ITV

Category: Media and Advertising

  • Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    MUMBAI: International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and advertising fraternity together.

    Cricket being one of the most popular sports in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and Media and Entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two day event was held on November 5 & 12 at The Islam and Wilson Gymkhana at Marine Lines.

    With many intense rounds of games and a nail-biting finish, the Mid Day team was adjudged the winner, while The Social Street bagged the runners up title. IAA president Neeraj Roy, and IAA vice president Monica Tata presented the winner’s trophy to the victorious eleven from the Mid-Day team.

    Hungama Digital Media CEO & MD Neeraj Roy said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies. The game has truly been a winner and my best wishes to Mid-Day. A special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”

  • Leo Burnett, BBDO shine at The Epica Awards 2016

    Leo Burnett, BBDO shine at The Epica Awards 2016

    MUMBAI: Leo Burnett India has bagged India’s sole gold at the 2016 edition of the Epica Awards for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX.

    Excited about the wins, Leo Burnett south Asia chief creative officer RajDeepak Das said, “When we realised that OLX is the no. 1 marketplace for used goods in India and Pakistan, we saw an opportunity to help people reunite with their priceless pre-Partition belongings and memories; we received thousands of stories from both sides in no time.”

    Additionally, its work for Bajaj V, ‘Sons of Vikrant’, too bagged a bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity, across the world.

    The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’.

    The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the Year’ title this year, by bagging 49 metals to its name including 12 gold.

    On the other hand BBDO New York claimed the agency of the year title with 19 wins which includes a gold.

    The Epica Awards were established in 1987, and is the only award that is judged by marketing and communications specialist journalists from over 60 publications, including magazines and websites, globally. The prize attracts entries from over 70 countries, each year. The ceremony was held in Amsterdam on 17 November.

  • Leo Burnett, BBDO shine at The Epica Awards 2016

    Leo Burnett, BBDO shine at The Epica Awards 2016

    MUMBAI: Leo Burnett India has bagged India’s sole gold at the 2016 edition of the Epica Awards for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX.

    Excited about the wins, Leo Burnett south Asia chief creative officer RajDeepak Das said, “When we realised that OLX is the no. 1 marketplace for used goods in India and Pakistan, we saw an opportunity to help people reunite with their priceless pre-Partition belongings and memories; we received thousands of stories from both sides in no time.”

    Additionally, its work for Bajaj V, ‘Sons of Vikrant’, too bagged a bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity, across the world.

    The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’.

    The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the Year’ title this year, by bagging 49 metals to its name including 12 gold.

    On the other hand BBDO New York claimed the agency of the year title with 19 wins which includes a gold.

    The Epica Awards were established in 1987, and is the only award that is judged by marketing and communications specialist journalists from over 60 publications, including magazines and websites, globally. The prize attracts entries from over 70 countries, each year. The ceremony was held in Amsterdam on 17 November.

  • MICA wins at ‘WAT’s your Big Idea’

    MICA wins at ‘WAT’s your Big Idea’

    MUMBAI: DAN’s WATConsult has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

    #WYBI was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

    The digital agency received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

    The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

    WATConsult founder and CEO Rajiv Dingra said, “It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

    “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry,” added Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

    Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

    The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

  • MICA wins at ‘WAT’s your Big Idea’

    MICA wins at ‘WAT’s your Big Idea’

    MUMBAI: DAN’s WATConsult has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

    #WYBI was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

    The digital agency received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

    The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

    WATConsult founder and CEO Rajiv Dingra said, “It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

    “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry,” added Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

    Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

    The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

  • ‘Nahi rukega India’ travelling cashless in Ola

    ‘Nahi rukega India’ travelling cashless in Ola

    MUMBAI: Taxi aggregator Ola has has launched its multi-channel campaign ‘Nahi rukega India’ to celebrate cashless India. The private transport company will motivate people to go on in life as usual in the current scenario of demonetisation.

    Co-created by Happy mcgarrybowen, the campaign addresses the average Indian commuter. The campaign is led by a TV ad, complemented by digital and print ads that reinforce the message of – India won’t stop. On TV, the message is delivered through a soft and poetic, but compelling style.

    This is supported by offers that assure cash-backs from partners such as HDFC Bank, e-commerce and retail brands and Ola Money.

    Ola meanwhile felicitated its top performing driver-partners in Delhi NCR. A week long contest was held last month and the best performing drivers were given a chance to avail 2 tickets for a 4 day long sponsored trip to Goa. Other winners were given goodies like camera, music system, gold coins, induction plate, etc.

    Ola recently launched Ola Credit – a unique postpaid service to enable hassle-free mobility to citizens who can now pay later for their rides. A global first in the industry,this service is being launched at a time when cash conservation is important for many citizens. Ola Credit will give customers seven days of credit so they can keep booking Ola cabs without worrying about having sufficient cash.

  • ‘Nahi rukega India’ travelling cashless in Ola

    ‘Nahi rukega India’ travelling cashless in Ola

    MUMBAI: Taxi aggregator Ola has has launched its multi-channel campaign ‘Nahi rukega India’ to celebrate cashless India. The private transport company will motivate people to go on in life as usual in the current scenario of demonetisation.

    Co-created by Happy mcgarrybowen, the campaign addresses the average Indian commuter. The campaign is led by a TV ad, complemented by digital and print ads that reinforce the message of – India won’t stop. On TV, the message is delivered through a soft and poetic, but compelling style.

    This is supported by offers that assure cash-backs from partners such as HDFC Bank, e-commerce and retail brands and Ola Money.

    Ola meanwhile felicitated its top performing driver-partners in Delhi NCR. A week long contest was held last month and the best performing drivers were given a chance to avail 2 tickets for a 4 day long sponsored trip to Goa. Other winners were given goodies like camera, music system, gold coins, induction plate, etc.

    Ola recently launched Ola Credit – a unique postpaid service to enable hassle-free mobility to citizens who can now pay later for their rides. A global first in the industry,this service is being launched at a time when cash conservation is important for many citizens. Ola Credit will give customers seven days of credit so they can keep booking Ola cabs without worrying about having sufficient cash.

  • 72 per cent pre-paid smartphone time spent on online content

    72 per cent pre-paid smartphone time spent on online content

    MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72 per cent of their time to access online content while merely 15 per cent of their time is spent on making voice calls.

    Of the 72 per cent of time spent on their smartphones, only 22 per cent of users time is spent on Apps while a majority 50 per cent of their time is spent on consuming online content — includes reading articles, listening to music and watching videos. Interestingly more time is spent consuming content through browsers (WAP) compared to Apps

    Revealing the apps usage behavior, the report states that on an average, users have 29 apps installed on their smartphones and the rate of installed apps is higher than uninstalled apps, per month. Data reveals that users on an average install 8 new apps, while they uninstall 7 apps every month.

    The study also revealed that many of the English news readers on the news apps, watch vernacular content regularly. The study was conducted among 750,000 app users in India.