ITV

Category: Media and Advertising

  • iProspect campaign features Olympians

    iProspect campaign features Olympians

    MUMBAI: iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and skills that employees embody outside of the office not only enhance the quality of their work but also help them achieve the ultimate in work/life balance.

    The selection process was open to all 3,200+ employees and resulted in an eclectic mix of backgrounds, seniority and expertise. The campaign features:

    · Kou Luogon, Senior Associate at iProspect Texas and Olympic athlete

    · Jonas Sommer, Digital Operations Analyst at iProspect Singapore and intrepid scuba-diver

    · Melanie Sfreddo, Digital Assistant at iProspect Argentina and pro wakeboarder

    · Vinncent Ngyuen, Senior Associate at iProspect California with a passion for cooking and volunteering at local children’s shelter

    · Birgit Gerlinger, Director, SEA at iProspect Germany and fearless rock-climber

    · Gil Jones, CEO of iProspect Israel and keen drummer

    “The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners,” said iProspect global CMO Misty Locke.

    The campaign is focused heavily on native and social, will be activated across Facebook, YouTube, Instagram, Snapchat and Twitter, and will continue to focus on further staff members over the coming year.

    iProspect India CEO Vivek Bhargava said, “At iProspect India, our people are our backbone. We respect the individual and strive to create a happy environment that is both enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do everyday as individuals.”

    iProspect is known for its innovative training and development initiatives, such as the world’s first Nextgen programme it launched with Google last year to offer tailored digital marketing training to its staff. Nextgen is in addition to iProspect University, a bespoke global online platform built by iProspectors for iProspectors that provides interactive content, webinars and certifications focusing on all digital, client leadership, and foundational personal skills development. Annually, more than 12,000 courses are completed by iProspect members.

  • ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    MUMBAI: Licensing and merchandising solutions agency Black White Orange has been appointed as the global licensing agent by Arka Mediaworks Entertainment LLP for their national award-winning movie Baahubali. The much awaited part 2, Baahubali – The Conclusion hits screens worldwide in April 2017.

    With the aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualize designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally. Having already signed on a spate of leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise – Baahubali .

    “The most challenging part is building the brand and in case of the Baahubali franchise, this job is already done with the global success of the first part of the movie. I know people will be expecting more from the second part. They will not be dissatisfied! We’re confident that Black White Orange’s expertise combined with the Baahubali franchise will translate into an exciting offering of consumer products.” said the film’s director SS Rajamouli.

    Arka Mediaworks CEO Shobu Yarlagadda said, “We are confident that Black White Orange’s unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

    Black White Orange founder and CEO Bhavik Vora added, “Indian cinema has the biggest fan following in the country and probably the most untapped potential on the consumer product platform that takes fans beyond the realm of the big screen. Arka Mediaworks’ Baahubali has raised the bar and created benchmarks in every aspect of movie making.”

    Fans across the globe will soon be able to buy authentic licensed merchandise which will be available at retail and online portals, making it possible for every fan to own their favorite Baahubali merchandise. India is a private consumption led economy with retail merchandising forming 45% of private consumption and the current licensing market is 185 million driven by kids and men.

  • ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    MUMBAI: Licensing and merchandising solutions agency Black White Orange has been appointed as the global licensing agent by Arka Mediaworks Entertainment LLP for their national award-winning movie Baahubali. The much awaited part 2, Baahubali – The Conclusion hits screens worldwide in April 2017.

    With the aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualize designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally. Having already signed on a spate of leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise – Baahubali .

    “The most challenging part is building the brand and in case of the Baahubali franchise, this job is already done with the global success of the first part of the movie. I know people will be expecting more from the second part. They will not be dissatisfied! We’re confident that Black White Orange’s expertise combined with the Baahubali franchise will translate into an exciting offering of consumer products.” said the film’s director SS Rajamouli.

