ITV

Category: Media and Advertising

  • WPP Media keeps Bayer Consumer Health account in South Asia after global review

    WPP Media keeps Bayer Consumer Health account in South Asia after global review

    MUMBAI: WPP Media has retained the integrated media mandate for Bayer Consumer Health across South Asia, following a global review, with Essencemediacom continuing to lead the business.

    The renewed partnership deepens a long-standing collaboration between the two firms, sharpening its focus on using AI, automation and data-led insights to accelerate brand growth and media efficiency across India, Pakistan, Sri Lanka and Bangladesh. The agency will also strengthen digital and e-commerce integration to drive measurable business outcomes.

    Bayer Consumer Health division country head Sandeep Verma said the partnership had “consistently evolved with the changing consumer and media landscape”. As Bayer expands its regional footprint, Verma said the focus would be on “future-ready media innovations that deepen consumer understanding and strengthen our brands’ role in everyday self-care.”

    WPP Media South Asia president – client solutions Navin Khemka added, “We cherish our longstanding partnership with Bayer Consumer Health. We remain committed to harnessing AI, data and technology to deliver campaigns that strengthen consumer connections and drive growth.”

    WPP Media is the global media collective of WPP, bringing together the group’s platform, people and partners to drive growth in a fast-changing media landscape.

  • Wpp Media bags integrated media mandate for Leeford Healthcare

    Wpp Media bags integrated media mandate for Leeford Healthcare

    MUMBAI: Wpp Media has won the integrated media mandate for five of Leeford Healthcare Limited’s strategic consumer brands, covering atl, full-funnel digital, e-commerce, q-commerce, performance marketing, and seo. The win marks a significant expansion of Wpp Media’s footprint in India’s healthcare and personal care sector.

    Under the mandate, Wpp Media will oversee end-to-end planning and buying across key platforms, leveraging data-led strategies to deliver scale, efficiency, and measurable impact. For Leeford, one of India’s fastest-growing pharmaceutical and healthcare companies and the second-largest player in general medicine, the partnership aims to strengthen brand visibility, optimise consumer journeys, and drive sustainable business growth.

    “Leeford Healthcare’s journey is rooted in trust while rapidly scaling into personal care and orthopedics,” said Wpp Media South Asia president- client solutions Navin Khemka. “This mandate goes beyond media, it’s about shaping how a brand of scale connects with millions in a digital-first world. By fusing data intelligence, commerce expertise, and creative storytelling, we aim to craft seamless consumer experiences across platforms.”

    Echoing the sentiment, Leeford Healthcare founder & managing director Amit Gupta said, “Our vision is to build Leeford into a diversified consumer powerhouse that blends healthcare credibility with lifestyle relevance. To scale this vision, we needed a partner who could combine strategy with execution and Wpp Media is best equipped to help fuel the next chapter of our growth story.”

    Founded with the purpose of making quality healthcare more accessible, Leeford Healthcare continues to evolve into a broad-based health, wellness, and personal care brand. With this partnership, both companies are set to craft a media strategy that’s equal parts precision, performance, and purpose, a formula fit for India’s fast-changing healthcare landscape.

  • Shambhavi Mishra named head of marketing at Gourmet

    Shambhavi Mishra named head of marketing at Gourmet

    MUMBAI: Gourmet Investments Pvt. Ltd. has promoted Shambhavi Mishra to head of marketing, tasking her with steering the company’s entire portfolio of global dining brands in India, including P.F. Chang’s, Pizzaexpress, and Chili’s American Grill & Bar.

    Mishra, who has spent the past two years driving digital-first campaigns and consumer engagement for Pizzaexpress and Chili’s, now oversees brand strategy across all outlets, aiming to strengthen market presence and cultural relevance in India’s fast-evolving dining scene.

