Category: Media and Advertising

Regionally & globally, India is an essential market, says OMD APAC CEO Stephen Li

MUMBAI: In order to scale up its operations in India, Omnicom Media Group-owned agency OMD has entered in a partnership with DDB Mudra Group in India and brought a third brand titled ‘OMD MudraMax’ as an offering, by consolidating its media services business.

The collaboration entails the rebranding of the existing media business of DDB — TV, print, radio, and cinema & digital — as OMD MudraMax. The consolidation of DDB MudraMax and OMD is effective since November 17.

“This enables MudraMax to access the OMD Global Network for learning, development projects, strategic tools etc. It is a win-win and mutually beneficial collaboration for both, the Omnicom Media Group and the DDB Mudra Group. We have been working together over the last few months,” explained DDB Mudra Group Group CEO & managing director Madhukar Kamath.

The new entity will function as an additional local brand in the OMD network with access to the network efficiency, learning and tools such as VISION (live operating system designed to drive business growth not just media results) of the OMD global network.

“Both, regionally and globally – India is an essential market in every sense of that word, and one which is continuing to evolve and grow speedily. This partnership with DDB MudraMax will both add to our scale and further strengthen our presence,” shared OMD APAC CEO Stephen Li.

Under the consolidation, OMD MudraMax will be headed by DDB Mudra Group executive director and DDB MudraMax president Sathyamurthy N P.

“Apart from continuing to be being an integral part of the DDB Mudra Group and a key member of the Group Operating Board, Sathyamurthy Namakkal will now work closely with (Omnicom Media Group SEA and India CEO) Jasmin Sohrabji and be a part of her executive council too. I will give a lot of credit to Jasmin who saw great merit in this collaboration and worked hard to make OMD MudraMax happen,” Kamath shared.

About servicing existing clients, Kamath assured that there will be no change in any of the operations as all three brands will function independently. “In DDB MudraMax, most of the key clients were briefed about this development by Sathyamurthy Namakkal. Given the value adds that accrue to them, our clients are looking forward to the roll-out and success of the enhanced offering,” he added.

“DDB Mudra being a part of the Omnicom family is aligned to OMD’s culture which makes for a seamless transition,” Sohrabji said.

November 21, 2016
HE comes back on International Men’s Day

MUMBAI: ‘HE’ , the popular deodorant brand from the house of Emami, has been for the past two years celebrating this day with lots of gusto and fervor. Backed with successful campaigns showcasing various moods and moments of life about which men wish to speak aloud, HE has been driving home the message, loud and clear, about the need to celebrate Men’s Day.

‘HE’ deodorant is again back, this year, to celebrate the International Men’s Day. But this time, HE’s celebration of the Men’s Day comes with a new twist !

A brand new digital campaign titled“#HEBROCODE” has gone live focusing on the unique bond which every man shares with his group of male friends! This distinctive bond of brotherhood is quite exclusive in nature and runs on its unique rules. This is a bond which tugs at the deepest chord of every man’s heart.

The campaign can be seen here:

#HEBROCODE has been an instant hit. Number of people joining the #HEBroCodebrigade is rising with every passing minute. Popular celebrities such as Rannvijay, Varun Sood, Karan Kundra, Prince Narula have already joined in with their bro code videos!

November 21, 2016
HE comes back on International Men’s Day

MUMBAI: ‘HE’ , the popular deodorant brand from the house of Emami, has been for the past two years celebrating this day with lots of gusto and fervor. Backed with successful campaigns showcasing various moods and moments of life about which men wish to speak aloud, HE has been driving home the message, loud and clear, about the need to celebrate Men’s Day.

‘HE’ deodorant is again back, this year, to celebrate the International Men’s Day. But this time, HE’s celebration of the Men’s Day comes with a new twist !

A brand new digital campaign titled“#HEBROCODE” has gone live focusing on the unique bond which every man shares with his group of male friends! This distinctive bond of brotherhood is quite exclusive in nature and runs on its unique rules. This is a bond which tugs at the deepest chord of every man’s heart.

