ITV

Category: Media and Advertising

  • Chloë Sevigny stars in Ecco’s ‘Icons That Last’ campaign for Ss 2025 collection

    Chloë Sevigny stars in Ecco’s ‘Icons That Last’ campaign for Ss 2025 collection

    MUMBAI: Ecco, has announced Chloë Sevigny as the face of its new Spring/Summer 2025 campaign, ‘Icons That Last’. A trailblazer in fashion, film, and culture, Sevigny embodies the essence of the collection, which is all about timeless style and enduring design.

    Empowered, fearless, and unapologetically original, Sevigny has carved a career on her ability to defy trends and set new ones. Her unique approach mirrors Ecco’s philosophy of creating designs that stand the test of time, combining uncompromising comfort with effortless style.

    The campaign, shot by renowned photographer Brianna Capozzi at a striking brutalist villa in Los Angeles, features Sevigny showcasing the collection’s standout pieces. From the athletic Ecco Biom C-Trail sneakers to the sculptural Ecco Sculpted Alba sandals, and the sleek Ecco Pot bag, Sevigny redefines the brand’s latest icons with her signature edge.

    The campaign also sees Sevigny debuting a fresh evolution of the Ecco Biom C-Trail ballerinas, created in collaboration with long-term creative partner, Natacha Ramsay-Levi. Sevigny has been spotted wearing these off-duty in New York, further proving that true icons are lived in, not just seen.

    The collection also introduces the bold Ecco Sculpted Alba 65 sandals, featuring Ecco’s revolutionary Fluidform Direct Pu injection technology for comfort and movement. Other key pieces include the elegant Ecco Margot ballet pumps and a range of functional yet chic bags, including the versatile Ecco Pinch crossbody and a modern take on the classic Hobo.

    With designs crafted for women who move, create, and lead with purpose, Ecco’s Ss 2025 collection celebrates women who set their own pace. In ‘Icons That Last’, Sevigny doesn’t just wear Ecco; she owns it.

  • PivotRoots snags Bindu’s digital account, aiming to fizz up national expansion

    PivotRoots snags Bindu’s digital account, aiming to fizz up national expansion

    MUMBAI: Bindu, the South Indian jeera fizz sensation, has tapped PivotRoots, a Havas company, to handle its digital marketing, as it sets its sights on national domination. The company is aiming to turn Bindu into the “OG” of jeera beverages, and it is bringing in the big guns to make it happen.

    With India’s beverage market set to explode in 2025, Bindu is looking to ride the wave, and PivotRoots is tasked with crafting a multi-platform digital strategy to make it the go-to jeera drink. It is talking “culturally attuned, digital-first” approaches, which is marketing speak for “we’re going to get down with the kids.”

    Bindu Jeera Fizz  director of marketing Megha Shankar says: “Bindu has been a beloved name in South India for years, celebrated for its rich legacy and authentic taste. As a proud Make in India brand, we are now set to expand nationwide, introducing Jeera Fizz to a wider audience while staying true to our roots. Our focus is on bridging tradition with innovation to make the brand relevant for today’s Gen Z and millennial consumers. With this partnership, we aim to create engaging narratives that drive strong consumer connections and establish Bindu as the go-to choice for Jeera beverages across India.”

    PivotRoots co-founder & chief commercial officer Hetal Khalsa is equally enthusiastic: “We are excited to collaborate with Bindu and bring its legacy to a larger audience through strategic storytelling and digital innovation. Our goal is to reshape perceptions, deepen consumer engagement, and position Bindu not just as a beverage but as an essential part of everyday moments across India.”

    Bindu’s portfolio is more than just jeera fizz. The company has everything from ginger and lime sodas to fruit juices and even potato chips. It’s even dabbling in energy drinks, because why not? It’s a proper beverage bonanza.

    The agency aims to leverage content, emerging digital channels and product trials to get Bindu known and consumed across the nation. It’s a proper fizz-fest brewing.

  • Media maverick Shashi Sinha launches Omark, aiming to revolutionise luxury OOH

    Media maverick Shashi Sinha launches Omark, aiming to revolutionise luxury OOH

    MUMBAI: Shashi Sinha, a seasoned media heavyweight with a CV longer than a cricket pitch, has launched his own venture, Omark Media Solutions Pvt Ltd after a whirlwind stint at Laqshya Media Group and Adani Airport Holdings. He’s promising to shake up the out-of-home (OOH) advertising game, focusing on “premium, precision-driven” ad placements for luxury brands.