    Prior to Gourmet, she was AVP – marketing at Impresario Handmade Restaurants, shaping strategy for Social, antisocial, Smoke House Deli, Boss Burger, Lucknowee, and Hungli across more than 47 locations. Her tenure at Social redefined F&B marketing through community-building, culture-first partnerships, and high-profile collaborations with Amazon, Netflix, Spotify, Tinder, Bumble, Budweiser, Absolut, Flipkart, and global IPs like Game of Thrones and Stranger Things. She also created original experiences such as Fresh Cuts, Satrangi Mela, Culture Chutney, and Deluxe Thali.

    Mishra is recognised not only for her strategic acumen and digital-first thinking but also for championing initiatives around women’s safety, gender inclusivity, and diversity, embedding values into both workplace culture and consumer experiences.

    An alumna of ISB and MICA, with a foundational degree from the Institute of Technology & Management, she is widely regarded as one of India’s most dynamic voices in F&B marketing, known for marrying creativity with measurable business impact.

    Gourmet Investments’ elevation of Mishra signals a sharpened focus on strategic marketing, brand storytelling, and cultural resonance across India’s competitive dining landscape.
     

  • Rupee112 appoints Hitesh Yadav as head of marketing

    Rupee112 appoints Hitesh Yadav as head of marketing

    MUMBAI: Rupee112, a rising star in India’s fintech space, has appointed Hitesh Yadav as its head of marketing, signalling an ambitious push to sharpen its brand and accelerate digital growth.

    Yadav brings over a decade of digital marketing experience, having helmed campaigns at Sammaan Capital Limited, Renewbuy, Innocean India, Publicis Groupe, ARM Worldwide, and HT Media. His expertise spans PPC, SEO, customer acquisition, and performance-driven strategies across fintech, insurance, and media.

    In his new role, Yadav will chart Rupee112’s marketing vision, spearhead campaigns that deliver measurable results, and deepen engagement across both online and offline channels.

    “I am thrilled to join Rupee112, a company that is redefining the fintech experience in India,” Yadav said. “My focus will be on strategies that drive growth while positioning Rupee112 as a benchmark in marketing innovation and customer engagement.”

    The move underlines Rupee112’s ambition to consolidate its position in India’s evolving lending ecosystem. The platform leverages data, digital tools, and customer-centric design to offer accessible and tailored credit solutions to millions of users.

    With Yadav at the helm, Rupee112 looks set to combine fintech innovation with marketing muscle, a pairing likely to keep competitors on their toes.
     

  • IndIAA Awards 2025 spark a decade of creative brilliance

    IndIAA Awards 2025 spark a decade of creative brilliance

    MUMBAI: When creativity takes centre stage, India applauds, and the 10th edition of the IndIAA  Awards 2025 did just that. Presented by the India Chapter of the International Advertising Association (IAA), the gala honoured the country’s most innovative brands and agencies, celebrating a decade of excellence in storytelling, strategy, and societal impact.

    From bold campaigns to culturally resonant ideas, the evening spotlighted winners across 16 categories. Nestle India took the crown in food & beverage, while Gabit led the consumer electronics category. Creative agencies Ogilvy and Moonshot dominated, each securing four awards, proving that strategy and imagination make the perfect duo.

    Hero Motocorp, Swiggy, Asian Paints, Campus Activewear, Meta, and Urban Company were among the evening’s standout winners, demonstrating how brands continue to blend culture, emotion, and business impact through creativity. Shilpa Shetty was honoured as the “Most disruptive brand in the entertainment Industry,” adding star power to a night of recognition.

    This year also saw the celebration of the All-India winners of the AFAA’s Changemakers for Good Awards, recognising campaigns that drive real societal change rather than just sales. Highlights included R K Swamy’s Happy Breastfeeding Week – Himalaya Babycare for advertising and innovation, and Associated Advertising’s T-Safe awareness campaign for government initiatives.

    Meta India MD & country head and jury chairperson Arun Srinivas praised the calibre of entries, saying, “It truly is a testament to the creative excellence that our country is known for. This year, we also assessed digital storytelling, reflecting the changing landscape of how brands connect with audiences.”