The campaign can be seen here:

#HEBROCODE has been an instant hit. Number of people joining the #HEBroCodebrigade is rising with every passing minute. Popular celebrities such as Rannvijay, Varun Sood, Karan Kundra, Prince Narula have already joined in with their bro code videos!

November 21, 2016
Casting coup: Hrithik, Jacqueline ad film to release globally on 21 Nov

MUMBAI: Ever since their “Beat pe Booty” dance-off video, fans have been waiting for Hrithik Roshan & Jacqueline Fernandez to sizzle together on-screen again. And pulling off a casting coup, film director Sahil Sangha has brought the two actors together for their first ever ad film!

Shot over two days in Mumbai, Hrithik & Jacqueline underwent intense training and prep for the ad film’s action and dance sequences. The duo trained in hand to hand combat and took Tango lessons to get their legwork right.

On the day of the shoot, despite pulling a thigh muscle during an action sequence, the committed actor that he is, Hrithik continued to shoot till the wee hours of the morning. Meanwhile Jacqueline proved to be a natural when it came to choreographed action, pulling off one vertical split after another with ease.

Says Sahil Sangha, “When you have two of the most desirable actors in the country come together for an ad film, then the concept of the film has to be nothing short of dynamic. We didn’t want anything about this advertisement to be regular. Hrithik and Jacqueline understood that brief and were more than happy to go the extra mile to make their first on screen appearance together truly special. They are nothing short of gold in this campaign!”.

A global ad campaign has been planned for a leading designer and luxury tiles & decor brand. The teaser of the advertisement broke on 18 November, while the ad film releases on 21 November. A gala launch is being planned in Dubai which will be attended by Hrithik Roshan, Sahil Sangha and the entire team that pulled off the campaign. The advertisement has been produced by Sahil & his actor-filmmaker wife, Dia Mirza’s production company, Born Free Entertainment Pvt Ltd.

First a viral video, now a high-concept, stylised global ad film. Is this a precursor for a bigger announcement?

November 19, 2016
Casting coup: Hrithik, Jacqueline ad film to release globally on 21 Nov

MUMBAI: Ever since their “Beat pe Booty” dance-off video, fans have been waiting for Hrithik Roshan & Jacqueline Fernandez to sizzle together on-screen again. And pulling off a casting coup, film director Sahil Sangha has brought the two actors together for their first ever ad film!

Shot over two days in Mumbai, Hrithik & Jacqueline underwent intense training and prep for the ad film’s action and dance sequences. The duo trained in hand to hand combat and took Tango lessons to get their legwork right.

On the day of the shoot, despite pulling a thigh muscle during an action sequence, the committed actor that he is, Hrithik continued to shoot till the wee hours of the morning. Meanwhile Jacqueline proved to be a natural when it came to choreographed action, pulling off one vertical split after another with ease.

Says Sahil Sangha, “When you have two of the most desirable actors in the country come together for an ad film, then the concept of the film has to be nothing short of dynamic. We didn’t want anything about this advertisement to be regular. Hrithik and Jacqueline understood that brief and were more than happy to go the extra mile to make their first on screen appearance together truly special. They are nothing short of gold in this campaign!”.

A global ad campaign has been planned for a leading designer and luxury tiles & decor brand. The teaser of the advertisement broke on 18 November, while the ad film releases on 21 November. A gala launch is being planned in Dubai which will be attended by Hrithik Roshan, Sahil Sangha and the entire team that pulled off the campaign. The advertisement has been produced by Sahil & his actor-filmmaker wife, Dia Mirza’s production company, Born Free Entertainment Pvt Ltd.

First a viral video, now a high-concept, stylised global ad film. Is this a precursor for a bigger announcement?

November 19, 2016
Mullen Lintas wins creative duties of Bajaj Corp

Mumbai: Mullen Lintas has won the creative responsibilities for all the brands of Bajaj Corp. The agency would be providing their core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other up and coming brands.

