Category: Media and Advertising

  • Revital-Lybrate plan ‘healthy conversation’ with two million women

    Revital-Lybrate plan ‘healthy conversation’ with two million women

    MUMBAI:  Sun Pharma’s Global Consumer Healthcare business announced the launch of Revital H Woman’s ‘Healthy Conversations’ initiative in India. This unique initiative aims to initiate a conversation about women’s health, its impact on the health of their family and overall society and encourage women to understand their health requirements. Revital-H Woman’s Healthy Conversations will reach out to women across 20 cities in India.

    Revital-H Woman has created a special digital platform www.revitalwoman.com to reach over 2 million women in three months.

    Through the initiative, Revital H Woman will encourage women to interact with expert nutritionists to understand and address their nutritional needs. Participating women will take an online health test at www.revitalwoman.com to know their current health quotient. As part of this initiative, every participant can avail a free diet chart and nutritionist consultation through an online chat. Revital H Woman has partnered with Lybrate, an online doctor consultation platform, to create a seamless experience for consumers participating in ‘healthy conversations’ initiative. This collaboration with Lybrate ensures that a team of professional nutritionists, on the Lybrate platform, will be available to provide online consultation to all participants.

    Sun Pharma business head-global consumer healthcare Subodh Marwah, said, “Improper eating habits and lack of a balanced diet due to hectic lifestyles are a common phenomenon now. Biological changes and social pressure for staying visibly slim often exaggerate the nutritional deficiency in urban Indian women.”

    Bollywood actor and Revital H Woman’s brand ambassador Sonali Bendre, said, “It’s important for every woman to desire a healthy and balanced life and I am happy that Revital H Woman has taken this initiative to bring attention to the growing nutritional gap in Indian women’s daily diet.”

    Revital H Woman is a daily health supplement which has been specially formulated for women, keeping in mind their special needs. Vitamins and minerals are essential nutrients to keep the body healthy. However, due to multiple reasons like hectic lifestyle, improper cooking and consuming methods, imbalanced diet, deficiency of nutrients in soil, etc. one is unable to get these nutrients in required quantities. Revital H Woman supplements the diet, hence contributes to well-being of women.

    Revital H Woman is a combination of 12 vitamins, 10 minerals and ginseng which help in keeping women physically active and mentally relaxed throughout the day. Among other benefits, vitamins and minerals in Revital H Woman also help in maintaining healthy bones, reducing fatigue, and maintaining healthy hair, skin and nails.

  • Ranbir promoting Panasonic ‘Shinobi Pro’

    Ranbir promoting Panasonic ‘Shinobi Pro’

    MUMBAI: Panasonic India kicked off its new television commercial campaign for the ‘Shinobi Pro’ LED TV Range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The campaign has been conceptualized and conceived by IBD and will be supported on television, print, OOH, cinema and digital.

    The campaign launched across leading English & Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels. The television commercial features Ranbir Kapoor, who reveals himself as Shinobi (Japanese ninja) in the end of the advertisement. Each frame introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound, and IPS Super Bright Panel Plus.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

    IBD COO Srikant Rath said, “The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced as cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

    Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dhikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and need technology on their fingertips.

  • Ranbir promoting Panasonic ‘Shinobi Pro’

    Ranbir promoting Panasonic ‘Shinobi Pro’

    MUMBAI: Panasonic India kicked off its new television commercial campaign for the ‘Shinobi Pro’ LED TV Range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The campaign has been conceptualized and conceived by IBD and will be supported on television, print, OOH, cinema and digital.

    The campaign launched across leading English & Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels. The television commercial features Ranbir Kapoor, who reveals himself as Shinobi (Japanese ninja) in the end of the advertisement. Each frame introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound, and IPS Super Bright Panel Plus.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

    IBD COO Srikant Rath said, “The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced as cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

    Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dhikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and need technology on their fingertips.

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Vikram Sakhuja to chair EFFIE 2016; Mitrajit Bhattacharya will be co-chair

    Vikram Sakhuja to chair EFFIE 2016; Mitrajit Bhattacharya will be co-chair

    MUMBAI: The Advertising Club has appointed Madison World groyup CEO Vikram Sakhuja as president of EFFIES 2016. Chitralekha Group president and publisher Mitrajit Bhattacharya will be the co-chair of EFFIES 2016.

    Speaking of Sakhuja’s appointment, The Advertising Club president Raj Nayak said, “EFFIES has emerged as a coveted industry award that lauds campaigns and individuals delivering landmark brand solutions. Vikram has been an essential part of EFFIES 2015 and was instrumental in ensuring the awards success last year. I am delighted that Vikram will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all the best to Vikram and the team.”

    Speaking about his new role Sakhuja said “It is a privilege to be chairing the EFFIES. It remains the one award that Agencies and client covet equally since it celebrates effectiveness. This year the EFFIES will be held in December, a little earlier than last year to ensure that Christmas and New Year is not spent working on entries. We look forward to again welcoming great work from all quarters.”

    EFFIES 2016 will continue to celebrate successful campaigns that drive the Media and Advertising industry towards now echelons of growth and scale.