    Sinha’s has had stints at giants like Bennett Coleman and Co. Ltd. (Times Group), DNA, and Kagiso Media. He’s a man who’s seen it all, from print to radio to digital, and now he’s bringing that wealth of experience to his own show.

    His latest gig at Laqshya Media Group saw him as chief business officer, overseeing media and advertising at Cochin and Noida International Airports. Before that, he spent nearly four years at Adani Airport Holdings, where he honed his skills in everything from sales presentations to strategic planning.

    But it’s his time at Laqshya Hyderabad Airport Media that really stands out. He took a loss-making venture and turned it into a profit machine, earning himself a reputation as a turnaround wizard. “Having got an embattled business… as CEO in April 2015, [I] have driven this loss making business into a profitable one,” he boasts on his Linkedin profile.

    Now, with Omark, he’s aiming to create a “unique space for premium brands to thrive.” He’s talking about harnessing technology and passion to craft ad placements that are as exclusive as a Savile Row suit.
    Whether Omark will live up to the hype remains to be seen. But one thing’s for sure: Sinha’s got the experience and the swagger to make a splash in the luxury OOH market. 

  • Booze behemoth ABD revamps top brass

    Booze behemoth ABD revamps top brass

    MUMBAI; Allied Blenders and Distillers Limited (ABD), India’s prominent liquor company, has announced three significant management changes to strengthen its leadership team.

    The company has re-appointed Resham Chhabria J Hemdev as vice chairperson for another three-year term. The Wharton-educated executive, who first joined as executive director in June 2021, brings her experience in consumer marketing to connect with younger consumers. As the daughter of chairman Kishore Chhabria and co-chairperson Bina K. Chhabria, she combines family business understanding with formal training from Harvard Business School and the University of Mumbai.

    Simultaneously, master blender Arun Barik has been re-appointed as executive director for three more years. A veteran with 32 years in the spirits industry, Barik has crafted blends for numerous brands throughout his career at Shaw & Wallace, Seagram-Pernod Ricard and Mason and Summers before joining ABD in 2009. His technical expertise has been instrumental in product development and quality control.
     

    Arun Barik and Bikram Basu

    Completing the leadership changes, Bikram Basu has stepped down as chief innovation and strategy officer to take up the managing director position at ABD Maestro Pvt Ltd—a subsidiary of the parent company—in what appears to be a strategic internal promotion.

    Industry observers suggest these moves are part of ABD’s strategy to maintain competitiveness in India’s evolving alcohol market, where established brands compete with new entrants for market share in a country with growing premium spirits consumption.

    All announcements were made on 31 March 2025, following approval from the company’s board of directors, with the executive appointments subject to shareholder approval.

  • Blue Star hires ex-Unilever exec Mohit Sud to head unitary cooling division

    Blue Star hires ex-Unilever exec Mohit Sud to head unitary cooling division

    MUMBAI; Blue Star Limited has tapped Mohit Sud, a seasoned Hindustan Unilever executive, to lead its burgeoning air-conditioning empire as group president of unitary cooling products. 

    Sud, armed with a mechanical engineering degree and an MBA from XLRI Jamshedpur, brings over two decades of soap-selling savvy to the cooling game. After cutting his teeth across India flogging everything from detergents to beauty potions, the former vice president will now build Blue Star’s market position.

    Sud will shoulder end-to-end responsibility for the company’s portfolio of room air conditioners, deep freezers, water coolers, visi coolers and modular cold rooms—essentially anything that keeps things nippy. His remit covers the full gamut: sales, marketing, service, R&D, manufacturing and supply chain.

    “The market for room air conditioners and commercial refrigeration products is poised for exponential growth in the coming years, and we aim to further buildon our leadership position and grow our market share,”   declared  Blue Star managing director B Thiagarajan. “Mohit’s rich experience in sales, distribution and marketing will be extremely valuable.’’