    IAA India chapter president Abhishek Karnani added “The IndIAA Awards stand for creativity backed by insight and purpose. Tonight, we honour work that drives business and uses communication as a force for good.”

    The awards reaffirmed India’s status as a hub of ingenuity, collaboration, and impactful storytelling. From homegrown icons to new-age disruptors, the 2025 edition of IndIAA proved that great ideas don’t just win awards, they change the game.

  • Haresh Anil Kumar joins SPR India as head of marketing

    Haresh Anil Kumar joins SPR India as head of marketing

    MUMBAI: SPR India has appointed Haresh Anil Kumar as its new head of marketing, marking a strategic addition to the company’s leadership team.

    Kumar brings more than 18 years of experience spanning media, automotive and real estate marketing. Before joining SPR India, he served as head of marketing at Thanthi One, where he led integrated campaigns across broadcast, digital and OTT platforms. His previous roles include regional manager at Verse Innovation, regional manager for cinema advertising at Inox Leisure, and regional sales and strategy lead (South India) at PVR Limited.

    Earlier in his career, he held leadership positions at India Today Group, Zee Entertainment Enterprises, and Bennett Coleman & Co (The Times of India), driving revenue growth, media partnerships and branded content innovation. He began his career in banking at Yes Bank before moving into media and brand strategy.

    At SPR India, Kumar will oversee integrated ATL and BTL marketing, digital campaigns and brand partnerships, with a strong focus on ROI and measurable outcomes. His appointment comes as the developer sharpens its brand identity in a competitive luxury and mixed-use real estate market.
     

  • Rodim India strengthens leadership with Amresh Khar as SVP, Sales & Marketing

    Rodim India strengthens leadership with Amresh Khar as SVP, Sales & Marketing

    MUMBAI: Rodim India, a brand of Basf, has appointed Amresh Khar as senior vice president – sales & marketing (India), a move aimed at steering the company’s expansion strategy and strengthening its presence in both domestic and international automotive markets.

    With over 22 years in the automotive industry, Khar brings leadership experience from Mahindra First Choice Wheels, Volkswagen Group Sales, Honda Cars, Castrol India, and his own entrepreneurial venture, Mad About Wheels. An IIM Bangalore alumnus with an mba from UBI Brussels and a bachelor’s in engineering from Maharashtra, he has built one of India’s fastest-expanding automotive installation teams, managing a workforce of 200 plus skilled professionals.

    “I am delighted to join Rodim India at such a pivotal stage,” said Amresh Khar. “I look forward to leveraging my experience to scale our skilled workforce, drive expansion, build strong customer relationships, and establish Rodim as a leader in redefining automotive care in India and beyond.”

    Backed by Basf Germany, the one of the world’s leading paint companies since 1865, Rodim India is known for innovation, durability, and trust. The company offers German-engineered paint protection films (PPF), automotive paints, and care solutions designed to protect original car paint and set new standards in automotive excellence.

     

  • Faiza Mirza to lead Wace India’s expansion of Australian curriculum

    Faiza Mirza to lead Wace India’s expansion of Australian curriculum

    MUMBAI: The Western Australian Certificate of Education (WACE) has appointed Faiza Mirza as chief operating officer for India, marking a key step in expanding Australia’s government-backed curriculum across the country.

    The Wace programme, administered by the School Curriculum and Standards Authority (SCSA) under the Government of Western Australia, is the first international government curriculum officially recognised in India. It aligns with the National Education Policy (NEP) 2020 and has received equivalence from the Association of Indian Universities (AIU).

    Offered in over 16 countries including Singapore, China, Japan, and Malaysia, Wace is known for its rigorous academic design, skills-based learning, and global university pathways. The curriculum now seeks to onboard 100 Indian partner schools within three years.

    “I am honoured to lead Wace India during this pivotal moment for global education,” said Mirza. “Our goal is to make world-class, government-backed education both accessible and inclusive for Indian students.”

