Category: Media and Advertising

OgilvyOne hires Shukla who feels like a kid on his first date!

MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”

November 25, 2016
William Penn encourages you to ‘write a letter…’

MUMBAI: ‘Write a letter and say it better’ a campaign introduced by William Penn helps to enhance the joy of posting letters for someone special. Writing to someone has always been mysterious and surprising. Though digitalisation has made it easier to communicate but this campaign has brought again the idea of curiosity to read closed ones letter in a traditional way.

To drop your letter you can visit your nearby William Penn stores. A box will be placed to drop your letters. Volunteers of William Penn will be the mediators to convey your messages. You don’t have to worry about the stationery; you will be provided with the required material from the store to write your letter. Well, not only stationery but there are exclusive products specially designed for the customers which can be purchased.

The campaign will be initiated on 24 November, 2016. In this cold weather it is an immense delight to share your warm emotions to your pals. By writing to someone you are not only sharing your message but you are also celebrating National Letter Writing Day which is on 7 December. So connect with your friends, loved ones and everyone who is close to you and let them know your affections with your words in the letter.

November 25, 2016
William Penn encourages you to ‘write a letter…’

MUMBAI: ‘Write a letter and say it better’ a campaign introduced by William Penn helps to enhance the joy of posting letters for someone special. Writing to someone has always been mysterious and surprising. Though digitalisation has made it easier to communicate but this campaign has brought again the idea of curiosity to read closed ones letter in a traditional way.

To drop your letter you can visit your nearby William Penn stores. A box will be placed to drop your letters. Volunteers of William Penn will be the mediators to convey your messages. You don’t have to worry about the stationery; you will be provided with the required material from the store to write your letter. Well, not only stationery but there are exclusive products specially designed for the customers which can be purchased.

The campaign will be initiated on 24 November, 2016. In this cold weather it is an immense delight to share your warm emotions to your pals. By writing to someone you are not only sharing your message but you are also celebrating National Letter Writing Day which is on 7 December. So connect with your friends, loved ones and everyone who is close to you and let them know your affections with your words in the letter.

November 25, 2016
Zee may #ShareTheChange during demonetisation

MUMBAI: Every event is an opportunity. The current scenario of demonetisation has left the country in chaos. This has led to a lot of people hoarding cash while leaving others who probably need it desperately with no money at all.

Zee Cinema is making an effort to encourage everyone to come forward and help those who are in urgent need of cash. The idea is to push people to share their change (Chhuta / loose change) and do their bit in this current scenario.

With the campaign line – #ShareTheChangeBeTheChange, this initiative is all about spreading the message and helping a friend in need. As the world’s biggest theater for Hindi movies, they have gone a step forward and put a creative twist giving it a filmi touch in their true Bollywood style.

Using popular Bollywood movies and iconic characters the aim to reinforce this change and spread its positive message: “Ye Chhutta mujhe de de Thakur..!! #ShareTheChangeBeTheChange (Sholay)” and “Bhagwan ka diya sab kuch hai, bas chhutta nai hai…!! #ShareTheChangeBeTheChange with people in need around you.”

November 25, 2016
Zee may #ShareTheChange during demonetisation

MUMBAI: Every event is an opportunity. The current scenario of demonetisation has left the country in chaos. This has led to a lot of people hoarding cash while leaving others who probably need it desperately with no money at all.

Zee Cinema is making an effort to encourage everyone to come forward and help those who are in urgent need of cash. The idea is to push people to share their change (Chhuta / loose change) and do their bit in this current scenario.

With the campaign line – #ShareTheChangeBeTheChange, this initiative is all about spreading the message and helping a friend in need. As the world’s biggest theater for Hindi movies, they have gone a step forward and put a creative twist giving it a filmi touch in their true Bollywood style.

Using popular Bollywood movies and iconic characters the aim to reinforce this change and spread its positive message: “Ye Chhutta mujhe de de Thakur..!! #ShareTheChangeBeTheChange (Sholay)” and “Bhagwan ka diya sab kuch hai, bas chhutta nai hai…!! #ShareTheChangeBeTheChange with people in need around you.”

November 25, 2016
Industry grieves Anand Halve’s death

MUMBAI: November 23, the Indian advertising community woke up to the bitter truth that the veteran brand consultant and Chlorophyll founder Anand Halve or Andy, as he was lovingly called, is no more. Halve was not keeping well for long and finally succumbed to pneumonia the previous day.

It was Chlorophyll’s MD and Halve’s dear friend Kiran Khalap who broke the news first on twitter, saying: “The Chlorophyll community grieves the untimely death of its co-founder, father of brand planning in India & friend to millions: Anand Halve.”

Following this, the industry poured in with their messages of condolences, and Twitter was flooded with ‘Rest In peace’ messages addressed to him, some even quoting lines from verses he had penned.

