ITV

Category: Media and Advertising

  • Innovative application of AI; Happy Finish markets Shoegazer

    Innovative application of AI; Happy Finish markets Shoegazer

    MUMBAI: Happy Finish, the VR content specialists and global production studio, has launched its Artificial Intelligence (AI) technology.

    Shoegazer, currently a proof of concept (PoC) for the fashion-retail industry, uses image recognition and transfer learning technologies to identify brands and models of trainers in real-time – with 95 per cent accuracy. To support the full launch of Shoegazer, Happy Finish is also embarking on a round of capital fundraising for £395,000.

    Happy Finish’s Shoegazer is a unique PoC for the fashion and retail industry.

    There is also opportunity to apply the transfer learning technology from Shoegazer to other areas within fashion and retail, including clothes, accessories and bags. The nature of the application also means that it is not solely limited to individual brands – there is also an opportunity for retailers to use the application to cross-sell other products within their portfolio. The prototype is already being presented to partner brands with a view to market launch in late 2016.

    Happy Finish global CEO Stuart Waplington shared, “Retail is always one of the first markets to adopt new and emerging technologies. We have seen the retail industry successfully adopt VR and AR and we have even been heavily involved in the process – which means diversifying into AI is a natural next step for us.”

    Happy Finish will use its first-hand market experience to support its diversification into AI. According to Markets & Markets, the global market for AI is set to be worth $5.05 Billion by 2020. Rapid adoption of AI is set to transform a range of markets, including advertising and media, finance and retail, offering benefits such as improved productivity and increased customer satisfaction.

  • ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    MUMBAI: It’s a Fun campaign. Perfetti Van Melle will surprise consumers with its tongue tickling sweet and sour taste in delicious Strawberry, Raw Mango and Mixed Fruit flavors. The distinctive shapes and textures of both the products naturally lend themselves to playful consumption.

    The communication for the new launch encapsulates the brand philosophy of ‘Fun ko seriously lo!’ (Taking fun seriously). The campaign will air across all major national and regional channels and digital media as well.

    In a statement, Perfetti Van Melle India MD Ramesh Jayaraman said, “Our recent launch, Chupa Chups Bubble Gum Filled Lollipops, has received a very positive response. With this launch now of Sour Bites and Belts, we are raising the innovation bar. The Chupa Chups fun personality is inherent in these offerings and their distinctive shape and textures offer great scope for playful consumption.’’

    Marketing director Rohit Kapoor said, “These are extremely successful formats in some international markets and it was indeed a challenge to bring these delightful offerings at mainstream price points in India. The launch will be supported by a communication campaign on ‘take fun seriously’ platform, that includes a new TVC, point of purchase material in general trade, visibility drive in Modern trade and digital campaign targeting the brand’s core teenage audience.”

    Ogilvy ECD Anurag Agnihotri said, “It’s a delight to create a fun piece of communication for a product that’s so true to its brand philosophy. The new Chupa Chups Sour Belt and Sour Bites commercial brings alive the positioning of ‘Fun ko seriously lo!’ in a cheeky and humorous manner.”

  • ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    MUMBAI: It’s a Fun campaign. Perfetti Van Melle will surprise consumers with its tongue tickling sweet and sour taste in delicious Strawberry, Raw Mango and Mixed Fruit flavors. The distinctive shapes and textures of both the products naturally lend themselves to playful consumption.

    The communication for the new launch encapsulates the brand philosophy of ‘Fun ko seriously lo!’ (Taking fun seriously). The campaign will air across all major national and regional channels and digital media as well.

    In a statement, Perfetti Van Melle India MD Ramesh Jayaraman said, “Our recent launch, Chupa Chups Bubble Gum Filled Lollipops, has received a very positive response. With this launch now of Sour Bites and Belts, we are raising the innovation bar. The Chupa Chups fun personality is inherent in these offerings and their distinctive shape and textures offer great scope for playful consumption.’’

    Marketing director Rohit Kapoor said, “These are extremely successful formats in some international markets and it was indeed a challenge to bring these delightful offerings at mainstream price points in India. The launch will be supported by a communication campaign on ‘take fun seriously’ platform, that includes a new TVC, point of purchase material in general trade, visibility drive in Modern trade and digital campaign targeting the brand’s core teenage audience.”

    Ogilvy ECD Anurag Agnihotri said, “It’s a delight to create a fun piece of communication for a product that’s so true to its brand philosophy. The new Chupa Chups Sour Belt and Sour Bites commercial brings alive the positioning of ‘Fun ko seriously lo!’ in a cheeky and humorous manner.”

  • The 120 Media Collective tells customer stories of Google’s G Suite

    The 120 Media Collective tells customer stories of Google’s G Suite

    MUMBAI:Digital first company, The 120 Media Collective, recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign.

    The story features celebrity designer Manish Malhotra, showcasing his journey and how his team works using G Suite; a set of intelligent apps for businesses designed to bring people together. Directed by Karan Boolani, the commercial is conceptualized by Jack in the Box Worldwide and produced by Sniper, both part of The 120 Media Collective.

    G Suite’s new video is part of a global transitioning from Google Apps For Work to G Suite.

