ITV

Category: Media and Advertising

  • Win blows into Cannes with ideas that are worth their metaverse in gold

    Win blows into Cannes with ideas that are worth their metaverse in gold

    MUMBAI: If Cannes is the playground for global creativity, Women Inspiring Network (Win) just brought the rulebook rewrite. On 18 June, amid the Riviera’s sparkle and the swirl of creativity at Cannes Lions 2025, Win is set to take over the iconic Hotel Martinez with the Win Lounge, a full day of boundary-breaking conversations on marketing, innovation, and leadership. But this isn’t just another panel fest. Think of it as a high-octane, insight-loaded salon for the world’s most disruptive thinkers.

    Adding sonic flair to the soirée is the debut of the Win Voices podcast, a platform spotlighting raw and unfiltered narratives from global game-changers. The vibe? Less conference, more cultural reset.

    The theme lineup reads like a cheat code to the future:

    1    Disrupting the Default: The New Playbook for Inclusive Innovation

    2    Culture is Capital: The New Frontier of Creative Influence

    3    Marketing in the Metaverse: Redefining Brand Engagement

    4    Beyond Advertising: Building Purpose-Driven Brands

    5    The Purpose Playbook: Philanthropic Families and the Art of Giving Big

    6    Metamorphosis of Marketing: Rebuilding Enterprises with Data, AI & Creativity

    The cast? Star-studded. From Snap’s Resh Sidhu, Spotify’s Bridget Evans, M·A·C Cosmetics’ Aïda Moudachirou-Rébois, and Samsung’s Antonia Faulkner, to Gumgum’s Phil Schraeder, Tigress Tigress’ Meera Sharath Chandra, Seeme Index’s Asha Shivaji, and WeTransfer’s Julia Linehan, the Win Lounge boasts a speaker lineup as sharp as a Cannes jury.

    And it’s not just media and tech titans. Voices from social impact and philanthropy like Neera Nundy of Dasra will add depth to the dialogue. “When families bring purpose to their philanthropy, they don’t just fund programmes, they shape futures,” she shared.

    Win founder Stuti Jalan summed it up with flair: “This is more than a gathering. It’s a game-changing celebration of creativity, courage, and connection.”

    Brands like Google, Apple, M·A·C Cosmetics, Samsung Electronics, Snap Inc., Publicis Groupe, and Influencer.com are already on the guest list. And this is just the start Win will next turn up at Climate Week in New York on 24 September, bringing its trademark fusion of inspiration and impact to the UNGA stage.

    So yes, Cannes might be about lions. But this June, the Win Lounge promises to roar the loudest and leave echoes of brilliance long after the rosé has run dry.

  • Aurionpro taps Sachin Salian as global CMO to fuel data-led marketing expansion

    Aurionpro taps Sachin Salian as global CMO to fuel data-led marketing expansion

    MUMBAI: In a fresh power play for its global marketing ambitions, Aurionpro Solutions has named Sachin Salian as its new chief marketing officer (CMO). The appointment signals the tech solutions major’s intent to double down on data-driven narratives and sharpen its brand playbook across core sectors including banking, payments, mobility, and government tech.

    With over two decades of experience spanning B2B and B2C marketing, Salian steps into a role designed to shape Aurionpro’s global brand strategy, digital transformation agendas, and go-to-market execution across international markets.

    “Aurionpro is uniquely positioned at the intersection of innovation and growth, and I look forward to contributing to its next phase of success”, said Salian. “As CMO, I’m excited to shape a brand narrative that reflects our bold ambitions through a marketing approach rooted in data, customer insight, and in creating long-term value for all our stakeholders”.

    Before joining Aurionpro, Salian held senior positions at marquee technology firms, driving brand expansion, digital engagement, and customer growth across fast-evolving market landscapes. His portfolio includes a consistent focus on scaling customer-centric digital strategies in enterprise-first environments.

    Salian will now work closely with Aurionpro’s leadership to lead global corporate and product-level marketing programmes aimed at amplifying visibility, strengthening stakeholder trust, and increasing competitive agility.

    The IIM Lucknow alumnus holds a PGDM with specialisation in Marketing and Strategy and brings with him certifications in advanced digital marketing. He’s also a known figure across industry forums, often advocating for forward-looking marketing practices.

    Aurionpro’s appointment of Salian comes at a time when the tech sector is fiercely evolving and demands strategic, insight-led marketing at every stage of growth. With this move, the company aims to not just stay relevant, but raise the bar.