    Arka Mediaworks CEO Shobu Yarlagadda said, “We are confident that Black White Orange’s unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

    Black White Orange founder and CEO Bhavik Vora added, “Indian cinema has the biggest fan following in the country and probably the most untapped potential on the consumer product platform that takes fans beyond the realm of the big screen. Arka Mediaworks’ Baahubali has raised the bar and created benchmarks in every aspect of movie making.”

    Fans across the globe will soon be able to buy authentic licensed merchandise which will be available at retail and online portals, making it possible for every fan to own their favorite Baahubali merchandise. India is a private consumption led economy with retail merchandising forming 45% of private consumption and the current licensing market is 185 million driven by kids and men.

  • Google renovates AdSense UI for publishers with Material Design

    Google renovates AdSense UI for publishers with Material Design

    MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant recently announced.

    “This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation,” the AdSense Product Team blog post read.

    The new User Interface will also simplify and customize the homepage for the publishers, “We’ve organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like,” the post further read.

    With the aim to streamline the new menu, Google has also brought everything together in a new left hand menu.

  • Google renovates AdSense UI for publishers with Material Design

    Google renovates AdSense UI for publishers with Material Design

    MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant recently announced.

    “This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation,” the AdSense Product Team blog post read.

    The new User Interface will also simplify and customize the homepage for the publishers, “We’ve organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like,” the post further read.

    With the aim to streamline the new menu, Google has also brought everything together in a new left hand menu.

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

  • GCMA strives to increase export sales of content in Thailand, Indonesia by 20% in three years

    GCMA strives to increase export sales of content in Thailand, Indonesia by 20% in three years

    18th October 2016 – Global Creative and Media Agency (GCMA), Southeast Asia’s leading private media agency championing the creative industry’s trade export, continues to grow its presence in Southeast Asia the appointment of Ms. Nathamon Singhathewakul as a country manager in Thailand. Mr. Hendy Lim (former Vice President of Contents and Events at MNC Group) has also been confirmed as their partner in Indonesia.

    Through the expansion, GCMA strives to increase the export sales of content in Thailand and Indonesia by 20 percent within three years. To foster the region’s trade economy in the entertainment industry to greater heights, both Ms. Singhathewakul and Mr. Lim are to act as an intermediary for GCMA; to assist in elevating the quality of content development with the possibility for co-production between Malaysia, Indonesia, Thailand and other global players. With Ms. Singhathewakul and Mr. Lim’s vast experience, GCMA will work closely with private and government bodies as well as media players in both countries by providing an advisory role in relation to ne strategy in content, trends, and world-class markets in the region.

    “As the official Southeast Asia representative of Reed Midem, the world’s leading organiser of media entertainment global markets; GCMA has successfully nurtured Malaysia’s creative industry in the past six years through the promotion of content at world-class festivals, trade events, and business-to-business engagements. In addition, GCMA has increased the participation of Southeast Asian creative companies to Mipcom 2016, especially from Thailand and Indonesia to further promote their content to the world stage,” said Adam Ham, CEO of GCMA, who also revealed that the agency seeks to expand its presence in Vietnam and the Philippines next year.

    Furthermore, the expansion is in tandem with GCMA’s 10-year plan since its establishment in 2011; to assist in developing the potential of ASEAN’s creative economy and trade, particularly in content development and co-productions. Over the years, GCMA have successfully facilitate the local industry leaders such as the National Film Development Corporation Malaysia (FINAS), Malaysia Digital Economy Corporation (MDEC), the Ministry of Communications and Multimedia Malaysia (KKMM) and others to promote Malaysian content to the world in areas such as television, film, animation, music, licensing and merchandising.

    In addition, GCMA has built up its clientele base with local media players in both Thailand and Indonesia, namely MNC Media, RCTI, SCTV, Workpoint, M-COT, Thai-PBS, and government institutes, such as Software Industry Promotion Agency (SIPA) and Department of Industry Trade and Promotion (DITP) of Thailand as well as Indonesia’s Badan Ekonomi Kreatif (BEKRAF) and the Ministry of Education and Culture.