Harsha Bhogle: Am in agony at the passing of Anand Halve,one of the finest minds in advertising & someone who was always very kind to me when I started out.

Journalist Sucheta Dalal ‏: Just heard the really sad news that our friend @anandhalve is no more. #RIP U will be sorely missed Andy … and your guidance & support.

MasterCard head of MasterPass Monica Jasuja: R.I.P. Anand Halve, I miss his positive motivational friendly self on Twitter. Pls keep him in your prayers.

OgilvyOne SVP Namrata Balwani: Very sad to hear of the passing away of a legend. What a mind. Still remember Anand Halve teaching us at MICA. And his shairi tweets.

Addressing Halve as ‘first of the planning tribe’ Ambi Parameswaran also took to social media to express his shock.

Often credited as the pioneer of account planning in Indian advertising, Halve’s influence in the advertising world runs far and deep that even those who didn’t know him in person expressed their shock upon hearing the news.

“It is unfortunate that I didn’t know him too well in person but I can attest that his contribution to the advertising fraternity will be forever cherished. As a person, he was well-liked by his peers and he will be dearly missed,” shared Publicis south Asia CEO Nakul Chopra.

Before setting up Chlorophyll in 1999, Halve was associated with Enterprise Nexus for close to a decade. He has also closely worked with the legendary adman Mohammed Khan. Halve started his advertising journey way back in 1977 by joining Lintas, post that he spent a short time at the start-up Fulcrum with Kersy Katrak.
Lintas grieved his loss by releasing a creative tribute to remember the genius that Halve was.

“Andy was one of the finer minds in advertising, always ready to share his insights with both, the journalistic and the advertising community, whether junior, senior or peer. He was a futuristic thinker who embraced brand understanding, research and planning way ahead of others in that glorious period of advertising in the late eighties and early nineties. I remember Mohammed (Khan) relying on him greatly in those days. May his soul rest in peace,” said Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.

The Advertising Club president Raj Nayak said: “Anand Halve was one of the first account planning person I had heard of during the early days of my career. Humility was his biggest asset. Was always warm and probably one of the best strategic minds in the advertising industry. We will miss him.”

November 24, 2016
Industry grieves Anand Halve’s death

MUMBAI: November 23, the Indian advertising community woke up to the bitter truth that the veteran brand consultant and Chlorophyll founder Anand Halve or Andy, as he was lovingly called, is no more. Halve was not keeping well for long and finally succumbed to pneumonia the previous day.

It was Chlorophyll’s MD and Halve’s dear friend Kiran Khalap who broke the news first on twitter, saying: “The Chlorophyll community grieves the untimely death of its co-founder, father of brand planning in India & friend to millions: Anand Halve.”

Following this, the industry poured in with their messages of condolences, and Twitter was flooded with ‘Rest In peace’ messages addressed to him, some even quoting lines from verses he had penned.

Harsha Bhogle: Am in agony at the passing of Anand Halve,one of the finest minds in advertising & someone who was always very kind to me when I started out.

Journalist Sucheta Dalal ‏: Just heard the really sad news that our friend @anandhalve is no more. #RIP U will be sorely missed Andy … and your guidance & support.

MasterCard head of MasterPass Monica Jasuja: R.I.P. Anand Halve, I miss his positive motivational friendly self on Twitter. Pls keep him in your prayers.

OgilvyOne SVP Namrata Balwani: Very sad to hear of the passing away of a legend. What a mind. Still remember Anand Halve teaching us at MICA. And his shairi tweets.

Addressing Halve as ‘first of the planning tribe’ Ambi Parameswaran also took to social media to express his shock.

Often credited as the pioneer of account planning in Indian advertising, Halve’s influence in the advertising world runs far and deep that even those who didn’t know him in person expressed their shock upon hearing the news.

“It is unfortunate that I didn’t know him too well in person but I can attest that his contribution to the advertising fraternity will be forever cherished. As a person, he was well-liked by his peers and he will be dearly missed,” shared Publicis south Asia CEO Nakul Chopra.

Before setting up Chlorophyll in 1999, Halve was associated with Enterprise Nexus for close to a decade. He has also closely worked with the legendary adman Mohammed Khan. Halve started his advertising journey way back in 1977 by joining Lintas, post that he spent a short time at the start-up Fulcrum with Kersy Katrak.
Lintas grieved his loss by releasing a creative tribute to remember the genius that Halve was.

“Andy was one of the finer minds in advertising, always ready to share his insights with both, the journalistic and the advertising community, whether junior, senior or peer. He was a futuristic thinker who embraced brand understanding, research and planning way ahead of others in that glorious period of advertising in the late eighties and early nineties. I remember Mohammed (Khan) relying on him greatly in those days. May his soul rest in peace,” said Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.

The Advertising Club president Raj Nayak said: “Anand Halve was one of the first account planning person I had heard of during the early days of my career. Humility was his biggest asset. Was always warm and probably one of the best strategic minds in the advertising industry. We will miss him.”