  • Signpost India’s profits fall; revenue grows sharply

    Signpost India’s profits fall; revenue grows sharply

    MUMBAI: Signpost India’s shareholders will have mixed feelings after the Mumbai-based advertising agency delivered a tale of two halves for the year ended March 31st, 2025. Whilst revenue from operations climbed a respectable 17 per cent to Rs 453.2 crore, net profit took a detour in the wrong direction, falling 23 per cent to Rs 33.7 crore from Rs 44 crore the previous year—suggesting this signpost may need recalibrating.

    The numbers paint a picture of growth without the corresponding profit punch. Total income, including other revenues, reached Rs 458.4 crore, up from Rs 395.5 crore the previous year. However, the company’s profit margins compressed, with costs rising faster than revenues—a classic case of losing one’s way despite knowing the destination.

    Managing director Shailesh Ashtekar and his team appear to have hit some speed bumps in their cost management. Total expenses surged 25 per cent to Rs 413 crore, outpacing the revenue growth. Employee benefit expenses climbed to Rs 42.7 crore from Rs 33.5 crore, reflecting both expansion and India’s competitive talent market—though the returns on this investment remain to be seen.

    The balance sheet still shows a company with solid foundations. Total assets grew to Rs 555 crore from Rs 475.6 crore, whilst shareholders’ equity reached Rs 223.4 crore. Cash and equivalents stood at Rs 22.2 crore, providing reasonable liquidity though down from previous levels.

    In a curious show of optimism despite the profit decline, the board has recommended maintaining a dividend of Rs 0.50 per share—a gesture that suggests confidence in weathering current headwinds. With earnings per share falling to Rs 6.34 from Rs 8.24 the previous year, Signpost will need to find its bearings quickly to restore investor confidence.

    The advertising industry’s fortunes often mirror broader economic sentiment, and whilst Signpost’s revenue growth suggests Indian businesses are still spending on marketing, the margin compression indicates fiercer competition and rising costs. For a company whose business revolves around pointing others in the right direction, Signpost India appears to have lost its way somewhat—though management clearly believes this detour is temporary.

  • Bright Outdoor outdoes itself in FY25

    Bright Outdoor outdoes itself in FY25

    MUMBAI: The lights are definitely on and someone’s at home at Bright Outdoor Media. India’s first listed out-of-home advertising firm has delivered a corker of a year, with total income soaring 19 per cent to Rs 128 crore and net profit jumping nearly 19 per cent to Rs 19 crore in the fiscal year ending March 2025.

    The numbers tell a gleaming story. Earnings per share climbed to Rs 13.11 from Rs 11.45, whilst EBITDA expanded a healthy 18 per cent to Rs 27 crore. The second half proved particularly bright, with income surging 22 per cent half-on-half to Rs 70 crore—suggesting the company’s momentum is accelerating rather than dimming.

    For a firm that started life in 1980 flogging billboard space, Bright Outdoor has certainly illuminated its path to prosperity. The Mumbai-based outfit now commands over 400 hoardings nationwide, including a hefty chunk of the city’s 85 large digital LED displays. That’s no small feat in a market where prime real estate comes at a premium and visibility is everything.

    The company’s recent coups read like a property developer’s wishlist. Bright Outdoor has bagged exclusive advertising rights for the entire Navi Mumbai Metro Line 1—a decade-long deal covering 85,000 square feet of prime eyeball territory. Not content with underground domination, it also secured a seven-year contract with Western Railways, adding another 17,555 square feet of high-visibility real estate to its empire.

    Chairman & managing director Yogesh Lakhani is clearly more than pleased with the results. His company has been on a billboard-buying spree, unveiling 13 new LED displays across Mumbai’s most coveted spots—from the Goregaon flyover to the Eastern Express Highway. The digital expansion adds 12,569 square feet of advertising space to Bright’s already impressive portfolio.

    Shareholders have reason to smile beyond the robust financials. The board has recommended a five per cent dividend (Rs 0.50 per share) and proposed a generous 1:2 bonus issue—one free share for every two held. It’s a clear signal that management believes the good times will keep rolling.

    The outdoor advertising market has been riding high on India’s economic growth and urbanisation boom. Digital displays, in particular, have become the new battleground as advertisers seek more dynamic, targeted campaigns. Bright Outdoor’s focus on high-traffic transit corridors and tech-savvy solutions appears to be paying dividends—quite literally.

