MUMBAI: Great work is always recognized and appreciated in the competitive marketplace When an organisation gets recognition for good work in the presence of business partners and competitors the feeling just adds up.
ACEF Program is organized by a team of professionals from India, UAE and Sri Lanka. Recently, the prestigous ACEF Forum & Awards were announced for “Marketing Capabilities, CSR Activities, Rural Initatives for the year 2016.
Team Vritti bagged the gold for the “Most Admired Agency for Rural Marketing” and also bagged a rich haul of six other awards including three golds and three silvers; in the prestigious ACEF Awards 2016. Winning seven awards is a distinct achievement in ACEF Awards that takes Vritti iMedia to new heights. Four gold trophies have been won in different categories which underlined the all-round expertise of the company.
Vritti iMedia bagged the ‘gold trophy’ for being the “most admired agency for rural marketing”.
Vritti iMedia CEO Veerendra Jamade said, “We always tried to think out of the box. Whether it is the amazing idea of using the religious occasions like Nashik Kumbh Mela and Ujjain Sinhastha; or it is the integrated program of Fatak se Furr in Pandharpur; our ideas are distinguish-ably different. I think it is the secret of our success so far.”
MUMBAI: NatureFresh Acti-Lite has partnered with the movie MS Dhoni to take forward the new brand thought of ‘Raho Har Pal Active’ through in-film placement and a 360 degree plan.
The brand has planned activities for its consumers, retailers and employees. Activities includes TV campaign, Employees Meet & Greets with the star cast of the movie MS Dhoni, Retailer Engagement activities, movie tickets and giving away attractive merchandise along with social media contest called #Captain Active for consumers to post their stories, velfies and selfies. In-office activities include – Hunt for the Most Active Cargill Employee.
Research has shown that the desire to eat low-fat food is an unmet need with modern, middle-income families which want to opt for healthier lifestyles and food choices. With this fast growing segment of health-conscious families with busy routines, the need of the hour was an oil that supports their active life. Nature Fresh Acti-Lite is India’s first oil for low fat cooking that promises an active life.
MS Dhoni is a role-model meeting the ambition of aspirant middle-class. The ethos of his personality and that of NatureFresh Acti-Lite is what makes him a perfect fit for the brand.
Cargill Foods India chief marketing officer Neelima Burra, said, “Associating NatureFresh Acti-Lite with the movie MS Dhoni is like a perfect handshake of common ideology. Embedded advertising or in-film placement is one of the trending ways to execute this ambition.”
The TVC can be viewed at – M.S. Dhoni – The Untold Story | Nature Fresh ActiLite
MUMBAI: NatureFresh Acti-Lite has partnered with the movie MS Dhoni to take forward the new brand thought of ‘Raho Har Pal Active’ through in-film placement and a 360 degree plan.
The brand has planned activities for its consumers, retailers and employees. Activities includes TV campaign, Employees Meet & Greets with the star cast of the movie MS Dhoni, Retailer Engagement activities, movie tickets and giving away attractive merchandise along with social media contest called #Captain Active for consumers to post their stories, velfies and selfies. In-office activities include – Hunt for the Most Active Cargill Employee.
Research has shown that the desire to eat low-fat food is an unmet need with modern, middle-income families which want to opt for healthier lifestyles and food choices. With this fast growing segment of health-conscious families with busy routines, the need of the hour was an oil that supports their active life. Nature Fresh Acti-Lite is India’s first oil for low fat cooking that promises an active life.
MS Dhoni is a role-model meeting the ambition of aspirant middle-class. The ethos of his personality and that of NatureFresh Acti-Lite is what makes him a perfect fit for the brand.
Cargill Foods India chief marketing officer Neelima Burra, said, “Associating NatureFresh Acti-Lite with the movie MS Dhoni is like a perfect handshake of common ideology. Embedded advertising or in-film placement is one of the trending ways to execute this ambition.”
The TVC can be viewed at – M.S. Dhoni – The Untold Story | Nature Fresh ActiLite
MUMBAI: Indian performance-based AD network & global affiliate partners KnightsAD Digital Media Associates has roped in Ajit Sawant as the co-founder and managing director. Sawant will be based out of Mumbai and his role will involve ensuring delivery of business prospects and meeting advertisers’ targets. In addition, he will look after the company’s financial aspects and management of publishers.
