ITV

Category: Media and Advertising

  • Kantar IMRB appoints Paru Minocha as head of qualitative business

    Kantar IMRB appoints Paru Minocha as head of qualitative business

    MUMBAI: Kantar IMRB, a leading market research company, announced the appointment of Paru Minocha as the head of qualitative business Unit. She has taken over from Rohini Abraham. Paru joined Kantar IMRB in Sept 2015 and is based in Mumbai. She will play a key role in leading the company’s go to market services & drive the growth of the Qualitative business pan India.

    Armed with over 20 years of experience in market research, Paru started her career as a qualitative researcher in MARG and went on to set up & head Synovate in Delhi. Having done this successfully, she moved to Mumbai to head Synovate pan India and subsequently, as head of innovation in IPSOS.

    Paru can boast of a well-rounded experience in Market Research, a mix of both Qualitative & Quantitative research. She has expertise in several sectors including Social, FMCG, Tobacco and Automotive.

    Kantar Insights CEO – South Asia Preeti Reddy said, ‘’Paru’s experience in both Qualitative and Quantitative will prove to be an asset. She brings in a deep understanding of research, complex business environments and client needs. Paru’s cross sector experience will certainly aid IMRB Qualitative to rise to greater heights under her stewardship”.

    Paru Minocha said, “I’m thrilled to be leading this role when the core Qualitative research is being redefined. I look forward to leveraging technology, social media data and marrying them with the primary survey data. This new approach is also reflected in how as a company we are organized and the investments that we are making in technology and digital. As Kantar IMRB, we have unique access to social data, proprietary syndicated data as well as strong partnerships with third party data owners. I strongly believe that qualitative research would form an integral part in decoding and making sense of the big data

    Paru has done B Com Honors from SRCC and holds MBA degree in Marketing and Finance from Xavier’s Institute of Management.

  • BBH India expands to Delhi

    BBH India expands to Delhi

    MUMBAI: The BBH network has launched its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai) launched in 2008.

    The agency has named Shreekant Srinivasan as general manager, Vasudha Misra as executive creative director and Ankit Singh as strategy director to lead the Delhi office.

    “The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead,” said BBH global CEO Neil Munn.

    “Delhi has become a very important market for our industry. Given the recent growth & success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent & experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market,” BBH India CEO and managing partner Subhash Kamath added.

    BBH India chief creative officer and managing partner Russell Barrett said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.”

    “I have always gravitated towards working with people and organizations that inspire me. BBH is exactly that space – an agency with a very clear point of view, from office culture to perspectives on the business. My task is to build the culture of “good people, great work” in Delhi/NCR, and deliver work truly represents the black sheep,” Srinivasan stated.

    Both the BBH Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based clients easy access to the full BBH offer.

    BBH has already built a strong base in Delhi with clients like real estate portal Makaan.Com and Philips and has several new business projects in progress.

  • BBH India expands to Delhi

    BBH India expands to Delhi

    MUMBAI: The BBH network has launched its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai) launched in 2008.

    The agency has named Shreekant Srinivasan as general manager, Vasudha Misra as executive creative director and Ankit Singh as strategy director to lead the Delhi office.

    “The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead,” said BBH global CEO Neil Munn.

    “Delhi has become a very important market for our industry. Given the recent growth & success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent & experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market,” BBH India CEO and managing partner Subhash Kamath added.

    BBH India chief creative officer and managing partner Russell Barrett said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.”

    “I have always gravitated towards working with people and organizations that inspire me. BBH is exactly that space – an agency with a very clear point of view, from office culture to perspectives on the business. My task is to build the culture of “good people, great work” in Delhi/NCR, and deliver work truly represents the black sheep,” Srinivasan stated.

    Both the BBH Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based clients easy access to the full BBH offer.

    BBH has already built a strong base in Delhi with clients like real estate portal Makaan.Com and Philips and has several new business projects in progress.

  • Eggfirst bags creative duties for McCoy

    Eggfirst bags creative duties for McCoy

    MUMBAI: Canbara Industries’s McCoy has awarded its creative duties, digital strategy and management to Eggfirst in a multi-agency pitch.

    McCoy is a home and kitchen appliances brand synonymous with quality, style and range. McCoy has a national presence with a strong dealer network across the country and a significant international presence too.

    Canbara Industries chairman K M Shetty said, “We chose Eggfirst as our agency as they seem to understand the business aspirations as well as constraints of an emerging brand. While, over the last few decades, we have delivered great value to millions of consumer households, we are confident that Eggfirst will enable our brand scale newer heights.”

