ITV

Category: Media and Advertising

  • BTVi unveils new brand positioning

    BTVi unveils new brand positioning

    MUMBAI: BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

    This campaign charts out an independent path for the brand reinforcing its stance post their partnership with Reuters, which was announced earlier this month, by bringing financial and business news from across the globe to Indian viewers.

    “This campaign represents our strong stand focusing on influencing the think tanks of the country who are trend setters and key drivers of the economy. BTVi aims to provide most credible information to its viewers. Through this campaign, the channel continues to reach out to recognized authorities of their fields, whose thoughts and opinions matter to the millions who follow them,” said BTVi chief operating officer Monica Tata.

    BTVi intends to be the ‘voice of transforming India’. Not losing sight from current affairs, it will cover positive stories that have made the country proud. The channel will continue to evolve with what is required and will be at the top of news reporting. Programming for the channel will be tweaked to be more glocal (global+local).

    It will also have strong digital connect with the viewers with an integrated newsroom.

    The team from BTVi will continue to provide in-depth knowledge and expertise on various sectors. Apart from Tata on board, it has Siddharth Zarabi as the editorial editor, Swati Khandelwal as the national editor, anchor and chief of bureau Mumbai at BTVI.

    After the recent partnership, the channel is strengthening its leadership position by delivering more value to increasingly sophisticated business audience through credible business news content on a real time basis.

    The programming line-up will cater to global and domestic influencers, business leaders and government-stakeholders.

    List of driver shows on BTVi:

    Dealing Room (Weekdays 8:00 – 9:30) – Get all the crucial market cues & trade calls as Ashu Dutt & Abha Bakaya take you into the all-important market opening.

    Market Guru (Weekdays 09:30 – 10:00) – The very cream of market veterans with decades of street cred share their invaluable perspective and analysis.

    The Trading Day (Weekdays 14:30 – 15:30) – Countdown tracks the breaking business news and top stories in the lead-up to the closing of markets.

    E-Inc (Wednesday 20:30 – 21:00) – A path-breaking show that charts the twists and turns in e-commerce. Find out what it takes to go from start-up to the next big success story.

    The Auto Show (Thursday 22:30 – 23:00) – Get up to speed with the latest in the auto mobile world; hear from leading auto industry voices, review cars and bikes. We also address consumer concerns.

  • Cornitos unveils ‘Crispy’ mascot

    Cornitos unveils ‘Crispy’ mascot

    MUMBAI: Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

    The mascot was conceived and developed by Olstream. It is designed to appeal to the discerning customers who enjoy snacks on-the-go, that are delectable, yet healthy. A fundamental part of the designing process was to create a unique and memorable mascot. The mascot is named Crispy and he elucidates the brand ethos of premium quality and 10 Exotic Flavours.

    Greendot Health Foods Limited (Cornitos) director Vikram Aggarwal, said “With the unveiling of our maiden mascot Cornitos unfolds an exciting new chapter in its growth trajectory. The mascot has been designed to strengthen the brand connect and accelerate the company’s growth further. We hope this will help us build recall value in the minds of the masses and will also increase the reach of the brand.”

    Moodboard – The Cornitos Mascot launch: It was imperative to establish connect in the minds of the consumers. Crispy, that looks like a nacho crisp pack is designed to look active, healthy and sporty, a friend everyone loves to have.

    TVC link: https://drive.google.com/file/d/0B_VS1Vir7CewbFN0cXJQci1vR3c/view

    Cornitos, flavored Tortilla Chips is the largest brand in the Nacho Crisps category in India. It is made by the Mexican Lime-Treatment process of making traditional masa using Stone Ground non-GMO Corn. Cornitos is 100% corn snack, Gluten Free, Zero Cholesterol, Zero Trans Fats.

    Greendot Health Foods, established in May 2009, is the manufacturer of Cornitos Nachos Crisps. It was the first company to launch Tortilla Crisps in Indian branded snack food category.

  • Cornitos unveils ‘Crispy’ mascot

    Cornitos unveils ‘Crispy’ mascot

    MUMBAI: Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

    The mascot was conceived and developed by Olstream. It is designed to appeal to the discerning customers who enjoy snacks on-the-go, that are delectable, yet healthy. A fundamental part of the designing process was to create a unique and memorable mascot. The mascot is named Crispy and he elucidates the brand ethos of premium quality and 10 Exotic Flavours.