With nearly a decade’s experience in the value added services (VAS) industry, Ajit joins KnightsAD from Techzone – an Eros International company, where he was responsible for business development as well as employee and client relation management.
KnightsAD CEO Malik Gilani said, “Ajit’s insights will bring a new dimension to the way we view our consumers. With his level of business intellect and work ethics, we are sure KnightsAD will achieve greater heights.”
Sawant said, “My formative years in the VAS industry and in-depth study about this field, have helped me develop strong fundamentals in this space. Mobile advertisers are providing targeted and personalized ads to cater to different market segments.”
Prior to his role at Techzone, Sawant has worked with digital distribution and new media company, Shotformats Digital Productions.
KnightsAd recently announced its expansion into Sri Lanka and the middle eastern regions of the UAE, Kuwait and Qatar. The company has partnered with the leading telecoms and content companies in the new regions. Their partners include Oreedoo in Kuwait and Qatar, DU in UAE and dialog in Sri Lanka.
MUMBAI: Indian performance-based AD network & global affiliate partners KnightsAD Digital Media Associates has roped in Ajit Sawant as the co-founder and managing director. Sawant will be based out of Mumbai and his role will involve ensuring delivery of business prospects and meeting advertisers’ targets. In addition, he will look after the company’s financial aspects and management of publishers.
With nearly a decade’s experience in the value added services (VAS) industry, Ajit joins KnightsAD from Techzone – an Eros International company, where he was responsible for business development as well as employee and client relation management.
KnightsAD CEO Malik Gilani said, “Ajit’s insights will bring a new dimension to the way we view our consumers. With his level of business intellect and work ethics, we are sure KnightsAD will achieve greater heights.”
Sawant said, “My formative years in the VAS industry and in-depth study about this field, have helped me develop strong fundamentals in this space. Mobile advertisers are providing targeted and personalized ads to cater to different market segments.”
Prior to his role at Techzone, Sawant has worked with digital distribution and new media company, Shotformats Digital Productions.
KnightsAd recently announced its expansion into Sri Lanka and the middle eastern regions of the UAE, Kuwait and Qatar. The company has partnered with the leading telecoms and content companies in the new regions. Their partners include Oreedoo in Kuwait and Qatar, DU in UAE and dialog in Sri Lanka.
MUMBAI: L’Oréal India has appointed Shalini Raghavan as the chief marketing officer for its consumer products division. Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives to build a strong strategy for L’Oréal’s CPD brands – L’Oréal Paris, Garnier, Maybelline New York & NYX Professional Make up.
In her new role, Raghavan will report into Jean-Christophe Letellier, MD – L’Oréal India and will oversee marketing, media, public relations and digital functions.
Letellier said, “Shalini is an experienced marketing professional with a deep insight into the beauty business. Her international experience and knowledge of building organizational capacity in strategy, innovation and marketing will be prized as we look to grow our presence across the country.”
“L’Oréal is the world leader in beauty for over a century and has grown this category in India with a blend of enterprise, insights and first to market innovations. I am deeply passionate about the beauty business and the opportunity to build on L’Oréal India’s leadership position is an exciting journey that I look forward to,” Raghavan added.
Raghavan joins L’Oréal from Hindustan Unilever Limited (HUL), where she was the global brand director (Asian and African) of Dove Masterbrand.
MUMBAI: L’Oréal India has appointed Shalini Raghavan as the chief marketing officer for its consumer products division. Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives to build a strong strategy for L’Oréal’s CPD brands – L’Oréal Paris, Garnier, Maybelline New York & NYX Professional Make up.
In her new role, Raghavan will report into Jean-Christophe Letellier, MD – L’Oréal India and will oversee marketing, media, public relations and digital functions.
Letellier said, “Shalini is an experienced marketing professional with a deep insight into the beauty business. Her international experience and knowledge of building organizational capacity in strategy, innovation and marketing will be prized as we look to grow our presence across the country.”
“L’Oréal is the world leader in beauty for over a century and has grown this category in India with a blend of enterprise, insights and first to market innovations. I am deeply passionate about the beauty business and the opportunity to build on L’Oréal India’s leadership position is an exciting journey that I look forward to,” Raghavan added.