    Eggfirst CMD Ravikant Banka said, “On one hand, it is always a delight to work as brand custodians – akin to the agencies in the 70s and 80s, on the other hand, it’s a huge responsibility. That’s what advertising is all about, isn’t it.”

    Eggfirst is an award-winning, mid-size, strategic creative and digital agency designed to work with brand owners.

  • Eggfirst bags creative duties for McCoy

    Eggfirst bags creative duties for McCoy

    MUMBAI: Canbara Industries’s McCoy has awarded its creative duties, digital strategy and management to Eggfirst in a multi-agency pitch.

    McCoy is a home and kitchen appliances brand synonymous with quality, style and range. McCoy has a national presence with a strong dealer network across the country and a significant international presence too.

    Canbara Industries chairman K M Shetty said, “We chose Eggfirst as our agency as they seem to understand the business aspirations as well as constraints of an emerging brand. While, over the last few decades, we have delivered great value to millions of consumer households, we are confident that Eggfirst will enable our brand scale newer heights.”

    Eggfirst CMD Ravikant Banka said, “On one hand, it is always a delight to work as brand custodians – akin to the agencies in the 70s and 80s, on the other hand, it’s a huge responsibility. That’s what advertising is all about, isn’t it.”

    Eggfirst is an award-winning, mid-size, strategic creative and digital agency designed to work with brand owners.

  • Choose your twinkle, says BlueStone

    Choose your twinkle, says BlueStone

    MUMBAI: India’s leading online destination for fine jewellery, BlueStone.com, today launched a new brand campaign ‘Choose Your Twinkle’. The campaign promotes the brand as the go-to jewellery destination for today’s women.

    The messaging of the new campaign will reach audiences through a 30-second TVC aired across leading channels apart from being promoted extensively on social and digital platforms. The narrative reverberates Bluestone’s USP of a wide choice of designs and modern appeal by presenting them through an interesting scenario of friendship portrayed by two young women. It is also indicative of the engaging online experience that appeals to the new age women.

    The story is set at an apartment where two friends are on a couch, visibly fuming at each other over a disagreement. One of them picks up a magazine and starts to flip pages vigorously while the other picks up her phone to browse through the BlueStone.com site. A couple of rings seem to have caught her eye but she can’t decide on one. Foregoing her tiff with her friend for a moment, the girl with the phone seeks her friend’s opinion on a piece of jewellery she has selected. Her friend succumbs to her friendly gesture and acknowledges her choice with the words “I love it…It is so you”. In an interesting turn, our protagonist exclaims “Haina, I don’t know why I ever doubt myself” and recedes to her side of the couch, while the friend realizes that she has been played. A voice then sums it up – More stories, more designs, more choices, – BlueStone – Choose your Twinkle.

    BlueStone is introducing over 250 new designs for the current festive season across categories and will also be launching new collections. The company is undertaking an aggressive approach towards marketing post the recent round of funding while strengthening its offerings and reach.

    BlueStone.com CMO Pushkar Jain, said, “The TVC clearly illustrates our core proposition of choice of designs and modern styles whilst targeting the new age women. Our strong focus on brand building coupled with world class designs and a superior online experience will enable us to expand our footprint in the second largest jewellery market in world.”

    Contract Advertising national creative director Ashish Chakravarty, said, “Jewellery is very close to women. Sometimes closer than their partners. We thought, for this one, let’s tell stories of women, by women. So here it is, a peek into a woman’s mind, her thought process and the moments that trigger off when she discovers choice and gold and love. All at once.”
     

  • Choose your twinkle, says BlueStone

    Choose your twinkle, says BlueStone

    MUMBAI: India’s leading online destination for fine jewellery, BlueStone.com, today launched a new brand campaign ‘Choose Your Twinkle’. The campaign promotes the brand as the go-to jewellery destination for today’s women.

    The messaging of the new campaign will reach audiences through a 30-second TVC aired across leading channels apart from being promoted extensively on social and digital platforms. The narrative reverberates Bluestone’s USP of a wide choice of designs and modern appeal by presenting them through an interesting scenario of friendship portrayed by two young women. It is also indicative of the engaging online experience that appeals to the new age women.

