

    MUMBAI: HDFC Securities, a wholly owned subsidiary of HDFC Bank, has appointed Anand Mathur as its new chief financial officer (CFO). With over 20 years of expertise in financial strategy, regulatory compliance, and operational efficiency, Mathur’s leadership is expected to further strengthen the company’s growth trajectory in the evolving stockbroking industry.

    Mathur has a distinguished career spanning key financial roles at HDFC Bank and Citibank India. Prior to his new role, he served as senior vice president for finance at HDFC Bank, where he played a pivotal role in driving strategic initiatives and financial planning. His tenure at Citi India involved overseeing financial strategy and local regulatory reporting, giving him a deep understanding of the banking and financial services sector.

    Mathur stated, “I’m thrilled to be stepping into this exciting new position at HDFC Securities. With a strong focus on financial strategy, operational efficiency, and innovation, I look forward to working with the talented team at HSL to drive sustainable growth and success. The stockbroking industry is full of opportunities, and I am eager to contribute towards maximising its potential.”

    HDFC Securities, managing director & CEO Dhiraj Relli welcomed Mathur’s appointment, emphasising his extensive financial acumen. “We are pleased to have Anand Mathur as our new CFO. His deep experience in financial strategy and regulatory oversight makes him the ideal choice to drive HDFC Securities forward. Anand’s leadership and vision will play a key role in strengthening our financial operations, ensuring sustainable growth, and enhancing value for our stakeholders.”

    Mathur’s appointment comes at a crucial time as HDFC Securities aims to further expand its market presence and enhance its offerings in India’s fast-evolving financial ecosystem. His experience in managing financial strategy, regulatory compliance, and digital transformation is expected to be instrumental in navigating the dynamic landscape of the broking industry.

    Prior to HDFC Bank, at Citibank India (2010-2012), he led financial strategy and managed regulatory reporting, gaining valuable insights into compliance and financial planning. His earlier stint at HDFC Bank (2005-2010) saw him overseeing core banking solutions implementation and Indian GAAP accounting, further solidifying his deep understanding of financial operations and governance.  
     

  • Social Panga paints bold future with Soumabha Nandi as creative strategy EVP

    Social Panga paints bold future with Soumabha Nandi as creative strategy EVP

    MUMBAI: Social Panga has added a fresh stroke of creativity to its canvas with the appointment of Soumabha Nandi as executive vice president for creative strategy & growth. This strategic move is set to elevate the agency’s storytelling game, blending innovation with business impact as it continues its expansion spree.

    Som shared, “Social Panga’s people-first approach and hunger for the new really resonated with me. With evolving markets and breakthrough technologies, this is exactly the kind of creative playground that fuels me. I look forward to pushing boundaries and making an impact.”

    Social Panga co-founder Himanshu Arora said, “His expertise in creative strategy and business impact aligns perfectly with our vision. As we continue pushing creative boundaries, Som’s leadership will be instrumental in our next growth phase.”

    Social Panga co-founder Gaurav Arora added, “At Social Panga, creativity and strategy go hand in hand. Som’s ability to fuse big ideas with data-driven insights will elevate our client relationships and inspire our team to deliver exceptional work.”

    Bringing over 13 years of brand transformation expertise, Som (as he is popularly known) has crafted narratives for industry giants like Flipkart, Disney plus Hotstar, Max Fashion, Phonepe, Mcdonald’s, Domino’s, and more. At Social Panga, he will steer the creative vision, drive new business, and foster a culture where bold ideas turn into tangible results.

  • Embassy Developments appoints Aditya Virwani as managing director

    Embassy Developments appoints Aditya Virwani as managing director

    Mumbai: Embassy Developments Limited has appointed Aditya Virwani as managing director to spearhead its next phase of growth. Previously serving as chief operating officer at Embassy Group, Virwani played a crucial role in business expansion and strategic planning. Jitendra Virwani remains chairman, while the team includes Sachin Shah as CEO & executive director, and Rajesh Kaimal as CFO & executive director.

    The company is set to enhance its residential portfolio with new projects across major cities, bolstered by the recent merger of Equinox India Developments Ltd. (formerly Indiabulls Real Estate Ltd.) and Nam Estates Private Limited. This strategic move has reinforced its position in the real estate sector, alongside efforts to optimise its capital structure through asset acquisitions and financial initiatives.

    An alumnus of the University of Virginia, Virwani has been instrumental in shaping Embassy Group’s business strategies and fostering industry partnerships. The company has appointed Vikas Khandelwal as company secretary & group chief compliance officer, Shailendra K Subbaraya as chief operating officer, and Maria Rajesh as chief human resources officer.

    With a focus on long-term value creation through strategic planning and governance, Embassy Developments aims to solidify its market presence. As the real estate sector evolves, the company is positioning itself for sustainable growth.

    Aditya Virwani currently serves as the managing director of Embassy Developments Limited, a position he assumed in March 2025. Based in Bangalore Urban, Karnataka, India, he handle the company’s strategic growth initiatives. Prior to this role, he was with Embassy Group for over eight years. From September 2018 to March 2025, he served as chief operating officer, overseeing business expansion and operational efficiencies. Before that, he worked as executive assistant to the chairman from September 2016 to September 2018, gaining valuable insights into corporate direction and strategic decision-making. Aditya Virwani holds a degree from the University of San Francisco, where he studied from 2013 to 2016.