    “The Company has been on a growth path, and I am very optimistic about our prospects. To be future-ready, we have been making significant investments in R&D, manufacturing, digitalisation, sales and marketing. Simultaneously, we are strengthening our leadership team with external and internal talent. Mohit is an important addition to our team as wescale our consumer-facing businesses,” added chairman & managing director Vir S Advani.

  • JSW Sports and SRFI sign MoU to serve three more squash tourneys

    JSW Sports and SRFI sign MoU to serve three more squash tourneys

    MUMBAI: JSW Sports and the Squash Rackets Federation of India (SRFI) have struck a deal that’s set to turn India into a squash hotspot, announcing three more international tournaments on home soil. Fresh off the heels of the JSW Indian Open in Mumbai, where Anahat Singh reigned supreme, this partnership is serving up a volley of excitement.

    The landmark memorandum of understanding (MoU), signed by SRFI patron  N Ramachandran and Inspire Institute of Sport and JSW Sports founder & director Parth Jindal guarantees three years of world-class squash action, with Mumbai, New Delhi, and Chennai set to host the PSA Squash Copper tournaments.

    This isn’t just about tournaments; it’s about nurturing talent. The partnership will bring in top-tier coaches to work with Indian players, giving them a fighting chance against the world’s best as they eye the Los Angeles 2028 Summer Olympics. With six players already in the top 100 world rankings, Indian squash is ready to make a racket.

    Parth Jindal, ever the sports enthusiast, declared, “We at JSW Sports are whole-heartedly standing in support of squash as we march on towards the Los Angeles Olympic Games in 2028. The idea is to bring high quality squash to the country as Indian players prepare for the ultimate dream.”

    N Ramachandran, equally enthusiastic, added, “We are delighted to be partnering with JSW Sports, they have been one of the pioneers in terms of working towards a robust sporting ecosystem in the country. The aim of this initiative is solely to give our Indian squash players a good platform to participate in as they keep one eye on the Olympics. The SRFI  is very excited for what’s in store in the next few years. May this lay the foundations for an Olympic medal in squash for India.”
     

    JSW Sports, known for its support of various sporting ventures, including JSW Bengaluru FC and the Delhi Capitals, is now adding squash to its roster. With the Inspire Institute of Sport already making waves, this partnership is set to be a smash hit for Indian squash.

  • Prism Johnson shareholders give Aggarwal and Chandak a three-year encore

    Prism Johnson shareholders give Aggarwal and Chandak a three-year encore

    MUMBAI: Prism Johnson Ltd’s shareholders have given a resounding “yes” to continuity, reappointing Vijay Aggarwal as managing director and Sarat Kumar Chandak as whole-time director (executive director & CEO, HRJ) for another three-year stint. The decision, sealed via postal ballot and remote e-voting, confirms the shareholders’ confidence in the duo’s leadership.

    Aggarwal, a seasoned veteran with a career stretching back to 2010 at Prism Johnson and 1998 at the erstwhile H. & R. Johnson (India) Limited, brings a wealth of experience to the table. An IIT Delhi and IIM Ahmedabad alumnus, complete with gold medals and a stint at SBI Capital Markets, he’s seen it all.

    Chandak, who joined Prism Johnson in 2018 and ascended to his current role in 2019, boasts over 30 years of experience in the building materials industry. With a BSc from Sambalpur University, a post-graduate diploma from NIIT-Nagpur, and an MBA from Pune University, he’s a well-rounded leader.

  • Where you place your ad impacts its effectiveness: Magna, Pinterest study

    Where you place your ad impacts its effectiveness: Magna, Pinterest study

    MUMBAI: In a revelatory study that turns traditional media buying on its head, research by global media investment and intelligence company Magna and Pinterest has uncovered a tantalising truth: where your ads appear matters almost as much as the ads themselves.

    The revealing research, conducted across multiple platforms and involving over 6,200 participants, reveals that a positive advertising environment can supercharge brand metrics by up to 94 per cent. Think of it as media magic – the same creative can perform dramatically differently depending on its digital neighbourhood.

    Key findings include:

    * Trust and safety remain the top drivers of purchase intent
    * Positivity trumps entertainment as a performance catalyst
    * High-ticket items see the most dramatic uplift in purchase intent

    Brands can effectively juice their marketing performance by:
    * Knowing their audience’s definition of positivity
    * Using contextual targeting to place ads alongside uplifting content
    * Creating inclusion lists with media partners that reflect brand values

    The study’s neuroscience component adds scientific sizzle, showing that positive environments create a 20 per cent increase in “lean-forward” moments – essentially, viewers who are more engaged and attentive.