The creative mandate would be led by the Mumbai office of Mullen Lintas where the agency’s task would be to work closely with the client and play an integral part in the planning and creation of integrated marketing campaigns for all the brands owned by Bajaj Corp. The agency will provide strategic recommendations pertaining to the marketing and promotion of several brands of Bajaj and will provide ideas that go beyond conventional advertising.

Bajaj Corp President Sales and Marketing Sandeep Verma said, “We are delighted to be entering into a partnership with Mullen Lintas as the creative agency on our brands. As Bajaj Corp Ltd. embarks on its journey to revitalize some of its legacy brands like Almond Drops, the market leader in Light Hair Oil category and build some newly acquired brands like No Marks, we are looking to develop impactful content that can communicate the brand proposition very clearly in an integrated manner. And, we believe that the Mullen Lintas team, with its keen experience in FMCG brand development and proven creative success, can help us in realizing our ambition to create such strong and powerful brands which are truly loved by our consumers.”

On winning the new business mandate, Mullen Lintas CEO Virat Tandon said, “It’s great to be associated with a company like Bajaj Corp who have created some large brands over the past eight decades. All of their brands are built on meaningful propositions and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones. We are very excited about the future of this partnership.”

Bajaj Corp Ltd. is one of India’s leading FMCG companies with major brands in the categories of hair and skin care. With brands that have been in the market for eight decades, it is part of one of the oldest business houses of the country.

November 18, 2016
Mullen Lintas wins creative duties of Bajaj Corp

Mumbai: Mullen Lintas has won the creative responsibilities for all the brands of Bajaj Corp. The agency would be providing their core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other up and coming brands.

The creative mandate would be led by the Mumbai office of Mullen Lintas where the agency’s task would be to work closely with the client and play an integral part in the planning and creation of integrated marketing campaigns for all the brands owned by Bajaj Corp. The agency will provide strategic recommendations pertaining to the marketing and promotion of several brands of Bajaj and will provide ideas that go beyond conventional advertising.

Bajaj Corp President Sales and Marketing Sandeep Verma said, “We are delighted to be entering into a partnership with Mullen Lintas as the creative agency on our brands. As Bajaj Corp Ltd. embarks on its journey to revitalize some of its legacy brands like Almond Drops, the market leader in Light Hair Oil category and build some newly acquired brands like No Marks, we are looking to develop impactful content that can communicate the brand proposition very clearly in an integrated manner. And, we believe that the Mullen Lintas team, with its keen experience in FMCG brand development and proven creative success, can help us in realizing our ambition to create such strong and powerful brands which are truly loved by our consumers.”

On winning the new business mandate, Mullen Lintas CEO Virat Tandon said, “It’s great to be associated with a company like Bajaj Corp who have created some large brands over the past eight decades. All of their brands are built on meaningful propositions and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones. We are very excited about the future of this partnership.”

Bajaj Corp Ltd. is one of India’s leading FMCG companies with major brands in the categories of hair and skin care. With brands that have been in the market for eight decades, it is part of one of the oldest business houses of the country.

November 18, 2016
PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

MUMBAI: Corporates undertake social responsibility. Joining the national focus on empowering the girl child (Beti Bachao, Beti Padhao) and providing sanitation facilities in the country (Swachh Bharat), the PwC India Foundation in collaboration with NGO FINISH Society held the closing ceremony of its year-long school sanitation project in Ajmer that directly impacts 9000 girls.

The two phased project saw 11 Government Schools from this Smart City being provided with child friendly WASH (Water, Sanitation and Hygiene) facilities that included handwashing stations, supporting Operations & Maintenance (O&M) of these facilities for a year, running a 90-day hygiene curriculum to promote safe hygiene practices, refurbishing existing toilets and building new toilet complexes. Addressing all aspects of sanitation, phase I looked at six schools while phase II covered five schools, impacting over 9000 girl children.

The closing ceremony was graced by PwC India COO Satyavati Berera, and PwC India Foundation vice chairman Jaivir Singh at the Govt. Girls Senior Secondary School Beawar Cantt. students, teaching staff and the school management committee.