  • GCMA strives to increase export sales of content in Thailand, Indonesia by 20% in three years

    GCMA strives to increase export sales of content in Thailand, Indonesia by 20% in three years

    18th October 2016 – Global Creative and Media Agency (GCMA), Southeast Asia’s leading private media agency championing the creative industry’s trade export, continues to grow its presence in Southeast Asia the appointment of Ms. Nathamon Singhathewakul as a country manager in Thailand. Mr. Hendy Lim (former Vice President of Contents and Events at MNC Group) has also been confirmed as their partner in Indonesia.

    Through the expansion, GCMA strives to increase the export sales of content in Thailand and Indonesia by 20 percent within three years. To foster the region’s trade economy in the entertainment industry to greater heights, both Ms. Singhathewakul and Mr. Lim are to act as an intermediary for GCMA; to assist in elevating the quality of content development with the possibility for co-production between Malaysia, Indonesia, Thailand and other global players. With Ms. Singhathewakul and Mr. Lim’s vast experience, GCMA will work closely with private and government bodies as well as media players in both countries by providing an advisory role in relation to ne strategy in content, trends, and world-class markets in the region.

    “As the official Southeast Asia representative of Reed Midem, the world’s leading organiser of media entertainment global markets; GCMA has successfully nurtured Malaysia’s creative industry in the past six years through the promotion of content at world-class festivals, trade events, and business-to-business engagements. In addition, GCMA has increased the participation of Southeast Asian creative companies to Mipcom 2016, especially from Thailand and Indonesia to further promote their content to the world stage,” said Adam Ham, CEO of GCMA, who also revealed that the agency seeks to expand its presence in Vietnam and the Philippines next year.

    Furthermore, the expansion is in tandem with GCMA’s 10-year plan since its establishment in 2011; to assist in developing the potential of ASEAN’s creative economy and trade, particularly in content development and co-productions. Over the years, GCMA have successfully facilitate the local industry leaders such as the National Film Development Corporation Malaysia (FINAS), Malaysia Digital Economy Corporation (MDEC), the Ministry of Communications and Multimedia Malaysia (KKMM) and others to promote Malaysian content to the world in areas such as television, film, animation, music, licensing and merchandising.

    In addition, GCMA has built up its clientele base with local media players in both Thailand and Indonesia, namely MNC Media, RCTI, SCTV, Workpoint, M-COT, Thai-PBS, and government institutes, such as Software Industry Promotion Agency (SIPA) and Department of Industry Trade and Promotion (DITP) of Thailand as well as Indonesia’s Badan Ekonomi Kreatif (BEKRAF) and the Ministry of Education and Culture.

  • Ad tech company Vertoz appoints Sanjay Dubey

    Ad tech company Vertoz appoints Sanjay Dubey

    MUMBAI: Vertoz, an ad tech company, has announced the appointment of Sanjay Dubey as its senior sales director India. Besides his role of sales and blending business, Dubey will help the company in managing and scaling operations internationally and help develop the brand and product with global technology to Indian operations.

    Among the key areas where Dubey would be actively involved is setting up of the MSME segment business in India.

    “We are proud to have someone on board of Sanjay’s caliber, expertise and perspective joining us. His pan India experience, deep knowledge over building and launching of products, and the unique blend of technological and management skills will strengthen our services and offerings and help to fill void in the Indian market,” said Vertoz founder and CEO Ashish Shah.

    Dubey joins Vertoz from Vubites – Rediff.com where he was director of sales. Prior to Rediff, he was with Network 18 where he held the role of deputy general manager. In the past, he has also worked with Infomedia India as its national product manager. He is an alumnus of the IIM Calcutta and a B.Sc. graduate from the University of Mumbai.

    Vertoz, which has global presence and clients spread across the world, believes that Dubey’s over 20 years of experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the company.

    “Vertoz possesses all the potential and abilities to spread concept of programmatic advertising aggressively globally as well as in India. Vertoz’s programmatic plex provides the perfect platform and integrated offering to support clients looking to connect with potential and existing customers digitally in India and worldwide,” added Dubey.