    Most provocatively, the research suggests brands can generate 24 per cent more sales by simply being more thoughtful about media placement – without spending an extra penny.

    The message is clear: in the digital advertising ecosystem, happiness isn’t just a warm gun – it’s a revenue-generating weapon.

    To get further details of the study click here

  • Reema Kundnani climbs Brookfield’s property ladder

    Reema Kundnani climbs Brookfield’s property ladder

    MUMBAI: Reema Kundnani has just bagged a promotion at Brookfield Properties, leaping from senior vice president to executive vice president, head of marketing and key account management. She’s clearly not one to let the grass grow under her feet, having made a right splash in her three years at the company, shaping marketing strategies.

    Kundnani, who announced her promotion on LinkedIn, is clearly a seasoned pro. Before her Brookfield stint, she held senior roles at Oberoi Realty, Tech Mahindra, and i-flex Solutions. She’s clearly collected more business cards than most people have had hot dinners.

    At Oberoi Realty, she was executive vice president, head of marketing, corporate communications, and luxury residential sales, which is a right mouthful. At Tech Mahindra, she led marketing and alliances across Asia-Pacific, the Middle East, India, and Africa. So, she’s clearly a global player, not just a local one. And at i-flex Solutions, she started her ascent as assistant manager, marketing, proving that everyone has to start somewhere.

  • Cashkaro calls out ‘bakwas coins’ in India’s first Ghibli-style ad blitz

    Cashkaro calls out ‘bakwas coins’ in India’s first Ghibli-style ad blitz

    MUMBAI: In a world of shiny apps throwing virtual coins like confetti at confused consumers, Cashkaro has just kicked the table over. The company launched India’s first Ghibli-style animated ad on 29 March 2025—and it isn’t holding back. The campaign, all soft watercolours and nostalgic whimsy, fires a not-so-subtle torpedo at every coin-lobbing app out there, declaring, “Coins Are All Bakwas, Real Cashback is Cashkaro Ke Paas.”

    Crafted in the distinct, hand-drawn charm of Studio Ghibli’s legendary animations, the ad takes a cheeky swipe at so-called ‘coin rewards’ that sound great until you read the small print. Cashkaro’s message is crystal clear: ditch the point-based faff and get actual money you can spend. The kind you can UPI straight to your bank. No voodoo maths. No expiry dates. No hoops to jump through.

    “People are tired of earning Cashback coins that feel more like a gimmick than real savings. Today’s consumers see through marketing fluff and focus on the real value, not just flashy cashback coins that are hard to use. At Cashkaro, we give users ‘Real Cashback’ — real money that can be transferred to the bank accounts and actually spent, rather than being stuck with coins and points that have restrictions. Over the years, we have returned more than Rs 1,000 crore in real cashback to our users, proving that savings should be tangible and beneficial. This campaign is a fun yet powerful way to reinforce that Cashkaro is the real cashback king,” said Cashkaro and EarnKaro co-founder Swati Bhargava.

    Cashkaro and EarnKaro director – brand & creative Ishan Agarwal added, We are always looking out for creative ways to connect with our audience, and this campaign is a perfect example of how storytelling can make an impact. The idea behind this campaign was to blend art with advertising. The Ghibli-style animation is not just visually stunning but also helps us deliver our message in a fun, engaging, and memorable way. In a market flooded with apps that offer coins with limited usability, we wanted to highlight how Cashkaro stands apart by providing real cashback that users can spend. This campaign cuts through the noise, grabs attention, and helps in connecting with the audience with more lighthearted and visually striking content.”

    The brand has already returned over Rs 1,000 crore in cold, hard cashback to users. No coins. No unicorn dust. Just plain, honest cash.

    Watch the ad here:

     

    Cashkaro’s move comes as users grow weary of reward structures more complicated than a Christopher Nolan plot. The company continues to partner with platforms like Amazon, Flipkart, and Myntra, ensuring cashback is always just a click away. With this bold, artsy swipe at the competition, the message is clear: enough of the pretend points. Let’s talk rupees.