ITV

Category: Media and Advertising

  • Rajesh Ghatge is new Indigo CEO

    Rajesh Ghatge is new Indigo CEO

    MUMBAI: Rajesh Ghatge has joined as the chief executive officer of the digital agency Indigo Consulting of the Leo Burnett Group to lead the 300-plus employees across Indigo Consulting and Indigo iStrat. Based out of the Mumbai office, he will report to Leo Burnett south Asia CEO South Asia Saurabh Verma.

    Verma said: “We wanted a leader who can create a new curve; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”

    Ghatge said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency.”

    Having begun his career in marketing and sales in the FMCG and Pharma sectors in 1997, Ghatge co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India).

    Ghatge has extensive knowledge and experience in brand activation, digital and retail marketing, web and app-enabled products and services and the training domain. He led award-winning campaigns for large brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol. An alumnus of the Institute of Rural Management in Anand, he has an MBA degree.

  • Grey does ‘shararat’ with Britannia Cake’s new campaign

    Grey does ‘shararat’ with Britannia Cake’s new campaign

    MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

    Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

    Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

    GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

    “Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

    The TVC has been released across 10 languages, nationally.

    YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E

  • Grey does ‘shararat’ with Britannia Cake’s new campaign

    Grey does ‘shararat’ with Britannia Cake’s new campaign

    MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

    Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

    Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

    GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

    “Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

    The TVC has been released across 10 languages, nationally.

    YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E

  • Goafest 2017: Ramesh Narayan re-elected council chairman

    Goafest 2017: Ramesh Narayan re-elected council chairman

    MUMBAI: The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abby’s at Goafest 2017. Ad veteran and industry leader Ramesh Narayan, founder of Canco Advertising has been once again appointed the Chairman of the AGC.

    “The Abby’s are the Oscars of Indian advertising. The Awards Governing Council has a wealth of experience and expertise and I feel privileged to lead such an august panel. It will be our endeavor to engage actively with all constituents and ensure that creativity is properly judged and celebrated,” Narayan shared.

    The other members elected to the Council are:

    The other members elected to the Council are:

    · Nakul Chopra, CEO – South Asia, Publicis Communications India & President, Advertising Agencies Association of India (AAA’s of I)

    · Ajay Chandwani, Director, Percept Ltd

    · Ajay Kakkar, Chief Marketing Officer- Financial Services, Aditya Birla Group.

    · Ashish Bhasin, Chairman Goafest 2017 and ‎Chairman & CEO South Asia Dentsu Aegis Network

    · CVL Srinivas, Chief Executive Officer, South Asia, GroupM

    · M G Parameswaran, Founder at Brand-Building.com

    · Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A

    · Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup

    · Pradeep Dwivedi, CEO Sakal Group

    · Shashi Sinha, Chief Executive Officer, IPG Mediabrands

    The Advertising Club’s Raj Nayak said, “Under Ramesh Narayan’s leadership Goafest 2016 emerged as a huge success with increase in participation and highest standards of ethics and governance. We are sure that with once again taking on the reigns of the awards, he will take this key industry event that is the gold standard in advertising awards, to greater heights.”

    “It is great to once again have Ramesh in the driver’s seat of the governing council. His experience of leading multiple industry bodies and awards gives him great perspective and foresight to be able to drive excellence, in the judging and execution of this year’s awards,” added Advertising Agencies Association of India (AAA’s of I) president Nakul Chopra.

  • Goafest 2017: Ramesh Narayan re-elected council chairman

    Goafest 2017: Ramesh Narayan re-elected council chairman

    MUMBAI: The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abby’s at Goafest 2017. Ad veteran and industry leader Ramesh Narayan, founder of Canco Advertising has been once again appointed the Chairman of the AGC.

    “The Abby’s are the Oscars of Indian advertising. The Awards Governing Council has a wealth of experience and expertise and I feel privileged to lead such an august panel. It will be our endeavor to engage actively with all constituents and ensure that creativity is properly judged and celebrated,” Narayan shared.

    The other members elected to the Council are:

    The other members elected to the Council are:

    · Nakul Chopra, CEO – South Asia, Publicis Communications India & President, Advertising Agencies Association of India (AAA’s of I)

    · Ajay Chandwani, Director, Percept Ltd

    · Ajay Kakkar, Chief Marketing Officer- Financial Services, Aditya Birla Group.

    · Ashish Bhasin, Chairman Goafest 2017 and ‎Chairman & CEO South Asia Dentsu Aegis Network

    · CVL Srinivas, Chief Executive Officer, South Asia, GroupM

    · M G Parameswaran, Founder at Brand-Building.com

    · Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A

    · Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup

    · Pradeep Dwivedi, CEO Sakal Group

    · Shashi Sinha, Chief Executive Officer, IPG Mediabrands

    The Advertising Club’s Raj Nayak said, “Under Ramesh Narayan’s leadership Goafest 2016 emerged as a huge success with increase in participation and highest standards of ethics and governance. We are sure that with once again taking on the reigns of the awards, he will take this key industry event that is the gold standard in advertising awards, to greater heights.”

    “It is great to once again have Ramesh in the driver’s seat of the governing council. His experience of leading multiple industry bodies and awards gives him great perspective and foresight to be able to drive excellence, in the judging and execution of this year’s awards,” added Advertising Agencies Association of India (AAA’s of I) president Nakul Chopra.