    Greendot Health Foods Limited (Cornitos) director Vikram Aggarwal, said “With the unveiling of our maiden mascot Cornitos unfolds an exciting new chapter in its growth trajectory. The mascot has been designed to strengthen the brand connect and accelerate the company’s growth further. We hope this will help us build recall value in the minds of the masses and will also increase the reach of the brand.”

    Moodboard – The Cornitos Mascot launch: It was imperative to establish connect in the minds of the consumers. Crispy, that looks like a nacho crisp pack is designed to look active, healthy and sporty, a friend everyone loves to have.

    TVC link: https://drive.google.com/file/d/0B_VS1Vir7CewbFN0cXJQci1vR3c/view

    Cornitos, flavored Tortilla Chips is the largest brand in the Nacho Crisps category in India. It is made by the Mexican Lime-Treatment process of making traditional masa using Stone Ground non-GMO Corn. Cornitos is 100% corn snack, Gluten Free, Zero Cholesterol, Zero Trans Fats.

    Greendot Health Foods, established in May 2009, is the manufacturer of Cornitos Nachos Crisps. It was the first company to launch Tortilla Crisps in Indian branded snack food category.

  • Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part of the You Can Be Anything brand campaign.

    “Barbie is the only brand that allows girls to imagine anything they can be. With this campaign we wanted to build an emotional connection with Asian parents by introducing them to the wonderful benefits of imaginative play and storytelling with Barbie to promote confidence and curiosity, said APAC Marketing director Andrea Vitali.

    Unlike in the western markets where Barbie has had decades of heritage, in Asia the campaign needed to show, not tell, millennial Asian moms the positive benefits of imaginative play that their daughters could develop when the play with Barbie. The centrepiece of the campaign is an online video structured as a social experiment. In part one of the experiment, five girls from Asia and Australia were asked to tell an imaginative story on the spot: the girls stalled, hesitated, and eventually gave up. In part two, the girls unboxed one of four Barbie products and were asked to tell a story again: this time, the girls naturally expressed inspired stories using Barbie to role-play and connect with others, demonstrating creativity, improvisation and emotional intelligence.

    “Building on the global success of the Cannes Lion awarded global campaign ‘Imagine the Possibilities’ we worked with BBDO Asia to develop an engaging video that we hope will connect with moms while communicating the values of our brand,” Vitali added.

    The campaign will launch across social and video platforms across Asia, including Facebook, WeChat, YouTube, and Weibo. In addition to the core video, the campaign will be supported by social-by-design content including snackable video, animated gifs and additional images to drive to e-Commerce. The campaign goes live on 25 October 2016.

  • Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part of the You Can Be Anything brand campaign.

    “Barbie is the only brand that allows girls to imagine anything they can be. With this campaign we wanted to build an emotional connection with Asian parents by introducing them to the wonderful benefits of imaginative play and storytelling with Barbie to promote confidence and curiosity, said APAC Marketing director Andrea Vitali.

    Unlike in the western markets where Barbie has had decades of heritage, in Asia the campaign needed to show, not tell, millennial Asian moms the positive benefits of imaginative play that their daughters could develop when the play with Barbie. The centrepiece of the campaign is an online video structured as a social experiment. In part one of the experiment, five girls from Asia and Australia were asked to tell an imaginative story on the spot: the girls stalled, hesitated, and eventually gave up. In part two, the girls unboxed one of four Barbie products and were asked to tell a story again: this time, the girls naturally expressed inspired stories using Barbie to role-play and connect with others, demonstrating creativity, improvisation and emotional intelligence.

    “Building on the global success of the Cannes Lion awarded global campaign ‘Imagine the Possibilities’ we worked with BBDO Asia to develop an engaging video that we hope will connect with moms while communicating the values of our brand,” Vitali added.

    The campaign will launch across social and video platforms across Asia, including Facebook, WeChat, YouTube, and Weibo. In addition to the core video, the campaign will be supported by social-by-design content including snackable video, animated gifs and additional images to drive to e-Commerce. The campaign goes live on 25 October 2016.