    From cinema slides to full train wraps, the company’s diverse offerings have attracted over 5,000 corporate clients and facilitated campaigns for more than 200,000 movies, TV shows and events. Its claim to fame includes being the first globally to install solar panels on hoardings, supplying electricity back to Indian Railways—proof that being green can indeed mean more greenbacks.

    Trading on the BSE SME platform since March 2023, Bright Outdoor has certainly lived up to its billing as a “game changer” in the IPO landscape. With urban India’s appetite for advertising showing no signs of dimming, this billboard baron looks set to keep the lights on—and the profits flowing.

  • In memoriam: Nirmal Suchanti- The man who made financial communication fashionable

    In memoriam: Nirmal Suchanti- The man who made financial communication fashionable

    MUMBAI:In the buttoned-up world of financial communication, few dared to inject creativity into compliance. Nirmal Suchanti was the exception that proved the rule, transforming a stodgy sector into something resembling art.

    The patriarch of Concept Communication Ltd, who died on 26 May aged 81, was a man who saw opportunity where others spotted only red tape. At a time when mainstream advertising agencies treated financial services like radioactive material, Suchanti had the audacity to make equity investments accessible to millions of Indians who had never heard of a prospectus, let alone read one.

    “Communication can never be ‘just a business’,” his son Vivek Suchanti, now chairman and managing director, recalls his father saying. “It should be about creating trust and empowering people with knowledge.”

    This wasn’t corporate waffle – it was Suchanti’s operating philosophy, one that built not just an advertising agency but an entirely new communication paradigm.

    Born on 28  January 1944, Suchanti possessed that rare combination of business acumen and genuine warmth that made him as comfortable in boardrooms as he was sharing chai with junior colleagues. His door remained perpetually open, not merely for business but for advice, laughter, and the sort of human connection that corporate India often forgets to prioritise.

    Those who knew him describe a man who listened more than he spoke, guided without imposing, and led with empathy rather than ego. In an industry notorious for its sharp elbows and sharper tongues, Suchanti’s approach was refreshingly different – he called spades, spades, certainly, but did so with enough grace to maintain relationships rather than torch them.

    His measure of success wasn’t found in balance sheets but in the carefully nurtured relationships that spanned generations. Colleagues became confidants, clients became friends, and even casual acquaintances found themselves valued in ways that left lasting impressions.

    I remember meeting him in his office in Nariman Point (if I correctly recollect the location, or am I confusing it with the office of Pressman Advertising run by Niren and Navin Suchanti),  as a young journalist in the late eighties and early nineties and spending a few hours chatting with him. I was with BusinessWorld then working as chief sub-editor of the magazine. And he had no business giving me that time, running a busy agency as he was at the height of the investment frenzy that had hit the bourses. But he did. For that I am thankful. He presented me with a memory I hold as a treasure to this day. 

    As an increasing number  of pioneers of the investment, advertising, and business community call it a day on earth, it reminds us of age that is creeping on us silently. Their passing reminds us of human frailty and that we are indeed caught up in the circle of life – and death.  

    “Dad, your spirit lives on in every life that you have shaped,” Vivek wrote in a heartfelt LinkedIn tribute that has garnered widespread attention in advertising circles. Along with his brother Vineet, Vivek promises to follow their father’s footsteps “with sincerity, humility and integrity” – qualities that made Nirmal Suchanti not just a successful businessman, but a genuinely beloved figure.

    In death, as in life, Suchanti’s legacy transcends the bottom line. He proved that even in finance – that most prosaic of sectors – there was room for creativity, compassion, and the sort of human touch that no algorithm can replicate.

    (PAINTED PICTURE OF NIRMAL SUCHANTI COURTESY VIVEK SUCHANTI LINKEDIN PAGE)

  • Hitachi hits the Venu button to drive India vision with digital force

    Hitachi hits the Venu button to drive India vision with digital force

    MUMBAI: From steam engines to smart cities, Hitachi’s journey in India has always had power at its core and now, it has a new driver at the wheel. The Japanese tech and infrastructure giant has appointed N Venu as the managing director of Hitachi India, tasking him with steering the conglomerate’s ambitious Inspire 2027 strategy, which aims to turn Hitachi into a digital-first powerhouse.