    The 120 Media Collective CEO and founder Roopak Saluja said, “It’s a privilege to partner with Google in their transition from Google Apps For Work to G Suite. Harnessing the collaborative power of Sniper and Jack in the Box Worldwide to deliver a great piece of work from The 120 Media Collective has been an awesome experience.”

    Check out the video, All Together Now: G Suite & Manish Malhotra and be a part of a global transformation.

  • The 120 Media Collective tells customer stories of Google’s G Suite

    The 120 Media Collective tells customer stories of Google’s G Suite

    MUMBAI:Digital first company, The 120 Media Collective, recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign.

    The story features celebrity designer Manish Malhotra, showcasing his journey and how his team works using G Suite; a set of intelligent apps for businesses designed to bring people together. Directed by Karan Boolani, the commercial is conceptualized by Jack in the Box Worldwide and produced by Sniper, both part of The 120 Media Collective.

    G Suite’s new video is part of a global transitioning from Google Apps For Work to G Suite.

    The 120 Media Collective CEO and founder Roopak Saluja said, “It’s a privilege to partner with Google in their transition from Google Apps For Work to G Suite. Harnessing the collaborative power of Sniper and Jack in the Box Worldwide to deliver a great piece of work from The 120 Media Collective has been an awesome experience.”

    Check out the video, All Together Now: G Suite & Manish Malhotra and be a part of a global transformation.

  • Dentsu India appoints Indrajeet Mookerjee as EVP

    Dentsu India appoints Indrajeet Mookerjee as EVP

    MUMBAI: Dentsu India has appointed Indrajeet Mookerjee as the executive vice-president.

    Mookerjee has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia. In his last role, he was the managing director of Soho Square, Indonesia – part of the Ogilvy group.

    Some of the marquee brands he has worked on are — Unilever, Nestle, Mondelez, Heinz, Adani Wilmar, Arvind Brands, Cathay Pacific, Himalaya Herbal, Sab Miller, Suntory Garuda and L’Oreal.

    Dentsu India CEO Simi Sabhaney said, “Indrajeet’s endeavour would be to add value to the businesses in his portfolio, to consolidate relationships and nurture talent.”

    Mookerjee added, “These are exiting times in the communication business in India with rules being re-written and Dentsu India has been in the forefront.”

  • Dentsu India appoints Indrajeet Mookerjee as EVP

    Dentsu India appoints Indrajeet Mookerjee as EVP

    MUMBAI: Dentsu India has appointed Indrajeet Mookerjee as the executive vice-president.

    Mookerjee has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia. In his last role, he was the managing director of Soho Square, Indonesia – part of the Ogilvy group.

    Some of the marquee brands he has worked on are — Unilever, Nestle, Mondelez, Heinz, Adani Wilmar, Arvind Brands, Cathay Pacific, Himalaya Herbal, Sab Miller, Suntory Garuda and L’Oreal.

    Dentsu India CEO Simi Sabhaney said, “Indrajeet’s endeavour would be to add value to the businesses in his portfolio, to consolidate relationships and nurture talent.”

    Mookerjee added, “These are exiting times in the communication business in India with rules being re-written and Dentsu India has been in the forefront.”

  • Sterling wins Creative Media Award for #WhatIReallyReallyWant

    Sterling wins Creative Media Award for #WhatIReallyReallyWant

    MUMBAI: Sterling Media, an international business and communications consultancy head-quartered in London, was presented the prestigious Creative Media Award at the Asian Media Awards 2016 for the #WhatIReallyReallyWant campaign, which they launched with partners Project Everyone. The award is the second consecutive accolade awarded to Sterling Media by Asian Media Awards. Sterling CEO & MD Natasha Mudhar was presented the Media Personality of the Year Award in 2015.

    Sterling Media orchestrated the entire global communications campaign for the short film #WhatIReallyReallyWant which received a staggering 150 million views and more than 1.6 million YouTube views in the first few days of launch. The film was also shared by global names including Victoria Beckham, Richard Branson and Emma Watson.

    On the 20th anniversary of the release of the Spice Girls’ Wannabe video, an updated version of “#WhatIReallyReallyWant” was launched in July 2016 marking 20 years of Girl Power. The film reflected the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The film was directed by MJ Delaney of Moxie Pictures and featured artists from around the world including Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA.

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    The viral video launched online and in cinemas all over the world with a call to action for people everywhere to share a picture of #WhatIReallyReallyWant for girls and women.

    Speaking about the award, Mudhar said,“On behalf of everyone at Sterling Media we are so thankful to the event organisers, and the esteemed judges for awarding us this wonderful accolade for the short film we launched with our partners Project Everyone – #WhatIReallyReally Want.

    Sterling has been engaged in a number of other high profile projects. These include the launch of a $9 trillion bauxite project in New Guinea; directing the global communication strategy for the US Government’s GODAN (Global Open Data on Agriculture & Nutrition) Summit 2016 –  the largest-ever event dedicated to open data in agriculture and nutrition to end hunger; the launch of the Worlds Largest Lesson India initiative which aims to teach every child in India a lesson about the Sustainable Development Goals; and managing the India and Africa strategies for the Jamie Oliver Food Foundation to tackle child malnutrition.

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