  • Fintech disruptor Ambarish Kenghe takes the helm as Angel One’s group CEO

    Fintech disruptor Ambarish Kenghe takes the helm as Angel One’s group CEO

    MUMBAI: Fintech just got a major shake-up. India’s largest listed retail stock broking house, Angel One has roped in Ambarish Kenghe as its new group chief executive officer. The announcement, originally made on 13 January 2025, marks a defining moment for the company as it gears up for an era of digital transformation and hyper-growth.

    A powerhouse in product innovation, digital transformation, and business scaling, Kenghe has built a career at the intersection of technology and finance. Before stepping into Angel One, he made waves at Google Pay APAC as VP & general manager, spearheading the platform’s expansion and strengthening India’s UPI ecosystem. Ever tapped your phone to pay for chai? You might just have him to thank.

    But Kenghe’s influence extends beyond payments. At Google, he played a pivotal role in the launch of Chromecast and the development of Google TV. Prior to that, he revolutionised the fashion e-commerce space as chief product officer at Myntra, where he championed AI and machine learning-driven personalisation.

    His journey through the tech world doesn’t stop there. Kenghe has flexed his strategic muscles at Bain & Company in San Francisco and tackled high-speed switching technologies as an engineer at Cisco Systems in San Jose. With four patents under his belt and an academic background that boasts an MBA from UC Berkeley, a master’s degree from Purdue University, and another from IIT Kanpur, he’s a certified innovator.

    Stepping into his role as group CEO, Kenghe is laser-focused on scaling Angel One’s product and technology portfolio, enhancing customer experiences, and ensuring the company continues leading the Fintech revolution.

    Angel One Chairman & MD Dinesh Thakkar expressed his excitement, “Ambarish’s appointment as group CEO marks an exciting new era for Angel One. With his proven track record of driving innovation and deep expertise in the industry, he is the visionary leader we need to propel us into our next chapter of growth. At Angel One, we believe strong leadership shapes the future of Fintech. Ambarish’s guidance will position us not only to keep pace with the ever-changing financial landscape but also to lead the charge in transforming how financial services are delivered, empowering our customers with groundbreaking solutions and unparalleled value.”

    Kenghe, in turn, shared his enthusiasm for the challenge ahead, “I am truly honoured to be part of Angel One, a brand that has been at the forefront of transforming India’s Fintech landscape. With its focus on innovation and customer-centricity, Angel One has built a strong foundation. I am eager to work with the talented team to drive the next phase of growth and empower users with advanced financial solutions.”

    As Angel One continues to disrupt the financial services industry, Kenghe’s arrival signals a bold new chapter.

  • Capgemini ropes in AI powerhouse Shashi Prabha Singh as VP of data and AI

    Capgemini ropes in AI powerhouse Shashi Prabha Singh as VP of data and AI

    MUMBAI: Capgemini is making a serious statement in the AI world, and they’ve just hired the right person to back it up. Shashi Prabha Singh, a digital transformation maestro, has stepped into the role of vice president – data and AI. Effective March 2025, Singh will be the mastermind behind driving AI-powered growth and cutting-edge data strategies for the global tech consultancy.

    If there’s anyone who knows their way around AI, data, and digital transformation, it’s Singh. She has built an enviable career, seamlessly navigating the worlds of machine learning, AI, and digital strategy like a chess grandmaster plotting her next move. With leadership stints at Tietoevry, WNS, and Tata Consultancy Services, she has spearheaded large-scale transformations, managed P&L for businesses exceeding 500+ professionals, and incubated AI Centres of Excellence from scratch.

    In her latest gig at Capgemini, Singh is all set to supercharge AI and data-driven innovation, ensuring that businesses don’t just collect data but actually know what to do with it. She aims to leverage AI and GenAI to create groundbreaking digital solutions, making businesses smarter, faster, and more efficient.

    Beyond her corporate prowess, Singh is an influential mentor at Nasscom GenAI Foundry, where she nurtures emerging AI startups, turning their ambitious ideas into industry-changing realities. Whether it’s guiding AI-driven business strategies or launching next-gen digital products, she brings an unparalleled blend of leadership and innovation.

    With the digital revolution accelerating, Singh’s appointment signals that Capgemini is not just riding the AI wave, they’re determined to lead it.

  • Md Shahbaz Khan joins The Economic Times as director & business strategy

    Md Shahbaz Khan joins The Economic Times as director & business strategy

    MUMBAI: Md Shahbaz Khan has been appointed as the director, business strategy & special initiatives, business verticals at The Economic Times. Expressing gratitude for his journey so far, he acknowledged the mentors, colleagues, and partners who have supported him.

    Excited for this new chapter, Khan looks forward to driving impactful initiatives, fostering innovation, and contributing to meaningful growth.

    With a strong background in media, he has held pivotal roles at CNBC-TV18, Times of India Group, Hindustan Times, and Sap Partner, among others.