    With nearly four decades of experience, Venu has helmed Hitachi Energy in India since 2019, leading it through a period of rapid expansion. As the new MD, his focus will be on unlocking synergies across 28 Hitachi group companies in India, and scaling up the Lumada business, the company’s data-driven digital solutions arm by combining cutting-edge IT with Hitachi’s legacy in Operational Technology (OT).

    The appointment signals a clear intent: to transform India into a global delivery hub for Hitachi, a strategy the company dubs “India for India and India for the World.” With 39,322 employees across its Indian operations (as of Q1 FY24), Hitachi’s footprint spans everything from rail, digital, energy, and e-healthcare to financial inclusion and e-education.

    “India is a key market for Hitachi Energy globally and, through One Hitachi, is set to be a cornerstone of the company’s future worldwide growth,” said Venu, reflecting on his new role.

    This move also aligns with the company’s long-term commitment to social innovation, blending technology, sustainability, and economic empowerment. Through Lumada, Hitachi is integrating data, digital systems, and domain expertise to solve real-world challenges from decarbonising power to modernising mobility.

    Speaking on the appointment Hitachi Asia Ltd. chairman Kojin Nakakita noted Venu’s “deep understanding of the Indian market” as a key asset. Echoing this, Bharat Kaushal, executive chairman of Hitachi India, hailed the move as a reaffirmation of Hitachi’s plan to make India one of its “most lucrative business hubs.”

    Venu’s leadership at Hitachi Energy has already helped the firm become one of India’s most vital players in electrification, a sector where over three billion people globally rely on its technologies. In India, Hitachi Energy operates as Hitachi Energy India Ltd. (Powerindia) and is listed on both the NSE and BSE.

    Founded on a relationship that began in the 1930s with the sale of table fans and steam engines, Hitachi’s Indian story has evolved into one of cutting-edge innovation. With FY24 global revenues of 9,783.3 billion yen, 280,000 employees, and operations across four major sectors digital systems & services, energy, mobility, and connective Industries Hitachi is now betting on India to be the digital heartbeat of its next chapter.

    With Venu at the helm, the company isn’t just charting a digital roadmap, it’s shifting into high gear.

  • TV’s desi power play: How regional storytelling is uniting a billion hearts

    TV’s desi power play: How regional storytelling is uniting a billion hearts

    MUMBAI: At the 2025 edition of the Media Investment Summit by Indiantelevision.com, a potent mix of data, drama and desi sensibilities took centre stage. In a session titled ‘From Regional to National: How Television Unites & Influences Billions’, top executives from insurance, FMCG, media, and broadcast peeled back the layers of India’s most underrated soft power—television.

    Chaired by Tam Media Research CEO L V Krishnan the panel drove home a core truth: in a country as complex as India, regional is not a stepping stone to national—it’s the soul of it.

    Zee Entertainment chief growth officer Ashish Sehgal opened the session with a clear stance on storytelling. “We’re looking at a command-level segmentation exercise in a vast, culturally diverse country. The same storyline can vibrate differently across states, languages and values”, he said. The key, he noted, was not translation—but transcreation. What works in Maharashtra needs rethinking for Manipur.

    Sehgal highlighted how television continues to command trust, “People spend more time watching TV in the living room than browsing online in isolation. That communal screen-time is where influence breeds”.

    Britannia GM – media Riya Joseph added flavour with paint ads and biscuits. “If we use one ad template for Rajasthan and another for Karnataka, we’ve already lost the battle. Paint colours, biscuit flavours—even the tone of a jingle—need localisation”, she said. In Joseph’s world, the biscuit is serious business. “The challenge isn’t just shelf space—it’s shelf recall in a noisy media universe”, she added.

    Britannia’s hyperlocal campaigns often start as social experiments and end up earning massive engagement with minimal media spends. “When we celebrated pronunciation quirks around ‘croissant’, it went viral. Because it came from their lives, not ours”, she quipped.

    For insurance brands, the entry barrier isn’t price—it’s comprehension. “In a culturally vibrant and diverse country like India, where every corner celebrates its own festivals and traditions across different languages and cultures, marketers have a unique opportunity to connect deeply with consumers through festive storytelling. These festivals, rich with emotion, symbolism, and values, offer a goldmine of inspiration— but to create an impact that lasts, the story must not only reflect the festive spirit but also stay true to the brand’s core message.”, said Edelweiss Life Insurance CMO Abhishek Gupta.