Singh said, “The feedback from Phase I has been extremely positive. While students and teachers took the onus of managing these facilities, we had few students who didn’t have toilet facilities at home demand the same from their parents after learning the benefits of safe hygiene at school that we facilitated. Our NGO and school supported this initiative of the students wholeheartedly. For us, this was a huge mind-set change.

Our girls are valuable and deserve a private, safe and hygienic environment to manage their bodily functions, including their period without fear and embarrassment. With the completion of the Second Phase, we are optimistic of the changes that our girls will experience with these new facilities in place.”

The broad objectives of this intervention have been to support improved sanitation and hygiene facilities as essential components of a Child Friendly School (CFS), design and construct innovative school toilet blocks which can be replicated as a model. The project aims to create an inclusive environment in schools that promote and safeguard health and hygiene, contribute towards increasing the enrollment and retention of children in schools and empower children to be change agents.

PwC India Foundation will continue to engage with the schools through FINISH Society and monitor the impact of the programme for the next couple of months.

November 18, 2016
PwC joins ‘Swachh Bharat’; schools access clean toilets, impacting dropout

MUMBAI: Corporates undertake social responsibility. Joining the national focus on empowering the girl child (Beti Bachao, Beti Padhao) and providing sanitation facilities in the country (Swachh Bharat), the PwC India Foundation in collaboration with NGO FINISH Society held the closing ceremony of its year-long school sanitation project in Ajmer that directly impacts 9000 girls.

The two phased project saw 11 Government Schools from this Smart City being provided with child friendly WASH (Water, Sanitation and Hygiene) facilities that included handwashing stations, supporting Operations & Maintenance (O&M) of these facilities for a year, running a 90-day hygiene curriculum to promote safe hygiene practices, refurbishing existing toilets and building new toilet complexes. Addressing all aspects of sanitation, phase I looked at six schools while phase II covered five schools, impacting over 9000 girl children.

The closing ceremony was graced by PwC India COO Satyavati Berera, and PwC India Foundation vice chairman Jaivir Singh at the Govt. Girls Senior Secondary School Beawar Cantt. students, teaching staff and the school management committee.

Singh said, “The feedback from Phase I has been extremely positive. While students and teachers took the onus of managing these facilities, we had few students who didn’t have toilet facilities at home demand the same from their parents after learning the benefits of safe hygiene at school that we facilitated. Our NGO and school supported this initiative of the students wholeheartedly. For us, this was a huge mind-set change.

Our girls are valuable and deserve a private, safe and hygienic environment to manage their bodily functions, including their period without fear and embarrassment. With the completion of the Second Phase, we are optimistic of the changes that our girls will experience with these new facilities in place.”

The broad objectives of this intervention have been to support improved sanitation and hygiene facilities as essential components of a Child Friendly School (CFS), design and construct innovative school toilet blocks which can be replicated as a model. The project aims to create an inclusive environment in schools that promote and safeguard health and hygiene, contribute towards increasing the enrollment and retention of children in schools and empower children to be change agents.

PwC India Foundation will continue to engage with the schools through FINISH Society and monitor the impact of the programme for the next couple of months.

November 18, 2016
Soho Square to tell Sujata story

MUMBAI: Consumer electronics and home appliances brand Sujata Appliances has given Soho Square its creative mandate after a multi-agency pitch. The account will be handled out of Soho Square’s Gurgaon office.

Soho Square New Delhi SVP Dip Sengupta said, “Despite being a three (plus) decade old brand, we felt that Sujata’s story has not been told to the audience yet. Sujata’s products are unarguably the best in the category and our single minded approach will be to communicate this.”

Sujata Appliances CEO Akhil Agarwal said, “We are driven by a singular vision – ‘to create without compromise’. We are a successful name across HORECAs and want to foster our credentials in household space. Soho Square came up with a perfect strategy for the brand which was in line with our vision for the brand.”

Established in the year 1980, Sujata is a part of Mittal Electronics, and has been a pioneer in manufacturing of mixer juicer grinders in India. Sujata’s products have a presence in more than 18 countries and its manufacturing capacity is more than 50,000 units per month.

November 17, 2016