November 24, 2016
D’Decors prefers Dentsu Webchutney

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across social and digital media. This will include media planning and buying.

Dentsu Webchutney won the account following a multi-agency pitch. D’Décor is the world’s largest producers of curtain and upholstery fabrics and the first choice for furniture makers across continents.

D’Décor exports soft furnishings to 65 countries. It’s customers include brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance to name a few.

Voted as India’s most trusted furniture retail brand (Brand Trust Report 2014), D’Décor has always been at the forefront of innovation. They are the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first fully robotic warehousing facility in India.

In July this year, D’Décor invested Rs 25 crore to launch D’Assist platform as a part of their digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years.

In the light of this, they wanted an agency which could aptly compliment them in setting up a sturdy and innovative digital ecosystem and cohesive presence across platforms. The account will be handled from Dentsu Webchutney’s Mumbai office.

D’Décor vice president – strategy and new business Nikita Desai says, “We will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales.”

Dentsu Webchutney Mumbai sr. vice president & branch head Roopesh Shah says, “We went in knowing fully well that we are pitching for a business that is deeply creative in its own right.”

“We have believed and partnered with brands that live on the cusp of culture and technology. D’Décor is clearly one of them,” Shah said.

Dentsu Webchutney exec. vice president planning & strategy Samera Khan says, “Not only did we win business with a great strategic partner in D’Décor, but we also won a brand that runs its business using the best of technology across touchpoints. D’Décor wants to enhance that experience by using the digital medium what it’s best for – contextual engagement.”

A leader in creating marketing strategies for brands such as Flipkart, Red Bull, KTM, and Airtel among others, Dentsu Webchutney has made a mark in telling engaging stories across media to a variety of audiences via their digital campaigns. Recently ET awarded Dentsu-Webchutney as the No. 1 digital agency in India (2015-2016), highlighting its dominance in the field of digital innovation and community-building.

November 24, 2016
D’Decors prefers Dentsu Webchutney

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across social and digital media. This will include media planning and buying.

Dentsu Webchutney won the account following a multi-agency pitch. D’Décor is the world’s largest producers of curtain and upholstery fabrics and the first choice for furniture makers across continents.

D’Décor exports soft furnishings to 65 countries. It’s customers include brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance to name a few.

Voted as India’s most trusted furniture retail brand (Brand Trust Report 2014), D’Décor has always been at the forefront of innovation. They are the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first fully robotic warehousing facility in India.

In July this year, D’Décor invested Rs 25 crore to launch D’Assist platform as a part of their digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years.

In the light of this, they wanted an agency which could aptly compliment them in setting up a sturdy and innovative digital ecosystem and cohesive presence across platforms. The account will be handled from Dentsu Webchutney’s Mumbai office.

D’Décor vice president – strategy and new business Nikita Desai says, “We will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales.”

Dentsu Webchutney Mumbai sr. vice president & branch head Roopesh Shah says, “We went in knowing fully well that we are pitching for a business that is deeply creative in its own right.”

“We have believed and partnered with brands that live on the cusp of culture and technology. D’Décor is clearly one of them,” Shah said.

Dentsu Webchutney exec. vice president planning & strategy Samera Khan says, “Not only did we win business with a great strategic partner in D’Décor, but we also won a brand that runs its business using the best of technology across touchpoints. D’Décor wants to enhance that experience by using the digital medium what it’s best for – contextual engagement.”

A leader in creating marketing strategies for brands such as Flipkart, Red Bull, KTM, and Airtel among others, Dentsu Webchutney has made a mark in telling engaging stories across media to a variety of audiences via their digital campaigns. Recently ET awarded Dentsu-Webchutney as the No. 1 digital agency in India (2015-2016), highlighting its dominance in the field of digital innovation and community-building.

November 24, 2016
WATConsult celebrates anniversary with chatbot – Dot

MUMBAI: Continuing its slew of many firsts, WATConsult is now the first Indian digital agency to launch its own chatbot, Dot. This chatbot will act as a historian and insider of WATConsult and will guide the users through the agency’s journey in the last decade.

Built on Facebook Messenger, Dot will showcase the story behind WATConsult, its achievements, anecdotes, facts about the agency, some funny, memorable moments, milestones and highlight the work done across brands since inception.

WATConsult founder and CEO Rajiv Dhingra said, “To commemorate the 10-year milestone, we are excited to announce the launch of our in-house chatbot, Dot. The chatbot encapsulates the spirit of our journey and evolution over the last decade. We are looking forward to assist brands to leverage this medium.”

Through Dot, brands can now interact and engage with the agency directly. It also has an additional feature which allows prospective employees to view job opportunities and apply instantly.

The chatbot was launched under WATConsult’s recently established innovation lab, InnoWAT.

November 24, 2016