    Gupta pushed for story-first advertising. “Across India, every region holds real stories of loss, hope, aspiration and renewal. These aren’t fictional narratives—they’re lived realities. Marrying those with brand promise creates resonance and trust”, he said, adding that regional storytelling builds both loyalty and local advisory networks.

    Shemaroo Entertainment business head – Hindi GEC Sagar Hosamani leaned into faith-based programming as a vehicle for localisation. “Every festival must reflect the cultural nuance of its origin. Devotion isn’t one-size-fits-all”, he said.

    Hosamani highlighted that storytelling isn’t just about language but ritual, colour, iconography and emotional pace. “If we shoot a Navratri segment in Mumbai and call it pan-Indian, we miss the mark. It must feel local to be loved nationally”, he said.

    Madison Media Sigma CEO Vanita Keswani offered a sharp media planner’s take, “There’s no ‘national vs regional’ anymore. It’s both. Every brand plan today has multi-layered targeting—regional, hyperlocal, and mass”.

    Measurement, she stressed, is now possible down to the taluka level. “We can measure Sun TV’s performance in Madurai versus Chennai versus Coimbatore. From search queries to WhatsApp bot data, the tools are in place”, she added. Keswani emphasised that regional content is increasingly outperforming national content in engagement-led metrics.

    Live Times founder Dilip Singh closed the discussion with a rousing pitch for television’s credibility. “There are 400-plus channels in India, yet audiences still turn to TV for breaking news. During high-stakes events, TV rooms become war rooms”, he said, citing the post-India-Pakistan strike coverage where mobile viewership dipped but TV soared.

    Singh called for fact-first newsrooms. “It’s not about being the fastest. It’s about being the most accurate. Truth is our only product”, he said.

    All panellists agreed that India’s complexity demands cultural fluency, not marketing convenience. As Sehgal concluded: “You speak my language, my brain listens. You speak my culture, my heart responds”.

    At a time when digital fragmentation is rising, the session underscored how television—through regional storytelling—remains India’s most unifying screen.

  • Dish Tv elevates Dobhal to chairman role in power play at the top

    Dish Tv elevates Dobhal to chairman role in power play at the top

    MUMBAI: Dish Tv has just switched to a new leadership signal Manoj Dobhal has been appointed chairman of the board, doubling up on his current role as executive director and CEO.

    Known for his knack for tuning into business growth across telecom, DTH, FMCG, broadband and consumer durables, Dobhal now takes the reins of the boardroom at a crucial phase for the company. The decision was announced via an exchange filing on Wednesday.

    Armed with over 24 years of experience, Dobhal’s resume covers strategic planning, business margin amplification, long-term growth initiatives, and business process automation. He’s played across all fields sales, customer marketing, experience management, and field services and is seen as an enterprising leader well-versed in cross-functional orchestration.

    Dobhal holds an MBA in Marketing from Apeejay Institute of Management, Delhi, and a B.Sc. (Hons.) in Electronics from the University of Delhi.

    With his elevation, Dish TV signals a new phase of continuity and consolidation placing trust in a leader who’s already been steering the ship from the C-suite. As Dobhal moves into the Chairman’s seat, all eyes will be on how he reshapes the boardroom frequency to amplify Dish Tv’s presence in a fast-evolving media landscape.

  • The Script Room swings for the fences with 32 IPL ad films for Groww, PhonePe, My11Circle and PaperBoat

    The Script Room swings for the fences with 32 IPL ad films for Groww, PhonePe, My11Circle and PaperBoat

    MUMBAI: In a thunderous IPL innings, Bengaluru-based creative powerhouse The Script Room knocked it out of the park with 32 ad films across four marquee brands—Groww, PhonePe, My11Circle and PaperBoat—cementing its status as a storytelling ace in India’s busiest ad season.

    From small-town dreams to nostalgic sips and meme-worthy jingles, the indie shop blended creativity with cultural cues to deliver high-impact campaigns that stood tall amid the IPL blitzkrieg.

    Groww’s six-film campaign saluted New India’s many shades of progress—whether it’s moving cities or moving mindsets. Rooted in personal triumphs and quiet ambitions, the ads painted a relatable canvas of growth, far removed from the stock market ticker clichés.

    PaperBoat Swing, meanwhile, served up a refreshing double with two warm, wistful films that stirred up childhood memories and the simple joy of coconut water. The nostalgic whiff came with the poetic touch of Gulzar saab, no less—produced by the same team that gave the brand its soul years ago.