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • Wringley’s Doublemint tells a ‘fresh’ new love story

    Wringley’s Doublemint tells a ‘fresh’ new love story

    MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley’s Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

    The advertisement that depicts a heartwarming love story of a young boy Adi & his new neighbor Niara. The advertisement is based on the fresh and beautiful cover of “Ek ajnabee hasina se,” originally sung by the legendary Kishore Da. Reiterating the recently launched Doublemint© Mints freshness proposition, the love story around the quintessential romantic Indian couple encourages us to ‘Start Something Fresh’ whilst making ‘long lasting connections.’

    Wrigley India MD MV Natarajan said, “The Doublemint© Mints TV advertisement fantastically weaves in the essence of connections that Doublemint© stands for. It is seen enabling the young couple falling in love.”

    BBDO India  CCO and chairman Josy Paul added, “The role of Doublemint is to help create new connections and start something fresh. Like the innocence of true love – you can’t write it; you can only wish it. Love just happens when you are busy doing other things. That’s what this campaign is about! When I saw the offline of the film, I was moved to tears. I called Shoojit way past midnight bawling like a teenager. It took me back to the purity of love. It’s not advertising, it’s the sound of a world looking for a more meaningful relationship. We are not just selling chewing gum or mints; we are spreading the hope of better connections.”

    TVC director Shoojit Sircar shared, “This has been such an interesting journey for me personally. We brainstormed and sorted through close to a hundred songs before settling on ‘Ek ajnabee hasina se’, which fits beautifully to the story. And, we have added  a refreshing take to this Bollywood classic. This TVC debuts with fresh faces who have brought Adi and Niara to life. The actors, Banita and Shubham, beautifully portrayed the innocence of a first time love story with absolute purity. This advertisement aims to tell a simple tale of a young couple embarking on a new connection infused by the freshness of Doublemint© Mints.”
     
    The advertisements are being aired nationwide from 22 October, 2016.

  • Flipkart announces integrated brand communication campaign

    Flipkart announces integrated brand communication campaign

    MUMBAI: There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was launched in 2014 as a one day sale initiative across categories. But over time, it has moved to a 5-day long full-fledged sale event with different categories opening on different days.

    As opposed to The Big Billion Days 2015, which was an ‘App only’ sale, this year the sale is being extended across all platforms – App, website and m-site. To re-establish its connect this year with the users, Flipkart has announced the rollout of a full-blown integrated campaign that is one of the largest marketing initiatives being undertaken by the company this year.

    Flipkart, which is aiming to grow its customer base as it launches its largest marketing campaign this year, recently said that it crossed 100-million registered users. “We aim to get 30% more reach this year with our campaign for Big Billion Days and will spend more than 20% of our budgets on digital channels to do this,” said Flipkart Chief Marketing Officer Samardeep Subandh.

    As part of the marketing exercise, Flipkart has rolled out a series of videos that will attempt to inform the consumers that it is not just another sale event but the ‘Sale Event’ of the year. The key message that is derived from the campaign sums up the entire event – “ITNE mein ITNAAAA milega”. It communicates that no matter what one’s budget is, BBD increases its value with the unbeatable offers it has across categories. So staying within budget, one can upgrade or buy more and not let the budget dictate one’s shopping aspirations.

     Conceptualised and executed by Lowe Lintas Bangalore, the brief shared to the agency was to land the fact that BBD is not just another sale event but rather it is the ‘Sale Event’ in India. To cut across the clutter and differentiate itself, Flipkart opted to use kids and show them in witty yet real situations.

    Lowe Lintas Chief Creative Officer Arun Iyer said, “Like most important events, The Big Billion Days have come to be an important event in the Indian context. These are the days when consumers unleash their inhibitions and go on a shopping spree with much gusto. The campaign thought ‘ITNE mein ITNAAAA milega’ is a colloquial expression that captures how Indians like it when they receive something extra by paying a small sum. This thought has been captured well by the kids that act as orchestrators of the message. It was an exciting campaign to work on, and we hope consumers like it as much.”

    All these initiatives will go a long way in making BBD the most awaited event for the year in India.