  • Vikram Sakhuja to chair EFFIE 2016; Mitrajit Bhattacharya will be co-chair

    Vikram Sakhuja to chair EFFIE 2016; Mitrajit Bhattacharya will be co-chair

    MUMBAI: The Advertising Club has appointed Madison World groyup CEO Vikram Sakhuja as president of EFFIES 2016. Chitralekha Group president and publisher Mitrajit Bhattacharya will be the co-chair of EFFIES 2016.

    Speaking of Sakhuja’s appointment, The Advertising Club president Raj Nayak said, “EFFIES has emerged as a coveted industry award that lauds campaigns and individuals delivering landmark brand solutions. Vikram has been an essential part of EFFIES 2015 and was instrumental in ensuring the awards success last year. I am delighted that Vikram will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all the best to Vikram and the team.”

    Speaking about his new role Sakhuja said “It is a privilege to be chairing the EFFIES. It remains the one award that Agencies and client covet equally since it celebrates effectiveness. This year the EFFIES will be held in December, a little earlier than last year to ensure that Christmas and New Year is not spent working on entries. We look forward to again welcoming great work from all quarters.”

    EFFIES 2016 will continue to celebrate successful campaigns that drive the Media and Advertising industry towards now echelons of growth and scale.

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.

  • Voot turns kids ‘goody goody’ with unique TVC

    Voot turns kids ‘goody goody’ with unique TVC

    MUMBAI: Kids are the ready and excited end-consumers of Voot Kids but parents often scale down their enthusiasm by being gatekeepers. The journey of any marketer to promote a product like this and growing from zero to 50+ advertisers is not easy.

    Encouraging the kids to access such a platform as well as making parents comfortable with handing over their phones to them remains crucial. And, how better can this gap be bridged with lucid storytelling and a catchy musical anthem that grabs the attention of kids and parents alike.

    Banking on three things- television content, kids and originals- this OTT platform observes 15 per cent share of the overall traffic coming from kids. Riding high on kids content behind it’s viewership and user growth, Voot has launched a new TVC capturing how kids from across India have taken to the new way of life and turned ‘goody goody’ in their ultimate quest to earn Voot time.

    “The loyalty factor from kids is very high. They are obsessive about characters. So, everything has to revolve around the character that they like. The amount of money parents spent on these characters is huge. We looked at the top 10 characters that the kids like and we built on that,” said Viacom18 Digital Ventures COO Gaurav Gandhi.

    The special anthem Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge! will roll out across all major kids channels and digital  platforms on 30 September.

    With 10 characters to be added to its 100+ character library, the platform will focus more on originals in 2017.

    The time spent by kids on Voot is approximately 30 minutes on an average while they spend close to 45 minutes on weekends and 25 minutes on weekdays. Unlike the traditional, linear from of content consumption wherein the peak viewing of kids content happens during the early evening; Voot Kids in contrast witnesses a peak that coincides with the prime time on national GECs wherein the mobile gets passed onto the kids as the parents take control over the remote. “The primetime for kids on our platform is 9 pm. Adding to that, Sundays are huge for us wherein the consumption just jumps upto 40 per cent compared to any other day,” added Gandhi.

    “Kids are the masters of negotiations. They know what they want and how to get it. But the catch is that the parents know these antics and are willing to evolve the kids if they see a good behaviour being displaced by them. The communication that we have created was to showcase this varied but interesting dynamics between the parents and their kids. You will see the kids doing ‘goody goody’ things in this film. The music and anthem of the campaign is something each one of us can relate to as we have grown up listening to this popular song,” adds Viacom18 head marketing and partnerships Akash Banerji.

    The advertisers too are lapping up this opportunity on Voot Kids with open arms as they seek to connect and engage with this mobile-first generation who are the influencers of today and the decision makers of tomorrow. It has close to 50+ advertisers on board out of which 10 are especially for Voot Kids. Targeted at an age group of 1-12, Voot plans to launch a tablet app in a week’s time followed by a campaign on the same.

    “We feel that this segment is only set to grow, both in size and influence, and we want to be the default digital platform of choice for kids entertainment. Our endeavour is to build a parent-approved kids-favourite brand, and we will continue to develop exciting campaigns and dial up engagement with this community even further,” added Gandhi.

    The campaigns will be promoted across Viacom18 network and will be heavily leveraged on social media.

    About the campaigns: The campaign comprises multiple TVCs featuring lots of kids. The films depict kids’ heroics as they happily embrace the very tasks that kids are usually known for not doing willingly.

    The films showcase a range of situations where the kids turn to their ‘goody goody’ best – a boy getting out of the bed in the night to brush his teeth unprompted, another young boy with spiky hair combing it vigorously to turn it into a good-boy hairstyle, a cute little girl goes onto finishing the very last drop of milk from a glass, a young girl wiping clean the wall that once was her canvas, another boy is seen tidying up his bed and surprisingly a boy denying potato chips being offered while sitting on a park bench. What follows is a happy smiley parent handing over their mobile phone to their kid for a well-deserved Voot time. In the background of each of the two films you hear the chorus of kids singing this catchy Voot Kids anthem and reciting their favourite characters for whom they’re turning to this new way of life. The closing line captures the core thought very aptly – Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge!

    TVC:

    Link1: https://youtu.be/55AVLumuWEY

    Link2: https://youtu.be/vrcDmXDnRxM