    PhonePe brought back its fan-favourite ‘PhonePe Girl’ with a 10-ad blitz, proving tech doesn’t have to talk like tech. Instead, it danced through daily life—charming its way through everything from paying bills to booking cabs. The 20-seconders were zippy, cheeky, and bang on brand.

    Then came My11Circle, crashing in with a “baith ja” banger. With a cheeky twist on the classic Aaja Meri Gaadi Mein Baith Ja, the campaign’s jingle “Aaja Meri Circle Mein Aaja” became an earworm—and a meme sensation. With 14 snappy spots and a swag-loaded positioning, it called out to the game-chasers and glory-hunters alike.
    The numbers? Millions of views, strong TV presence, digital domination, and social media amplification. My11Circle doubled down with influencers and celebs to push the pedal on reach.

    The Script Room cofounder Ayyappan Raj said, “IPL has always been super prime time for us. While it’s a big sporting event, it’s also India’s biggest media event. And since we are focussed only on films many clients reach out to us for sharp thinking, simple-yet-insightful stories, in short formats. We had a very good run this year at IPL with superb work for PhonePe, My11Circle, Groww and PaperBoat. My11Circle audio-track is a massive hit and is already part of meme culture. Groww story of a man choosing to work from a small town is one of my favourite films. Thanks to our collaborators Vinil Mathew, Vasan Bala, Shakun Batra and Shirsha Guha Thakurta, and our writing partners Sainath, Shivani, Mihul for bringing alive all of these stories in the best possible form.”

    The Script Room cofounder Ramsam added:  “IPL is all about capturing attention in the shortest possible time and that’s where our strength lies – storytelling that’s sharp, engaging, and quick. In fact, our very first IPL campaign in 2019 was a series of 10 short films for Netflix, played episodically over consecutive adbreaks.”

    He added, “Also most IPL briefs are quite focused, after all, it’s the most premium advertising slot. Over time, with repeated collaborations across IPL seasons, we’ve found our rhythm with brands. We focus on life insights, simplicity, and always try to think like the consumer, not just as advertisers. That helps the stories land better.”

    With directors like Vinil Mathew, Vasan Bala, Shakun Batra, Shirsha Guha Thakurta, and writers Sainath, Shivani, Mihul behind the camera, The Script Room’s IPL 2025 showreel is a mic-drop moment for India’s indie ad scene.

    Watch the highlights:

    Groww
    Film 1 | Film 2 | Film 3

    PaperBoat
    Film

    My11Circle
    Film 1 | Film 2

    PhonePe
    Film

     

  • Pickled in action as Mumbai serves first smash of Picklebay India tour

    Pickled in action as Mumbai serves first smash of Picklebay India tour

    MUMBAI: Rackets up, Mumbai, the pickleball party is about to begin. India’s first all-in-one pickleball platform, Picklebay, is stepping onto the court with the opening leg of its India Tour, scheduled from 31 May to 1 June, 2025. From amateurs to aces, teens to the 35 plus crowd, the event promises a rally of talent across singles, doubles, mixed, and age-group categories, making it one of the country’s most inclusive sporting formats.

    This isn’t just a tournament, it’s a slice of sport, culture, and community, served with a digital edge and a side of pancakes.

    “We’re excited to launch the tour in Mumbai, a city that perfectly captures the spirit of this new-age sport,” said Picklebay founder & CEO Siddhant Jatia. “This is more than a tournament. It’s a platform for community, culture, and the future of pickleball in India.”

    The Mumbai leg is powered by a colourful squad of youth-first brands:

    ●    Yaba (equipment partner)

    ●    The Wellness Co (wellness partner)

    ●    Plum Goodness (skincare partner)

    ●    Total Sports and Fitness (retail partner)

    ●    Franklin X-40 (official match ball sponsor)

    ●    99 Pancakes (dessert partner, for post-match sweet tooth)

    But the real tech MVP is Picklebay’s digital backbone, which ensures real-time fixtures, scoring, and updates eliminating chaos and amplifying the competitive spirit. The seamless platform makes the sport more accessible and enjoyable, especially for India’s growing tribe of urban recreational athletes.

    With the pickleball wave growing louder across India’s metros, this tour could be the ace that brings the game mainstream. And as Mumbai gets ready to smash, volley, and spin its way through the weekend, one thing’s clear Picklebay is here to play.