MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72 per cent of their time to access online content while merely 15 per cent of their time is spent on making voice calls.
Of the 72 per cent of time spent on their smartphones, only 22 per cent of users time is spent on Apps while a majority 50 per cent of their time is spent on consuming online content — includes reading articles, listening to music and watching videos. Interestingly more time is spent consuming content through browsers (WAP) compared to Apps
Revealing the apps usage behavior, the report states that on an average, users have 29 apps installed on their smartphones and the rate of installed apps is higher than uninstalled apps, per month. Data reveals that users on an average install 8 new apps, while they uninstall 7 apps every month.
The study also revealed that many of the English news readers on the news apps, watch vernacular content regularly. The study was conducted among 750,000 app users in India.
MUMBAI: Liqvd Asia has bagged the digital performance marketing mandate for rentickle.com, an online platform that provides furniture, appliance, and other home furnishing essentials on rents to its customer through attractive packages & deals.
It offers high-quality brand new products for rent in Delhi, Gurgaon, Noida, Faridabad and Hyderabad in India. Rentickle.com has raised USD 500,000 from various industry veterans such as Manish Kheterpal, Managing Partner at Water Gate Investments, Vinay Mittal, Chief Financial Strategy Officer of HT Media, Mr. Sanjay Garodia, Managing Director, Deutsche Bank, Singapore and Sandeep Gupta, General Manager, Microsoft, Singapore.
The agency will be working with the founders & the marketing team of the brand on their performance marketing pie with a target to upswing the customer acquisition piece through various digital marketing channels.
renticke.com co-founders Vineet Chawla and Amit Sodhi said, “I am happy to have Liqvd Asia on board to help us in building our brand online. The team at LA is young, dynamic and enthusiastic bunch of people and I am looking forward to collaborating with them.”
Liqvd Asia founder and MD Arnab Mitra said, “I am excited to work with a brand which has a huge potential with the increasingly growing migrant working community in some of the key markets of the country.”
MUMBAI: Liqvd Asia has bagged the digital performance marketing mandate for rentickle.com, an online platform that provides furniture, appliance, and other home furnishing essentials on rents to its customer through attractive packages & deals.
It offers high-quality brand new products for rent in Delhi, Gurgaon, Noida, Faridabad and Hyderabad in India. Rentickle.com has raised USD 500,000 from various industry veterans such as Manish Kheterpal, Managing Partner at Water Gate Investments, Vinay Mittal, Chief Financial Strategy Officer of HT Media, Mr. Sanjay Garodia, Managing Director, Deutsche Bank, Singapore and Sandeep Gupta, General Manager, Microsoft, Singapore.
The agency will be working with the founders & the marketing team of the brand on their performance marketing pie with a target to upswing the customer acquisition piece through various digital marketing channels.
renticke.com co-founders Vineet Chawla and Amit Sodhi said, “I am happy to have Liqvd Asia on board to help us in building our brand online. The team at LA is young, dynamic and enthusiastic bunch of people and I am looking forward to collaborating with them.”
Liqvd Asia founder and MD Arnab Mitra said, “I am excited to work with a brand which has a huge potential with the increasingly growing migrant working community in some of the key markets of the country.”
MUMBAI: Over 300 million women in India daily undergo psychological trauma of having to defecate in open fields. Dentsu One, the full-service creative agency from Dentsu Aegis Network, has launched a campaign to promote “World Toilet Day”.
The film titled ‘Khushboo’ sheds light on this disturbing fact by showing a frighteningly painful story based on a real incident that had happened in Jharkhand.
Set in a rural town, on a wet, rainy dawn, the film shows a man putting his daughter to sleep. In the background, we hear the voice of the young daughter tell her father how he used to give her everything that she ever asked for, except for one thing that she had asked for as she grew older.
She had begged and pleaded for it. She even gave up food. But the father refused to fulfill her wish, saying that he was saving money for her marriage.
As the father’s gentle patting turns into repeated thumps, we realize all is not well. The girl’s voice finally says that while her father had put her to sleep always, this one time, she was going to sleep by herself.
As we see the suicide note that she had left behind, we realize that the father had actually lost his mind and was patting his dead daughter all along.
The father breaks down finally and starts crying bitterly while still thumping the shoulder of his dead daughter.
As the camera pulls up we see the noose hanging from the fan and a lullaby begins to emerge in the sound of rain.
To the haunting melody in the background, we learn that the girl Khushboo committed suicide because her father did not build a toilet in the house.
lives.
The film directs the audience to visit the ProjectHers.com website and sign a petition that will influence the government to create a new law: If you have a house, you must have a toilet.
The film ends with the logo of Project Hers that shows the typical sign on women’s loos with a noose sign.
Writer-director Titus Upputuru says, “That a girl gave up her life because she did not have an access to a toilet was unbelievable. We found many other cases where women give up their lives. About 60% of India’s population does not have an access to toilet facilities. This film and Project Hers attempts to address this issue.”
MUMBAI: Over 300 million women in India daily undergo psychological trauma of having to defecate in open fields. Dentsu One, the full-service creative agency from Dentsu Aegis Network, has launched a campaign to promote “World Toilet Day”.
The film titled ‘Khushboo’ sheds light on this disturbing fact by showing a frighteningly painful story based on a real incident that had happened in Jharkhand.
Set in a rural town, on a wet, rainy dawn, the film shows a man putting his daughter to sleep. In the background, we hear the voice of the young daughter tell her father how he used to give her everything that she ever asked for, except for one thing that she had asked for as she grew older.