    The story is set at an apartment where two friends are on a couch, visibly fuming at each other over a disagreement. One of them picks up a magazine and starts to flip pages vigorously while the other picks up her phone to browse through the BlueStone.com site. A couple of rings seem to have caught her eye but she can’t decide on one. Foregoing her tiff with her friend for a moment, the girl with the phone seeks her friend’s opinion on a piece of jewellery she has selected. Her friend succumbs to her friendly gesture and acknowledges her choice with the words “I love it…It is so you”. In an interesting turn, our protagonist exclaims “Haina, I don’t know why I ever doubt myself” and recedes to her side of the couch, while the friend realizes that she has been played. A voice then sums it up – More stories, more designs, more choices, – BlueStone – Choose your Twinkle.

    BlueStone is introducing over 250 new designs for the current festive season across categories and will also be launching new collections. The company is undertaking an aggressive approach towards marketing post the recent round of funding while strengthening its offerings and reach.

    BlueStone.com CMO Pushkar Jain, said, “The TVC clearly illustrates our core proposition of choice of designs and modern styles whilst targeting the new age women. Our strong focus on brand building coupled with world class designs and a superior online experience will enable us to expand our footprint in the second largest jewellery market in world.”

    Contract Advertising national creative director Ashish Chakravarty, said, “Jewellery is very close to women. Sometimes closer than their partners. We thought, for this one, let’s tell stories of women, by women. So here it is, a peek into a woman’s mind, her thought process and the moments that trigger off when she discovers choice and gold and love. All at once.”
     

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • Droom to spend Rs 10 crore in marketing this festive season

    Droom to spend Rs 10 crore in marketing this festive season

    MUMBAI: With the festive season just around the corner, online automobile transactional marketplace Droom is taking the celebrations up a few notches by allocating Rs. 10 crore as its marketing budget. The move is aimed at driving 30-35% growth for Droom during the festive season and coincides with the launch of its Auto Festival, which showcases the latest cars, bikes, scooters, super bikes and premium cars at unbelievably affordable prices.

    Commenting on the marketing spends, Droom business devepment VP and co-founder Rishab Malik said, “Droom is currently receiving 5000 orders a month, which includes vehicle purchase and automobile-related services. With Dhanteras and other auspicious occasions just around the corner, we expect to drive consumer demand by 30-35% this month. We are spending INR 100 crore on marketing this year, out which INR 10 crore has been allocated for festive promotions. Our Droom assist team has been receiving about 1500 queries on a daily basis even before the sale kicked off, underlining the excitement Indian consumers have during the festive season and their trust in Droom’s diverse offerings.”

    Droom Auto Sales kicks off with promotions such as Grand Auto Sale, Diwali Wheel of Fortune, Karva Chauth Special and Bhaiya Doojlaunched to delight Droom customers with massive discounts. Grand Auto Sale will be live between October 6 and October 11 with discounts of up toRs. 50,000 on cars, Rs 20,000 on bikes and a maximum of INR 8,000 on scooters. Droom is also offering an Android phone and shopping coupons from ShopClues on select purchases, while all vehicles bought under this offer will also come with an offer of 50% off on Roadside Services Assistance.

    Second big offer, the Diwali Wheel of Fortune, also promises a plethora of great deals, discounts and offers between October 26 and October 31, with customers availing discounts of up to INR 50,000 off on Cars, Rs. 20,000 off on Bikes, and INR 8000 off on scooters. Customers can also spin the Online Wheel of Fortune and get a chance to win spectacular gifts such as a Thailand trip, OnePlus 3 phone, an Air Safari (paragliding) package, branded 2 gm gold coin, helmets, car perfumes and a flat 50% off on Zoomcar rentals. All these promotions are available on pan-India basis in around 180 cities, with the best-selling models from the most renowned automobile houses in the world available during the month-long carnival of great discounts and attractive deals.

    Droom is offering a Karva Chauth Special under its Delhi Auto Fest between October 17 and October 19. Available in locations across North India, buyers can easily avail discounts of up to Rs. 40,000 on cars, Rs. 20,000 on bikes, and Rs. 8,000 on scooters. Furthermore, a romantic evening at a fine-dining restaurant is up for grabs with a GroupOn dining coupon worth Rs 3000. One can also avail chopper rides during this day with best rentals listed on the website.

    The offers however do not end here. Following the conclusion of the Diwali Sale is the Bhaiya Dooj offer on November 1. A discount of maximum Rs. 11,000 is available pan-India on some of the best scooters from the most famous brands across the world. With so much on offer, Droom is definitely making this festive season full of cheer, happiness and joy for its users!