  • Droom OBV won’t let you become a ‘bakra’

    Droom OBV won’t let you become a ‘bakra’

    MUMBAI: Three animated videos continue Droom’s sustained media blitz to establish OBV as the de-facto industry standard for used vehicle pricing.

    Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But, what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips?

    This unique proposition offered by Orange Book Value (OBV), Droom’s proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand’s sharp tagline, ‘Resale ka MRP’. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV’s web and mobile platforms till date.

    Droom founder & CEO Sandeep Aggarwal said said, “These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or ‘bakra’, out of consumers, and helps in ending the debate on ‘used gaadi’ rates!”

    The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending Rs 25 crore on the marketing to reach users.

    Team Contract Advertising stated, “OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a ‘bakra’ out of you. That’s the simple idea behind this campaign.”

    The OBV films are available online here:

    What: https://goo.gl/ZPD12L

    Why: https://goo.gl/nMpMPt

    How: https://goo.gl/1hBhd3

    With Orange Book Value (OBV), you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.

  • Droom OBV won’t let you become a ‘bakra’

    Droom OBV won’t let you become a ‘bakra’

    MUMBAI: Three animated videos continue Droom’s sustained media blitz to establish OBV as the de-facto industry standard for used vehicle pricing.

    Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But, what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips?

    This unique proposition offered by Orange Book Value (OBV), Droom’s proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand’s sharp tagline, ‘Resale ka MRP’. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV’s web and mobile platforms till date.

    Droom founder & CEO Sandeep Aggarwal said said, “These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or ‘bakra’, out of consumers, and helps in ending the debate on ‘used gaadi’ rates!”

    The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending Rs 25 crore on the marketing to reach users.

    Team Contract Advertising stated, “OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a ‘bakra’ out of you. That’s the simple idea behind this campaign.”

    The OBV films are available online here:

    What: https://goo.gl/ZPD12L

    Why: https://goo.gl/nMpMPt

    How: https://goo.gl/1hBhd3

    With Orange Book Value (OBV), you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.

  • How to make Crystal Crop ‘hara-bhara’

    How to make Crystal Crop ‘hara-bhara’

    MUMBAI: It is good for farmers and crop at large. Crystal Crop Protection launched an interesting TV commercial on its popular fungicide – Bavistin. The evocatively-made commercial is being shown on major television channels, national as well as regional.

    The main message of this TVC is it that Bavistin is a “zaroori”
    (essential) product for all farmers if they want to keep their crop “swasth, and hara- bhara”(healthy).

    This has been effectively captured in this imaginatively filmed TVC which takes the message home effectively. It is being aired as 30, 20 and 10 second spots on news and entertainment channels across India like Aaj tak, India TV, ABP Majha, Zee 24 Taas, DD Sahayadri, TV9, Sakshi TV, Public TV, ETV Telegu top name a few.

    Crystal Group MD Ankur Aggarwal said, “With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection”

    Crystal sr. vice president marketing C S Shukla added, “Re- energizing brand Bavistin would do good with association on the aspiration and emotional levels.” Bavistin’s treated crop acreage is estimated around 70 lac acres.

    Crystal works in three business verticals: agrochemicals, agro-equipment, and seeds. The company now has a strong international footprint in Egypt, Nigeria, Saudi Arabia, UAE, Turkey, and Bangladesh, and plans to expand to Latin America, Zambia, Zimbabwe, and South Africa.

    Links to TVC

    Hindi:                    https://youtu.be/BkHRB2U-zoU

    Marathi:               https://youtu.be/HZYyLNGBHY4

  • How to make Crystal Crop ‘hara-bhara’

    How to make Crystal Crop ‘hara-bhara’

    MUMBAI: It is good for farmers and crop at large. Crystal Crop Protection launched an interesting TV commercial on its popular fungicide – Bavistin. The evocatively-made commercial is being shown on major television channels, national as well as regional.

    The main message of this TVC is it that Bavistin is a “zaroori”
    (essential) product for all farmers if they want to keep their crop “swasth, and hara- bhara”(healthy).

    This has been effectively captured in this imaginatively filmed TVC which takes the message home effectively. It is being aired as 30, 20 and 10 second spots on news and entertainment channels across India like Aaj tak, India TV, ABP Majha, Zee 24 Taas, DD Sahayadri, TV9, Sakshi TV, Public TV, ETV Telegu top name a few.

    Crystal Group MD Ankur Aggarwal said, “With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection”

    Crystal sr. vice president marketing C S Shukla added, “Re- energizing brand Bavistin would do good with association on the aspiration and emotional levels.” Bavistin’s treated crop acreage is estimated around 70 lac acres.

    Crystal works in three business verticals: agrochemicals, agro-equipment, and seeds. The company now has a strong international footprint in Egypt, Nigeria, Saudi Arabia, UAE, Turkey, and Bangladesh, and plans to expand to Latin America, Zambia, Zimbabwe, and South Africa.

    Links to TVC

    Hindi:                    https://youtu.be/BkHRB2U-zoU

    Marathi:               https://youtu.be/HZYyLNGBHY4

  • Kajaria new campaign celebrates spirit of India

    Kajaria new campaign celebrates spirit of India

    MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.  Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.

    The new ad campaign symbolizes Kajaria’s committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.

    Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation.”

    Akshay Kumar said, “I got particularly excited about the brand’s tagline.” The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”

    The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

    https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view

    Link to TVC