ITV

Category: Media and Advertising

  • CRY and Asian Paints join hands to beautify Churchgate station

    CRY and Asian Paints join hands to beautify Churchgate station

    Mumbai: CRY – Child Rights and You, an NGO working to protect and honour the rights of children in India, in collaboration with Asian Paints took up the initiative of giving a makeover to Churchgate station. The effort was part of ‘Hamara Station Hamari Shaan’ India’s biggest beautification drive that is part of Daan Utsav, the Festival of Giving which kick-started on October 2.

    CRY and Asian Paints took up the initiative to transform some of the ceiling columns, walls and 52 pillars of Churchgate Station into a stunning piece of artistic design. This was executed by 25 accomplished artists, alumni of Sir J.J. School of Art and part of Wallcano India, all generously offering their talent at no cost.

    On October 2, CRY project children, donors, volunteers and employees also joined in the efforts to paint some walls of the station.

    CRY believes that education is key to enhancing and enriching childhoods, and is one of the most important investments a country can make in its children. Hence, the theme selected for Churchgate Station is education, and CRY hopes that this issue will be highlighted for the thousands of commuters who pass through the station each day.

    “We are thrilled to be part of Hamara Station, Hamari Shaan and to have transformed Churchgate station into a colourful and welcoming space that brings alive the all important issue of education for children. For the CRY family, it is our way of giving back to Mumbai – a city we have called home for over 36 years,” says Kreeanne Rabadi, Regional Director-West, CRY

    Speaking on the occasion, Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd said, “We at Asian Paints have been constantly working towards promoting art and making it directly accessible to the public since last few years. We believe it is our utmost responsibility to add colour and create a vibrant and happy environment in India. Mumbai’s local trains are the lifeline of the city connecting millions of people every day and we are delighted to partner with CRY for the beautification of Churchgate station and bring more colour, beauty and joy to the everyday lives of the Mumbai commuter. We are extremely proud to be associated with Hamara Station Hamari Shaan initiative and beautifying the station through art.”

  • CRY and Asian Paints join hands to beautify Churchgate station

    CRY and Asian Paints join hands to beautify Churchgate station

    Mumbai: CRY – Child Rights and You, an NGO working to protect and honour the rights of children in India, in collaboration with Asian Paints took up the initiative of giving a makeover to Churchgate station. The effort was part of ‘Hamara Station Hamari Shaan’ India’s biggest beautification drive that is part of Daan Utsav, the Festival of Giving which kick-started on October 2.

    CRY and Asian Paints took up the initiative to transform some of the ceiling columns, walls and 52 pillars of Churchgate Station into a stunning piece of artistic design. This was executed by 25 accomplished artists, alumni of Sir J.J. School of Art and part of Wallcano India, all generously offering their talent at no cost.

    On October 2, CRY project children, donors, volunteers and employees also joined in the efforts to paint some walls of the station.

    CRY believes that education is key to enhancing and enriching childhoods, and is one of the most important investments a country can make in its children. Hence, the theme selected for Churchgate Station is education, and CRY hopes that this issue will be highlighted for the thousands of commuters who pass through the station each day.

    “We are thrilled to be part of Hamara Station, Hamari Shaan and to have transformed Churchgate station into a colourful and welcoming space that brings alive the all important issue of education for children. For the CRY family, it is our way of giving back to Mumbai – a city we have called home for over 36 years,” says Kreeanne Rabadi, Regional Director-West, CRY

    Speaking on the occasion, Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd said, “We at Asian Paints have been constantly working towards promoting art and making it directly accessible to the public since last few years. We believe it is our utmost responsibility to add colour and create a vibrant and happy environment in India. Mumbai’s local trains are the lifeline of the city connecting millions of people every day and we are delighted to partner with CRY for the beautification of Churchgate station and bring more colour, beauty and joy to the everyday lives of the Mumbai commuter. We are extremely proud to be associated with Hamara Station Hamari Shaan initiative and beautifying the station through art.”

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”

  • Mitsubishi launches digital campaign on CNN

    Mitsubishi launches digital campaign on CNN

    MUMBAI: Mitsubishi Heavy Industries has extended its commercial partnership with CNN International Commercial (CNNIC). Through this, it will sponsor a 12-week global campaign of Powering Your World, a dedicated digital series on CNNMoney.

    Starting in October, the show explores innovations that are transforming the way we create and use energy – everything from solar roadways in northern Idaho, to wind power in Scotland, to breweries powered by wastewater. The green pioneers and their projects featured in this series are creative, eco-friendly solutions that might help to save our planet.

    “We continue the digital series that shows bold green projects which can make the world more energy efficient. This campaign is a prime example of great content combined with smart use of data to deliver an innovative brand solution,” said CNN International APAC advertising sales senior VP Sunita Rajan.

    The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s award-winning, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.

    “Powering Your World on CNN Money is an ideal property to align with Mitsubishi Heavy Industries’ new group statement “Move the world forward” that captures the unique value and vision the company brings to the world today and which can also be seen on our media offer SPECTRA,” added Mitsubishi Heavy Industries, corporate communication department and business strategy office senior general manager Keisuke Saito.

  • Mitsubishi launches digital campaign on CNN

    Mitsubishi launches digital campaign on CNN

    MUMBAI: Mitsubishi Heavy Industries has extended its commercial partnership with CNN International Commercial (CNNIC). Through this, it will sponsor a 12-week global campaign of Powering Your World, a dedicated digital series on CNNMoney.

    Starting in October, the show explores innovations that are transforming the way we create and use energy – everything from solar roadways in northern Idaho, to wind power in Scotland, to breweries powered by wastewater. The green pioneers and their projects featured in this series are creative, eco-friendly solutions that might help to save our planet.

    “We continue the digital series that shows bold green projects which can make the world more energy efficient. This campaign is a prime example of great content combined with smart use of data to deliver an innovative brand solution,” said CNN International APAC advertising sales senior VP Sunita Rajan.

    The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s award-winning, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.

    “Powering Your World on CNN Money is an ideal property to align with Mitsubishi Heavy Industries’ new group statement “Move the world forward” that captures the unique value and vision the company brings to the world today and which can also be seen on our media offer SPECTRA,” added Mitsubishi Heavy Industries, corporate communication department and business strategy office senior general manager Keisuke Saito.

  • Vritti most admired rural marketing agency: ACEF 2016

    Vritti most admired rural marketing agency: ACEF 2016

    MUMBAI: Great work is always recognized and appreciated in the competitive marketplace When an organisation gets recognition for good work in the presence of business partners and competitors the feeling just adds up.

    ACEF Program is organized by a team of professionals from India, UAE and Sri Lanka. Recently, the prestigous ACEF Forum & Awards were announced for “Marketing Capabilities, CSR Activities, Rural Initatives for the year 2016.

    Team Vritti bagged the gold for the “Most Admired Agency for Rural Marketing” and also bagged a rich haul of six other awards including three golds and three silvers; in the prestigious ACEF Awards 2016. Winning seven awards is a distinct achievement in ACEF Awards that takes Vritti iMedia to new heights. Four gold trophies have been won in different categories which underlined the all-round expertise of the company.

    Vritti iMedia bagged the ‘gold trophy’ for being the “most admired agency for rural marketing”.

    Vritti iMedia CEO Veerendra Jamade said, “We always tried to think out of the box. Whether it is the amazing idea of using the religious occasions like Nashik Kumbh Mela and Ujjain Sinhastha; or it is the integrated program of Fatak se Furr in Pandharpur; our ideas are distinguish-ably different. I think it is the secret of our success so far.”