She had begged and pleaded for it. She even gave up food. But the father refused to fulfill her wish, saying that he was saving money for her marriage.
As the father’s gentle patting turns into repeated thumps, we realize all is not well. The girl’s voice finally says that while her father had put her to sleep always, this one time, she was going to sleep by herself.
As we see the suicide note that she had left behind, we realize that the father had actually lost his mind and was patting his dead daughter all along.
The father breaks down finally and starts crying bitterly while still thumping the shoulder of his dead daughter.
As the camera pulls up we see the noose hanging from the fan and a lullaby begins to emerge in the sound of rain.
To the haunting melody in the background, we learn that the girl Khushboo committed suicide because her father did not build a toilet in the house.
lives.
The film directs the audience to visit the ProjectHers.com website and sign a petition that will influence the government to create a new law: If you have a house, you must have a toilet.
The film ends with the logo of Project Hers that shows the typical sign on women’s loos with a noose sign.
Writer-director Titus Upputuru says, “That a girl gave up her life because she did not have an access to a toilet was unbelievable. We found many other cases where women give up their lives. About 60% of India’s population does not have an access to toilet facilities. This film and Project Hers attempts to address this issue.”
MUMBAI: Publicis Capital Delhi has appointed Nitin Pradhan as head of creative. Pradhan has, in the past, worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a director with Curious Films.
Publicis Capital CCO & MD South Asia Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”
Publicis Capital CEO Hemant Misra added: “Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”
“Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most importantly, we need to make sure that each one of us has a great time doing that as a team,” said Pradhan.
Nitin, an alumnus of MICA, has more than 15 years of experience and has to his credit many successful campaigns such as – KBC Season 2: Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat tyres and Nestle Alpino among others.
MUMBAI: Publicis Capital Delhi has appointed Nitin Pradhan as head of creative. Pradhan has, in the past, worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a director with Curious Films.
Publicis Capital CCO & MD South Asia Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”
Publicis Capital CEO Hemant Misra added: “Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”
“Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most importantly, we need to make sure that each one of us has a great time doing that as a team,” said Pradhan.
Nitin, an alumnus of MICA, has more than 15 years of experience and has to his credit many successful campaigns such as – KBC Season 2: Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat tyres and Nestle Alpino among others.
MUMBAI: Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’.
The summer campaign “Nature wants you back”, is to be led by the Bollywood celebrity and brand ambassador Ranveer Singh. Switzerland Tourism intends to sustain the double digit growth of 16 per cent seen in 2015-2016.
Switzerland Tourism’s director for India Claudio Zemp said, “We would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing.”
“Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure,” said Switzerland Tourism’s deputy director and media manager for India Ritu Sharma.
“The creatives for the TVC have been done in-house. For social media, the creatives are by our head office in Switzerland. We do our own media buying,” she informed.
MUMBAI: Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’.
The summer campaign “Nature wants you back”, is to be led by the Bollywood celebrity and brand ambassador Ranveer Singh. Switzerland Tourism intends to sustain the double digit growth of 16 per cent seen in 2015-2016.
Switzerland Tourism’s director for India Claudio Zemp said, “We would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing.”
“Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure,” said Switzerland Tourism’s deputy director and media manager for India Ritu Sharma.
“The creatives for the TVC have been done in-house. For social media, the creatives are by our head office in Switzerland. We do our own media buying,” she informed.
MUMBAI: In order to scale up its operations in India, Omnicom Media Group-owned agency OMD has entered in a partnership with DDB Mudra Group in India and brought a third brand titled ‘OMD MudraMax’ as an offering, by consolidating its media services business.
The collaboration entails the rebranding of the existing media business of DDB — TV, print, radio, and cinema & digital — as OMD MudraMax. The consolidation of DDB MudraMax and OMD is effective since November 17.
“This enables MudraMax to access the OMD Global Network for learning, development projects, strategic tools etc. It is a win-win and mutually beneficial collaboration for both, the Omnicom Media Group and the DDB Mudra Group. We have been working together over the last few months,” explained DDB Mudra Group Group CEO & managing director Madhukar Kamath.
The new entity will function as an additional local brand in the OMD network with access to the network efficiency, learning and tools such as VISION (live operating system designed to drive business growth not just media results) of the OMD global network.
“Both, regionally and globally – India is an essential market in every sense of that word, and one which is continuing to evolve and grow speedily. This partnership with DDB MudraMax will both add to our scale and further strengthen our presence,” shared OMD APAC CEO Stephen Li.
Under the consolidation, OMD MudraMax will be headed by DDB Mudra Group executive director and DDB MudraMax president Sathyamurthy N P.
“Apart from continuing to be being an integral part of the DDB Mudra Group and a key member of the Group Operating Board, Sathyamurthy Namakkal will now work closely with (Omnicom Media Group SEA and India CEO) Jasmin Sohrabji and be a part of her executive council too. I will give a lot of credit to Jasmin who saw great merit in this collaboration and worked hard to make OMD MudraMax happen,” Kamath shared.
About servicing existing clients, Kamath assured that there will be no change in any of the operations as all three brands will function independently. “In DDB MudraMax, most of the key clients were briefed about this development by Sathyamurthy Namakkal. Given the value adds that accrue to them, our clients are looking forward to the roll-out and success of the enhanced offering,” he added.
“DDB Mudra being a part of the Omnicom family is aligned to OMD’s culture which makes for a seamless transition,” Sohrabji said.