Raghavan joins L’Oréal from Hindustan Unilever Limited (HUL), where she was the global brand director (Asian and African) of Dove Masterbrand.
MUMBAI: Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb.
DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements. The agency will also utilize its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.
Vision Care at Bausch & Lomb business unit head – Indranil Chakravarty added, “The contact lens user base is low in India due to various myths and perceptions which are far from reality. It is perceived as difficult to wear, uncomfortable and above all costly. Bausch & Lomb is trying to grow the category by targeting the bottom of pyramid by introducing iConnect which at INR 200 p.m is the most affordable lens in its category. This will redefine the entry level prices for contact lens user in India. Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”
Bausch & Lomb India SAARC – MD Sanjay Bhutani said, “Contact Lens industry in India is at a very nascent stage with penetration rate of around 6% of the population requiring vision correction. As a market leader it becomes our responsibility to grow the category through increasing penetration and reach with more market appropriate products.”
DDB MudraMax-Media EVP Tarun Nigam said “Bausch & Lomb was looking at a very specific set of interventions for their brand. This assumed greater importance as the brand has been absent from mass-media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”
MUMBAI: Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb.
DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements. The agency will also utilize its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.
Vision Care at Bausch & Lomb business unit head – Indranil Chakravarty added, “The contact lens user base is low in India due to various myths and perceptions which are far from reality. It is perceived as difficult to wear, uncomfortable and above all costly. Bausch & Lomb is trying to grow the category by targeting the bottom of pyramid by introducing iConnect which at INR 200 p.m is the most affordable lens in its category. This will redefine the entry level prices for contact lens user in India. Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”
Bausch & Lomb India SAARC – MD Sanjay Bhutani said, “Contact Lens industry in India is at a very nascent stage with penetration rate of around 6% of the population requiring vision correction. As a market leader it becomes our responsibility to grow the category through increasing penetration and reach with more market appropriate products.”
DDB MudraMax-Media EVP Tarun Nigam said “Bausch & Lomb was looking at a very specific set of interventions for their brand. This assumed greater importance as the brand has been absent from mass-media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”
MUMBAI: Sun Pharma’s Global Consumer Healthcare business announced the launch of Revital H Woman’s ‘Healthy Conversations’ initiative in India. This unique initiative aims to initiate a conversation about women’s health, its impact on the health of their family and overall society and encourage women to understand their health requirements. Revital-H Woman’s Healthy Conversations will reach out to women across 20 cities in India.
Revital-H Woman has created a special digital platform www.revitalwoman.com to reach over 2 million women in three months.
Through the initiative, Revital H Woman will encourage women to interact with expert nutritionists to understand and address their nutritional needs. Participating women will take an online health test at www.revitalwoman.com to know their current health quotient. As part of this initiative, every participant can avail a free diet chart and nutritionist consultation through an online chat. Revital H Woman has partnered with Lybrate, an online doctor consultation platform, to create a seamless experience for consumers participating in ‘healthy conversations’ initiative. This collaboration with Lybrate ensures that a team of professional nutritionists, on the Lybrate platform, will be available to provide online consultation to all participants.
Sun Pharma business head-global consumer healthcare Subodh Marwah, said, “Improper eating habits and lack of a balanced diet due to hectic lifestyles are a common phenomenon now. Biological changes and social pressure for staying visibly slim often exaggerate the nutritional deficiency in urban Indian women.”
Bollywood actor and Revital H Woman’s brand ambassador Sonali Bendre, said, “It’s important for every woman to desire a healthy and balanced life and I am happy that Revital H Woman has taken this initiative to bring attention to the growing nutritional gap in Indian women’s daily diet.”
Revital H Woman is a daily health supplement which has been specially formulated for women, keeping in mind their special needs. Vitamins and minerals are essential nutrients to keep the body healthy. However, due to multiple reasons like hectic lifestyle, improper cooking and consuming methods, imbalanced diet, deficiency of nutrients in soil, etc. one is unable to get these nutrients in required quantities. Revital H Woman supplements the diet, hence contributes to well-being of women.
Revital H Woman is a combination of 12 vitamins, 10 minerals and ginseng which help in keeping women physically active and mentally relaxed throughout the day. Among other benefits, vitamins and minerals in Revital H Woman also help in maintaining healthy bones, reducing fatigue, and maintaining healthy hair, skin and nails.