    Mirza brings more than 12 years of experience in education and organisational development, having previously worked with the Association of International Schools of India (TAISI) on leadership development and global partnerships. She holds an Msc in retail marketing and management from Kingston University and a BBA from Amity University.

    With Mirza at the helm, Wace India will focus on curriculum integration, school capacity building, and teacher training, advancing a vision of quality, globally benchmarked education that resonates with India’s diverse learning ecosystem.

     

  • TVS Capital Funds raises the bar with dual leadership elevations

    TVS Capital Funds raises the bar with dual leadership elevations

    MUMBAI: Talk about compound interest in talent! TVS Capital Funds has announced the elevation of Suraj Majee and Ravi Krishnan to the role of principal, recognising their long-standing contributions and leadership within the firm’s investment and finance divisions.

    For Suraj Majee, who joined the private equity firm in 2016, it’s been an impressive climb from analyst to principal. Now leading from the front in the Investments team, he has been instrumental in shaping TVS Capital’s strategy in the financial services sector. “It’s been a deeply fulfilling journey growing alongside the firm and partnering with inspiring next generation entrepreneurs,” he shared, adding that he looks forward to supporting the creation of enduring businesses in financial services.

    On the finance front, Ravi Krishnan S, now principal and deputy CFO, moves up from his previous role as vice president. Known for his sharp financial stewardship and commitment to governance, he has strengthened the firm’s operational and compliance frameworks. “It’s been a privilege to experience the strength of values and ethics in action while working with such a dynamic team,” Ravi noted.

    Commenting on the elevations, managing partner Krishna Ramachandran,  said, “At TVS Capital Funds, we are deeply committed to nurturing internal talent. Suraj’s entrepreneurial spirit and Ravi’s strategic clarity truly reflect our values and vision of building enduring businesses.”

    With over Rs 5,000 crore under management across its funds, Chennai-based TVS Capital Funds has built a 17-year legacy of backing India’s next generation entrepreneurs in financial services and technology. As the firm continues to invest in people as passionately as it does in businesses, these dual promotions signal that growth at TVS Capital isn’t just financial, it’s foundational.

  • TDI Infracorp bets on data-driven boss to crack Delhi’s property market

    TDI Infracorp bets on data-driven boss to crack Delhi’s property market

    NEW DELHI: New Delhi’s property developers love talking about transparency. Rajat Bokolia actually means it. On 7 October, TDI Infracorp appointed him group chief executive across its three entities—TDI Infracorp, TDI Infrastructure and Newstone—betting that his data-driven approach can navigate the national capital region’s (NCR’s) notoriously fickle real estate market.

    Bokolia brings 20 years of experience in NCR property, most recently as chief operating officer at Assotech Ltd. He’s also done stints at Raheja Developers, Unity Group’s Park Laureate Buildwell, and Jindal Realty, steering residential and commercial projects across the region. His reputation rests on an unusual skill in Indian real estate: reading market data and consumer trends, then acting on them.

    That matters in NCR, where developers often operate on gut instinct and buyer sentiment swings wildly between micro-markets. Bokolia’s pitch is different. He champions what he calls “educated buyers”—punters who make property decisions based on research, trends and long-term value rather than speculation or marketing fluff. It’s a philosophy that aligns neatly with TDI’s stated aim of customer-centricity, though execution will be the real test.

    Under Bokolia’s leadership, TDI plans to adopt a “data-first approach” using market research, predictive analytics and consumer insights to stay ahead of demand cycles. It’s the sort of corporate speak that sounds good on paper. Whether it translates into better projects and happier buyers depends on whether Bokolia can turn TDI’s sprawling residential, commercial and mixed-use portfolio into a more focused, responsive operation.

    “NCR is one of the most competitive and dynamic property markets in India, and success here depends on foresight, transparency, and execution backed by data,” Bokolia said. He’s not wrong. The question is whether TDI, like its peers, can resist the temptation to chase quick wins over sustainable growth. Bokolia’s track record suggests he might just pull it off.